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1,562 Question Hook Ad Examples

A question hook opens by asking the viewer something they want answered. Browse the ads below, then read how to write a question that earns the next few seconds.

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1,562 ads

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A man in a suit looks at his phone, which displays the eToro app. The background is a blurred cityscape. Large white text on the left reads "LEARN. COPY. INVEST.", with the word "INVEST" in bright green. Below this, smaller white text says "Learn the moves of professional investors". A green "Join Now" button is visible, along with app store download icons. The overall impression is of a professional financial platform that allows users to learn from and replicate the strategies of expert investors.
eToro
A woman is shown from the side, rowing on a rowing machine in a home setting. The text on the screen asks, "WHY WAIT FOR THE NEW YEAR?" Below this, in smaller text, it says, "GET A HEAD START." The overall scene suggests fitness and starting a new routine before the traditional New Year's resolution period.
Ergatta
A high-end rowing machine is shown in a well-lit, modern living room with large windows. The screen of the rowing machine displays workout metrics. Overlay text asks "UNUSED FSA/HSA FUNDS?" and "INVEST IN A HOME GYM." Below this, it states "PAY WITH Truemed."
Ergatta
A serene swimming pool area with lounge chairs and umbrellas is shown. The water is a vibrant blue with darker blue lines. Lush green trees and foliage frame the scene, with a modern building visible in the background. On-screen text asks, "Du möchtest flexibel sein?" (Do you want to be flexible?) and mentions that many hotels can be canceled for free on the Expedia app.
Expedia
A pair of tortoiseshell eyeglasses is shown from a top-down perspective against a plain white background. The text "PRESLEY" is visible on the left temple arm, and "EYEBUYDIRECT CE" is visible on the right temple arm. The hook "On the road a lot? 🛣️" is displayed prominently at the top of the image, with the rest of the copy below it.
EyeBuyDirect
A bright orange background features a close-up of an orange serum bottle with a white dropper. The bottle has the E.l.f. SKIN logo and "BRIGHT ICON VITAMIN C+E + FERULIC SERUM" printed on it. White text overlays the image, asking "Pourquoi payer plus cher ?" and announcing "Nouveau ! Sérum à la vitamine C + E + acide férulique. 18 €.". The serum is shown dripping from the dropper, creating a visually appealing effect.
E.l.f. Cosmetics
A woman with a beaming smile and athletic build is shown from the chest up, wearing a dark sports bra and a delicate necklace. She is looking directly at the camera with a confident and energetic expression. The background is a softly lit indoor setting, possibly a kitchen or home gym. Text overlays on the image ask the viewer to consider their aging process and introduce 'Basis' as a solution for cellular health.
Elysium Health
A man with dreadlocks stands next to a wooden rowing machine in a bright, modern room with large windows and plants. White text overlaid on the image reads "NO SPACE FOR A HOME ROWER? THINK AGAIN." The man is wearing a blue tank top and orange shorts, and he is looking at the rowing machine. The scene suggests that the rowing machine is compact and can fit into a home environment.
Ergatta
Two men are sitting on a couch in front of shelves stocked with Dr. Bronner's products. The man on the left is wearing a tie-dye t-shirt and a baseball cap, and he is smiling widely with his eyes squinted. The man on the right is wearing a light blue collared shirt and is looking at the camera with a slight smile. White text overlaid on the image asks, "What happens when you work at Dr. Bronner's for 10 years?"
Dr. Bronner's
A high-end wooden rowing machine is shown in a well-lit, modern living room with a large window overlooking lush greenery. The screen of the rowing machine displays workout metrics. Overlay text asks, "UNUSED FSA/HSA FUNDS? INVEST IN A HOME GYM." Below this, it states, "PAY WITH Truemed."
Ergatta
A wide-angle, fisheye lens shot shows the interior of a warehouse with shelves stocked with rolls of labels. Two men are visible in the center of the frame. White text overlaid on the image asks, "What is Dr. Bronner's 5-to-1 salary cap?" The copy "Let's talk about our 5-to-1 salary cap." is also present.
Dr. Bronner's
A fisheye lens view of two men standing in a warehouse aisle filled with shelves of products. The man on the left is smiling and giving a thumbs up, while the man on the right looks directly at the camera with a serious expression and makes a hand gesture. Large white text overlays the image, asking "What is Dr. Bronner's 5-to-1 salary cap?" The overall impression is informative and slightly quirky, hinting at a unique business practice.
Dr. Bronner's
A green owl character, the mascot for Duolingo, is shown holding a notepad and a pencil. The character appears to be asking a question, indicated by a speech bubble. The text in the speech bubble, written in Bengali, translates to "What do you want to learn?" The overall aesthetic is simple and clean, with a white background, suggesting an app interface or a promotional graphic for a language learning service.
Duolingo
A hand holds a white rectangular container filled with a textured, greenish-brown dog food mixture containing visible pieces of vegetables like broccoli and red peppers. The container is tilted, revealing a portion of the food has been scooped out. White text overlaid on the bottom of the image reads "Watch this if you're confused by". The background is a wooden surface.
Different Dog
The Duolingo owl character is shown in a chat bubble asking "What would you like to learn?" Below this, there is a list of languages to choose from for Arabic speakers: English, French, German, and Swedish. The Duolingo app interface is displayed, with the English option highlighted in blue. A green button at the bottom says "Continue."
Duolingo
A phone call screen mockup from Duolingo is shown at the top of the image. Below the call screen, a stylized illustration of a person with purple hair and a bored expression is depicted. The text "answer that?" is overlaid on the image, questioning the viewer about the incoming call.
Duolingo
A woman with a dog is shown in a close-up shot. She is smiling and holding a small microphone. The dog is a golden-brown spaniel, partially visible in the foreground. Text overlays the image, asking "Does your dog have dodgy digestion?" and highlighting benefits like managed microbiome, supported immunity, and improved digestion. The ad promotes a 30% discount on fresh meals for dogs.
Different Dog
The ad features actress Natalie Portman in a floral dress and bow, standing in a Parisian street with the Eiffel Tower in the background. The Dior logo is prominently displayed in large white text across the center of the image. The text asks, "And you, what would you do for love?" The overall aesthetic is elegant and aspirational, evoking a sense of romance and high fashion.
Dior
A dachshund dog is lying on a fluffy blanket, looking up at the camera. Next to the dog is a small, square container of dog food. Overlaid on the image are two speech bubbles. The first, dark grey bubble asks, "Ask us anything" and the second, white bubble asks, "Do you ever offer free samples?". Below this, a dark grey rectangular box contains the text: "YES! You can grab your FREE sample pack today (2 meals) - just cover delivery. No strings attached ". The image is a lifestyle shot with text overlays.
Different Dog
A woman with long blonde hair, wearing a dark blue crop top and baggy denim pants, is holding up a pair of white flip-flops. She is smiling and looking at the camera. The text "Maybe the perfect sandal does exist..." is overlaid on the image. The background is a plain wall and a doorway. The TikTok logo and username are visible in the bottom left corner.
Crocs

