100+ Storytelling Winning Ads

Narrative-driven content with emotional appeal

A phone screen displaying a text message conversation. The top shows the time 7:08 PM, provider 'Rogers', and recipient 'AJ'. The conversation starts with 'Saw your car is still on FB marketplace', followed by 'Yeah, all I get is people ghosting me'. The next message is 'Stop wasting your time, just go to Clutch already' and concludes with 'On it'. The background is a light blue.
The ad shows a phone screenshot. At the top of the screenshot, there are typical iPhone icons and text indicating 'All iCloud'. The main content is a text message starting with a title. The title reads 'I wanted to clone my dog but did this instead'. The message then explains how fresh dog food can extend dog's life, followed by a personal anecdote about the owner's feelings when thinking about his dog, and finishing with '25 years old, let's do this!'. A photo of the fresh dog food products is displayed at the bottom of the message.
An advertisement featuring a person holding a photo book open, showcasing wedding photos. The photo book displays a woman holding flowers, with a blurred background of a garden setting. The person holding the book is wearing jeans and sitting on a pink couch. The ad's background includes a wooden table with a vase of flowers. Text overlayed in white reads "Your big day deserves the best QUALITY" and "CREATE YOUR PHOTO BOOK."
The ad features a simple, clean layout on a light beige background. It visually represents life stages along a timeline: 'Bachelor' with a martini glass icon, 'Married' with a briefcase icon, and 'Matured' with a golf flag icon. The text 'Viagra 100% online' is prominently displayed, followed by the tagline 'For whoever you are.' The logo 'felix' is at the bottom in a contrasting orange-red color. The overall composition suggests a relatable, aspirational message.
The ad features a full-body shot of a couple against a bright white backdrop. The woman is blowing a kiss, and the man is holding a passport and smiling. Both are pulling Away suitcases/travel bags. The left side features vertical blue panels, and the right side adds a vertical blue panel with the logo for the brand. The words "Ben & Meg have a Softside" appear in a white font at the top, "Discover Yours" is under it and in smaller font, and "AWAY" appears at the bottom next to the Away logo.
The image features a young child and an adult playing with a brightly colored toy train set on a pink background. The train cars have numbers. Overlay text at the top reads "YAY! It's their big day."
The ad is a vertical image with a light beige background. In the illustration, a timeline stretches horizontally across the middle. Boxes are placed on the timeline with emojis: a martini glass labeled “Bachelor”, a briefcase labeled "Married", and a golf flag labeled "Matured." Underneath the timeline, the words "100% online" are written in a black sans-serif font with the tagline: "For whatever stage you're at." Below that, the logo of the brand is displayed.
The ad features a person lying in bed, embracing a pillow, with an expression of comfort and joy. The person is centered in the image, on a white bed, the background is softly lit creating a welcoming atmosphere. Text overlays include the phrase "HAPPY SNOOZE YEAR" at the top, and headline "There's no place like bed." with a tagline "Save on cozy, supportive sleep."
An advertisement depicts a timeline graphic. The timeline is horizontally oriented and divided into three stages of life: Bachelor, Married, and Matured. Each stage is represented by a white square with a light blue pill. Above each pill a label indicates its life stage: Bachelor, Married, and Matured. Below the timeline, the text reads 'Viagra 100% online'. Below that, it says 'For whoever you are' and then the brand name appears.
An overhead shot featuring a package of pet food with the words 'BEEF DISH WITH SWEET POTATOES' visible, beside a yellow sticky note which reads 'True story: My dog used to be a picky eater', along with a mortar and pestle and a dog food tray. The background has a blue textured surface.
An advertisement featuring a woman in athletic attire, preparing to kick a rugby ball on a grassy field under a vibrant blue sky. Text above reads, 'Trusted by the best', with the subheading: 'Our 10 year journey has been marked by passion, determination, and an unwavering commitment to fostering a world of healthier people.' The brand appears on a black shaker bottle and on the rugby ball, the advertisement is celebrating 10 years. The overall composition is bright and aspirational.
