Sonno ads

The hooks, angles and offers behind Sonno’s Facebook and Instagram ads, filed by format and niche.

Ads
42
Newest ad
November 2026
Updated
Nov 1, 2026
Longest run
376 days
The image displays a Sonno branded "Cuddle Bundle" featuring a pillow and a bolster pillow. The main image shows the pillows arranged on a bed with a wooden headboard. Text overlays identify the items as "Bolster" and "Pillow" with arrows. Below the main image, two smaller images show the pillow and bolster individually. The headline "Our Bundles Have Arrived!" is prominently displayed at the top of the image, with the Sonno logo above it. The overall aesthetic is clean and focused on the product.
Ran 376 days
A close-up shot of a hand pressing into a white, quilted mattress. The brand name "sonno" is visible in the upper right corner. White text overlays the bottom of the image, stating "Made with 100% natural Malaysian latex." The creative focuses on the texture and material of the mattress, highlighting its natural latex composition.
Ran 376 days
A person is shown placing a white mattress topper with blue trim onto a mattress. The mattress topper has a textured surface and a dark blue tag with the word "sonno" in white. The mattress also has a grey fabric base. The scene is set in a bedroom with a wooden bed frame and a woven rug on the floor. Text overlays highlight the product's benefits, such as improved comfort, cooling properties, and odor elimination. The copy mentions a payment plan option.
Ran 376 days
A man is lying on a bed frame, looking at his phone and smiling. The bed frame is made of light-colored wood and has a mattress on top. Text overlays highlight features: "NEW!" in a blue circle, "Signature Bed Frame" in large white font, and a yellow "Shop Now" button. Other callouts mention "100% natural solid wood" and "Fast assembly. No tools needed." The overall scene suggests comfort and modern design.
Ran 376 days
A woman and a baby are sitting on a bed. The woman is looking at the camera with an excited expression and pointing down. The baby is looking forward. The text "Time to level up your sleep game. Say hello to the comfiest Zzzs of your life with Sonno." is overlaid on the image. Below this, there are checkmarks with benefits like "Free Next Day Delivery*", "100-Night Trial", "10-Year Warranty", and "0% instalment" listed.
Ran 376 days
A bed frame made of natural wood is shown assembled, with a person in the background holding a headboard piece. Yellow starbursts with text call out features: "100% natural solid wood," "Fast assembly, no tools needed," and "Built-in slot for your devices." The headline "Elevate your sleep with style" is displayed prominently at the top. The bottom of the image shows delivery and warranty information.
Ran 376 days
A wooden bed frame is shown from an angled perspective against a dark blue background. White text overlaid on the image reads "Back in Stock". The brand logo "sonno" is visible in white text at the top of the image. The creative highlights the availability of the bed frame, implying limited stock and a need for quick action.
Ran 233 days
A wooden bed frame is shown against a dark blue background. White text overlaid on the image reads "Back in Stock". The brand name "sonno" is also visible at the top of the image in white text. The bed frame is the central focus, with its slatted base and headboard clearly visible. The overall impression is a product announcement for an item that has recently become available again.
Ran 203 days
A man is lying on his back on a mattress, propped up on his elbow, looking towards the camera. He is wearing a white t-shirt and black pants. The mattress is white with a textured surface. The background consists of sheer white curtains covering windows. White text overlaid on the bottom of the image reads "NOW BUILT WITH THREE LAYERS".
Ran 201 days
This is a split-screen creative comparing the Sonno Signature Bed Frame to traditional bed frames. The left side, with a light blue background, showcases the Sonno frame with text highlighting its features like "100% Malaysian solid rubber wood," "Sleek, modern Japandi design," "Fast tool-free assembly," "Built to last," and "Built-in phone slot feature." The right side, with a white background, shows a traditional metal bed frame and lists its drawbacks: "Weak, cheap materials," "Outdated traditional style," "Difficult to assemble," "Wobbly and breakable," and "Lacks smart features." The Sonno logo is visible in the top left corner.
Ran 201 days
A wooden bed frame is shown against a dark blue wall. The bed frame is simple and modern, with clean lines and a natural wood finish. The text overlay praises the bed frame's design, highlighting its Japandi influence and adaptability to various bedroom decors. The overall impression is one of elegance and versatility.
Ran 199 days
A person is lying on their back on a mattress, with their legs and feet in the air. The person is wearing black socks and black pants. White sheer curtains are visible in the background. Text overlay on the image reads "IS PROOF THAT GREAT SLEEP" in white text with a blue outline. The scene suggests a comfortable and restful experience, implying the mattress contributes to great sleep.
Ran 178 days
A person is lying in bed under a pink blanket, with their head resting on a pillow. The text "THE SONNO ORIGINAL MATTRESS" is overlaid on the image in large, bold, blue and white letters. The scene appears to be a bedroom, with a plant visible in the background. The overall impression is one of comfort and relaxation.
Ran 174 days
A man in a white t-shirt is making a bed in a bright, modern bedroom. He is tucking a pillow under the headboard. The bed has a large, white mattress with a textured surface and a dark blue trim. Text overlays the image, reading "Original Mattress, that's completely" in a bold, blue font. The scene suggests comfort and a well-made bed.
Ran 174 days
A man with a bandage on his nose is speaking directly to the camera, gesturing with his hand. He is wearing a Tommy Jeans t-shirt and a navy bomber jacket. The text overlay reads: "Used to wake up sore every day, then Sonno changed the game 💥 Hotel vibes, local price, 0% instalment from RM70/month 👑 Sleep like a king, pay like a pro." The background is a plain wall and a white dresser. A mattress is visible to the left of the man.
Ran 174 days
A woman is lying on her back on a mattress in a showroom, with her arms and legs spread wide. She is wearing blue jeans and a checkered top. The mattress is blue and white with the brand name 'Sonno' visible. The background is a plain grey wall with a recessed shelf. Text overlays are not present in the image itself, but the copy mentions backaches and the product's features. The overall scene suggests comfort and relaxation on the mattress.
Ran 155 days
A close-up shot shows a hand resting on a Sonno pillow box, which is placed on a white, textured mattress. The box is brown cardboard with the white Sonno logo and the word "pillow" printed on it. The text "Time to level up your sleep game." is overlaid on the image. The rest of the copy lists benefits such as free delivery, a 200-night trial, and a 15-year warranty.
Ran 155 days
A woman wearing glasses and a grey off-the-shoulder top is shown from the chest up, looking towards the camera. White text overlays the image, reading "MATTRESS SHOPPING feat SONNO" in a stylized font. Below that, in a smaller font, it says "so im on my way to". The woman is holding a small black device in her right hand. The background is dark and appears to be the interior of a car.
Ran 153 days
A man wearing a black t-shirt and a black baseball cap is sitting cross-legged on a mattress. He is smiling and gesturing with his hands. White text on a black background reads "SO SELESALAH UNTUK". The background features a red headboard with decorative studs. The overall scene suggests a comfortable and inviting atmosphere, likely related to sleep or bedding.
Ran 153 days
A woman stands in a room filled with large cardboard boxes, presumably containing new bedroom furniture. She is smiling and holding a small object near her mouth, looking towards the camera. The text "sleep well. live better." is visible on one of the boxes, and the phrase "a full bedroom upgrade" is overlaid at the bottom of the image. The scene suggests a recent delivery and excitement for a home renovation or upgrade.
Ran 153 days