100+ Comparison Winning Ads

Contrasts product against competitors or alternatives

The ad is a vertical image showcasing two sauna options side-by-side. On the left, there is a black portable sauna with the price listed as £349. On the right, a wooden sauna is priced at £4000+. The text overlay states, “Same Benefits, Different Price.” Below, it reads, “NO #1 SAUNA IN THE WORLD.” At the bottom, a Trustpilot rating and a 'Best Ice Bath of The Year' award are displayed. The background is a gradient of light colors.
An advertisement displayed on a light blue background. At the top, a title in a dark color reads: "Get cash instantly for your car, plus these benefits at [brand name]:". Below this is a comparison chart with columns labeled [brand name], Dealerships, and Private Seller. The rows detail benefits such as 'Easy online experience,' 'Home pick-up,' 'No haggling or lowballing,' and 'No cleaning necessary.' The [brand name] column has green check marks, while the other two have red X's. Towards the bottom of the graphic is a silver car, and the words "Terms apply." Bottom left.
The advertisement has a light blue background. The main text is "Get cash instantly for your car, plus these benefits at [Brand Name]:". There is a table to show a comparison between [Brand Name], Dealerships, and Private Seller with the benefits listed: Easy online experience, Home pick-up, No haggling or lowballing, and No cleaning necessary. A silver car is at the bottom of the image with the terms apply.
The ad features a clear, vertical layout on a light green background. Above the product bottle are the words "Stimulants", "Energy Shots", and "Excessive Caffeine" in black sans-serif font. Below this, the bold, black text reads "If you think you need Adderall, try this first". A small bottle of "magic mind" is centered, showcasing a green liquid and a label with colorful blocks of color containing product information. At the bottle's base is text that says "TRY IT RISK-FREE - 50% OFF". At the bottom of the ad is a disclaimer in gray, small text. The overall design is clean and aims to highlight the product's key features.
The advertisement is split vertically into two sections. On the left, a comparison is made with 'Normal Coffee' in a brown box, it says 'Tastes like bin juice' and depicts a traditional latte in a paper cup with a brown sleeve. The right side showcases 'Rainbow Dust' in a pink box, with the text 'Tastes like HEAVEN', and shows a glass mug filled with a brown beverage. The background is split, with a light cream color on the left that transitions to a bright pink on the right, separating the two coffee comparisons.
The ad is divided into two columns. The left column features a colorful planner with floral designs, labeled as 'Papier's undated daily planner'. It highlights 'Inspiring designs' and 'Undated pages for more flexibility' with checkmarks. In contrast, the right column, labeled 'Other planners', shows a plain black planner with '2025 PLANNER' on the cover. It points out 'Boring covers' and 'Restrictive dated format' with 'X' marks. The brand name is at the top center.
A split-screen vertical ad showcasing a comparison. The left side is lavender and the right is pink. Text in a purple rounded rectangle at the top left says "Normal Coffee", and below it "Get more stressed." On the right, text in a pink rounded rectangle says "Rainbow Dust", then "Get sh*t done." Below the text, there are two cups of coffee, the left being a regular coffee in a paper cup, and the right a chocolate-colored drink in a clear glass.
The ad is split into two vertical sections against a pink and light pink background. On the left, it contrasts a cup of normal coffee, stating its negative effects, while on the right advertises Rainbow Dust, promoting its positive effects. The ad visually compares normal coffee in a paper cup with a glass cup containing a brown liquid.
The ad is split vertically. On the left, in a white section, are a logo and words about 'Normal Coffee' and on the right, in a bright pink section, are a logo and words about 'Rainbow Dust'. Below, a split image highlights this contrast, with the left side showing a coffee drink in a paper cup and the right side showing a brown drink in a glass mug.
A split image. On the top half, text reads 'I POOPED OUT 6KG OF BACKED UP FAT'. Below that on the left, an illustration of a cartoon colon with a distressed face, above a large mound of light pink soft-serve ice cream shaped like a belly in an ice cream cone. On the right, an orange bottle sits on top of a similar white soft-serve ice cream cone.
An ad divided vertically into two sections against a bright pink background. The top section has a text box in blue that says 'SPACEGOODS, THE BETTER ALTERNATIVE TO COFFEE.' The left section says 'Normal Coffee', it has a picture of a cup of coffee and underneath the text 'Tastes like bin juice.' The right section says 'Rainbow Dust' , has a picture of a glass of a brown liquid and underneath 'Tastes like heaven.'
The image is a comparison ad featuring two products against a vibrant yellow background. On the left, a green package of a product is displayed, and on the right, a green container labelled with the other product is displayed. A comparison table highlights product features with checkmarks and Xs for each product’s abilities. The text reads "Zero Prep," "Precise Dosages", "Fully Comprehensive", "100% Organic Fruits & Veggies", "1g Net Carb" and "6g Fiber". Additional text features the words "NEW", "SAME", "AMAZING", and "FORMULA".
The image is a light teal background with a silver SUV at the bottom. The upper portion of the image has text in a bold, sans-serif font. It reads, 'Get cash instantly for your car, plus these benefits at [Brand Name]:' Below, there is a table comparing [Brand Name] to Dealerships and Private Sellers. It lists the benefits with a green checkmark beside [Brand Name] and red X's beside the other options. Benefits listed are 'Easy online experience', 'Home pick-up', 'No haggling or lowballing', and 'No cleaning necessary'. At the bottom left, the text reads 'Terms apply.'
