AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

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RitualBenefit-Driven · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify452 ads
  4. 4Gleamin399 ads
  5. 5Native352 ads
  6. 6Arrae338 ads
  7. 7Xero337 ads
  8. 8JSHealth Vitamins324 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

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Winning means kept running: brands rarely keep paying for ads that lose.

The ad shows two people lying down playfully with products. The background is blurred, and at the top are emojis. Below the image of the people is text, then a button promoting a discount.
Ritual
A product shot on a white background. The product is a tan AirPods case with a black border, and a black carabiner. The AirPods case has a face drawn on it with two black dots, a small line, and a curved line. The brand name is visible on the case in black lettering.
Casetify
An image showing a before-and-after comparison of legs, with one leg appearing lighter and the other tanned. The left leg is labeled "Before," while the right leg reads "After." A tube of tanning cream is placed beside the tanned leg on a white background.
Bali Body
A person with green curly hair is sitting and playing an electric guitar. Text overlaid on the image reads "I gave up guitar because I thought I wasn't talented." The person is wearing a dark sweatshirt and light-colored cargo pants. The background shows a music amplifier and studio equipment.
Paused · 92 days
Yousician
A young woman with blonde, wavy hair is shown from the chest up, leaning against a white wall. She is wearing a light blue camisole with white lace trim and a gold beaded necklace. The Zara logo is overlaid vertically on the right side of the image in a bold, black serif font. The text "Odkryj kolekcję ZARA WOMAN" is displayed prominently across the image, directly addressing the viewer.
Paused · 79 days
Zara
A woman is shown from the back, wearing a light blue denim shirt with cuffed short sleeves and light-wash jeans. The shirt features a subtle pleat down the center back and a collar. The background is a solid dark gray. The text "Give a warm welcome to new tops." is overlaid on the image.
Active · 269 days
Anthropologie
Ad featuring a square layout with a red background at the top. The ad displays the phrase "GIFTS FOR THE ALL-AROUND ATHLETE" and "Fit and Feel". The ad contains images of four models wearing activewear from the brand, with individual close-up shots on the right separated into squares. Snowflakes are on top left.
NOBULL
A model is shown from the chest up wearing a polka-dot silk pajama set and a matching robe. The text on the image announces the new washable silk collection in a summer pattern. The brand name is printed at the bottom of the image.
Active · 39 days
Lunya
The ad features a top-down shot of various cuts of meat vacuum-sealed in plastic packaging, arranged on a wooden surface. The packaging prominently displays nutrition information, including calorie counts. Text at the top reads, 'Good Chop vs. Omaha Steaks – Which is My Favorite?' The arrangement suggests a comparison of different meat products, possibly for a review or recommendation.
My Subscription Addiction
A black Logitech gaming mouse is shown from a slightly elevated side angle against a white background. The mouse features a prominent "G" logo, a scroll wheel, and several programmable buttons. Overlayed text in Turkish announces discounts on Logitech gaming mice, keyboards, headsets, and more, urging the viewer to discover the offers immediately. The creative highlights a promotional offer on various gaming peripherals.
Active · 586 days
Logitech G
A top-down view of two burgundy suede ballet flats is displayed against a muted yellow background. The shoes feature a delicate bow on the toe and the brand name 'MARGAUX' is printed in gold on the insole, along with 'HANDMADE IN SPAIN'. The text 'MARGAUX' is also overlaid in large white sans-serif font in the center of the image.
Active · 12 days
Margaux
An eye-level shot showcases a stainless steel pan filled with a hearty tomato-based stew, visible up close. The stew, rich with tomatoes, eggplant, and a sprinkling of grated cheese, is garnished with fresh herbs being sprinkled from above by a person in a denim jacket. Toasted bread slices are placed on a wooden board on the left, with a red and white striped napkin below the pan. In the bottom right, a red square contains the white brand logo.
Gousto
The ad features a vibrant composition with a bright yellow background. A blue vertical rectangle overlays the right and left sides of the image, containing text on each side. On top of the image is a teal-colored tray filled with different types of food. A circular container showcasing baby food is held by a person's hand at the bottom of the image. The lid shows the image of a baby food plate, with text indicating the food's ingredients. The text elements, such as "PROTEIN + VEGGIE PACKED", "NON-GMO INGREDIENTS" and "KID FAVORITE " are strategically placed and highlighted. A 'Shop Now' button in placed in the top right corner next to a partially visible plate.
Little Spoon
A studio-shot image of a grey and black hooded jacket centered against a plain white background. A vertical red bar runs along the left side of the frame, featuring a white circular logo at the top. The name of the jacket is printed in black text at the bottom center of the image.
Active · 25 days
Mammut
An advertisement for a skincare bundle. The ad is centered around a white background. The central focus is on a grouping of four Facetheory brand skincare products: a cleanser, a toner in a brown bottle, a serum with a dropper, and a moisturizer. The products are arranged in a visually appealing manner. Above the product display, the words 'The Clear Bundle' in black text. Beneath it is the price, shown as '£66'. The Facetheory logo is at the bottom right of the image.
Facetheory
A black leather Maison Margiela handbag is displayed against a neutral background. The brand name "Maison Margiela" is overlaid in white text at the top of the image, with "PARIS" centered below it. The text explains that the selection of bags features established and new designs, with each piece reflecting the brand's approach to materials and construction.
Paused · 22 days
Maison Margiela
The creative features several Foreo beauty devices arranged on a dark, reflective surface. A bright pink circle in the top right corner highlights "EXTRA 40% OFF WITH CODE." Below the devices, the words "GET THE CODE BLACK FRIDAY" are illuminated in neon red. The overall aesthetic is sleek and promotional, emphasizing a Black Friday discount.
Paused · 39 days
Foreo
A flatlay arrangement of men's clothing and shoes for fall is displayed against a light blue background. The items include boots, pants, shirts, a jacket, a beanie, and loafers. Large, bold, dark blue text overlaid on the image reads "LEVEL UP YOUR FALL 'FITS". The overall impression is a curated collection of stylish autumn apparel.
Active · 9 days
Stitch Fix
This graphic features a dark grey, paneled background with several red and pink sticker-style text overlays. The main text announces a Black Friday sale with up to 70% off sitewide, while smaller text below provides the start date and time. A small logo is in the top right corner, and a call to action to wishlist items is in the bottom right.
Active · 2 days
P.E Nation
A beauty ad featuring a fair-skinned woman with blonde hair and pink blush makeup. The woman is holding a makeup compact displaying a swirl of pink tones. The ad features text "NEW!", "BLUSH IS LIFE", "Baked with SQUALANE + HYALURONIC ACID to hydrate and balance". The model is wearing hoop earrings and a pink halter-neck top. The background is a studio setting. The overall composition is clean and focused.
Kosas

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, free on every plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=ritual&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by Ritual",
    "brand": { "slug": "ritual", … },
    "niche": { "name": "Consumer Goods", … },
    "url": "https://adswipefile.com/ads/9bc03a60…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
    Free
    50 in total
    Pro
    10,000 a month
    Agency
    50,000 a month

24 niches

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What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a free, searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Pro and Agency) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

Yes. Browsing is free: signed out, each list shows its newest ads, and a free account (no credit card) opens the first 50 ads of every list with their ad copy, lets you save ads and gives your AI agent 50 calls to search the library. Paid plans, Pro and Agency, each with a 7-day free trial, open every ad and add boards, brand following and more AI agent (MCP) calls.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.