AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

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AliExpressSeasonal · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify406 ads
  4. 4Gleamin399 ads
  5. 5Native352 ads
  6. 6Arrae338 ads
  7. 7Xero337 ads
  8. 8JSHealth Vitamins324 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

Niche
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Hook
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Brand
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Status
SortShuffled
A hand holds up several clear plastic sheets, each containing various Christmas-themed nail art stickers. The stickers feature designs like snowflakes, snowmen, Santa Claus, Christmas trees, bows, and poinsettias. The sheets are fanned out, showcasing a variety of patterns and colors, including some with holographic or glitter effects against dark backgrounds.
Live · 438 days
AliExpress
A young girl with a bright smile stands in a doorway, leaning forward. She is wearing a light green sweatshirt with a cartoon graphic of rabbits and the text "Musubinaoshi" on it, paired with a dark blue pleated skirt and white socks with black sneakers. The text "GIRLS" and "ちいかわ" are overlaid on the left side of the image, followed by "スウェットシャツ" and "気分が上がるカラー、お気に入りのデザイン。" which translates to "Sweatshirt. A mood-lifting color, a favorite design." The Uniqlo LifeWear logo is visible in the upper right corner.
Live · 55 days
Uniqlo
An ad featuring the product "Balance Tonic" with a customer testimonial. The image is divided into two parts: on the left, a cylindrical product container with floral design on the top and the product name towards the bottom, along with descriptive text and weight information. On the right, a glass with the drink and the hand of the woman holds it showing the bright pink nails and rings in her fingers. Above the product is a white banner from Trustpilot with star ratings and a customer quote in black text.
Rheal
A model is shown from the side, looking over her shoulder towards the camera. She is wearing a brown jacket and carrying a large, woven, cream-colored tote bag. The Zara logo is displayed vertically on the right side of the image. The text "Retrouvez la dernière collection ZARA WOMAN" is overlaid on the image.
Ended · 63 days
Zara
A close-up shot displays a hand holding a bottle of hair supplement against a clear blue sky. The bottle is primarily white with a black cap and label featuring the text 'HAIR + ENERGY'. Text overlayed on the image reads: 'Want the hair of your dreams? Meet the #1 Hair Supplement in AUS Pharmacy*'. The composition is bright, with the sky providing a vibrant backdrop.
JSHealth Vitamins
The ad showcases two jars of supplements on an orange background, one upright and the other tilted, spilling out capsules. Text at the top reads 'Goodbye Side Effects, HELLO FAUX-ZEMPIC'. The ad highlights benefits like 'Digestive Support,' 'Curbed Cravings,' 'Weight Management Support,' and 'Faster Metabolism.' There's a promotional offer for a free travel pack with subscription to MB-1.
Arrae
The Nuxe logo is displayed at the top of the image, with the text "PARIS" below it. A pink bottle of "Hair Prodigieux Le Sérum" is shown in the foreground, with the text "HYDRATE REVITALISE FORTIFIE" overlaid on a background of brown, wavy hair. The bottle contains a pink serum with small bubbles. The text "CHEVEUX & CUIR CHEVELU" is visible at the bottom of the bottle.
Ended · 22 days
Nuxe
The creative displays a search bar with the letters "f" and "l" typed into it, against a dark green background. The search bar itself is outlined in a lighter green. The text "See what happened when Steven Bartlett asked his team to replace him and took the week off" is presented as the hook, suggesting a narrative or a discovery related to the search query.
Ended · 24 days
Fiverr
An advertisement featuring a family of three sitting on a Casper mattress. The layout is vertical with a light background. At the top, the collaboration logo is displayed. Below, bold text reads "Your coolest, coziest sleep awaits." There is a "Shop now" button. The central focus is on the family, with a woman and a child sitting up and a man sitting beside them.. In the bottom right corner is text related to "Free next-day delivery" and the Casper Snow Logo. The mattress is visible, with a light blue and white color scheme.
Casper
The ad has a dark blue background with a circular red element in the upper right. The ad displays a report title, survey results and a photograph of a woman and a call to action button. The main headline says "72% of global consumers" and the text below says "believe their time is being wasted by a brand after receiving slow replies." A woman using a smartphone is shown in the image below. The overall design is clean with bold text.
