100+ User Journey Winning Ads

Follows a real user’s progress over time (e.g., health, career, skills), tying it to your product’s long-term benefits.

An image of a notebook with handwritten entries that appear to be journaling about a product. The entries are segmented by days 1, 5, 10, and 50, and appear to be documenting the user's experience with a product over time. The background is a simple notebook with a spiral binding.
The ad showcases a mockup of Strava's app interface against an orange background. The central element is a mobile app interface featuring user activity, visualized with a map, data, and a photo of people hiking. The ad copy emphasizes community and motivation, encouraging user engagement. The Strava logotype rests at the bottom of the screen.
A smiling Black woman sits on a gray couch, holding a sleeping newborn baby in her arms. She is wearing a yellow long-sleeved shirt and blue jeans. The baby is wearing a purple diaper and is resting on the woman's chest. In front of them, a person is seated, holding a clipboard with papers and wearing blue gloves, and appearing to examine something. The background includes a white door, a side table, and other home furnishings.
An overhead shot features a laptop displaying a financial planning spreadsheet, a notepad with the word "NOTES" visible, and a pencil. The ad includes the headline "Tackling my Finances Felt Impossible - Until I Found Fruitful". The laptop screen shows sections titled "Financial Goals" and "Retirement Goals", implying a focus on financial planning and retirement. The overall composition suggests a theme of financial advice and personal finance management.
The image shows text overlaid on a natural light portrait of a smiling, bald, Black man wearing glasses. The man is seated on a set of stone steps, holding a folded pair of grey trousers. He is dressed in a plaid shirt, black pants, and dark sneakers. Directly behind him is a red brick wall, and a large decorative pot is on the man's left. The text provides a headline in a large font beneath the MSA logo. The text at the bottom of the is in a smaller font, and provides supporting information associated with the subject.
The ad is a screenshot of a social media post featuring a man pointing towards display products in a store. The storefront is visible with product displays. The post text describes excitement about product placement in retail stores. The background shows more store shelves and products, plus a laptop. The post includes the poster's name, title, and a reference to the products.
The ad has a pastel gradient background with pink and blue hues. The layout simulates a chat conversation. Text is displayed in a bold font in white boxes. It provides a conversation with the user "Savannah" who is sharing about her sleep problems and the effectiveness of the app she used. Another user then interacts and finds the app. The ad uses text to display the solution and value proposition with pictures and timings and an eye-catching color scheme.
The image is a close-up shot of a notebook open to a page with handwriting. It appears to be a journal entry, detailing the writer's experience with a product. The text is formatted in a diary style, with entries marked by 'Day 1,' 'Day 3,' 'Day 5,' 'Day 10,' and 'Day 50.' A pen is visible to the upper-right corner of the notebook. The background is a soft, neutral fabric.
A woman in a red athletic outfit is holding a bottle in a bathroom, likely a selfie. She has long wavy hair. Text bubbles in the image ask "what's your secret?" and "...to hair growth..". The response bubble states "It's Tropeaka's Hair Complex!!" The background shows a modern bathroom with a towel and roll of toilet paper visible.
The ad features a young boy smiling and pointing to a framed picture. Several framed pictures are mounted on a light grey wall. One shows the framed pictures with a close-up of a boy on the beach. The ad features text overlay at the top.
An ad features a woman sitting in front of a washing machine, holding a soft-looking towel to her face while smiling. Text on the image reads, "I didn't think I needed this... until I felt my clothes" and "SO soft". The layout is clean, with the woman and the washing machine as the primary focus.