22,562 Meta Ad Examples

Meta runs Facebook and Instagram ads from one system. Browse real Meta ad creatives below, then read how Meta ads tend to be built.

An advertisement for a high-protein collagen drink. The ad features a warm, inviting scene with a mug of hot chocolate held in a person's hands. The drink is topped with marshmallows. Beside the mug, there's a small bowl of marshmallows. A packet of the hot chocolate drink is displayed, prominently featuring the product name and key benefits. Above the product, there's a testimonial with a five-star rating. The overall composition is designed to convey warmth, satisfaction, and the product's appeal.
True Protein
The ad features a brightly lit interior of a boxing studio with multiple hanging teardrop-shaped punching bags. The foreground showcases a close-up of the bags, while the background displays a long area with more bags, indicating a potential workout space. White bold text at the top reads 'get 1 month free of', followed by the brand name, and the ad text reads 'to access Sugar Boxing + more studios and gyms near you'. The background is a dark color.
ClassPass
An eye-level shot features a child and an adult holding a packet of greens product. The background is a dark green color, printed with white teddy bear outlines. Text at the top reads 'Greens for kids, made easy'. The product packet is placed in the middle of the picture and is held by both hands. Descriptive text on the sides of the packet includes features 'No sugary crashes' and 'No yucky garbage, 60+ whole-food ingredients and 21+ vitamins & minerals'.
Grüns
The ad is a vertical image showcasing two sauna options side-by-side. On the left, there is a black portable sauna with the price listed as £349. On the right, a wooden sauna is priced at £4000+. The text overlay states, “Same Benefits, Different Price.” Below, it reads, “NO #1 SAUNA IN THE WORLD.” At the bottom, a Trustpilot rating and a 'Best Ice Bath of The Year' award are displayed. The background is a gradient of light colors.
Nurecover
An advertisement with a light blue background. In the upper left corner, it has text, followed by a green checkmark, then bulleted points of information. In the bottom right, there is a silver car. At the bottom left, there is fine print.
Clutch
The image is an ad promoting a lower leg massager. The image is predominantly dark with a woman leaning on a wall wearing a white sweater with a hood and black leggings. She is in a well-lit area. The leg massager is wrapped around one of her lower legs. The ad includes texts: "20% OFF", "Use code QTR20", and "Sale ends July 6th". Also the text "Normatec Lower Legs" and "Normatec on the go"
Hyperice
An attractive lifestyle photo featuring a recipe journal on a wooden table prepared for a celebration. A decorated cake sliced and ready to be eaten with a glass of water, and slice of cake. A person is holding the recipe journal. The journal is open to a page and features a cake illustration.
Papier
The ad features a vertical layout with a gradient background transitioning from dark teal to deep blue. Prominently displayed in white, bold text conveys the message "Sell online, on social, in person, and on-the-go." Above the text, the Shopify logo is visible in the top left corner. The overall composition is minimalist and clean, with the text clearly conveying the value proposition.
Shopify
An advertisement with a light turquoise background. The ad features the text "Ready to sell?" in bold, dark gray font at the top, followed by the text "Go from car to cash in less than 24 hours with", and then the brand name in red. At the bottom right corner is a white sedan, and at the bottom left is the text "Terms apply." in a smaller font.
Clutch
An image shows a person's hand holding a product box. The box features a white and green color scheme with the product name. There is a quote bubble overlay at the top of the image, containing a customer testimonial. The testimonial is from Lisa, stating that she is pregnant because of Mira and that the baby boy is due in November 2024.
Mira Fertility
A phone screen displaying a text message conversation. The top shows the time 7:08 PM, provider 'Rogers', and recipient 'AJ'. The conversation starts with 'Saw your car is still on FB marketplace', followed by 'Yeah, all I get is people ghosting me'. The next message is 'Stop wasting your time, just go to Clutch already' and concludes with 'On it'. The background is a light blue.
Clutch
The advertisement is a vertical image with a white backdrop on the left and a gradient pink and purple backdrop on the right. On the left, a silver bag of coffee sits next to a pencil and some dried mushroom pieces. A spoon full of coffee grounds is placed in the middle facing the bag. Coffee beans are scattered. The ad text is at the top that says 'BACK TO SCHOOL TEACHERS LIFETIME DISCOUNT.' A group of six children are partially visible on the right, peeking from behind the white backdrop in the middle. The ad includes a rating of 4.9 based on 50,000+ reviews. The bottom right corner has text. The brand name is in different places.
Everyday Dose
An advertisement for a mattress featuring a couple on the bed. The main headline highlights the mattress's name. The ad also presents key features through visuals: a snowflake icon representing cooling technology and an illustration of layered mattress support, and ends with a 'Shop now' call to action.
Casper
A person's hand is holding a handful of green, gummy bear-shaped supplements. A semi-transparent square with a quote is superimposed on the upper left with a quote from Samuel that the person's wife loves them (referring to the supplements) because she couldn't stomach the green powders. The background is slightly blurred with green foliage.
Grüns
A promotional image features a stylish layout on a black background. At the top, in a vibrant pink font, it reads 'get 1 month free of ClassPass'. Below, a grayscale photograph showcases four women exercising in a gym, positioned inside a white rounded-rectangle. Following this, white text states 'to access'. The call to action, in bright pink, announces 'The Studio (MDR)'. Underneath in white text, it promotes '+ more studios and gyms near you'. The image is clear and professionally styled.
ClassPass
A red truck with the Clutch logo parked in front of a building decorated with Christmas lights. The truck has a banner that reads, "We'll buy your car." In a speech bubble, text reads "Wonder what your car is worth?"
Clutch
An interior shot showcases a bed with a mattress. Above the bed, white text promotes the mattress as supportive, breathable, and cozy. The bed occupies the lower third of the image, resting on a woven rug. The frame is wooden. White pillows are placed on top of the mattress. Beside the bed is a wooden nightstand. The color palette is neutral with white walls.
Casper
An ad features a dynamic image of two runners in motion on a trail with blurred background. The text overlayed at the top in a professional sans-serif typeface reads, 'Tested for those who test themselves.' Below, it states 'Rigorously tested to fuel high-performance results' in smaller type. The AG1 logo is prominently displayed on the right side, and the website address 'DrinkAG1.com' is at the bottom. The overall composition is clean and modern, emphasizing the product's association with active, health-focused individuals.
AG1 by Athletic Greens
The ad displays a person's hands holding a note card with a floral and bunny design, positioned over other similarly designed stationary. The background includes a desk with stationary items, such as pens and tape. The ad features soft lighting and a natural color palette, with an orange sleeve for a pop of color.
Papier
The ad features a 3D rendering of a mushroom-shaped object with a clear top and a brown, liquid-filled body, placed on a light blue surface against a gradient light-blue background. A dark liquid is 'pouring' into the top of the mushroom. Text "8 hours of sleep, Can be your reality" in the upper portion of the frame. The logo is visible at the bottom right.
Spacegoods
An advertisement featuring a man standing next to a silver SUV. He is holding a small, white dog. A text overlay at the top reads, "Another deal, another happy customer". Behind them is a building, marked with the brand logo. The man is smiling and gesturing with one hand in a celebratory manner. The overall scene projects an image of satisfaction and achievement.
Clutch
The ad features a light blue background with large, bold, black text. The text reads, "Break your car lease — fast." Below this is smaller text: “Get an iPad plus cash when you sell your leased car to Clutch.” In the bottom right corner is a silver SUV. At the very bottom is a disclaimer stating: "*Terms apply."
Clutch
The ad features an Instagram-style post centered on a white background, mimicking a social media feed. The post includes a profile picture and username at the top, followed by text describing the user's experience with a product, along with two images showcasing the product. The first image shows a hand holding the product container, and the second one shows capsules in an open hand. All elements are on a subtle pink background.
Arrae
The ad features a vertical layout against a pink background. It presents a bottle of a hair and energy supplement held by a woman. The image is accompanied by text describing the 'Hair + Energy Formula'. The ad also includes visual representation of the included ingredients along with the supplement facts and offers a discount for subscribing.
JSHealth Vitamins