Top visual formats for Question Hook ads

Top brands running Question Hook ads

What is the Question Hook?

A question hook opens an ad by asking the viewer a direct question, as a spoken line, a headline or a caption on screen. The question makes the viewer answer in their head, which pulls them into the ad. The best ones ask about a problem the viewer has, a belief they hold or a choice they are making, and the ad then answers it. A question hook is different from a curiosity hook, which leaves a gap the viewer needs to close. A question hook is direct: it asks, and the viewer knows exactly what was asked.

When to use the Question Hook

  • You know the question your buyer asks before buying, and you can answer it better than the alternatives.
  • You want a quick way to qualify the audience: the right viewer will say yes in their head.
  • You are writing for static ads and want a headline that invites a response, not just a statement.
  • You are making a video with no strong visual opener and need the words to do the work.
  • You are collecting hooks for a brief and want a clear structure that is easy to vary.

Question Hook best practices

  1. Ask what they already ask

    The best questions are ones the buyer has typed into search or said to a friend. Pull them from reviews, comments, support threads and the ads competitors run.

  2. Make the answer yes or interesting

    A question the viewer can answer yes to qualifies them. A question they cannot answer makes them curious. Avoid ones with an easy no, which end the ad at once.

  3. Answer it quickly

    The ad owes an answer. Give a first answer in the next beat, then build on it with proof. A question left hanging reads as bait.

  4. Keep it short

    A long question is hard to read in a feed. Aim for one sentence the viewer can take in at a glance, or hear without effort.

  5. Check that it is not a trick

    Questions that lead to a surprise unrelated to the product annoy the viewer. The answer should be about the product's real benefit.

Brands using the Question Hook

Niches with the most Question Hook ads

Related formats

Related niches

Question Hook: frequently asked questions

What is a question hook?

A question hook is an ad opening that asks the viewer a direct question. It can be the first spoken line of a video, the headline of a static or text on screen, and the rest of the ad provides the answer.

What is the difference between a question hook and a curiosity hook?

A question hook asks outright and expects the viewer to answer in their head. A curiosity hook opens a gap by withholding something, and may not be phrased as a question at all. The first is a prompt, the second is a teaser.

What kinds of questions work best?

Ones tied to a real problem, a decision or a belief your buyer holds. Study the first lines of competitor ads in the library and note which questions repeat, since repetition is a sign that a question touches something common.

Should the question mention the product?

Not usually. Start with the buyer's concern and bring the product in with the answer. A question that opens on the brand name reads as an advert before it has given the viewer a reason to care.

Can I use a question hook in every ad?

You can, but a feed full of questions gets repetitive. Test it against statement and story openings for the same product, and use the results to decide which style fits each angle.