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44 Case Study Ad Examples

Case study ads follow one customer from the problem to the result. Browse the real examples below, then see how brands present the story and what they choose to show as proof.

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Winning means kept running: brands rarely keep paying for ads that lose.

44 ads

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The ad features a gradient-shaded background with the Calm logo. The text "FEATURED CASE STUDY" is above the main headline: "How ERM Leverages Data Insights to Support Employee Mental Health". Below this is a picture of a modern glass building with the sky and trees reflected in the glass.
Calm
A split-screen image featuring a black-and-white portrait of a man smiling on the left side. The right side is a solid black background with white text detailing business growth statistics and a button at the bottom. The text highlights a specific percentage of growth achieved over a set period after switching to a new service.
Active · 10 days
Compass
A co-founder of a hair care brand sits in a chair and explains the importance of early intervention for hair thinning. The video cuts between him speaking, a customer's personal journey with the product, and scientific documentation. The creative uses a split-screen effect to show the customer's hair progress over 150 days.
Active · 31 days
Scandinavian Biolabs
A man speaks to the camera while holding a microphone, telling the story of how a company solved its data expansion problems. The video uses motion graphics, document mockups, and screen recordings to illustrate the technical challenges and the solution provided by the product. The narrative focuses on the company's growth and the specific workflow improvements achieved.
Paused · 27 daysVideo
Clay
This video features a news-style segment about a micro-investing app. It uses footage of a couple sharing their success story, an interview with the company's CEO, and shots of the app interface. The ad concludes with a promotional offer for new users.
Active · 19 days
Raiz
A founder sits at a desk in a studio, speaking to the camera about his program's success stories. He introduces several past students one by one, showing their name, background, and financial results on screen as he talks. The video uses a consistent layout with the founder on the right and text-based case study details on the left.
Active · 67 days
Ali Abdaal
An ad designed vertically, showcasing a before-and-after comparison of a Goldendoodle dog. The top portion features the brand's name and the heading 'Case Study' along with the dog's name. A circular 'Before' image on the left displays inflamed skin. The main image shows the dog with a toy, and a circular label with 'After'. Below the images, health concerns like 'Allergies', 'Skin itchiness', and 'Inflammation' are listed. In the foreground, a bowl of dog food is presented. The overall composition uses a green and orange color scheme.
Lyka Pet Food
This carousel ad presents a case study of how a brand scaled its performance. Each card features a bold headline on a black background, followed by a brief explanation of the strategy used, such as testing campaigns, funnel-mapped creative, and retargeting. The final card invites the viewer to book a growth workshop.
Active · 10 days
Defiant Digital
The creative is a digital advertisement featuring a case study headline about a brand's growth. Below the headline, a 'Learn More' button is displayed. The bottom section shows a collage of three distinct images, each depicting a person with a pill on their tongue or a pill placed on a neutral background, accompanied by text about drinking less.
Active · 115 days
Statiq.club
This carousel ad features a series of images showing a diverse group of people in a workshop or meeting setting, with text overlays on each card. The first card introduces the challenge of scaling a nonprofit while maintaining quality. Subsequent cards detail how a specific organization used a data-driven tool to measure health, leading to improved innovation and a four-day work week. The final card invites the viewer to apply for the program.
Active · 44 days
McKinsey & Company
A carousel case study detailing how a brand scaled its performance marketing. The cards use a dark background with bold white and italicized text to present data, methodology, and results. It features screenshots of mobile app interfaces, social media ad examples, and a Facebook Business Manager dashboard to illustrate the process.
Active · 10 days
Defiant Digital
The ad features a split-screen layout. The left side shows a dimly lit, professional studio setting with a man sitting at a desk, captured as if on a camera monitor. The right side has a black background with bold white and neon green text detailing the man's story of achieving financial success anonymously. A bright neon green button at the bottom invites the viewer to join the platform.
Active · 2 days
Iman Gadzhi
A black background features white text on the left side that reads "Built in 3 months for $50" and "Baldeep Singh". Below this text is the Replit logo and the tagline "Built with Replit". To the right of the text is a black and white photo of a man in a suit, Baldeep Singh, with his arms crossed and a slight smile. The image highlights a successful project built with Replit, emphasizing speed and cost-effectiveness.
Paused · 7 days
Replit
The image shows a group of people sitting around a long table in a dimly lit, rustic room with stone walls, appearing to be in a workshop or meeting. A woman stands at the head of the table speaking to the group, while a projector screen in the background displays a logo. Large blue corner brackets frame the top-left and bottom-right of the image, with white text overlaid on the dark lower portion.
Active · 49 days
McKinsey & Company
This video tells a personal story about a dog suffering from joint pain. It shows the dog struggling to play, lying down in discomfort, and then being given a supplement. The video concludes by showing the dog active and playing again after two months of using the product.
Active · 18 daysVideo
Wuffes
The creative is a three-panel graphic showcasing a case study of a brand's design process. The top section features a headline about reducing ad turnaround times, followed by a call-to-action button. Below, three vertical panels display a 15-minute nervous system reset process, five signs of a stressed nervous system, and the product's benefits.
Active · 65 days
Statiq.club
This ad features a graphic-heavy layout with a central image of two smiling models wearing swimwear. The text overlays highlight a brand's growth success story, transitioning to a final call-to-action screen with the brand's logo and a sign-up button. The overall aesthetic is clean, professional, and brand-focused.
Active · 14 days
Klaviyo
This video features a race strategist from the Mercedes-AMG PETRONAS F1 team explaining how they use data to make decisions during a race. The footage cuts between the strategist speaking to the camera, shots of the team in a control room, and close-ups of complex data simulations and software interfaces on computer screens. The video concludes with a call to action to try the product for free.
Active · 43 days
Microsoft Azure
A founder sits at a desk in an office and speaks to the camera about their company's advertising results. The video uses text overlays to highlight the specific dollar amounts spent and generated, as well as the resulting pipeline ratio. The founder explains how they overcame targeting limitations that previously hindered B2B marketers on the platform.
Active · 4 daysVideo
Clay
This ad features a split-screen design with a white background on the left and an orange graphic element on the right. The left side contains the headline text about a brand's growth and a dark call-to-action button. The right side displays a photo of two smiling women wearing swimwear, framed by an orange abstract shape.
Active · 59 days
Klaviyo

