AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

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Cozy EarthFeature-Driven · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify452 ads
  4. 4Gleamin399 ads
  5. 5Harry's352 ads
  6. 6Native352 ads
  7. 7Arrae338 ads
  8. 8Xero337 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

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Winning means kept running: brands rarely keep paying for ads that lose.

A collage of five images showing close-ups of people wearing pajamas in different colors. The center-left panel features text announcing a weekend sale on the pajamas, listing the available colors below the offer. The images focus on the fabric, buttons, and collar details of the garments.
Active · 3 days
Cozy Earth
The image shows a social media post. A man is holding a black supplement container titled ARMRΛ COLUSTRUM+ over his bare chest. The container has a green label and some information on it. A social media post is above the hold and a profile picture of the man with a caption from the poster saying that the supplement has transformed his workout routine, and increased his endurance. The post has timestamp of May 25, 2024.
ARMRA
The creative displays a screenshot of a job lead from Angi, a home services platform. The image shows a kitchen with white cabinets and unfinished countertops, indicating a renovation project. On-screen text overlays the image, posing a question to the viewer: "Ready to find more work? 🔧" The text also highlights that Angi connects users with homeowners seeking services and allows them to select leads based on trade, location, and schedule, emphasizing a pay-per-lead model without subscriptions.
Active · 140 days
Angi
A woman stands outdoors, posing with a black handbag. She is wearing a brown satin wrap top, black high-waisted pants, and gold heels. A thin gold belt with a circular buckle cinches her waist. The text overlay reads: "Don't let these styles slip away! Unlock 20% off your favorite Fashion Nova picks with code: GET20".
Paused · 527 days
Fashion Nova
A collage of six studio-shot images featuring various beauty and home fragrance products against a solid red background. The center of the composition features a white rectangular overlay containing the brand name and a short phrase. The products shown include candles, shower gels, moisturizers, and perfumes.
Active · 3 days
Marks And Spencer
A beauty advertisement featuring a close-up shot of a person's face with perfect skin. The skin appears radiant and flawless. The background is blurred, focusing attention on the face. The overall composition suggests a message of skincare.
MUD\WTR
An ad featuring a man kneeling on artificial green grass, holding a small dog. The man is wearing a white hoodie and black pants, and has glasses and a beard. The dog is brown and tan. In front of the man and dog is a brown dog bed filled with treats.
Reggie
A product shot of a deodorant stick against an autumnal background. The deodorant is off-white, with brand text on the front. Beside it, a smaller cap of the deodorant shows the flavor. The top text highlights the deodorant is vegan and cruelty free. Pumpkins, flowers, and a wooden box are arranged in the background. The layout features text at the top, a central product display, a flavor logo, and a call to action at the bottom. The color palette is warm, using oranges, browns, and yellows.
Native
The ad features a product shot of a supplement bottle with capsules spilling out, set against a gradient background. The bottle is positioned slightly lower left, angled towards the right, with the capsules above implying the bottle's contents. Circles highlight key ingredients with associated text and graphics that appear beside the main bottle image. The background is a soft gradient of blue and purple with scattered white starburst graphics.
Lemme
The image is a collage showcasing various parts and features of a weight bench. In the top left, there's a close-up view of a bar handle with the brand name etched on it. The top right shows an adjustable metallic element with degree markings (0, 20, 30). The lower left displays the entire bench in a gym setting. The image also highlights detailing of adjustment mechanisms and a close-up that displays a lock/hold mechanism. The overall tone is modern, showcasing design elements of the bench in a gym/workout setting.
Rogue Fitness
This static image shows a set of cross-country skiing equipment against a plain white background. The gear includes two skis, two poles, and a single ski boot, all featuring the brand name and model details printed on them. There is no additional text or promotional copy on the image itself.
Active · 6 days
Backcountry