Meta ads at a glance

Meta is the company behind Facebook and Instagram, and its ads are bought in a single system, so a Meta ad can appear in the Facebook feed, the Instagram feed, Stories, Reels and other placements. Because the same creative often runs across several of them, Meta ads are usually designed to survive different crops and to work with the sound off. They range from single images and carousels to short vertical video, and the quality of the first second of the creative matters more than almost anything else on the page.

How to use these Meta ads

  • You are planning a Meta campaign and want to see the range of layouts, hooks and offers that advertisers already run before you brief a designer.
  • You need creative for several placements at once and want to see how brands handle square, vertical and full-screen crops.
  • You are researching a competitor or a niche on Facebook and Instagram and want their ads side by side with the rest of the market.
  • You are stuck on an angle and want to scan many ads quickly for ideas worth adapting, not copying.
  • You are writing a creative brief and want real examples to attach to it, filed by format and niche.

Meta ad best practices

  1. Design for the first second

    Meta feeds move fast, so the opening frame or the image itself has to say what the ad is about. Put the hook, the product or the result where the eye lands first.

  2. Make it work without sound

    Many people watch with the sound off. Captions, on-screen text and a visual that explains itself keep a video ad understandable in silence.

  3. Prepare for several placements

    The same creative can show up as a square, a tall vertical or a Story. Keep key text and the product away from the edges so a crop does not cut them off.

  4. Keep the copy and the image in agreement

    The headline, the primary text and the picture should tell one story. Mismatched promises are one of the quickest ways to lose a click or earn a bounce.

  5. Test angles, not only colors

    Varying the message, the offer or the format teaches more than changing a button color. Use a swipe file to line up several distinct angles for the same product.

  6. Check the current ad policies

    Meta reviews ads against its own advertising standards, and the rules for health, finance and before and after claims are stricter. Read the current policies before you adapt an idea.

Brands advertising on Meta

Niches with the most Meta ads

Most common formats in Meta ads

Related formats

Related niches

Meta ads: frequently asked questions

What is a Meta ads swipe file?

A Meta ads swipe file is a collection of ads that run on Facebook and Instagram, kept so marketers can study what other brands do. This page collects the Meta ads in the library and lets you filter them by niche and format.

Does Meta mean Facebook and Instagram ads?

Yes. Meta owns both, and advertisers buy them through the same ads system, so a single campaign can place an ad on Facebook, Instagram or both. The creatives here are the ones filed under Meta.

What ad formats work on Meta?

Meta supports single images, carousels, collections and video, and advertisers use everything from user-generated style clips to polished product shots. Which works best depends on your product and audience, so browse by format and test your own.

How do I find Meta ads for my industry?

Use the niche links under the gallery to open the closest industry, or start from a format such as testimonial or product demo. Each page lists its ads and shows the brands that run the most of them.

Can I see how well these Meta ads performed?

No. The library holds the creatives but carries no spend or results, so it cannot say which ad converted. Treat it as a source of ideas to test, not a ranking of winners.

Is this the same as the Meta Ad Library?

No. The Meta Ad Library is Meta's own live, searchable record of ads that are running. This is a fixed, curated collection filed by niche and format, built for studying creative patterns rather than monitoring who is advertising today.