AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

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SlipFeature-Driven · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify452 ads
  4. 4Gleamin399 ads
  5. 5Native352 ads
  6. 6Arrae338 ads
  7. 7Xero337 ads
  8. 8JSHealth Vitamins324 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

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Winning means kept running: brands rarely keep paying for ads that lose.

A studio-shot image featuring a black silk sleep mask placed in front of its black rectangular product box. The brand name and product description are printed in white text on the box. The background is a solid, clean white.
Paused · 9 days
Slip
A close-up, high-quality photograph of a textured, deep-red organic cotton gauze quilt. The fabric is folded, showing its soft, crinkled texture. Text is overlaid in the center, announcing the color of the season, the product name, a 52% savings offer, and a comparison to traditional retail.
Active · 1 day
Quince
The ad is a vertical image with a light yellow background. It features a series of green bars that show the timeline of the product's effects in 3, 14, and 30 days. Each bar contains packets. The text describes the benefits over time: lower sugar cravings, more energy, and better immunity. The layout is clean and emphasizes the product's impact over time.
Gruns
The ad presents a dark, minimalist graphic. The top text reads "GAME PASS DESIGNED FOR PC PLAYERS". Below the text a monitor shows the game pass interface with different game selections. To the right of the monitor is a PC tower in black and green. Towards the bottom of the ad, the text "Some games shown coming soon." is displayed, followed by the logo and text for the PC GAME PASS and the PEGI rating icon. The overall color scheme is black and green, with a focus on visual clarity and showcasing the product functionality.
Xbox
An advertisement featuring a toy playset. The image is set against a light blue background. The main focus is on a toy structure built with colorful blocks. A white toy chicken with a red comb stands on a green platform. Above the chicken, there's a tan structure with a roof and a blue window. To the right of the structure are musical notes floating downwards. The text says, 'Mrs. Clucky and the Cluckettes take the Stage at Farm Rock!'. The setup suggests a fun, engaging play environment, likely aimed at capturing the attention of children and parents.
LEGO
The image features a yellow phone case with a honeycomb pattern and bee logo. A handwritten card with a thank you message is placed on top of the phone case. Two lemons are placed to the right and left of the phone case. The composition gives a feel of appreciation and commitment to the planet.
Pela Case
A person with bright blue fingernails holds a white jar of ARMRA Colostrum Health Revival. The jar has black text and logos. Overlay text at the top of the image reads "The 30-second habit I never skip before leaving the house ⏱️". The bottom of the image has a watermark that says "ARMRA partner" and a disclaimer about the product not being evaluated by the FDA.
Active · 25 days
ARMRA
The ad features a soft, light beige background. The text is arranged at the top and bottom left, with a tagline in bold text and an illustration of three light-purple earplugs. The text reads, 'The problem: SNORING PARTNER.' The earplugs are arranged at a slight angle, placed in the center of the ad, with soft lighting, and a blurred composition. Below this is the text 'The solution: EARPLUGS FOR SLEEP, EVEN ON YOUR SIDE', and a call to action with a button that reads 'Try with 100-day free returns'
Loop
A stack of folded clothing items, including shirts and sweaters, sits on a wooden chair against a plain, dark background. Large, bold text overlays the stack, announcing a Black Friday sale and a discount percentage. The overall composition is clean and focused on the promotional message.
Active · 3 days
True Classic
The image shows a dog, a bag of dog food, and text. The dog, a mixed breed, is lying on a gray dog bed on a wooden deck. The dog is looking at the camera. To the right of the dog is a yellow bag of dog food. The text at the top of the image states, "Get the food that made my picky pup excited to eat again." The dog food bag shows the brand name and logo. In the lower corner of the package, an 'Editor's Choice' seal is visible.
My Subscription Addiction
The ad employs a vertical layout, utilizing a split-screen approach. The upper section features the headline 'BECOME DESIRABLE AS F*CK' in a bold, white sans-serif font. Below, the text 'Read or listen to bestseller insights in 15 minutes' is displayed. On the left side, a list of topics is visible, each within a dark gray rounded rectangle. The topics start with 'Relationship' and continue down the list (Flirting, Climax, Confidence, Self-Care, Love, Body Language). The right side is dominated by a black-and-white portrait of a man, adding a visual element to the ad.
