AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

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NestigLifestyle Integration · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify452 ads
  4. 4Gleamin399 ads
  5. 5Native352 ads
  6. 6Arrae338 ads
  7. 7Xero337 ads
  8. 8JSHealth Vitamins324 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

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Winning means kept running: brands rarely keep paying for ads that lose.

This is an illustration of three bicycles with baskets and helmets scattered across a light beige background. The bicycles are depicted in a whimsical, hand-drawn style with pastel colors. One bicycle is blue and yellow, another is yellow with red fenders, and the third is pink. Small, colorful abstract shapes resembling pebbles or clouds are also dispersed around the bicycles. The overall aesthetic is light, airy, and playful, suggesting a sense of freedom and outdoor activity, possibly for a nursery or children's room.
Active · 80 days
Nestig
A purple graphic features a white box in the center containing the text .si with a cursor icon. Below the box, text states that these are the smartest two letters on the internet right now. A dark button at the bottom prompts the user to claim their domain, accompanied by a mouse cursor icon.
Paused · 43 days
Hostinger
The ad features a product shot of an Olaplex hair kit, with a gold-colored box with a holiday-themed pattern and starburst elements. The products include shampoo, conditioner, and hair perfector. Below, the Sephora Savings Event is advertised with promotional details for Rouge, VIB, and Insider members, offering different percentage discounts for a limited time.
Olaplex
The image features a close-up shot of a woman with dark, clear skin. The woman is looking directly at the camera with a slight pout. She has expertly shaped eyebrows, and her eyes are accentuated with a deep red eyeliner. She gently holds her hands near her face in a pose. She is holding a light purple eyeliner pencil in her right hand. The ad includes text overlayed at the bottom of the image with product information.
Kosas
A young woman with blonde hair pulled back walks barefoot on a wooden deck outdoors. She is wearing a grey tank top and denim shorts and has her right arm raised with her hand near her head. Lush green foliage and a covered seating area are visible in the background. Text overlays on the image read: "Sommer, wir haben dich vermisst… den Schweißgeruch eher nicht 😅 Starte jetzt selbstbewusst in den Sommer, mit Fussy, dem am besten bewerteten natürlichen Deo! Die wissenschaftlich fundierte probiotische Formel neutralisiert geruchsverursachende Bakterien und sorgt für 24 Stunden Schutz. Für frische Achseln im Sommer 🌞 www.getfussy.com/de"
Paused · 87 days
Fussy
A woman with blonde hair, wearing a white button-down shirt and black pants, is sitting on a large tree branch, surrounded by green leaves. She is looking off to the side with a slight smile. The text overlay reads, "I'm not sure if I'm supposed to be doing this, but I'm climbing a tree." The image captures a moment of playful spontaneity in nature.
Active · 27 days
Goop
A vertical ad featuring a close-up shot of a bathroom scene. Beige towels in two shades are draped over a bathtub rim, with gold fixtures and a beige backdrop. The ad text is in a clean font, emphasizing the curated nature of the featured products.
Italic
An overhead shot of a beige shoe sits atop a textured, plush, cream-colored knitted material. The shoe has neutral tan colors. Text is overlaid, reading "WOOL RUNNER GO" and "ALWAYS SOFT. NEVER ITCHY."
Allbirds
A studio shot of several men's dress shirts in various patterns and colors hanging on a wooden rack against a plain brown background. The text is centered over the shirts, starting with a small header and a large, bold main headline. The brand name is printed at the bottom of the image.
Active · 4 days
Bonobos
A digital graphic featuring a commercial airplane flying against a sunset sky. The top section displays the brand name and the text 'Black Friday' with 'Vente flash prix bloqués' below it. The lower section lists three flight routes with their starting prices in blue boxes, followed by a date and time for the sale.
Active · 1 day
TRIP
A portrait of a person with short blonde hair sitting on a stool in front of a large, textured wooden screen. The person is wearing a black coat over a yellow top and red trousers, holding a small white handbag. Large blue and red text is overlaid on the right side of the image.
Paused · 15 days
Loewe