The image shows a couple intimately embracing each other. A man with a beard is leaning in, his face near the woman's face as she smiles. The woman has long, light brown hair and is wearing a white shirt with a silver earring. The lighting suggests a cozy indoor setting. Text overlays at the top reads, "We haven't connected like this in years." Below, smaller text reads, "Get ED treatment through [brand name]" The brand's logo is below the couple in white on a black background.
An image featuring a person holding a stack of notebooks with photo prints and notebooks with text. The notebooks are in different sizes and colors, and some have spiral bindings. The background is simple with a light neutral color against a wooden table a few books on display and some other books displayed as standalone items. The ad text reads, "PUT YOUR LOVE ON PAPER" and "Anniversary gifts they'll ADORE."
The ad showcases a beautifully styled photo album featuring a newborn baby. The album is open, revealing photos of the baby. The album is on a wooden surface, and additional elements like a ribbon suggest it's a keepsake item. The text overlay reads "Put their first moments in a PHOTO BOOK."
The ad has a bright yellow background with text laid out like a social media conversation. At the top, it says, 'I've been going to sleep TOO early for 7 years.' Below this, there are chat bubbles between two users: Savannah and Brandon. There are images of the users in profile pictures. The conversation centers around sleep schedules.
The image is a vertical advertisement. It features a timeline design with the words 'Bachelor,' 'Married,' and 'Matured' placed along a horizontal line, each with a pill icon above them. The pills are blue and appear to be the medication advertised. The text '100% online' appears below, alongside a tagline 'For whatever stage you're at'. At the bottom is the brand name.
The ad features a hand holding a clear container filled with yellow capsules. The container is designed in the shape of a person, representing a focus on health supplements. To the left, text with blue headings reads, 'STORY TIME' and subsequent conversation with text in blue reads, 'Pssst! Did I tell you about this person I know, the one who blames being too busy for not taking control of their health and finally feeling better?'. The text after the conversation in black text 'It's you. I'm talking about you'. To the right, in text, '20 vital nutrients' with a line showing where it is pointing to. The bottom left has a rating in yellow stars rating 4.8/5 based on 2,900+ reviews. The background is plain, adding to the readability of the text and the pills in the container, and in the corner the brand logo.
The image features a close-up of a pregnant woman cuddling a young child. Text overlays describe the next chapter of life. The ad uses a warm, inviting color palette with soft lighting. There is a call to action button at the bottom of the ad.
An ad featuring a couple, Tyshaw and Cleo, standing next to their luggage. The man is leaning on a skateboard. The woman is leaning against the luggage on the right. The text overlay reads 'Tyshaw & Cleo have a Softside. Discover Yours. AWAY' with a yellow border on each side.
Illustration of a figure lying down, possibly in bed and holding a phone. The person is green with yellow accents. The background is dark and suggests a nighttime or indoor setting.
A close-up shot focuses on the hands of a person, interlocked at the fingers, suggesting a gesture of contemplation or anxiety. The individual, whose identity is partially visible, is seated on a gray couch, wearing a yellow sweater and light-colored pants. The lighting appears natural, with a bright, blurred background suggesting a window or open space, adding a sense of calmness to the scene. The overall composition evokes a feeling of introspection and the need for mental well-being.
A heartwarming image of a man holding a baby and kissing its cheek. The baby, wearing a light blue onesie, is smiling broadly, displaying tiny teeth, and appears gleeful. The man wearing a dark green shirt, is dark-skinned with short, dark hair. They are indoors, likely a home setting, with a blurred background of kitchen and living room elements.
An image shows two men seated at a wooden table, engaged in conversation. The man on the left, in a brown sweater, is actively gesturing with his hands as he speaks, holding a white mug. The man on the right, wearing a blue checkered shirt, listens attentively, holding a gray mug, with a smartwatch on his wrist. The scene is set indoors, with natural light coming in from a window in the background.
A medium shot shows a pregnant woman looking out a window from a cozy room, holding a white mug in her hands. She has curly dark hair, wears glasses, and is dressed in a casual green shirt and a patterned scarf. The bright window behind her views a snowy city landscape. The room's interior features a sofa, a decorative clock on the wall, and fairy lights, creating a warm and relaxed atmosphere.

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