AdSwipeFile

AdSwipeFile: Winning Facebook and Instagram ads, saved for good

The Meta Ad Library can't keep an ad once it's taken down. Here every ad keeps its creative, filed by brand, niche and format. Search them yourself, or ask Claude or ChatGPT to pull them for you.

7-day free trial. Cancel anytime.

Works with

All agents
TeePublicFeature-Driven · Meta

Most ads on Meta

All brands
  1. 1My Subscription Addiction744 ads
  2. 2Loop712 ads
  3. 3Shopify452 ads
  4. 4Gleamin399 ads
  5. 5Harry's352 ads
  6. 6Native352 ads
  7. 7AG1 by Athletic Greens349 ads
  8. 8Arrae338 ads

The library

Winning ad examples

Real Facebook and Instagram ads, filed by brand, niche and format. A new mix every day.

Niche
Scroll for every niche
Format
Scroll for every format
Hook
Scroll for every hook
Brand
Type to find any brand
Status
Type
SortDefault

Winning means kept running: brands rarely keep paying for ads that lose.

A white t-shirt is displayed flat against a plain, light-colored background. The center of the shirt features bold, black text that reads 'not my Circus not my Monkeys' in a mix of serif and script fonts. The image focuses entirely on the product design.
Active · 112 days
TeePublic
The ad features a package of mushroom and chicory coffee. The package sits on a dark purple background with light brush strokes. The copy highlights the product benefits with icons that indicate delicious taste, benefits to the gut, and high nutrient density. The ad copy states “No More Inflammation” and “Your Dream Coffee Replacement”. The call to action is “TRY IT NOW”. The ad also has “FREE SHIPPING” in the top right corner.
RYZE Superfoods
A model with blonde hair stands outdoors at night, leaning against a chain-link fence with a vibrant red sunset in the background. She is wearing a form-fitting black dress and holding a small black clutch. Large white text is overlaid at the top of the image, announcing a site-wide discount and a specific promo code.
Active · 5 days
Fashion Nova
The creative is a plain, light peach background with text. At the top left, the words "FT Weekend" are displayed in black and red. In the bottom center, the phrase "Start your weekend thinking" is written in black and red text. The overall aesthetic is minimalist and text-focused, aiming to engage the viewer with a thought-provoking statement.
Paused · 5 days
Financial Times
A close-up shot of a hand holding a white cylindrical skincare product against a white tiled wall background. The hand has dark red manicured nails and a gold ring. Text is overlaid in the center of the image, stating the benefits and the timeframe for results.
Active · 10 days
Dermatica
A top-down view of various fresh groceries arranged on a white background. The items include a carton of eggs, bananas, blueberries, a bottle of juice, tomatoes, a baguette, an eggplant, grapes, strawberries, and mushrooms. The items are laid out in a visually appealing manner, suggesting freshness and variety. The overall layout is well-lit and clean, emphasizing the quality of the food items.
Uber Eats
A product shot of a purple iPhone with a clear phone case. The phone case has a glittery, transparent frame that surrounds the phone's edge. The phone sits centered in the frame with the back of the phone facing towards the viewer, showing off the Apple logo. The phone's camera is in the top left corner.
Casetify
A black and white illustrated ad. The ad features text at the top describing that 90% of dog parents say their pups have a good quality stool. Illustrations of food items such as peas, blueberries, spinach and carrots are shown next to a dog food bowl. The food bowl sits in the center of the ad. The bottom left of the ad reads bonus and comes with the perfect storage solution, while the bottom right has a promotional graphic that says 50% off your first box.
Ollie
A man wearing headphones sits at a wooden desk in a bright office, looking at a computer screen. A digital calendar interface is overlaid on the image, showing a 'Deep Work' block. Above the calendar, a floating box shows a 'Write book' goal connected to the calendar event. The text explains how the calendar aligns goals with focused action.
Active · 10 days
Ali Abdaal
Two eternity bands, one in yellow gold and one in white gold, are displayed on a neutral, textured background. The yellow gold band features emerald-cut diamonds, and the white gold band also showcases emerald-cut diamonds. The brand name "HOLDEN" is prominently displayed in large, serif font at the top of the image, with "AFFORDABLE DIAMOND" below it on the left and "WEDDING BANDS" below it on the right. The text overlay highlights the product's key features: affordable, lab-grown diamonds, and a lifetime guarantee.