A woman with blonde, wavy hair is wearing a red LED face mask and looking at the camera. She has her arms crossed and is wearing jewelry on her fingers and wrists. The background appears to be a bathroom with a mirror and sink. The text overlay reads "Piękno zaczyna się od pielęgnacji – skorzystaj z kodu LEWA35 ✨🌿" which translates to "Beauty starts with care – use code LEWA35 ✨🌿".
Paused · 44 days
Foreo
A studio shot displays five identical travel bags in different colors arranged in a diagonal line from left to right. The bags are positioned on a plain white background. Text is centered above the bags, identifying the brand and the product name with a descriptive subtitle.
Active · 103 days
Beis
The image displays multiple bags of Spot & Tango dog food, labeled 'UnKibble'. The bags are light blue with white text and illustrations of dogs. Some bags show different flavors like 'Cod + Salmon' and 'Beef + Barley'. An orange sign with '50% OFF' written in black marker is prominently displayed in the center of the image, indicating a promotion. The overall presentation is a product-focused shot with a clear offer highlighted.
Active · 197 days
Spot And Tango
A studio-shot flatlay of a skincare collection on a solid tan background. The image features several jars and a pump bottle of the product surrounded by vanilla flowers and scattered caramel cubes. Large black text at the top announces the limited edition collection, followed by a descriptive line about the scent.
Active · 25 days
Fenty Skin
An advertisement featuring a box of cereal surrounded by floating cereal pieces and a bowl of cereal at the bottom. The text 'Honey Crunch Now On Sale!' is displayed at the top, with a liquid design spreading down. Numerical facts highlighting the cereal's nutritional value (protein and sugar content), are displayed on the left of the cereal box.
Surreal
An advertisement with a purple background features a large glass cup filled with a beverage. Text at the top reads 'NOT ADDERALL. BUT IT WORKS LIKE MAGIC.' On the right side of the cup are four boxes with icons and text promoting the product: 'ALL DAY ENERGY', 'MENTAL CLARITY', 'MANAGE STRESS', and 'LASER FOCUS'. Below the cup, text indicates the product incorporates 'COFFEE + FUNCTIONAL MUSHROOMS + COLLAGEN PROTEIN + L-THEANINE.' A review section and the brand name are at the bottom.
Everyday Dose
A flatlay view on a light blue background shows a box of laundry capsules in the center. Nine individual capsules are arranged in a circle around the box, each connected by a thin line to a blue label numbered from 1 to 9. The headline at the top reads that the next nine washes are sorted for free, with an additional note about postage and packaging.
Active · 8 days
smol
The ad features three open containers arranged side by side at the bottom of the frame, filled with a smooth, creamy substance in varying shades: deep reddish-brown, bright pink, and light copper-brown. The containers are set against a clean, bright-white backdrop, creating a stark contrast that emphasizes the product. Above the product containers, the text "MAKEUP MEETS SKINCARE" is prominently displayed in a bold, uppercase font to emphasize the dual properties of the product. Below the headline, bullet points highlight key features, such as 'Great for dry skin', 'Enhances, doesn't cover', and '30 day free returns', providing clear, concise information about the benefits. The simple arrangement, paired with the clean backdrop and sleek text, creates a visually appealing and informative aesthetic.
Jones Road Beauty
A minimalist graphic design featuring a white background with a dark blue curved shape at the bottom. The top left corner displays the Toronto Pearson logo, while the bottom right corner features the Finnair logo. A small oneworld logo is positioned in the bottom left corner.
Paused · 15 days
Finn

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats, hooks and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, free on every plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=cozy-earth&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by Cozy Earth",
    "brand": { "slug": "cozy-earth", … },
    "niche": { "name": "Home / Garden", … },
    "url": "https://adswipefile.com/ads/04848d07…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
    Free
    50 in total
    Pro
    10,000 a month
    Agency
    50,000 a month

26 niches

Browse by niche

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What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a free, searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Pro and Agency) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

Yes. Browsing is free: signed out, each list shows its newest ads, and a free account (no credit card) opens the first 50 ads of every list with their ad copy, lets you save ads and gives your AI agent 50 calls to search the library. Paid plans, Pro and Agency, each with a 7-day free trial, open every ad and add boards, brand following and more AI agent (MCP) calls.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.