Niches
25 of them, Beauty / Personal Care shown here. Open one and sort its ads by run length.
78,333+ winning ads from brands on Meta
Winning Meta ads,
read by your AI agent
The ad library of Facebook and Instagram ads brands kept running. Search it yourself, or ask Claude or ChatGPT to pull the ads and write hooks and briefs from them.
Real Meta ads. Filed by brand, niche, hook and format.
Each ad comes with its creative and copy. Tracked ads add how long they ran, and whether they were live at the last check.
- Facebook and Instagram winning ads
- 78,333+
- days, CUUP's longest run, still live at the last check
- 1,538
- niches, from supplements to fintech
- 25
- hook tactics, from social proof to myth busting
- 34
Follow any brand and see what it keeps running
Open a competitor and its ads come sorted by run length, with what's live and how it builds them. Follow it, and a Monday email brings its new ads.
- 10 brands on Pro, 50 on Agency. Their new ads land on one page, ready to save.
- The week's new ads from every brand you follow, in a Monday email before your brief.
- Not in the library yet? Find it by name in Meta's Ad Library and follow it from there.
Browse by hook, niche and format
Every ad is filed by niche, and the ones read so far by visual format and hook tactic. Pick social proof or myth busting and see who opens that way, across 25 niches.
Browse hooksHook tactics
34 tactics, each with a one-line definition.
Visual formats
How an ad looks. Each format page shows how to tell one and how to build it.
Ask Claude or ChatGPT.
It answers with real ads.
Connect once and your agent searches the library for you: a prospect's ads before the call, a competitor's longest runs, hooks for a client's product. It writes from ads that ran, with a link to each one.
Claude
adswipefile connected
I'm pitching a fashion brand on Thursday. What has CUUP kept running the longest?
list_ads(brand: "cuup", sort: "longest_running", limit: 3)
CUUP's 3 longest-running ads, all still live on Meta at the last check (Nov 8). Each kept running for over 1,392 days.
Want three concepts for your client built on how they open?
CUUP, longest runsLive at last check
Illustrative chat. The ads, run lengths and formats are real; the wording around them is an example.
What agencies ask it
- A prospect's ads before the call
- What my competitor launched
- Hooks for my client's product
- Inspo for a pitch
- Save these to a board
It can also save ads, follow brands and build boards for you.
200 calls a day on the 7-day trial, then 10,000 a month on Pro and 50,000 on Agency.
For the people who make Meta ads
A library of ad creatives for people who brief and write ads. It's built for the creative, not for hunting winning products.
Agencies: ideas, pitches, prospects and competitors, in one library
Find hooks and execution styles for a client, show real ads when you pitch an idea, and have Claude read a prospect's ads before the first call. Agency gives each client a workspace of its own, and puts your logo on the boards you share.
- 5
- 50
- 50,000
- Unlimited
Freelancers: client references in one place
Put the ad a client asked about on a board with a note, and send a share link. Swap the screenshot folder for something the client can open.
CUUP ad, running 1,419 days
CUUP ad, running 1,392 days
Kinfield ad, running 1,179 days
Media buyers and strategists: references before every brief
Sort by run length, read each ad layer by layer, and take a fill-in script to make your own. Your next angle starts from ads that lasted, before you spend.
Following · 3 brands
usehuronFollowing
SURIFollowing
GoFlausFollowing
Brands and DTC: keep an eye on your category
Follow the competitors you watch and get their new ads in a Monday email. See what they keep running, and spot a new format early.
Two plans, both with a 7-day free trial
Card required, nothing charged before day 8. After the first charge you have 7 days to ask for your money back.
Pro
$39/ month
- Every ad of every list, with filters and sort
- Connect Claude, ChatGPT or Cursor: 10,000 calls a month
- Each ad read by AI, with a script to make your own
- Follow 10 brands, unlimited boards and team members
Start 7-day trial
Nothing charged before day 8
Agency
$99/ month
- Everything in Pro
- 5 workspaces, one per client, then $20 a month each
- 50,000 agent and API calls a month
- Follow 50 brands across your workspaces, your logo on shared boards
Start 7-day trial
Nothing charged before day 8
Why not just the Meta Ad Library?
The Meta Ad Library is free and has every ad running today. It can't follow a brand for you or hand ads to your AI agent. That's the part we do.
| Feature | Ad Swipe File | Meta Ad Library | Foreplay |
|---|---|---|---|
| Follow a brand | From $39/mo, with a Monday email of new ads | Saved searches, no alerts that we found | Spyder, from Workflow at $175/mo |
| Your AI agent (MCP) | On both plans and the trial | None from Meta that we found | From Workflow at $175/mo |
| Library | 78,333+ ads, filed by brand, niche, hook and format | Every ad running today | 100M+ to 200M+ ads, by its own pages |
| Price | $39 or $99/mo, 7-day trial with a card | Free, no account needed to search | From $59/mo ($49 billed yearly), 7-day trial with a card |
Competitor facts from their own sites, checked 2026-11-06. Full tables and sources on the comparison pages.
Questions before you start
Something else? Write to [email protected] and a person answers.
What makes an ad "winning"?
Its brand kept running it on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal there is. Nobody outside the brand sees its spend or sales, so we never show results: it's a signal worth studying, not proof.
How is it different from the Meta Ad Library?
The Meta Ad Library is free and shows what runs today, one advertiser at a time. Ad Swipe File files ads by brand, niche, hook and format, shows run length in days on tracked ads, follows brands for you and lets Claude or ChatGPT search it.
Which AI agents does it work with?
Claude, ChatGPT and Cursor, and any app that takes an MCP server: Claude Code, Codex, Gemini and more, each with its own setup page under Agents. Your agent can search the library, read ads, save them, follow brands and build boards.
What does the 7-day trial include?
Everything in the plan you pick: every ad of every list, filters and sort, saves, boards, brand following and your AI agent, with 200 agent calls a day. A card is required, nothing is charged before day 8, and the first charge has a 7-day money-back promise. Without a plan, a signed-out list shows its newest 20 ads, and an account adds search and the copy on the top 3 of each list.
Can my whole team use one plan?
Yes. Every plan takes unlimited team members at no extra cost: invite them with the team's link, and they work in every workspace, with saved ads, boards and notes shared. Agency gives each client a workspace of its own and adds your logo on the boards you share.
Is this a spy tool for finding winning products?
No. It is built for the creative: hooks, angles, formats and copy from ads brands kept running, for people who brief and write ads. It doesn't estimate a store's sales or a product's revenue, and it carries no spend or performance figures.
Are you part of Meta?
No. Ad Swipe File is not affiliated with or endorsed by Meta. The ads come from brands' public ads on Facebook and Instagram, filed here by periodic imports and checks of each brand's ads, never as a live feed of Meta's own library.
- 1,419 daysCUUP
- 1,392 daysCUUP
- 1,179 daysKinfield
1,153 daysSpartan
1,138 daysOutdoor Voices
1,138 daysOutdoor Voices
Start your next brief from real ads
Every ad, filter and board for 7 days, with Claude or ChatGPT connected.
Nothing charged before day 8