Top brands running Case Study ads

What are Case Study ads?

A case study ad tells one customer's story from start to finish: who they are, what problem they had, what they did with the product and what changed. The creative usually shows a name or a company, a before state and a result, and it may use their numbers, a short quote or a screenshot of the outcome. As a visual format it is about structure, a complete story in a single ad, instead of one quote or one claim. It is different from a testimonial ad, which centres on a customer's own words, and from a review ad, which shows a rating. It suits products with a considered purchase, where the buyer wants evidence from someone in a similar situation.

How to tell a Case Study ad

It is a Case Study ad when all of these are true

  • The ad follows one named customer or company from the problem they had to the result they got.
  • It shows the full arc in one creative: who they are, what they did with the product and what changed.
  • The result is concrete, such as their own numbers, a screenshot of the outcome or a clear before and after state.

It is not a Case Study ad when

  • A customer speaking about the product in their own words, with no start-to-result story, is a testimonial.
  • A star rating or a quoted customer review on its own is a review.
  • One striking number with no customer behind it is a statistic.

Quick test

Can you name the customer, their problem and their result from this one ad?

Case Study ads vs similar formats

What is the difference between Case Study ads and Testimonial ads?

A testimonial ad centres on a customer's own words about what the product did for them. A case study ad tells one customer's whole story as a structure, problem, action and result, and the brand can tell it for them with their numbers.

See Testimonial ads

What is the difference between Case Study ads and Review ads?

A review ad shows a rating or a short review as the creative, often from a buyer with no name. A case study ad follows one named customer from start to result, so it needs a story, not a score.

See Review ads

What is the difference between Case Study ads and Statistic ads?

A statistic ad makes one number the message. A case study ad may show numbers too, but they belong to one customer and come at the end of their story.

See Statistic ads

When to use Case Study ads

  • Your product is a considered purchase, such as software or a service, and buyers want to see it work for someone like them.
  • You have a customer with a clear before and after that you are allowed to share.
  • Your sales team keeps hearing the same objection, and one customer story answers it better than a feature list.
  • You sell to businesses, and a named company or role makes the story relevant to the viewer.
  • You are retargeting people who visited the site and need proof before they commit.

Case Study ad best practices

  1. Start with a customer the viewer resembles

    State who the customer is in the first line, by role, size or situation. The viewer should think that is like me before they read the result.

  2. Show the starting problem plainly

    A story with no real problem has nothing to resolve. Describe the situation the customer was in before, in terms the buyer would use themselves.

  3. Use the customer's real figures

    Name the result with figures the customer has confirmed, and say what period they cover. Rounded or vague results lower the credibility the format depends on.

  4. Keep the story short enough to read

    A single ad has room for the problem, the action and the result. Link to the full story for the detail and keep the creative to the three beats.

  5. Get permission and keep it

    Use the customer's name, logo and numbers only with written consent. A story that the customer later disowns damages more than it earned.

Brands running Case Study ads

Niches with the most Case Study ads

Related formats

Related niches

Case Study ads: frequently asked questions

What is a case study ad?

A case study ad tells one customer's story from the problem to the result, usually with a name, a before state and an outcome. It packages a longer case study into a single ad that a prospect can read in moments.

How is a case study ad different from a testimonial ad?

A testimonial ad centres on what the customer says in their own words. A case study ad tells a structured story with a starting point, an action and a result. One ad can use both, with a quote set inside the story.

Which products suit case study ads?

They suit products with a considered purchase, such as software, services and courses, where buyers compare options and look for evidence from a similar customer. Low-cost impulse products rarely need the structure.

Do I need numbers for a case study ad?

Numbers help, but only ones the customer has confirmed. If you cannot share figures, a clear before and after described in plain words can still carry the story.

Where can I find case study ad examples?

The gallery above shows case study ads collected from real Facebook and Instagram advertisers. Sign in to search and read the copy of the first 20 ads of every list, or start the 7-day trial to open every ad and ask your AI agent to pull examples for your niche.

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