22,543+ Ads Library

AdSwipeFile, the ad creative swipe file: Winning Ads
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Copy and paste winning ads into your own campaigns

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Winning Ads Formats

Before & After
Before & After
596 ads
Behind the Scenes
Behind the Scenes
5 ads
Benefit-Driven
Benefit-Driven
13881 ads
Case Study
Case Study
14 ads
Celebrity Endorsement
Celebrity Endorsement
65 ads
Comparison
Comparison
743 ads
Controversial Approach
Controversial Approach
21 ads
Expert Endorsement
Expert Endorsement
87 ads
Explainer
Explainer
139 ads
Feature-Driven
Feature-Driven
606 ads
Gamified
Gamified
1 ad
Influencer Collaboration
Influencer Collaboration
19 ads
Infographic Style
Infographic Style
131 ads
Lifestyle Integration
Lifestyle Integration
1797 ads
Limited-Time Offer
Limited-Time Offer
5584 ads
Listicle
Listicle
372 ads
Meme
Meme
72 ads
Myth-Busting
Myth-Busting
4 ads
Nostalgia-Driven
Nostalgia-Driven
33 ads
Pain Point
Pain Point
381 ads
Personal Anecdote
Personal Anecdote
32 ads
Polls and Quizzes
Polls and Quizzes
2 ads
Product Demo
Product Demo
1911 ads
Question
Question
742 ads
Seasonal
Seasonal
705 ads
Social Impact
Social Impact
13 ads
Storytelling
Storytelling
262 ads
Teaser
Teaser
119 ads
Testimonial
Testimonial
1885 ads
Trend Newsjacking
Trend Newsjacking
11 ads
Tutorial
Tutorial
29 ads
UGC
UGC
136 ads
Unboxing
Unboxing
2 ads
User Journey
User Journey
11 ads

