AdSwipeFile

578 Pets Ad Examples

Pet ads work because owners treat their animals like family. Browse the dog, cat and pet product ads below, then the creative moves that keep coming back.

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578 ads

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An ad featuring dog food packaging and a dog bowl. Two bags of dog food are displayed in the background, with one bag featuring the text "NEW LOOK." The main focus is on the bowl, being filled with dry dog food. Water is being poured into the bowl from a metal container. The overall composition highlights the preparation of a meal for a dog.
Open Farm
A green bag of dog food features a large image of a man and his dog in a grassy field, suggesting quality time and a happy pet. The man is smiling and petting his golden-colored dog, who is also smiling. The dog is wearing a black collar. The dog food bag displays text about its ingredients and flavor. There is grilled chicken on a wooden board.
Chewy
An ad with a vertical layout against a dark green gradient background. At the top, the brand logo is placed. Below, the text "Unleash scale" appears in white against the dark backdrop. The central image shows a dog with its tongue out, surrounded by pet supplies like a leash, a food bowl, a tennis ball, and a branded pet supplies sign. Below, text reads, “Enterprise commerce powered by Shopify.” A call-to-action button says “Shopify for enterprise.”
Shopify
The ad shows a phone screenshot. At the top of the screenshot, there are typical iPhone icons and text indicating 'All iCloud'. The main content is a text message starting with a title. The title reads 'I wanted to clone my dog but did this instead'. The message then explains how fresh dog food can extend dog's life, followed by a personal anecdote about the owner's feelings when thinking about his dog, and finishing with '25 years old, let's do this!'. A photo of the fresh dog food products is displayed at the bottom of the message.
Ollie
An image showing a setup that likely represents an inquiry with a response. In the top part, there is a black box with the text, 'Ask me anything' on top, and the query, 'I've wanted to try fresh dog food, but I've heard it's so messy!?!' in a white speech bubble. Below it, a product display includes a teal container labeled with the product name "Ollie" and "CHICKEN DISH WITH CARROTS". Alongside, a small pink bowl with dog food ready to serve and a pink scoop. Text bubbles provide context, including a reference to "Farmer's Dog", explaining it's messy. Further text discusses the advantages of the advertised product, mentioning a container, scooper, and perfectly portioned meals.
Ollie
The ad is a social media post featuring a Newsweek article related to pet food recalls. The post includes text from a user showing their dissatisfaction with the recall articles and highlights their preferred pet food as a solution. The image accompanying the article shows a dog and a cat beside a pile of food pellets, stamped with a "RECALL" label.
Ollie
The ad features a hand-drawn illustration of what appears to be a bowl of dog food in a pizza-like presentation, with visible vegetables. Above the food is text asking if The Food Network reviews dog food. Additional text promotes a 50% off deal with a bonus storage solution.
Ollie
The ad features a grid layout showcasing various dog food dishes, each in a circular bowl with a different food combination and a label. The background is light beige. The top row presents Turkey Dish with Blueberries, the Pork Dish with Apples, and the Chicken Dish with Carrots. The middle row shows a similar arrangement. In the center of the ad there is the text: Developed for picky eaters. Underneath is the text: 5 irresistible flavors that won't sit in the bowl. A pink button states: 50% off the first box. The bottom row repeats some dishes from other rows.
Ollie
The image is of a social media post. The background is a kitchen countertop. The main content is a photo featuring several bags and containers of dog food products, along with a small red bowl filled with the food or treats, and an orange container holding other items, and a small potted plant. The dog food packaging has pictures of dogs on the labels. The text of the post describes the author's regret at not finding the product earlier. The overall aesthetic of the image is clean and modern, geared towards a feel-good, personal tone.
Ollie
An advertisement for dog food, with a dog looking up at a bowl of food being held by person on the left. Text overlays describe what food can help their dog live longer. The dog is wearing a collar with a tag.
Ollie
A billboard advertisement featuring a well-lit scene with a dog and Ollie pet food products. The ad is set on a beige background with the dog in the bottom left corner, eating from a red bowl. The Ollie logo and product branding are prominently displayed, with several different product packages visible. The text overlay reads 'Fresh food now' with 'Sky high vet bills later' crossed out, followed by 'Get your first box 50% off.' The overall composition is clean and product-focused.
Ollie
An image featuring a dog looking over a bowl of food. The dog has a long, fluffy coat. Above the dog is a chat bubble that says, 'What's the healthiest dog food?' Below the dog is a chat bubble discussing how the dog has more energy and reaches is goal weight after switching foods, that it is fresh and customized and that the reviewer recommends it 10/10.
Ollie
A vertical ad featuring a fluffy, medium-sized dog with brown and white fur, sticking its tongue out. Two speech bubbles are present, with a question and answer format regarding dog food. The dog is situated above an orange bowl containing dog food. The background is a light blue.
Ollie
An overhead shot featuring a package of pet food with the words 'BEEF DISH WITH SWEET POTATOES' visible, beside a yellow sticky note which reads 'True story: My dog used to be a picky eater', along with a mortar and pestle and a dog food tray. The background has a blue textured surface.
Ollie
A photograph showcases a small, black and white dog with a red and white checkered bandana. The dog is positioned in front of a cardboard box labeled with branding elements. In front of the dog and box are several packages of dog food. The overall composition suggests a product presentation or unboxing scenario, focusing on fresh, human-grade dog food.
The Farmer's Dog
An ad featuring a man kneeling on artificial green grass, holding a small dog. The man is wearing a white hoodie and black pants, and has glasses and a beard. The dog is brown and tan. In front of the man and dog is a brown dog bed filled with treats.
Reggie
The ad features a close-up of a black and white Boston Terrier dog looking into the camera with a concerned expression. The top half of the image shows the dog. The bottom half of the image features the tag line "Food as real as that look" above a bowl of dog food and the brand logo. The ad is a split image with text over a solid base banner.
The Farmer's Dog
The ad features a dog with wide, excited eyes, playfully biting a transparent food package held by a person's hand. The package is labeled with 'koda's Turkey Recipe'. In the bottom right corner, there is a bowl filled with dog food. Bold text reads: 'Real food. Made fresh. Delivered.' The layout is divided into two sections, with the top section showing the dog and the package and the bottom section with the text and the bowl of dog food.
The Farmer's Dog
The ad features a Golden Retriever peering over the right side of the image. A person holds a bag of dog food from The Farmer's Dog brand on the left side. The bag includes the Bosch's Chicken Recipe and product details. Below, a text overlay states that 88% of customers saw positive changes in their dogs. At the bottom, the brand's logo is included next to a bowl of prepared dog food, showcasing its texture and ingredients.
The Farmer's Dog
An ad features an orange bowl of dog food and several packaged dog food products. A warning overlay highlights the risk of the shown dog food and encourages the audience to upgrade their dog food.
Ollie

