100+ Controversial Approach Winning Ads

Intentionally sparks debate or highlights a polarizing issue, capturing attention through strong reactions.

The ad features a jar of capsules in the center, against a reddish-orange background. The capsules are visible inside the jar and spill out. Microphones are placed around the jar as if for an interview. Text at the top claims to break its silence on "too good to be true" allegations. The jar with the capsules sits on a small pedestal.
An image features a close-up of an elderly woman with deeply wrinkled skin. Her grey hair is styled back. The background is simple and undetailed. The text overlay reads, 'Im 48. Ozemp*c made me look 73yrs old'.
A vibrant promotional graphic with a bright yellow background. A stylized illustration of the Earth is featured, with a large paper clip partially encircling it. A small red flag appears to the left. The text 'A social post Re: our event Re: email' is prominently displayed. The dates '14 OCT 2024' and '20 OCT 2024' are in the upper left, with the location 'TUMBALONG PARK, SYDNEY' at the upper right. The phrase 'email is dead' is in bold, large font at the bottom.
The image displays a pile of US hundred dollar bills, with flames rising from the top, and the edges of the bills are visibly burning. The bills are placed on a textured surface with a gradient of colors from dark blue to yellow. The overall tone is emotional, with high contrast between the flames and the bills.
An advertisement featuring a bold and provocative layout on a mustard-yellow background. The main text at the top reads, "Yes, You Can Use It On Your Butthole." Below, two mock social media posts are displayed. The first shows a user profile with the name "Steven Sims" and their comment, "This thing isn't getting anywhere near my butthole." The second post, from "Nood," replies with, "Neither will anyone else then, Steven." A stylized representation of a posterior with a glitter heart-shaped area is next to the device. Below, another image of the nooD device is visible with a 30% OFF promotion.
A close-up shot of a silver flask shaped like a coffin is being opened by a person's hands. The flask has intricate designs etched on its surface, and the background is a gradient of blue and a darker cloth or garment. The text overlay reads, 'FINALLY, YOU CAN DRINK FROM A CASKET,' with 'SHOP THE FLASKET >' below it.
The ad presents a talking-head video of a man in a car. The man, wearing sunglasses and a hat expresses disbelief regarding the topic of Thesis and procrastination. Text overlays on the screen display two comments relating to the question of how Thesis would help with procrastination
A close-up view from behind of a person's head showcasing significant hair loss. The person's hair is light brown and styled with some strands pulled back. A bald patch is visibly prominent near the back of the head, with wisps of hair surrounding it. The person's hands are visible, seemingly handling the hair. The text overlayed on the bottom says, "MADE MY HAIR FALL OUT."
A split-screen ad laid out with a pink background. On the left, a man, wearing glasses and a blue shirt, is looking upset and holding a cup. Above him reads the text "Your Sex Life is Shit" under a red X. On the right half, a person is shown making a drink with powder from a package labelled. "spacegoods", with text above reading "Drink Rainbow Dust". Below the image is a green check mark. There is a cup with the drink, and a pink frother in the image.
The ad features a can of mountain water with the brand logo displayed. Accompanying the can is a comment from a user that reads 'A bit over the top. The fact that you have an option to "sell your soul" is deplorable. Try a new sales pitch that isn't for satan worshipers.' A round badge that says 'PEOPLE LOVE US ON THE INTERNET' is on the bottom right.
A large billboard against a blue sky. The top of the billboard features a yellow and black logo. Below the logo is a black rectangle with a white 'SHOP NOW' button. The body of the billboard has text reading 'After you die, You will buy Pit Vipers. (420) PIT-VIPER'. The billboard is supported by a brown pole, and there is a road and trees in the background.
An image showing a portrait of a young woman giving a speech with a microphone. Her face is partially obscured by two red bars, and the background is a textured blue surface. The text above the woman says, "THEY DONT WANT YOU TO SEE THIS". At the bottom, the words "Sensitive Content" are displayed along with an eye symbol with a line through and three surprised face emojis.
The ad features a vibrant 3D illustration against a blue sky background. The text 'email is dead' is prominently displayed in bold black font. Below the text, there is a globe with green landmasses. The Mailchimp logo is present with a playful ape character. Additional elements include a paper airplane, a paper clip, a box with a downward-pointing arrow, and stylized yellow shapes in the foreground. The ad includes date and location details at the top and bottom, promoting an event.
The image displays a document with a "CLASSIFIED" stamp in the upper left corner. The document contains text that details "TOP SECRET GOVERNMENT FINDINGS" about "BIOACTIVE IMMUNE FOOD" being "MORE POWERFUL THAN MAINSTREAM INTERVENTIONS." The layout is a simple white background with black text, resembling a government document. The page number is displayed at the bottom.
The image features a light-skinned, peach-colored, sculpted buttocks on the left, with a large sparkly black heart-shaped marking on it. To the right of the buttocks is a white, handheld hair removal device. Above, text reads 'Yes, You Can Use It On Your Butthole.' Below the text are side-by-side social media-style comment bubbles. The top bubble includes a profile picture of a person, name Steven Sims, and text below stating, 'This thing isn't getting anywhere near my butthole.' The second bubble beneath it contains the Nood logo, name Nood, and text stating, 'Neither will anyone else then, Steven.' On the bottom right is a 'NOW ON SALE' sticker.
A promotional image for an at-home hair removal device. The ad shows a white and gold device being applied to the buttock of a person wearing red. Text overlays state the product's benefits and a limited-time offer.
The ad is composed of two main sections. The upper part features a close-up of a hand holding of a round, fleshy-toned sticky bra, with a caption in white that reads: 'These were DEFINITELY designed by men.' - every woman alive' The lower section showcases multiple examples of the product itself. The product is round, silicone-like in appearance is a light skin-tone color. A pink blanket is behind some of the product examples. There is a green, round shaped tag with a white outline that says 'Get 20% OFF!'
The ad features a woman holding a pink and black jar, appearing to be in a bathroom setting. She is wearing a beige long sleeve shirt and blue jeans. Text overlays read: 'Here's how I lost 5 pounds in 5 minutes... I took a huge sh*t!!!'
An advertisement featuring a stylized image of a person's buttocks and leg, with the focus on the lower area. A pink laser hair removal device and a small orange bottle are displayed on top of the body. Text is overlaid in large white font, with a playful and attention-grabbing message about hair removal. The layout is clean, with a gradient background from red to orange.
An advertisement presenting a man with long curly hair, lying on a beach with a skull-shaped tiki mug. The mug resembles a human skull, with a cocktail in it. The man is holding the mug up to his mouth as if drinking, with a beach and blue sky in the background. Text overlays the image in large, bold white font, it reads: "TROPHY SKULL TIKI MUG, DRINK DIRECTLY, FROM A HUMAN HEAD".
An outdoor billboard ad with a blue sky background. The billboard features text promoting the brand, along with the brand logo, and a 'Shop Now' button. The text reads: "After you die, You will buy Pit Vipers. (420) PIT-VIPER." The logo is above the billboard text.

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