The advertisement displays a graphic with a light red background. At the top, a series of binary code is subtly displayed. The center prominently features the number 32% in large, bold red text. Below this, smaller text states, 'of consumers, surveyed elected phone as their preferred communication channel.' A circular image below the headline is a woman wearing a headset, suggesting a customer service representative. To the left a small text box displays 'Transcribing...' in yellow. A red graphic depicting sound waves is to its right. At the bottom, a red button invites viewers to 'Explore our infographic.' The bottom right corner contains the brand logo.
Twilio
The ad features a tall, cylindrical device with a black exterior. The text "WITH THE POD" appears at the top, followed by the headline "Meet your biggest health upgrade of 2025". Underneath these words are icons and descriptions of benefits from the device, including 'Sleep cooler', 'Sleep deeper', 'Better recovery', 'Eliminate snoring', and 'Wake up energized'. Below the device, small text indicates results may vary, and the product is not a medical device. The background is a light beige.
Eight Sleep
The ad features close-up shots of several food containers holding various baby food purees. The containers are square with transparent lids. The food inside varies in color, with one appearing yellow and filled with visible grains, and another showing an orange puree of barley vegetable minestrone. Text overlays include phrases like "OMG FINALLY" and "Starting Solids made easy,". Design elements include illustrations of fruits and vegetables and arrows pointing, and a red background and the text 'transition meals' are visible.
Little Spoon
An advertisement with a light blue background. The top section contains the headline "The unforgettable car selling experience -- only at Clutch." along with the text "Shop hundreds of cars in a hassle-free, 100% online experience." The bottom of the ad shows a dynamic visual effect with corner of a white paper being folded up, revealing several cars.
Clutch
The creative features a dark blue background with the Twilio logo and the word "relay" in green at the top. Below this, text describes a transformation from "Undelivered" to "Pickup Parcel" in 30 seconds, powered by Whatsapp Flows, resulting in an 8x increase in collection rates. The central visual is a stylized illustration of a superhero in a red costume with a cape, a "</>" symbol on the chest, and a belt with a circle. The superhero has a wide smile and is striking a confident pose.
Paused · 68 days
Twilio
The ad showcases a stylish teenage male wearing sunglasses, a yellow hoodie, and a bomber jacket. He is wearing a pair of earplugs. The text "Better with LOOP EARPLUGS" is prominently displayed at the top. The image features colorful abstract elements in the background and also shows a product shot of an earplug with the text "Quiet 2"
Loop
The ad features a vertical layout with a gradient background transitioning from light blue at the top to a turquoise color at the bottom. The top left corner displays a white circle with the brand logo. Below, large bold text announces the offer 'Sort your numbers with 90% off for 6 months'. A dark blue button with white text 'Get started' is present at the bottom, and 'Terms apply' in a smaller font appears to the right. The overall composition is clean and direct, focusing on the promotional offer.
Xero
A studio shot of a black suitcase and a matching black backpack stacked on top of each other against a dark red background. A large green ribbon is tied around the luggage like a gift. The text 'HOLIDAY TRAVEL STARTS HERE' is printed in white in the center of the image.
Active · 5 days
Beis
A Nespresso coffee machine is shown next to a slice of cake and a cup of coffee. White text overlays the image, reading "UM BOM PLANO DE CAFÉ FAZ PARTE DA RECEITA" and "SOLUÇÕES CHÁVENA-NA-MÃO". The Nespresso Professional logo is visible at the bottom of the image.
Paused · 58 days
Nespresso

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, free on every plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=nestig&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by Nestig",
    "brand": { "slug": "nestig", … },
    "niche": { "name": "Kids / Baby", … },
    "url": "https://adswipefile.com/ads/8d1eebf4…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
    Free
    50 in total
    Pro
    10,000 a month
    Agency
    50,000 a month

24 niches

Browse by niche

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What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a free, searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Pro and Agency) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

Yes. Browsing is free: signed out, each list shows its newest ads, and a free account (no credit card) opens the first 20 ads of every list with their ad copy, lets you save ads and gives your AI agent 50 calls to search the library. Paid plans, Pro and Agency, each with a 7-day free trial, open every ad and add boards, brand following and more AI agent (MCP) calls.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.