Twilio
The ad features two neck pillows, one teal and one gray, arranged on a white background. Text at the top reads 'Gift the Family Getaway with 40% off'. A white tag with black font that says '40% OFF' is placed below the products. Below the pillows, it says 'ALL ABOARD BUNDLE travel comforts for the whole family'.
Trtl
A festive, cozy living room scene decorated for Christmas and New Year's is shown. A large pile of Ketone-IQ bottles is spread across the floor in front of a fireplace. Red and white text overlays read "LIMITED NEW YEAR SALE" and "30% OFF + FREE WELCOME KIT".
Ended · 18 days
Ketone-IQ
An advertisement showcasing Kosas blush. The ad's composition features several product containers, each open to reveal blush in various shades of pink. Accompanying text highlights key features such as 'Clean, vegan, talc-free,' 'Silky smooth powder,' and 'Radiant, skin-like finish.' Additional call-outs include '8 dimensional shades' and 'Baked with liquid skincare.' The layout has text and product containers artfully arranged on a bright background.
Kosas
The ad showcases a screen capture of Zapier Tables, depicting a table with populated data. A secondary window shows a Zap being created to connect with other apps like Facebook and Slack. The ad highlights a workflow, emphasizing automation. The layout is clean, with a light background and the call-to-action 'Try for free' at the bottom.
Zapier
An advertisement featuring a woman working on a large-scale artwork. The image has a warm, inviting color palette. Text overlays are used for the messaging. The ad composition is balanced, with the subject placed to the left and the text on the bottom.
Loop
A vertical ad shows a couple in bed under a white sheet, both smiling and looking at each other. The man is shirtless and the woman is wearing a black bra. Text overlayed on the image says "Be spontaneous whenever, wherever." Below this text is text: "On-demand ED treatment available". The brand name "felix" appears at the bottom in red.
Felix Health
The ad features a vertical layout with a light gray background. At the top, a green banner highlights the ad's key message: "Ingredients in [Brand] help reduce colds by 70%." Below, a gummy bear shaped supplement is positioned with a yellow circle surrounding it. Text bubbles with arrows indicate key benefits: "21+ vitamins & minerals", "60+ whole-food ingredients", and "Daily nutrition on-the-go."
Gruns
A clean, studio shot of a light brown, pebbled leather crossbody bag is centered against a plain white background. The bag has a structured, rectangular shape with a flap closure and a single adjustable strap that goes across the front. The strap is secured with a gold-toned circular buckle. The brand name 'CUYANA' is subtly embossed on the lower front of the bag. The overall aesthetic is minimalist and elegant, highlighting the craftsmanship and material of the accessory.
Live · 39 days
Cuyana
A plush, royal blue, tufted sofa is centered in a well-lit, minimalist room. An open book rests on the rug in front of the sofa. White text overlaid on the image asks, "WHY IS EVERYONE OBSESSED WITH THIS SOFA?" The brand name "SUNDAY CITIZEN" is also visible at the top of the image.
Live · 40 days
Sunday Citizen
A product shot of a dark blue glass bottle of VS Him Deepwater cologne against a white background. The bottle has a black cap and a diagonal white stripe across the front. The text "VS HIM DEEPWATER" is printed in white at the bottom of the bottle. The ad copy is in French and advertises lingerie, sleepwear, activewear, beauty products, and accessories available online at Victoria's Secret.
Ended · 85 days
Victoria's Secret

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, free on every plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=aliexpress&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by AliExpress",
    "brand": { "slug": "aliexpress", … },
    "niche": { "name": "Retail / Marketplace", … },
    "url": "https://adswipefile.com/ads/bd9ea0ae…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
    Free
    50 a day
    Starter
    10,000 a month
    Growth
    50,000 a month

24 niches

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What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a free, searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Starter and Growth) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

Yes. Browsing is free: signed out, each list shows its newest ads, and a free account (no credit card) opens the first 100 ads of every list, lets you save ads and lets your AI agent search the library. Paid plans, Starter and Growth, each with a 7-day free trial, open every ad and add ads' copy and more AI agent (MCP) calls.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.