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3,014 Relatability Hook Ad Examples

A relatability hook starts on a moment the viewer already knows, so they feel seen before they are sold to. Browse the ads below, then read how to find and write one.

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3,014 ads

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A woman with blonde hair and sunglasses walks down a cobblestone street in Paris, wearing a white eyelet top and dark wash jeans. She carries a woven tote bag in her left hand. Text overlay reads "DÔEN The Traveler Top" with decorative symbols below. The scene captures a sense of effortless, chic style in an urban setting.
Doen
An abstract, vibrant illustration of a panda's face against a black background. Splashes of pink, yellow, red, and blue paint explode outwards from the panda's head, creating a dynamic and energetic effect. The panda's eyes are a striking green, and its nose is a warm yellow. The text overlay asks, "Tired of posters wrinkling, tearing, and fading?" This creative highlights the visual appeal of the artwork while the text addresses a common problem with traditional posters.
Displate
A close-up shot of a woman wearing a floral print dress. The dress has a ruffled neckline and smocked bodice. Text overlaid on the image reads "DOEN The Ischia Dress" with decorative symbols. The woman is wearing a delicate necklace and a watch on her left wrist. The overall aesthetic is romantic and feminine, suggesting the dress is suitable for various styling options throughout the year.
Doen
A woman with long, dark hair and sunglasses is leaning her head on her hand, looking towards the camera. She is wearing a blue and white plaid button-down shirt with ruffled cuffs and collar, and light-wash jeans. The text "DÔEN The Hardy Top" is overlaid on the lower half of the image. The background shows greenery and a wooden structure, suggesting an outdoor setting.
Doen
A dynamic image showcases a basketball game in progress, with players in action. Text overlays highlight key features: "EASY MAGNET MOUNTING", "PRINTED ON METAL", and "FIND YOUR TEAMS & PLAYERS". Below the image, a bold headline reads "DOWN 29. UP FOREVER." followed by "OFFICIALLY LICENSED NBA. A COMEBACK FOR YOUR WALL." A "SHOP NOW" button is prominently displayed at the bottom.
Displate
A woman is shown from the side, wearing a floral print dress and a dark green sweater draped over her shoulders. She is standing on a sidewalk in front of a stone wall. The text "DÔEN The Rhodia Dress" is overlaid on the dress. The overall aesthetic is chic and sophisticated, suggesting a fashionable and everyday wear appeal.
Doen
The ad features a split image. On the left, there is a product shot of Dr. Jart+ BB cream and a brush, with the text "NEW" in an orange box. The text "내 피부처럼 얇고 자연스럽게" (Thin and natural like my skin) is displayed prominently. On the right, a woman's face is shown, with the word "BEFORE" in a black box at the bottom right. A small circular inset shows a woman holding the BB cream, with "OLIVE YOUNG" and "메이크업 아티스트 PICK" (Makeup Artist Pick) text around it.
Dr. Jart+
A woman with dark hair, wearing a beige cardigan, is shown dispensing foam soap onto her hand from a decorative glass bottle with a gold pump. On-screen text reads: "I genuinely wish more people knew". The background includes a stainless steel refrigerator and kitchen cabinetry, suggesting a home environment. The creative focuses on the product's ability to create a lather without synthetic ingredients and its eco-friendly aspect.
Dr. Bronner's
The image shows a hand holding a package of dog food with text overlayed. The text reads, "Aromatic lamb, antioxidant-rich red cabbage, prebiotic parsnips and sage. An immunity defender for unstoppable souls." Below that, it says, "Transparency tastes better. Scan here for every ingredient and nutritional detail - because you care what goes in. So do we." A QR code is visible on the package. The hook is "I'm checking the ingredients on most things these days, and this includes the dog food." The ad also features a website URL and a discount code.
Different Dog
A woman stands in front of a rustic green door, wearing a flowing white blouse with ruffles and a pearl necklace. The text "DÔEN The Henri Top" is overlaid on the image. The blouse is sheer with delicate vertical pintucks and ruffled trim along the neckline and sleeves, embodying a romantic and feminine aesthetic.
Doen
A woman is reflected in a vanity mirror with lights. She is holding a makeup brush and appears to be talking. The text on the screen reads "I don't know anything." In the foreground, a pair of glasses rests on the counter. The overall scene suggests a moment of self-reflection or perhaps a humorous admission about not knowing something, possibly related to makeup or a personal transformation.
Different Dog
A black Labrador dog looks intently at a plate of food in front of it. The plate contains scrambled eggs with spinach, mashed avocado, and what appears to be a piece of fried chicken or fish. On-screen text at the top of the image reads: "Better poos. Shinier coat. More energy. Fewer vet trips." The ad promotes a dog food service called Different Dog, highlighting health benefits and offering a discount on the first order.
Different Dog
A close-up shot of a happy, grey and white dog with its tongue out, sitting in a chair. The dog is looking directly at the camera. Teal text overlays the top of the image, reading "Ready for my fresh food glow up!". Below the dog, the logo and name "Different Dog" are visible. The background appears to be a room with a brick wall and vanity lights.
Different Dog
A cute, orange and white spaniel puppy looks up from behind a wooden table. In front of the dog are two bowls of dog food and a pink box of "Different Dog Pork Ragu" dog food. The text on the box describes the food as "100% British pork, hand-cooked with kale, beetroot and a sprinkling of nettle." The dog's owner, Liz, is quoted in a testimonial, praising the food for her picky eater and highlighting its quality and variety.
Different Dog
The image displays a Dieux skincare kit, featuring a dark blue bottle labeled 'Deliverance 3-in-1 Repair Serum' and a white tube labeled 'Instant Angel Lipid-Rich Firming Moisturizer'. A green circular sticker on the kit indicates a price of $64 with a value of $87. The text overlay reads, "That's why these two are permanent in my routine." The kit is presented against a metallic background with embossed star patterns. The overall presentation highlights the product and its value proposition.
Dieux
A fluffy, light brown dog is in the background, looking at a white container of dog food in the foreground. Text overlay on the image reads "...to this". The dog food container has a label that says "Different Dog" and shows a picture of a dog. The overall scene suggests a transition from a previous state to a better one, likely related to the dog's food. The creative implies a positive change or improvement associated with the product.
Different Dog
A woman is sitting in a chair, holding a brown leather handbag. She is looking down at the bag with a smile. The background features a wall with framed pictures and a lamp. Text overlay on the bottom of the image reads "recently for a few reasons."
Cuyana
A rose gold ring with multiple intertwined bands is shown against a white background. The brand name 'DANIEL WELLINGTON' is embossed on the inner band of the ring. The text 'Iconic design made for everyday wear.' is overlaid on the image.
Daniel Wellington
A person is opening a cardboard box, revealing dog food products inside. A dog's nose is visible in the top right corner of the frame. White text overlaid on the image reads "Straight from my door...". The creative uses a customer testimonial to highlight the convenience of receiving the product directly at home and the positive impact it has on the dog's eating habits.
Different Dog
A woman's hands are shown arranging items on a table next to a large, light grey leather tote bag. The text overlay reads "for women with 5 meetings before lunch". On the table are a laptop, a metal water bottle, a notebook, wireless earbuds, and a wallet. The scene depicts a woman preparing her bag for a busy day of professional engagements.
Cuyana