Active · 34 days
Holden Rings
The ad features two perfume rollerballs against a white background. The rollerball bottles are cylindrical and transition from a soft, pale pink at the bottom to a saturated red at the top. The text, in a modern, sans-serif font, reads 'New!, Glossier you. Rollerball Duo', followed by the product description, 'Now available at $40. Double the Glossier you. for you and a friend.', and a call to action, 'Get more of you'.
Glossier
The ad is split vertically. On the left, there's a detailed grocery receipt displaying a high cost for monthly food. On the right, capsules are displayed, with text that says 'The exact same nutrients' comparing it with a shopping list. The overall layout uses a clean, minimalist design with text such as 'Your monthly shopping list' and 'The easiest way to cover your bases.'
Your Heights
An advertisement featuring a blue skincare product bottle placed on a white, textured stone. The bottle features a white label with text, and two arrows pointing to text that reads 'Alcohol-free, paraben-free'. Above the bottle, text reads 'You have guy skin. We make skin care for guys.'. A round label with a plus symbol and text that says 'Dermatologist Tested' is included.
Harry's
A man wearing a dark green zip-up jacket with white trim is shown from the chest up, looking down with his eyes closed. The jacket has a small white logo on the left chest. The background appears to be an indoor space with exposed beams and industrial lighting, suggesting a gym or warehouse setting. There is no text or offer visible on the creative itself.
Paused · 25 days
MyProtein
A close-up product shot features a shimmering body oil bottle in the center against a white background. The bottle is presented next to a tanned arm with the product applied, creating a highlighted, radiant effect. The skin appears to glisten due to the application of the product. The overall composition conveys a sense of luxury and self-care, highlighting the product's benefits.
Coco & Eve
The creative shows a photograph of a grocery store produce section with a green graphic overlay at the bottom. The text 'NEWNAN' is printed on a green banner across the top, and the main message 'YOUR NEW HAPPY PLACE IS NOW OPEN' is written in large white and yellow letters on the green background. A small orange slice and a basil leaf are placed as decorative elements on the green area, and the store's address is listed at the bottom.
Active · 27 days
Sprouts Farmers Market
The ad features a shiny chrome shower head adorned with a red satin ribbon tied into a bow, suggesting a gift. The shower head is centrally positioned against a beige background. Below the image, text reads, 'GIVE THE GIFT OF CLEAN SHOWER WATER.' The brand's name is at the bottom in a stylized script.
Jolie
The ad features a mobile phone screen against a black background. The top half includes the text "#1 converting checkout in the world" in large green font, with a small line of text below it. The bottom half of the screen displays a checkout summary from an online order, with a picture of a sneaker and the total price, including a call to action button.
Shopify
A studio-shot image featuring two black Manscaped grooming devices centered against a dark background with a repeating, subtle 'Black Friday' text pattern. The words 'Black Friday Sale' are written in large, gold, serif font in the center. Below this, the text '25% Off Sitewide' appears in a clean, white sans-serif font.
Paused · 12 days
Manscaped
A young woman with a bright smile sits in a salon chair, holding a laptop open towards the camera. The laptop screen displays a glowing red ESPN logo. The background is a simple, neutral-toned studio setting.
Active · 12 days
ESPN

For you and your team

Search it, ask your agent, or call the API

One library behind all three. Your team shares one plan, its MCP and API calls, saved ads and boards, with no seat limit.

  1. 01 · On the site

    Search the library

    Press ⌘K on any page and type a brand, a product or an idea. Search reads each ad's name, copy and a description of its creative, then groups brands, niches, formats, hooks and ads.

  2. 02 · In your AI agent, over MCP

    Ask your agent

    Connect Claude, ChatGPT or Cursor once, on the trial or either plan. Ask in plain words: your agent searches the library and links every ad it cites.

    Example: an AI assistant asks AdSwipeFile for recent ads over MCP and gets real ads back.

