Winning ad hooks
Pick a hook tactic, see how brands open an ad with it, and borrow the opening for your next one.
Bold claim3,743 ads
Offer only3,413 ads
Relatability3,014 ads
Direct address2,863 ads
Question1,562 ads
Aspirational1,401 ads
Contrast1,032 ads
Explainer1,023 ads
Statistic691 ads
Urgency531 ads
Curiosity446 ads
Social proof396 ads
Listicle213 ads
Authority202 ads
Price anchor194 ads
Exclusivity165 ads
Demographic callout149 ads
Risk reversal149 ads
Storytelling122 ads
Contrarian120 ads
Confession72 ads
How to72 ads
Fomo64 ads
Shocking statement62 ads
Directive48 ads
Warning29 ads
Myth busting27 ads
Call to action first22 ads
Reverse psychology17 ads