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197 Celebrity Endorsement Ad Examples

Celebrity endorsement ads put a famous face next to the product, as the star of the scene or the voice recommending it. Browse real examples below, then read how brands keep the product from getting lost.

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Winning means kept running: brands rarely keep paying for ads that lose.

197 ads

Ask your agent about these ads
A celebrity model speaks to the camera about trusting a skincare product when life tests her skin. The video features close-up shots of the model, the product bottle, and scientific imagery of liquid drops. Text overlays highlight the product's research and benefits.
Paused · 11 days
Estée Lauder
A celebrity sits in a director's chair on a studio set and speaks to the camera. He holds up a smartphone showing the Autotrader app interface. Text overlays appear on the screen as he explains the app's AI-powered car shopping features.
Active · 112 days
Autotrader
A three-card carousel featuring Ariana Grande wearing various Swarovski jewelry pieces. The first card shows her in a theater setting, while the second and third cards show her in a studio setting with text overlays identifying the brand and specific collection. The overall aesthetic is polished and festive.
Active · 12 days
Swarovski
The ad features the book 'The 5 AM Club' by Robin Sharma. The ad has an orange background with the book cover on the top-right. In the top-left corner is a circular image featuring a woman's photo. At the bottom, there is text that states 'THE 5 AM CLUB: HOW GETTING UP EARLY CHANGED EVERYTHING'.
Blinkist
A close-up portrait of a man with a serious, intense expression looking directly into the camera against a plain, neutral background. The text 'Lo siento.' is centered below his chin. A block of small, dense legal disclaimer text is positioned at the bottom of the image.
Paused · 35 days
Revolut
The creative features a close-up shot of Johnny Depp, styled as a rugged, desert-dwelling figure. He is wearing a dark, wide-brimmed hat adorned with beads and a blue collared shirt under a dark vest. The text "SAUVAGE ELIXIR DIOR" is prominently displayed across his chest. In the foreground, a bottle of Dior Sauvage Elixir perfume is visible. The background depicts a desert landscape with rocky formations and a muted sky. The hook, "In the wild, everything is always in front of you," is overlaid on the image, setting a tone of untamed freedom and authenticity.
Paused · 28 days
Dior
A striking portrait of Audra McDonald, a celebrated performer, is presented against a dark, textured backdrop. She is adorned in a voluminous, luxurious red gown and matching gloves, her curly hair framing her face. Overlaying the image in white text are the words "SHOWSTOPPER" and "AUDRA MCDONALD," highlighting her presence and the context of the Michael Kors Collection campaign.
Active · 42 daysVideo
Vogue
The video opens with a woman walking down a Parisian street, then shows close-ups of her face and a field of flowers. It transitions to her dancing in a modern home and then a close-up of her screaming. The ad features a bottle of Miss Dior perfume and ends with the tagline "The New Couture Icon."
Active · 6 daysVideo
Dior
A celebrity presenter introduces an AI search feature for an apartment rental website. The video cuts between the presenter in a futuristic studio and a screen recording of a user interacting with the website's search interface to find specific apartment features. The ad concludes with the presenter in the studio.
Active · 4 daysVideo
Apartments.com
A celebrity sits at a table and talks to the camera about her approach to gift-giving. She opens several red Lancôme gift boxes, revealing different beauty products inside. The video ends with her smiling and posing in a white outfit.
Active · 21 daysVideo
Lancôme
The ad features a split-screen design. On the left, a man is shown in a green t-shirt, pointing towards the right side. The right side showcases three bottles of 'ALPHA BRAIN' and one smaller bottle of 'NEW MOOD' , suggesting a focus on brain health supplements. A text bubble highlights the strategy to boost productivity. The upper part includes a 'BEST VALUE' banner and an offer - 'BUY 3, GET 30% OFF + FREE GIFT + FREE SHIPPING!' Below the images, is the price point highlighted with a 'SAVE' note, and a guarantee. Overall, the layout combines product presentation with a call-to-action offering a promotional deal.
Onnit
A large, semi-transparent portrait of Cristiano Ronaldo is overlaid onto a scenic image of a luxury resort over water at sunset. The Trip.com logo is positioned in the bottom left corner. Below the image, a quote from Ronaldo is displayed, followed by the 'Saudi UNREAL CALENDAR' logo and a black 'Prenota' button at the bottom.
Paused · 15 days
TRIP
An advertisement promoting a health supplement, featuring a man with visible tattoos in a black t-shirt. Above him are three supplement bottles, and an additional small bottle. The text reads 'BUY 3, GET 30% OFF + FREE GIFT + FREE SHIPPING', with the bottles and free gift visually emphasized. A thought bubble indicates 'Incredible Strategy to Boost Productivity'. At the bottom, there's a call-to-action button. The layout is clean and informative.
Onnit
The video features Stephen Fry, a well-known personality, speaking directly to the camera from a room filled with bookshelves. The text overlay on the screen reads "Stephen Fry" and "'Working In' with HEIGHTS". Below this, another line of text states, "and one is that you must never underestimate its seriousness." The "DIARIES" logo is visible in the top left corner. The overall impression is a snippet from an interview or discussion, likely related to his work or experiences.
Paused · 110 days
Your Heights
A woman with long blonde hair, wearing a light blue matching hoodie and sweatpants set, stands in a room with a staircase in the background. She is smiling and gesturing with her hands. To her left, on a black table, are several pairs of white sneakers. To her right, on a clothing rack, are several garments in neutral colors. The text on the screen reads "Lights on. Cameras rolling. Behind the scenes with @erinandrews 📸".
Active · 10 daysVideo
NOBULL
A close-up portrait of actor Tom Holland looking off-camera with a serious, contemplative expression. The lighting is dim and moody, highlighting his face against a dark, indistinct background. The brand name is printed in small white capital letters in the top right corner.
Paused · 30 days
Prada
A blonde woman with red lipstick stands in a dimly lit, ornate room filled with antique furniture and decorative vases. She is wearing a brown coat over a dark top and a white skirt. The text "Ein Symbol der Eleganz – unvergänglich und doch stets im Wandel. Eine neue Kampagne mit Scarlett Johansson präsentiert die ikonische Prada Galleria." is overlaid on the image, highlighting the elegance and timelessness of the Prada Galleria bag, presented in a new campaign featuring Scarlett Johansson.
Paused · 93 days
Prada
A split-screen creative features actress Tia Mowry on the left, drinking from a glass. On the right, a white bottle of SpoiledChild liquid collagen is displayed next to a mango and its peel. Overlay text proclaims "2026 COLLAGEN OF THE YEAR" and "E27 EXTRA STRENGTH LIQUID COLLAGEN" with a "TRY BEFORE YOU BUY" button. Tia Mowry is identified as "Actress" at the bottom left.
Active · 184 days
Spoiled Child
A professional soccer player stands in front of a green background, holding a smartphone that displays a banking app interface. Large, bold text at the top announces fee-free banking, while smaller text below highlights an overdraft coverage amount. The player is wearing a green jersey with a soccer ball tucked under one arm.
Active · 3 days
Chime
An advertisement features a man with glasses drinking from a coffee mug. The man is Seth Rogen, wearing glasses and a sweater, holding a clear mug that appears to contain coffee. Above the man are the words "It's really ****** good." At the bottom right, a green circle advertises "$30 Off".
Cometeer