    Your AI agent

    adswipefile connected

    Show me 3 ads from AdSwipeFile I can swipe for my launch.

    adswipefile · list_ads · 3 results

    Here are 3 ads from the library, each linked to the full ad.

  3. 03 · In your own tools

    Call the JSON API

    The same sign-in opens /api/v1: search, the newest ads of a list and one ad's card, 60 requests a minute. Calls share your plan's MCP/API allowance.

    GET /api/v1/ads?brand=teepublic&limit=2

    Authorization: Bearer <the token your agent uses>

    200 · application/json

    {
  "ads": [{
    "name": "Advertisement by TeePublic",
    "brand": { "slug": "teepublic", … },
    "niche": { "name": "Retail / Marketplace", … },
    "url": "https://adswipefile.com/ads/8ab4aeca…"
  }, …],
  "count": 2,
  "moreAvailable": true
}
    Trial
    200 a day
    Pro
    10,000 a month
    Agency
    50,000 a month

26 niches

Browse by niche

All niches

What is an ad swipe file?

An ad swipe file is an organized collection of ads worth learning from: the hooks, headlines, offers and layouts that other brands have run, saved so you can study them before writing or briefing your own. Marketers have kept swipe files for as long as there has been direct response copywriting. AdSwipeFile is a searchable one for paid social, with ad creatives from Meta (Facebook and Instagram), filed by brand, niche and format.

What makes an ad a winning ad?

A winning ad is one its brand kept running on Meta. Brands rarely keep paying for ads that lose, so a long run is the clearest public signal we have, and the ads readers save most add a second one. Nobody outside the brand sees its spend or sales, so a winning ad is a signal worth studying, not proof of results.

How to use this ad swipe file

  • Start with your niche. Open the niche closest to your product and read a few dozen ads in a row to see which promises, offers and visuals repeat.
  • Switch to formats when you know the message but not the shape. Compare the same idea as a testimonial, a before and after, a comparison or a UGC clip.
  • Follow the competitors you watch (Pro and Agency) to see their new ads every week, and how each one varies its creative over time instead of judging one ad on its own.
  • Save the ads that stop your scroll, then write down why: the hook, the angle, the proof, the call to action. Saved ads keep their creative here after Meta takes them down, so the reference is still there when you write the brief.
  • Adapt the structure, never the words. Borrow the angle and the layout, and rewrite the copy for your own product and customers.

Browse the swipe file

Browse by ad format

Browse by hook tactic

Ad swipe file FAQ

What is an ad swipe file?

An ad swipe file is a personal or shared collection of ads kept for reference and inspiration. Copywriters, media buyers and designers use it to study hooks, offers and layouts that already run in the market before they write something new.

Is AdSwipeFile free?

You can look before you pay: signed out, each list shows its newest 20 ads, and an account lets you search and read the copy of the first 20 of every list. Every ad, saves, boards, brand following and your AI agent (MCP) come with Pro or Agency. Each starts with a 7-day free trial: a card is required, nothing is charged before day 8, and the first charge has a 14-day money-back promise.

How is this different from the Meta Ad Library?

The Meta Ad Library is free and shows what runs today. It can't keep an ad after it's taken down, follow a brand for you or hand ads to your AI agent. AdSwipeFile keeps each ad's creative, files it by brand, niche and format, and lets Claude or ChatGPT search it for you.

Where do the ads come from?

The library is a fixed collection of ads from brands running on Meta (Facebook and Instagram). It is updated by periodic imports rather than as a live feed of any ad platform's own library.

How do I find ads for my industry?

Open the niches page and pick the closest industry, such as beauty, fitness, fashion or software. Each niche page lists its ads with a short guide to the patterns in that market, and links to the top brands.

Can I see which ads performed best?

No. The library carries no spend or performance figures, so it cannot say which ad converted. It collects ads that brands kept running, which is a useful signal, but you should test any idea against your own audience.

Can I copy these ads?

Use them for inspiration and analysis. The creative belongs to the brands that made it, so borrow the structure, the angle and the format, and write original copy and visuals for your own product.