Top brands running Pets ads

Pets advertising at a glance

Pet advertisers sell food and treats, toys, beds, leashes and harnesses, grooming tools, supplements, subscription boxes, insurance and training. The animal is often the star: a dog's face, a cat's reaction, a tail wag the owner can read. The buyer is the human, though, and the message mixes affection with practical worry about ingredients, safety, mess, destructive chewing and vet bills. Subscriptions and repeat orders are common, so many ads aim at a long relationship.

How to use these Pets ads

  • Collect hooks that dramatise a pet behaviour, such as the dog that destroys every toy or the cat that ignores a new bed, and see how each problem is paired with a fix.
  • Compare food and treat brands on how they talk about ingredients, sourcing and vet involvement, to decide how technical your own copy should be.
  • Study subscription and bundle offers, including first-box discounts and customisation by breed or size, for ideas on structuring your own.
  • Watch how creators film their pets, since a natural clip of an animal reacting often outdoes a polished studio shot.
  • Check dog versus cat creative: pace, humour and visuals differ, and mixed audiences need separate ads.

Pets ad best practices

  1. Make the animal's reaction the proof

    A dog sprinting to its bowl or a cat settling into a new bed is evidence the viewer can read instantly. Film the real reaction in one continuous take, with the product clearly in frame.

  2. Speak to the owner's worry

    Owners fret over ingredients, safety, chewing hazards and cost. Name the worry in the first line and answer it with something concrete, such as materials, sizing guidance or a vet-reviewed note you can support.

  3. Be careful with health claims

    Supplements, treatments and diet claims for animals can draw scrutiny from platforms and regulators. Keep to what you can substantiate, avoid promising to cure conditions, and check current policy on each channel.

  4. Segment by species, size and life stage

    A puppy, a senior cat and a large-breed dog need different things. Ads that name the exact animal feel made for the viewer, and generic pet creative often feels like it belongs to nobody.

  5. Build for the repeat purchase

    Many pet products are bought again and again. Show the unboxing, the routine and the subscription option so the ad introduces a habit rather than a single sale.

Top Pets advertisers

Most common formats in Pets ads

Related formats

Related niches

Pets ads: frequently asked questions

What works in pet product ads?

Real animal reactions, an owner pain point named early, and clear product benefits tend to recur in pet ads. Many also show ordinary home settings, which makes the product feel like part of daily life.

Do pet ads need a dog or cat on screen?

Most feature the animal, because it holds attention and shows the product in use. Some ads focus on the owner's hands, the packaging or the ingredients, which suits products where the animal's reaction is hard to film.

Where can I find pet advertising examples?

The gallery on this page collects pet ads from real brands on Facebook and Instagram. Anyone can see the newest ads, and a free account opens the first 100 ads of every list, so it works well as a pet ad swipe file.

How are pet food ads different from toy ads?

Food ads dwell on ingredients, health and mealtime enthusiasm, often with a subscription offer. Toy ads depend on play, so they favour action footage, durability tests and quick, funny moments.

Can I make health claims in pet supplement ads?

Be cautious. Platforms and regulators can look closely at claims about treating or curing conditions, so describe what the product contains and does in measured terms. Check current rules before you publish.