Winning Ads Examples

An advertisement for a high-protein collagen drink. The ad features a warm, inviting scene with a mug of hot chocolate held in a person's hands. The drink is topped with marshmallows. Beside the mug, there's a small bowl of marshmallows. A packet of the hot chocolate drink is displayed, prominently featuring the product name and key benefits. Above the product, there's a testimonial with a five-star rating. The overall composition is designed to convey warmth, satisfaction, and the product's appeal.
True Protein
The ad features a brightly lit interior of a boxing studio with multiple hanging teardrop-shaped punching bags. The foreground showcases a close-up of the bags, while the background displays a long area with more bags, indicating a potential workout space. White bold text at the top reads 'get 1 month free of', followed by the brand name, and the ad text reads 'to access Sugar Boxing + more studios and gyms near you'. The background is a dark color.
ClassPass
An eye-level shot features a child and an adult holding a packet of greens product. The background is a dark green color, printed with white teddy bear outlines. Text at the top reads 'Greens for kids, made easy'. The product packet is placed in the middle of the picture and is held by both hands. Descriptive text on the sides of the packet includes features 'No sugary crashes' and 'No yucky garbage, 60+ whole-food ingredients and 21+ vitamins & minerals'.
Grüns
The ad is a vertical image showcasing two sauna options side-by-side. On the left, there is a black portable sauna with the price listed as £349. On the right, a wooden sauna is priced at £4000+. The text overlay states, “Same Benefits, Different Price.” Below, it reads, “NO #1 SAUNA IN THE WORLD.” At the bottom, a Trustpilot rating and a 'Best Ice Bath of The Year' award are displayed. The background is a gradient of light colors.
Nurecover
An advertisement with a light blue background. In the upper left corner, it has text, followed by a green checkmark, then bulleted points of information. In the bottom right, there is a silver car. At the bottom left, there is fine print.
Clutch
The image is an ad promoting a lower leg massager. The image is predominantly dark with a woman leaning on a wall wearing a white sweater with a hood and black leggings. She is in a well-lit area. The leg massager is wrapped around one of her lower legs. The ad includes texts: "20% OFF", "Use code QTR20", and "Sale ends July 6th". Also the text "Normatec Lower Legs" and "Normatec on the go"
Hyperice
An attractive lifestyle photo featuring a recipe journal on a wooden table prepared for a celebration. A decorated cake sliced and ready to be eaten with a glass of water, and slice of cake. A person is holding the recipe journal. The journal is open to a page and features a cake illustration.
Papier
The ad features a vertical layout with a gradient background transitioning from dark teal to deep blue. Prominently displayed in white, bold text conveys the message "Sell online, on social, in person, and on-the-go." Above the text, the Shopify logo is visible in the top left corner. The overall composition is minimalist and clean, with the text clearly conveying the value proposition.
Shopify
An advertisement with a light turquoise background. The ad features the text "Ready to sell?" in bold, dark gray font at the top, followed by the text "Go from car to cash in less than 24 hours with", and then the brand name in red. At the bottom right corner is a white sedan, and at the bottom left is the text "Terms apply." in a smaller font.
Clutch
An image shows a person's hand holding a product box. The box features a white and green color scheme with the product name. There is a quote bubble overlay at the top of the image, containing a customer testimonial. The testimonial is from Lisa, stating that she is pregnant because of Mira and that the baby boy is due in November 2024.
Mira Fertility
A phone screen displaying a text message conversation. The top shows the time 7:08 PM, provider 'Rogers', and recipient 'AJ'. The conversation starts with 'Saw your car is still on FB marketplace', followed by 'Yeah, all I get is people ghosting me'. The next message is 'Stop wasting your time, just go to Clutch already' and concludes with 'On it'. The background is a light blue.
Clutch
The advertisement is a vertical image with a white backdrop on the left and a gradient pink and purple backdrop on the right. On the left, a silver bag of coffee sits next to a pencil and some dried mushroom pieces. A spoon full of coffee grounds is placed in the middle facing the bag. Coffee beans are scattered. The ad text is at the top that says 'BACK TO SCHOOL TEACHERS LIFETIME DISCOUNT.' A group of six children are partially visible on the right, peeking from behind the white backdrop in the middle. The ad includes a rating of 4.9 based on 50,000+ reviews. The bottom right corner has text. The brand name is in different places.
Everyday Dose
An advertisement for a mattress featuring a couple on the bed. The main headline highlights the mattress's name. The ad also presents key features through visuals: a snowflake icon representing cooling technology and an illustration of layered mattress support, and ends with a 'Shop now' call to action.
Casper
A person's hand is holding a handful of green, gummy bear-shaped supplements. A semi-transparent square with a quote is superimposed on the upper left with a quote from Samuel that the person's wife loves them (referring to the supplements) because she couldn't stomach the green powders. The background is slightly blurred with green foliage.
Grüns
A promotional image features a stylish layout on a black background. At the top, in a vibrant pink font, it reads 'get 1 month free of ClassPass'. Below, a grayscale photograph showcases four women exercising in a gym, positioned inside a white rounded-rectangle. Following this, white text states 'to access'. The call to action, in bright pink, announces 'The Studio (MDR)'. Underneath in white text, it promotes '+ more studios and gyms near you'. The image is clear and professionally styled.
ClassPass
A red truck with the Clutch logo parked in front of a building decorated with Christmas lights. The truck has a banner that reads, "We'll buy your car." In a speech bubble, text reads "Wonder what your car is worth?"
Clutch
An interior shot showcases a bed with a mattress. Above the bed, white text promotes the mattress as supportive, breathable, and cozy. The bed occupies the lower third of the image, resting on a woven rug. The frame is wooden. White pillows are placed on top of the mattress. Beside the bed is a wooden nightstand. The color palette is neutral with white walls.
Casper
An ad features a dynamic image of two runners in motion on a trail with blurred background. The text overlayed at the top in a professional sans-serif typeface reads, 'Tested for those who test themselves.' Below, it states 'Rigorously tested to fuel high-performance results' in smaller type. The AG1 logo is prominently displayed on the right side, and the website address 'DrinkAG1.com' is at the bottom. The overall composition is clean and modern, emphasizing the product's association with active, health-focused individuals.
AG1 by Athletic Greens
The ad displays a person's hands holding a note card with a floral and bunny design, positioned over other similarly designed stationary. The background includes a desk with stationary items, such as pens and tape. The ad features soft lighting and a natural color palette, with an orange sleeve for a pop of color.
Papier
The ad features a 3D rendering of a mushroom-shaped object with a clear top and a brown, liquid-filled body, placed on a light blue surface against a gradient light-blue background. A dark liquid is 'pouring' into the top of the mushroom. Text "8 hours of sleep, Can be your reality" in the upper portion of the frame. The logo is visible at the bottom right.
Spacegoods
An advertisement featuring a man standing next to a silver SUV. He is holding a small, white dog. A text overlay at the top reads, "Another deal, another happy customer". Behind them is a building, marked with the brand logo. The man is smiling and gesturing with one hand in a celebratory manner. The overall scene projects an image of satisfaction and achievement.
Clutch
The ad features a light blue background with large, bold, black text. The text reads, "Break your car lease — fast." Below this is smaller text: “Get an iPad plus cash when you sell your leased car to Clutch.” In the bottom right corner is a silver SUV. At the very bottom is a disclaimer stating: "*Terms apply."
Clutch
The ad features an Instagram-style post centered on a white background, mimicking a social media feed. The post includes a profile picture and username at the top, followed by text describing the user's experience with a product, along with two images showcasing the product. The first image shows a hand holding the product container, and the second one shows capsules in an open hand. All elements are on a subtle pink background.
Arrae
The ad features a vertical layout against a pink background. It presents a bottle of a hair and energy supplement held by a woman. The image is accompanied by text describing the 'Hair + Energy Formula'. The ad also includes visual representation of the included ingredients along with the supplement facts and offers a discount for subscribing.
JSHealth Vitamins

What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a free, searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), TikTok, LinkedIn and more, filed by brand, niche and format.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow a brand to see how an advertiser varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the proof, the call to action. The notes are what make a swipe file useful.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

Yes. Browsing is free: signed out, each list shows its newest ads, and a free account opens the whole library and lets you save ads. There is no credit card and no trial period.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram), TikTok, LinkedIn and other platforms. It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.