The ad is a vertical image. The top part has the text "Say goodbye to sugary gummies!" in green. In the middle there's a comparison between two gummy products. On the left is a package and a sample box of "Grüns Kids Daily" gummies, and on the right is a yellow, generic gummy container. A red burst shape with "VS" on it appears between them. In the bottom, a table contrasts the features of "Grüns Kids Gummies" with "Other Gummies". The "Grüns" gummies have check marks for "60+ whole food ingredients", "Perfect for picky eaters", "Taste loved by kids", "No artificial flavors", and "No sugary crash", while the "Other Gummies" have X marks for each of these criteria.
An image showing a setup that likely represents an inquiry with a response. In the top part, there is a black box with the text, 'Ask me anything' on top, and the query, 'I've wanted to try fresh dog food, but I've heard it's so messy!?!' in a white speech bubble. Below it, a product display includes a teal container labeled with the product name "Ollie" and "CHICKEN DISH WITH CARROTS". Alongside, a small pink bowl with dog food ready to serve and a pink scoop. Text bubbles provide context, including a reference to "Farmer's Dog", explaining it's messy. Further text discusses the advantages of the advertised product, mentioning a container, scooper, and perfectly portioned meals.
The advertisement is a comparison chart. On the left side, there's a product shot of a cylindrical, black cold plunge tub with connected equipment. The right side features a stylized white cooler labeled "COMPETITORS." The text compares the product with its competitors, highlighting features and benefits like price, cooling capacity, and filtration. The overall composition utilizes a clear, side-by-side comparison with bullet points for easy readability.
The ad is a square-shaped image broken into four quadrants. The top of the image features the 'Casper x Mancini’s Sleepworld' logo, followed by text asking 'Dreaming of better sleep?'. The left top quadrant shows an image of a Snow mattress, labeled as 'Snow'. The top right quadrant features a Casper mattress labeled as 'Casper'. The bottom left quadrant shows an original pillow labeled as 'Original Pillow'. The bottom right features the text 'Try Casper at your local Mancini's Sleepworld'. The background colors of the quadrants vary: light blue for Snow, dark blue for Casper, red for the pillow, and yellow for the text. A small text is at the bottom with the conditions for the offer.
A vertical split-screen image with a color-blocked background. The left side is lavender and displays “Normal Coffee” in a white font on a purple rounded rectangle followed by the text: “Tastes like bin juice”. The right side is a soft pink background and displays “Rainbow Dust” with a white font on a pink rounded rectangle and the text “Tastes like HEAVEN”. Below, on the left side (lavender), a cup of coffee with a light brown paper sleeve is shown. On the right side (pink), a clear double-walled glass mug has a light hot chocolate-like beverage. The image juxtaposes the familiar (coffee) with the intriguing (Rainbow Dust).
The ad is a direct comparison of two fiber supplements. The top features the headline "FEEL LIGHTER" in bold white text on a bright pink background. Below, it displays two products side-by-side: 'Meta Mucil' on the left and Feel Goods 'Gut Guardian' on the right. Meta Mucil is shown in a cylindrical orange container, while Gut Guardian is presented as a single-serving sachet on a green background. The ad compares the two products, using red 'X' symbols for negative attributes of ‘Meta Mucil’ such as fiber content 2.4g fiber and “Artificial Colors”. In contrast, 'Gut Guardian' has a green checkmark for key features, including 4.6g fiber. Also, an orange sticker with a “LIMITED TIME SALE 45% OFF” shows up on the right, and displays its key ingredients such as Organic Plants, Ginger, Lemon Balm and Probiotics. The overall layout is clean and straightforward.
An ad split into two halves. On the left, a white background with a coffee cup in front of it and text describing bad effects of coffee. On the right, a pink background with a clear glass cup in front with text describing positive effects. The ad juxtaposes a coffee cup on the left side with a more transparent cup on the right to compare 'Normal Coffee' with 'Rainbow Dust'. 'Normal coffee' is associated with negative effects like 'Crashes', 'Crippling anxiety' and 'Caffeine addiction'. Conversely, the ad associates 'Rainbow Dust' with positive attributes such as 'Health', 'Harmony' and 'Happiness.' The overall layout is designed for a visually striking comparison.
The ad features a split-screen comparison. The left side showcases a green package alongside gummy bears, listing nutritional information. The right side displays another product, presenting its nutritional facts. The layout uses a torn paper effect to separate the two products, with the phrase 'US VS. THEM' at the top.
An image presenting a wallet comparison. The image shows two wallets held in front of a muted gray background. The left hand holds a large, worn, brown leather wallet. The right hand holds a compact, black wallet. Above the wallets, a white rectangle with black text reads “MSA Ekster Vs. Old Leather Wallet: Which Makes the Most Sense?” The camera angle is slightly tilted, giving a dynamic feel to the image.
The ad is split vertically into two sections against a light green background. The left side displays a product package with a black label and green accents, along with several dark brown granules scattered nearby. The right side has a pixelated image of a similar package in green. The headline 'Allulose vs Sucralose' is at the top in white font on a dark green banner. Below the product images are lists of bullet points comparing each option, highlighting the benefits of allulose on the left and the negative impacts of sucralose on the right.
The ad shows two hands, each holding something. One hand holds red pills, while the other holds green gummies. White text on a green background reads: "Pills or Gummies? The Choice is Easy. 50% of adults struggle with pills. Grüns Gummies are here to help! "

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