Refreshed Nov 1, 2026

The hooks, angles and offers behind Wuffes’ Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
44 days
Against PetsNiche median 67 days
0.7×

The messages Wuffes keeps paying for

Same idea, new creatives

  • “BLACK FRIDAY”

    3 ads
    Wuffes ad: “BLACK FRIDAY”

    On 3 ads.

  • “Loved by Pet Parents”

    2 ads

    On 2 ads.

  • “We are rated EXCELLENT”

    2 ads
    Wuffes ad: “We are rated EXCELLENT”

    On 2 ads.

How Wuffes builds them

33 ads

What Wuffes's ads are made of, row by row.

Free with an account.

Longest running

All 33

The Wuffes ads that ran longest.

Free with an account.

A hand holds a jar of Wüffes Hip & Joint Chews in front of a blurred Petco store. The text overlay reads "POV: Your dog's favorite supplement just hit Petco 👀". The jar is green and features text highlighting its advanced strength, active ingredients, and clinical testing. The background shows the blue Petco logo on a yellow building under a bright blue sky.
Live · 172 daysVideo
A Dalmatian dog wearing a blue bandana sits on a blue couch. In the foreground, a wooden cutting board holds sliced cucumbers and small dog treats. A jar of "Wuffes Hip & Joint Chews" is also visible on the table. The text overlay reads: "#AD My dog is going on a date with an older lady, let’s see how it will go. Use code Wuffes-25mic for 25% off online only at Petco.com. Limited to one-time customer use while supplies last. Come back in 30 days to see the results and if Pongo gets a second date. @wuffes @petco #dogdate #wuffes #ad"
Live · 164 daysVideo
A German Shepherd dog is in the back of a car, looking at the camera. A person's hand is holding a large pretzel-shaped dog treat in front of the dog. On-screen text reads "Shopping for my dogs as a nutritionist 🛒🐕🥩". The copy also includes a discount code for Petco and mentions the brand Wuffes.
Live · 157 daysVideo
A top-down view of a green paw-shaped plate filled with raw dog food. The plate contains portions of ground meat, a whole raw egg in a small circular compartment, a dehydrated duck head in the center, and a dollop of white liquid, possibly kefir, on one of the meat portions. Text overlays list the ingredients: "RAW diet for my senior dog Rudy 🥛🥩🐕", followed by "Pre-made raw dog food", "Dehydrated duck head", "Raw chicken egg", "Plain unsweetened kefir", and "Hip & joint chews @wuffes (code: wuffes-25mac for 25% off @petco)". The ad encourages viewers to follow for dog food tips and recipes.
Live · 111 daysVideo
The creative is an illustration of a dog's anatomy, with two distinct sections. The top section shows a dog from the rear, with red circles drawn around its hindquarters. The bottom section is a close-up of a dog's eye, appearing to be watering. Text overlays read "IN YOUR DOG'S" in large, bold white letters with a yellow outline. A hand holding a red marker is visible in the foreground, pointing towards the text. The overall impression is educational, likely highlighting a health issue or symptom in dogs.
Live · 45 daysVideo
A person is bending down to pet a golden retriever dog in a grassy yard. Another dog is visible in the background. A white text box overlay on the image reads "This was the moment I knew...". The scene appears to be outdoors in a suburban setting with houses and trees visible.
Live · 44 days
A close-up shot of a dark green jar of Wuffes Hip & Joint Chews for dogs. The label is predominantly green with yellow and white text. Key information highlighted includes '1997mg Actives per Chew', 'Clinically Tested Joint Ingredients', and 'Scientifically Formulated for Large Breeds'. The text 'Advanced Strength' is also visible. The background is blurred, showing greenery, suggesting an outdoor setting. The copy 'This is why I've started giving my dog Wuffes 🐕' is overlaid on the image.
Live · 44 daysVideo
A video shows a dark-colored dog on a leash in a grassy outdoor area. A white comment bubble is overlaid on the top left of the screen, containing a comment from a user named 'patrobins' that reads, "There's clearly NOTHING more you can do for him just give up already!!! 🥺". The dog appears to be looking away from the camera, and a person's legs and torso are visible on the right side of the frame, partially obscuring the dog. The overall scene suggests a moment of frustration or concern related to the dog's well-being.
Live · 44 daysVideo
A senior dog is shown from behind, walking on grass with fallen leaves. Text overlays read "This might cost your senior dog YEARS of life" and "Dr. Carin, DVM". A smaller text box at the bottom states "don't wait until your pet gets to that point". A small inset video shows a woman speaking to the camera.
Live · 44 days
The creative is a comparison between 'OTHER' dog treats and 'wuffes' dog treats. On the left, an image of a dry, square treat is labeled 'OTHER' with 1600mg Glucosamine and 0mg of MSM, Chondroitin, and Hyaluronic Acid. On the right, a dark, cylindrical treat is labeled 'wuffes' with 2500mg Glucosamine, 800mg MSM, 300mg Chondroitin, and 42mg Hyaluronic Acid. Below the comparison, text states 'Based on the daily maintenance dosage for a 120lb+ dog'. The bottom of the creative features a close-up of a black dog's face and a banner with the text 'LIMITED TIME SALE'.
Live · 35 daysVideo
A close-up shot of a small dog's mouth, with a human hand gently pulling back the lips to reveal its teeth. The teeth are white and appear clean. Text overlaid on the image reads, "Her teeth are so clean and white" followed by two sparkling emojis. The overall impression is a demonstration of the dog's dental health.
Live · 24 daysVideo

How Wuffes makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Wuffes's ads are built from: who is in frame, the words, the structure, the top format and hook.

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