Refreshed Nov 1, 2026

The hooks, angles and offers behind Blink Cat Food’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
45 days
Against PetsNiche median 59 days
0.8×

The messages Blink Cat Food keeps paying for

Same idea, new creatives

  • “We’re sorry”

    2 ads
    Blink Cat Food ad: “We’re sorry”Blink Cat Food ad: “We’re sorry”

    Running since Feb 2026.

  • “Real Love Stories”

    2 ads
    Blink Cat Food ad: “Real Love Stories”Blink Cat Food ad: “Real Love Stories”

    Running since Mar 2026.

How Blink Cat Food builds them

13 ads

What Blink Cat Food's ads are made of, row by row.

Free with an account.

Longest running

All 13

The Blink Cat Food ads that ran longest.

Free with an account.

The creative is split into two vertical columns, each presenting a different offer for Blink cat food. The left column shows a box of cat food pouches with the text 'Option 1 Your first 6 recipes for £1' and a list of benefits. The right column shows a cat reaching for a pouch of cat food from an open box, with the text 'Option 2 Save 40% on your 1st delivery' and a similar list of benefits. Both columns have a button at the bottom to claim the offer.
Ended · 82 days
A text message conversation is displayed over a photo of a cat eating from a bowl. The first message reads, "Right, it's official. Luna is now eating better than me 😂". The conversation continues with the other person asking "What do you mean? 🙈" and then explaining that they tried Blink cat food and the cat "wolfed it down". The conversation highlights the quality of the ingredients and the cat's enjoyment of the food, ending with a humorous comment about not wanting to eat cat food themselves. The Blink logo is visible at the bottom right.
Ended · 66 days
The creative shows a close-up of a fluffy cat with striking blue eyes, looking directly at the camera. The cat is lying down on a green, textured surface. The top of the image displays a phone interface, indicating a video call with someone named 'Amy'. The text overlay, which serves as the hook, reads: 'Blink isn’t just cat food. It’s a brand built around the bond you share with your cat.' The overall impression is one of intimacy and connection between a pet owner and their cat.
Ended · 64 days
A close-up image shows a woman with her eyes closed, nuzzling her cat. White text overlaid on the image reads "Real Love Stories." The Blink! logo is visible in the top right corner. The overall impression is one of warmth and affection between a person and their pet.
Ended · 60 days
A woman stands in front of a white cabinet with a wooden top, gesturing with her right hand. She is wearing a striped cardigan and blue jeans. On the cabinet top, there are decorative items including a lamp, a framed photo, and candles. Text overlaid on the bottom part of the image reads "£1 to stop wasting money on cat food". The overall scene suggests a home environment where the woman is presenting information or a tip.
Ended · 51 daysVideo
The creative features a collage of six different pouches of Blink cat food, each with a unique flavor and design. The top of the image displays the headline "Pick'n'Mix your kittens 6 for £1" in large, bold text, with a purple button below it that reads "Try Blink for £1". The background is a soft gradient of peach and pink. Each pouch is presented against a solid color background, showcasing the product's branding and flavor details.
Ended · 48 days
A hand holds two pouches of Blink cat food over an open cardboard box filled with more pouches. A white notes app graphic is overlaid on the top left of the image, listing five reasons why a cat owner will love Blink cat food. The reasons are presented as bullet points with checkmarks and emojis. The bottom of the image has a purple banner with white text that reads "Try Blink for £1".
Ended · 42 days
An illustration features a cartoon cat peeking over a bag of Blink cat food. To the right, a cartoon of a cooked chicken sits on a plate with a knife. The background is a solid pale yellow. The text "We're sorry." is at the top, followed by "Your cat won't touch the old food anymore. We didn't mean to turn them into a food snob. We just made cat food with actual meat. We're talking human grade quality, chicken breast fillets. Meaning clear bowls every, single, time." Below this, "Blink" is written, followed by "Loved by cats, trusted by humans." The hook "Omg, why is your cat so shiny?! 😻" is in the ad copy, not on the image itself.
Ended · 33 days
Two bags of Blink cat food, one chicken-flavored and one salmon-flavored, are displayed side-by-side against a pink background. Text overlays highlight key features: "No added grains" on the left, "No added salt or sugar" in the middle, and "No hidden ingredients" on the right. A cartoon cat peeks out from behind the salmon bag, and a cartoon chicken stands near the chicken bag. The main text asks, "Which flavour does your cat prefer?"
Ended · 30 days
A woman is smiling and holding two cats close to her chest. One cat is nuzzling her face, and the other is sleeping. White text overlaid on the image reads "Real Love Stories" and "BLINK!". The image is a close-up shot focusing on the woman and the cats, conveying a sense of warmth and affection.
Ended · 24 days
A close-up shot of a fluffy, light-colored kitten sniffing at three small pouches of Blink! Kitten food. The pouches are green, purple, and teal, with the brand name and 'KITTEN' visible. A purple banner with white text overlays the bottom of the image, reading "How to sign up for a £1 trial box". The kitten's paw is resting on the teal pouch. The background is a textured rug.
Ended · 23 days
A product shot of a purple pouch of Blink! cat food with a cartoon cat peeking from the side. The text on the pouch reads "BLINK! LOVED BY CATS. TRUSTED BY HUMANS Real CHICKEN BREAST Fillets in Jelly" and lists "100% natural ingredients", "100% animal protein", and "No added sugar or grains". The background is a light cream color with large text at the top that reads "We're sorry." followed by "Your cat won't touch the old food anymore. We didn't mean to turn them into a food snob. We just made cat food with actual meat. We're talking human grade quality, chicken breast fillets. Meaning clear bowls every, single, time." Below the pouch, it says "Blink" and "Loved by cats, trusted by humans."
Ended · 9 days

How Blink Cat Food makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Blink Cat Food's ads are built from: who is in frame, the words, the structure, the top format and hook.

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