AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

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Society6Limited-Time Offer · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify452 ads
  4. 4Gleamin399 ads
  5. 5Harry's352 ads
  6. 6Native352 ads
  7. 7AG1 by Athletic Greens349 ads
  8. 8Arrae338 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

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Winning means kept running: brands rarely keep paying for ads that lose.

A cozy, warm-toned living room scene features a wooden tray on a table holding a French press and two patterned mugs. Large, bold white text is overlaid on the upper portion of the image, announcing a site-wide discount. The brand logo is placed in the bottom right corner.
Active · 3 days
Society6
The ad has a vertical layout with a two-tone background. The upper half is a light green, and the lower half is dark green. Several abstract icons in white and orange are connected by dashed lines against the light green background. Below, the text "Manage your leads in minutes. Connect your Meta Ads to thousands of apps with [brand name]" is displayed. The brand name logo is at the bottom.
Zapier
A studio-shot image of a black Canon zoom lens, specifically the EF-S 10-22mm model, centered against a plain white background. The lens is shown from a front-facing perspective, clearly displaying the brand name, focal length, and technical specifications printed on the barrel. The image is clean and professional, focusing entirely on the product's design and features.
Active · 35 days
Public
The ad is a digital note, styled to look like a phone's note application, with a light yellow background. The primary focus is a question: 'Do you know what's in your toothpaste?'. Below the question is informational text. The bottom half of the ad promotes a plastic-free toothpaste. There are several icons below the text including a checkmark and a circle, a camera, a color wheel and a square with an arrow.
Bite
A top-down view shows a pumpkin pie on a table with autumn decorations, while a carton of eggs sits in the foreground. The carton is labeled with details about the hens and farming practices. Arrows point from the carton to text labels highlighting the farming method.
Active · 1 day
Sprouts Farmers Market
The creative features a large, dark grey text overlay on a light beige background. The text reads "WE HEAR YOU" in orange at the top, followed by "We know you love to cook. You just don't have to do it every night." in large, dark grey sans-serif font. Below this, the Tovala logo is displayed. To the left, a plate of food is shown. The bottom right has smaller orange text that says "Keep cooking fun. Our fresh meal delivery and Smart Oven take a few nights off your plate."
Active · 11 days
Tovala
A clean, studio-lit product image shows a L'Occitane fragrance discovery kit featuring seven small perfume vials inside an open box. The brand logo is centered at the bottom, and a circular badge on the right side highlights free shipping. The text at the top introduces the kit as a way to enjoy seven different scents.
Active · 4 days
L'Occitane en Provence
An outdoor advertisement poster featuring a woman with radiant skin. The poster reads 'Bright Eyed Revolution' in elegant typography. To the right of the main image of the woman, two product tubes are displayed. The products are dark-colored tubes. The bottom of the poster displays the brand's name. The overall composition is clean and modern, with a focus on the product's benefits.
JSHealth Vitamins
A studio-lit, front-facing shot of a red luxury SUV centered against a neutral, light-grey marble-textured wall. The vehicle's headlights are illuminated, and the brand and model name are printed in clean, white sans-serif text above the car. A small block of fine-print legal disclaimer text is positioned at the bottom of the image.
Active · 1 day
Range Rover
An advertisement featuring a gray running shoe positioned in front of a natural landscape background. The shoe is placed in the lower third of the frame with a clear view of its design details. The background presents a serene mountain and lake landscape, adding to the advertisement's aesthetic. Text including the shoe model name and a description such as 'Comfortable inside, effortless outside' is placed below the shoe, and the bottom shows the discounted price.
Allbirds
A studio shot featuring a stack of multiple Rhode Highlight Milk bottles arranged in a pyramid-like structure against a plain white background. The bottles are in various shades of bronze and light purple, with the brand name and product details printed on each container. The lighting is bright and even, creating soft reflections on the surface below the products.
Active · 4 days
Rhode
A close-up shot shows a person's hand reaching toward a small green gift box tied with a striped ribbon, placed on a wooden table next to two red holiday-themed coffee cups topped with whipped cream. The text 'WARM UP WITH A CLASSIC' is centered at the top, and 'It’s Peppermint Mocha season' appears below it, both accented by small star graphics.
Active · 8 days
Starbucks
A collage featuring a model wearing a dark brown zip-up jacket in different poses. The left side shows a large portrait of the model, while the right side contains a smaller close-up and a full-body shot. The text 'LAST CHANCE TO GET' is repeated vertically in the center, and 'Halara BESTSELLER' is printed at the bottom right.
Active · 2 days
Halara
A studio-shot image shows the lower torso and legs of a model wearing neutral-toned underwear. To the left, bold black text presents a bundle offer and a limited-time discount on specific styles. The background is a clean, light beige color.
Active · 2 days
Spanx
A woman sits on a couch holding a laptop, shown inside a smartphone frame on the left side of the image. The background is a solid dark maroon color. Large white text at the top presents a testimonial, while smaller white text on the right explains the business coaching service. A yellow button at the bottom contains a call to action.
Active · 4 days
Amy Porterfield
A close-up photo shows two dogs looking at a hand holding a box of joint supplement packets. Text overlays describe the product as vet-formulated and list its active ingredients. A blue arrow points from the text to the product box, and a discount code is displayed at the bottom.
Active · 2 days
Dog is Human
A studio-shot image features a beige and brown tote bag sitting in artificial snow against a blue background. A small white gift box with a red ribbon is placed next to the bag. The brand logo and a short holiday-themed message are centered at the top.
Active · 1 day
Samsonite
An ad featuring a light blue background. The top portion shows the text 'BUNDLE & SAVE 15% ON TRAVEL SIZES'. Below this, there's an illustration of an airplane. In the center, three travel-sized hair care products are arranged; these are held by a hand. To the left, a white circular text bubble reads 'STARTING AT $14'. The products are arranged in a stack, with a shampoo bottle on top, followed by a conditioner bottle, and topped with a hair mask container.
OUAI
A product shot of Bulk Clear Whey Isolate Peach Iced Tea protein powder next to a glass of iced tea. The packaging highlights "20g PROTEIN", "86 CALORIES", and "0.1g SUGAR" per serving. The headline text, "BUONO COME UN TÈ FREDDO... MA PROTEICO", translates to "As good as iced tea... but protein". The overall aesthetic is bright and refreshing, with an orange background.
Active · 726 days
bulk
A professional man stands against a bright orange background, holding a laptop. The image features text overlays highlighting time and cost savings, along with a button to download a report. The overall design uses bold, clean typography and graphic elements to communicate business efficiency.
Paused · 111 days
ActiveCampaign

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats, hooks and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, on the trial or either plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=society6&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by Society6",
    "brand": { "slug": "society6", … },
    "niche": { "name": "Retail / Marketplace", … },
    "url": "https://adswipefile.com/ads/658e8b2e…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
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    Pro
    10,000 a month
    Agency
    50,000 a month

26 niches

Browse by niche

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What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Pro and Agency) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

You can look before you pay: signed out, each list shows its newest 20 ads, and an account lets you search and read the copy of the first 20 of every list. Every ad, saves, boards, brand following and your AI agent (MCP) come with Pro or Agency. Each starts with a 7-day free trial: a card is required, nothing is charged before day 8, and the first charge has a 14-day money-back promise.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.