Pourri ads

The hooks, angles and offers behind Pourri’s Facebook and Instagram ads, filed by format and niche.

20 of the 20 ads we track still run on Meta. The oldest live one started in April 2026.

Live on Meta now
30

on Pourri’s Meta page

Launched, last 30 days
1

on Pourri’s Meta page

Still running
20 of 20
Median run
88 days
Against Pets
1.3×

niche median 67 days

The messages Pourri keeps paying for

Same idea, new creatives

  • “HOUSE SMELL LIKE A LITTER BOX?”

    4 ads
    Pourri ad: “HOUSE SMELL LIKE A LITTER BOX?”Pourri ad: “HOUSE SMELL LIKE A LITTER BOX?”

    Running since May 2026.

  • “house smell like wet dog?”

    2 ads
    Pourri ad: “house smell like wet dog?”Pourri ad: “house smell like wet dog?”

    Running since May 2026, all 2 still live.

  • “Give your pup an instant refresh”

    2 ads
    Pourri ad: “Give your pup an instant refresh”Pourri ad: “Give your pup an instant refresh”

    Running since Aug 2026, all 2 still live.

How Pourri builds them

38 ads

  • No offer on the ad95%
  • Evergreen, no season89%
  • Product image with text87%
  • Question hook30%
  • Direct address hook24%

Product image with text in 87% of its ads. 95% make no offer on the ad. 2 of 38 run a promo.