Top visual formats for Relatability Hook ads

Top brands running Relatability Hook ads

What is the Relatability Hook?

A relatability hook opens with a small, familiar moment from the viewer's own life: the alarm they snooze, the fridge they open and close, the group chat that never settles. The ad does not claim anything yet. It shows a situation, and the viewer's reaction is a nod. That recognition earns attention and trust, and the product enters as the way out of the moment, or as part of it. The tactic is common in UGC, skits and text-led statics, and it depends on specificity: the more exact the detail, the stronger the recognition.

When to use the Relatability Hook

  • Your audience shares a daily frustration or habit that the product touches, even indirectly.
  • You sell something that feels low-interest until the viewer sees their own problem in it.
  • You want a conversational, human tone for a cold audience that ignores obvious ads.
  • You have customer reviews and comments full of small details that can become hook lines.
  • You are building a brief and want many angles from one pain point, each a different moment.

Relatability Hook best practices

  1. Mine reviews and comments for the moment

    Customers describe their lives in small details. Collect the lines that sound like scenes and turn the most repeated into hooks. Competitor comment sections are a good source too.

  2. Be specific, not general

    A time of day, an object or a phrase makes the moment real. Saying that mornings are hard is weaker than naming the thing that goes wrong at the front door.

  3. Stay inside one moment

    Pick one scene and play it out in the first three seconds. A montage of problems turns the hook from recognition into a list.

  4. Bring the product in as the relief

    After the nod, show the product handling the moment. If it appears too early the recognition is lost; too late, and the viewer has moved on.

  5. Keep the tone friendly, not mocking

    Laugh with the viewer, not at them. A moment that makes someone feel understood earns attention, while one that makes them feel judged loses it.

Brands using the Relatability Hook

Niches with the most Relatability Hook ads

Related formats

Related niches

Relatability Hook: frequently asked questions

What is a relatability hook?

A relatability hook is an opening that shows a moment the viewer recognises from their own life. It builds a quick feeling of being understood, which makes the rest of the ad easier to watch.

How do I come up with relatable hooks?

Start with customer language: reviews, comments, support messages and returns notes. Group the small scenes people describe, and write each as a first line or first frame. Scanning competitor ads in the library shows which scenes are already in use.

Is a relatability hook the same as a POV ad?

They overlap but are not the same. Relatability is the tactic, a recognisable moment. POV is a visual format that frames a scene in the first person, and is one of several ways to deliver a relatable hook.

Does a relatability hook need a person on camera?

No. A text-led static, a desk shot, a chat screenshot or a skit can all show a familiar moment. What matters is that the detail is exact enough for the viewer to recognise it at a glance.

What is the risk of relatability hooks?

Being generic. A moment that fits everyone fits no one, and the viewer scrolls on. If your hook could open an ad for any brand, make it more specific to your buyer and your product.