Blinkist
An advertisement for mushroom hot cocoa, featuring three pouches of the product centered on a dark teal background. The text states 'TRY 30 DAYS RISK-FREE' in large white letters, with a yellow rectangular background. Additional text includes 'MELATONIN + L-THEANINE + GLYCINE'. The pouches are a dark blue with a design and the text 'MUSHROOM HOT COCOA'. A 'ORDER NOW' button is present at the bottom in yellow.
RYZE Superfoods
A bright green illustration shows the Duolingo owl character waving on a plain white background. The text 'practice your english skills' is written in large, bold green letters above the character. Below the text, the brand name 'duolingo' is printed in smaller letters.
Active · 6 days
Duolingo
An advertisement features a blue, reflective background. In the upper portion, white text reads "Increase GLP-1 Naturally*." Below this, a bottle of pills is prominently featured. The bottle is tilted, with several pills spilling out. Beside a list of features each represented by a unique icon: Increase GLP-1 Levels, Support Weight Management, Fat Reduction, Reduce Hunger. The text "Doctor Recommended" is placed at the bottom right. The overall layout uses a clean and straightforward design, with a clear emphasis on product benefits and a health-focused aesthetic.
Lemme
The advertisement features a man in a white coat holding a product and pointing at it. A smaller version of the product and its packaging are in the background alongside a 'Dermatologist Recommended' badge. The text at the bottom reads, 'Dermatologist-Recommended Hair Growth Serum'.
Bare Anatomy
A close-up shot of a person's hands holding open the lid of a cream jar. The person is wearing a light-colored hoodie and has manicured nails with a red dot design. The product packaging is clearly visible in the center of the frame, held by the person's hands.
Paused · 18 days
Tatcha
An advertisement for an article about Cordyceps. The ad features a stylized illustration depicting a partially buried Cordyceps fungus, with the fruiting body extending above the soil and the host caterpillar visible below and on the side an inset image of the mushroom . The text includes a headline, a brief description of the topic, and a call to action button that says "READ THE ARTICLE". The color scheme is warm earth tones, with a focus on brown, green, and orange to highlight the topic.
Four Sigmatic
A full-length studio shot of a female model standing against a plain, light-colored background. She is wearing a long, black, lightweight robe with a tie at the waist. The robe is open at the front, revealing her legs.
Active · 3 days
Eberjey
A man walks out of a stone building in a rural, misty landscape. He is wearing a beige jacket over a plaid shirt and dark trousers. The Barbour logo and the text "ESTABLISHED 1894" are displayed prominently in white on the right side of the image. The scene evokes a sense of ruggedness and heritage, with rolling hills and dry grass in the background.
Paused · 31 days
Barbour
A hand holds a clear plastic box containing colorful hair accessories against a blurred, neutral-toned bedsheet background. Large, bold red text announces an end-of-season sale, followed by a discount range and a note about prices being marked. The brand logo is visible at the top center of the frame.
Paused · 9 days
Slip

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, free on every plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=slip&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by Slip",
    "brand": { "slug": "slip", … },
    "niche": { "name": "Beauty / Personal Care", … },
    "url": "https://adswipefile.com/ads/6497e51b…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
    Free
    50 in total
    Pro
    10,000 a month
    Agency
    50,000 a month

24 niches

Browse by niche

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What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a free, searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Pro and Agency) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

Yes. Browsing is free: signed out, each list shows its newest ads, and a free account (no credit card) opens the first 20 ads of every list with their ad copy, lets you save ads and gives your AI agent 50 calls to search the library. Paid plans, Pro and Agency, each with a 7-day free trial, open every ad and add boards, brand following and more AI agent (MCP) calls.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.