Longest running

All 38 ↗
  • Pourri ad that ran 203 days203 days
  • Pourri ad that ran 160 days160 days
  • Pourri ad that ran 160 days160 days
  • Pourri ad that ran 160 days160 days
Brands like Pourri
A vibrant, close-up shot features a bottle of Poo~Pourri surrounded by fresh strawberries, orange slices, lemons, and pink rock candy. Text overlays in white, rounded rectangles read "STRAWBERRY", "CITRON", and "ROCK CANDY". The product bottle itself has a label that says "POO~POURRI BEFORE YOU GO TOILET SPRAY PINK CITRON". The overall aesthetic is bright, fruity, and visually appealing, highlighting the scent's components.
Ran 203 days
The creative shows a close-up of a person's legs and feet, one foot is stepping on the edge of a toilet bowl. The person is wearing dark leggings and black sneakers with white socks. The floor is tiled with a white and grey marble pattern. There is a wooden slatted object to the right of the toilet. White text overlay at the bottom of the screen reads "and flush."
Ran 160 days
The ad features two Pet~Pourri products, a spray bottle and a candle, against a mustard-yellow background. Large white text asks, "house smell like wet dog? NOT ANYMORE!". The spray bottle and candle are labeled "DOG ODOR ELIMINATOR" in "CANINE COCONUT" scent. The products are illustrated with whimsical drawings of dogs and angels. A graphic of a halved coconut is also shown. The overall impression is a clean and effective solution for pet odors.
Ran 160 days
A fluffy kitten sits in a bright green litter box. To the right of the kitten are two Pet~Pourri products: a spray bottle and a candle. Bold white text on a black background reads "HOUSE SMELL LIKE A LITTER BOX?". Below this, a white banner with black text states "NOT ANYMORE!". The overall image is a product advertisement for a cat odor eliminator.
Ran 160 days
The image features a green background with large white text that asks, "house smell like cat pee? NOT ANYMORE!". To the right, there are two Pet~Pourri products: a spray bottle and a candle, both labeled "CAT ODOR ELIMINATOR" with a "PURRFECTLY BAMBOO" scent. The products are shown alongside decorative bamboo stalks. The top of the image includes the text "FROM THE MAKERS OF POO~POURRI" above the "PET~POURRI" logo.
Ran 159 days
A four-panel image showcases four different Poo~Pourri "Before You Go" toilet spray bottles. The top left panel features a bottle against a backdrop of whole and sliced oranges. The top right panel shows a bottle on a sandy beach. The bottom left panel displays a bottle with dewy green grass and water droplets. The bottom right panel presents a bottle surrounded by sliced grapefruit. Each bottle has its label clearly visible, detailing the scent and brand name. Text overlays highlight key benefits like "Made with natural essential oils," "Refreshes 99% of bathroom odors," and "Smells AMAZING!"
Ran 158 days
The creative features a bottle and a jar of Pet~Pourri dog odor eliminator against a mustard-yellow background. Large white text on the left asks, "house smell like wet dog?" Below that, smaller white text reads "NOT ANYMORE!". The products are illustrated with dogs and coconuts, and the spray bottle has a "Veterinarian Recommended" badge. The overall impression is a clean, product-focused advertisement addressing a common pet owner problem.
Ran 157 days
A four-panel collage features four different scents of Poo-Pourri toilet spray. The top left panel shows a bottle against a backdrop of oranges. The top right panel displays a bottle on a sandy beach. The bottom left panel features a bottle with dewdrops on grass. The bottom right panel showcases a bottle with grapefruit slices. Each panel has text overlaying the image, highlighting the product and its scent.
Ran 157 days
A stack of black packaged hand wipes is shown against a white background. The packaging features a blue and white label with the brand name "POO-POURRI" and "ANTIBACTERIAL Hand Wipes" in large text. Above the brand name, a banner states "KILLS 99.9% OF GERMS" in white text on a blue background. Smaller text on the packaging indicates "LAVENDER", "MADE WITH PURE ESSENTIAL OILS", "20 WIPES", and "98% NATURAL". The overall presentation highlights the product's germ-killing and natural properties.
Ran 133 days
A close-up shot shows a person's hand holding a white spray bottle of "PET-POURRI DOG COAT REFRESHER" in front of a golden-colored dog. The bottle has a green leash draped around it. White text overlaid on the image reads "Give your pup an instant refresh". The background is a blurred green grassy area.
Ran 88 days
A close-up shot shows a person's hand holding a white bottle of "PET~POURRI DOG COAT REFRESHER" in front of a golden retriever's fur. The bottle has a label with illustrations and text. Large white text overlaid on the image reads "Give your pup an instant refresh". The dog is wearing a bright green collar or leash. The background is a blurred green surface, resembling grass.
Ran 87 days
A bottle of Poo-Pourri Before-You-Go Toilet Spray in Lavender Peppermint scent is shown against a white background. The bottle features ornate illustrations of cherubs, lavender sprigs, and decorative elements. A black circular graphic overlay on the upper right of the bottle contains white text that reads "Traps #2 Odor 100% GUARANTEED." The product is a toilet spray designed to eliminate odors.
Ran 87 days
A bottle of Pet-Pourri Dog Odor Eliminator in the Canine Coconut scent is shown against a white background. The bottle features a "Veterinarian Recommended" seal and is surrounded by almonds and vanilla beans. Text on the bottle reads "AIR & FABRIC DOG ODOR ELIMINATOR" and "FIGHT FUNKY PET ODORS" with "Funk Lock Guarantee" below it.
Ran 87 days
Two bottles of Pet~Pourri cat odor eliminator are displayed prominently in the foreground. The larger bottle is labeled "CAT ODOR ELIMINATOR" and the smaller one "SMELL YA LITTER ODOR CONTROL." Behind the bottles, an orange cat is partially visible, with its tail curving upwards. The background features a textured orange surface and green vertical stripes. White text overlays the image, asking "House Smell Like A Litter Box? Not Anymore!"
Ran 68 days
A hand with tattoos is holding a white spray bottle of Pet~Pourri Pet Odor Eliminator. The spray nozzle is angled towards a dark orange couch, and a fine mist is being sprayed. The bottle has a detailed illustration of various animals and floral elements. Overlayed on the image in large white text within a black speech bubble is the hook: "THIS PRODUCT HELPED ME SELL MY HOUSE!". The background shows parts of a couch and a green and white checkered fuzzy blanket.
Ran 68 days
An orange tabby cat walks across a textured orange couch in front of a dark green curtain. Two bottles of Pet-Pourri cat odor eliminator are placed on the couch in the foreground. White text overlaid on the image reads "House Smell Like A Litter Box? Not Anymore!". The creative highlights a common problem for cat owners and presents a solution.
Ran 67 days
The image is a product shot of a bottle of Poo-Pourri toilet spray, surrounded by mini pumpkins. Text overlays on the bottle list the scent ingredients: "pumpkin", "cinnamon", and "vanilla". A circular graphic on the left side of the bottle reads "LIMITED TIME FALL SCENT". The bottle itself is orange and features a "Pumpkin Spice" label. The hook "If your entire personality is Fall, this is for you! 🍂" is displayed prominently at the top of the image, targeting a specific audience.
Ran 49 days
A bottle of Poo-Pourri Pumpkin Spice toilet spray is shown against a background of mini pumpkins. Text overlays on the bottle read "Pumpkin Spice" and "Pumpkin + Cinnamon + Vanilla". To the right of the bottle, three white text boxes on black backgrounds read "pumpkin", "cinnamon", and "vanilla". A circular graphic on the left side of the bottle reads "LIMITED TIME FALL SCENT" with a clock icon.
Ran 47 days
A close-up, overhead shot features a blue bottle of Poo-Pourri "Sugar Bums" toilet spray surrounded by an assortment of baked goods, including donuts, cookies, and sugar cubes. Text overlays on the image highlight "SUGAR CRYSTALS," "VANILLA," and "SANDALWOOD," which are also listed on the product label. The bottle's label also mentions "LIMITED EDITION SCENT" and "BEFORE YOU GO TOILET SPRAY."
Ran 46 days
A bottle of Poo~Pourri toilet spray with a gold cap is shown against a bright pink, bubbly background. The bottle has a detailed illustration and text that reads "BEFORE YOU GO" and "PINK CITRON". To the left of the bottle, large white text on a pink tiled background says "IT'S BACK Pink Citron STRAWBERRY + CITRON + ROCK CANDY". A small oval graphic in the top right corner of the bottle says "New".
Ran 45 days