Top brands running Celebrity Endorsement ads

What are Celebrity Endorsement ads?

A celebrity endorsement ad features a famous person who appears in the creative or endorses it: an actor, an athlete, a musician, a presenter or a well-known founder. The viewer already has a feeling about that person, and the ad borrows it. The celebrity may hold the product, speak to camera, appear in a campaign photograph or be quoted on a static. This is different from a creator filming in their own style, because the fame of the person is the draw. The format asks for care, since the attention can land on the star and miss the product.

When to use Celebrity Endorsement ads

  • You have a signed partnership or licence and want the person's face to carry attention in a feed where most ads are anonymous.
  • Your audience follows a particular sport, show, genre or scene, and a name from it signals who the product is for.
  • You are launching a product or a campaign and need a recognisable figure to give a new brand a first impression of weight.
  • A celebrity already uses the product and the connection is natural enough to show without scripting every line.
  • You are studying competitor ads in a category where endorsements are standard and want to see how others present them.

Celebrity Endorsement ad best practices

  1. Keep the product in the first frame

    A famous face stops the scroll, but the viewer still needs to know what is being sold. Put the product, the logo or the category in view from the opening shot, not only at the end.

  2. Match the person to the product

    The pairing should make sense in a sentence. An athlete with sports gear or a chef with cookware needs no explanation, while a mismatch makes viewers look for the catch.

  3. Let them say it in their own words

    A scripted line read stiffly looks like what it is. Brief the person on the points to hit, then use the take where they sound like themselves.

  4. Respect the contract and the rules

    Endorsements are covered by advertising rules in many places, including disclosure of paid relationships. Confirm usage rights, territories, formats and dates before the creative is built, and label the partnership clearly.

  5. Test an anonymous version alongside it

    To see what the name is adding, run the same offer and layout without the celebrity. If you only study competitors, compare their celebrity endorsement ads with their plain ones in the ad library.

Brands running Celebrity Endorsement ads

Niches with the most Celebrity Endorsement ads

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Celebrity Endorsement ads: frequently asked questions

What is a celebrity endorsement ad?

A celebrity endorsement ad is an ad in which a famous person appears or endorses the product. They may be on screen, quoted on a static or shown in a campaign photograph, and the ad relies on the audience already knowing who they are.

How is a celebrity endorsement ad different from an influencer ad?

An influencer ad usually uses a creator's own style and audience, filmed like a normal post. A celebrity endorsement ad leans on wider fame and often looks like a produced campaign. The line blurs for well-known creators, and one ad can fit both tags.

Do celebrity endorsement ads need disclosure?

In many markets, paid endorsements must be clearly disclosed. Rules differ by country and platform, so check current guidance for yours and make the partnership label obvious in the ad.

Can a small brand use celebrity endorsement ads?

Some do, with micro-celebrities, local names or niche figures who are well known to a specific audience. The tag in the library covers well-known people at any scale, so you can see how smaller brands handle it.

Where can I find celebrity endorsement ad examples?

The gallery above shows celebrity endorsement ads saved from Facebook and Instagram, filed by brand and niche. Ask your AI agent to list the brands in your category that use them and what each person is doing on screen.

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