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Refreshed Nov 12, 2026

Fitbod ads

The hooks, angles and offers behind Fitbod’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Fitbod’s Meta page
1,627
Median runHow long its ads stay up
160 days
Against Fitness / WellnessNiche median 30 days
5.3×

The messages Fitbod keeps paying for

Same idea, new creatives

  • “IF A WOMAN USED FITBOD FOR 5 WEEKS STRAIGHT, HERE'S WHAT WOULD HAPPEN”

    2 ads
    Fitbod ad: “IF A WOMAN USED FITBOD FOR 5 WEEKS STRAIGHT, HERE'S WHAT WOULD HAPPEN”

    Running since Jun 2025.

  • “Vale a pena ir à academia se você nem sabe o que está fazendo?”

    2 ads
    Fitbod ad: “Vale a pena ir à academia se você nem sabe o que está fazendo?”Fitbod ad: “Vale a pena ir à academia se você nem sabe o que está fazendo?”

    Running since May 2026.

How Fitbod builds them

34 ads

What Fitbod's ads are made of, row by row.

Free with an account.

Longest running

All 34

The Fitbod ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

Ask your agent about these ads
The video opens with a person holding a smartphone displaying a fitness app, then cuts to them performing various exercises like dumbbell presses and pull-ups in a gym. Text overlays appear throughout, encouraging the viewer to get back into their fitness routine. The ad concludes with the Fitbod app logo and download buttons for the App Store and Google Play.
Active · 632 days
Fitbod
The video opens with a man in a gym, then cuts to another man asking if he can give him a piece of advice. The first man explains he uses an app called Fitbod. The video then shows the app interface and users working out, highlighting how Fitbod uses AI to customize workouts for muscle gain, weight loss, and faster results. It emphasizes the app's affordability compared to a personal trainer and its high user ratings. The ad concludes with a call to try Fitbod for free.
Active · 615 days
Fitbod
The video shows how to use the Fitbod app to create a personalized workout. It starts with a person in a gym setting, then transitions to app screens showing goal selection, equipment availability, workout frequency, and recovery tracking. The video demonstrates the app's ability to generate a tailored workout plan based on user preferences and progress.
Active · 596 days
Fitbod
The video shows a woman working out at a gym over 5 weeks. It highlights her progress and how the Fitbod app helps her. The text overlays indicate the week and her changing experience, from aimlessly searching for workouts to feeling stronger and more confident. The video ends with a call to action to download the app.
Active · 526 days
Fitbod
A man in a gym is shown, first sitting on a bench and then performing exercises. Text overlays explain his journey to finding a fitness app called Fitbod. The app's interface is shown on a phone screen, detailing workout plans. The video concludes with the man flexing and showing his physique, encouraging viewers to download the app for a free trial.
Active · 486 days
Fitbod
A man is shown struggling with his workout, looking bored and unmotivated. He then pulls out his phone and opens an app that provides him with a structured workout plan. The video transitions to show him performing exercises with more energy and focus, and ends with him showing off his physique, implying the app's effectiveness. The final screens display the Fitbod logo and tagline.
Active · 396 days
Fitbod
A man is in the gym, first using a machine, then doing squats. He talks about struggling with exercise form and second-guessing himself. He then shows how he uses the Fitbod app to generate workouts tailored to his body and equipment. The video ends with the Fitbod logo and tagline.
Active · 333 days
Fitbod
The creative is a mock-up of a social media thread. The first post is a question from a user named Camilo asking for a cheaper alternative to a personal trainer. The second post is a reply from a user named Michael, who recommends Fitbod as a cheaper and more effective solution, mentioning that it can be downloaded for free.
Active · 248 days
Fitbod
The video shows a woman working out in a gym and at home over a period of 5 weeks, with text overlays detailing the progression. It starts with a hook about using Fitbod for 5 weeks, then shows her experiencing muscle soreness, using the app, gaining confidence, and finally enjoying her routine. The video ends with a call to download the app.
Active · 248 days
Fitbod
A woman in a gym is showing her workout routine. She starts by talking about building something cute and then moves on to demonstrate exercises for her back and biceps. The video includes close-ups of her performing exercises like pull-ups, lat pulldowns, dumbbell rows, and bicep curls, interspersed with text overlays and her commentary on the exercises and her progress. The tone is energetic and personal, with a focus on the physical effort and the feeling of accomplishment.
Active · 241 daysVideo
Fitbod
A man is shown doing various bicep exercises in a gym. The video displays text overlays indicating the exercise name and sets/reps. The exercises shown are Hammer Curls, Spider Curls, EZ-Bar Curls, Cross Body Curls, and Preacher Curls. The video ends with the man flexing and text that says "Follow for More".
Active · 227 daysVideo
Fitbod
A woman in workout clothes demonstrates a cable straight-arm lat pulldown exercise. Text overlays provide instructions on setting up the pulley, hand position, stance, and arm movement. The video highlights the muscles being worked and shows a screen from the Fitbod app.
Active · 227 daysVideo
Fitbod
The video shows a man in a gym, demonstrating how to use the Fitbod app to create a personalized workout. He navigates through the app, selecting fitness goals, available equipment, and workout frequency. The app then generates a workout plan, and the video ends with a call to action to download the app.
Active · 214 daysVideo
Fitbod
A woman performs a series of glute exercises in a home gym setting. The video shows her doing sumo squats, Romanian deadlifts, hip thrusts, and Bulgarian split squats. Text overlays indicate the exercise names and countdown timers for each set. The overall tone is instructional and motivational, demonstrating a full glute workout routine.
Active · 182 daysVideo
Fitbod
The creative is a mock-up of a social media thread. It features a post from a user questioning the value of going to the gym without a plan, followed by a reply from another user recommending an app to create training plans and provide demonstration videos. The entire image is text-based with profile pictures for the two users.
Active · 176 days
Fitbod
The creative is a mock social media thread featuring two posts. The first post asks a rhetorical question about the value of going to the gym without knowing how to train. The second post, from a different user, recommends an app as a solution, explaining that it creates workout plans and provides demonstration videos, ending with a mention that it can be downloaded for free.
Active · 171 days
Fitbod
The video begins with a question about what would happen if a man stopped messing around and focused on Fitbod for 5 weeks. It then shows the progression week by week, highlighting the app's features and the physical changes. The ad concludes with a call to action to download Fitbod.
Active · 160 days
Fitbod
An illustration shows a man with a large belly standing in a living room, looking down at his stomach. In the foreground, a smaller, muscular, cartoon-like character wearing sunglasses stands in front of him. The text 'ESTO ES LO QUE PASARÍA' is centered over the image.
Active · 160 days
Fitbod
The video opens with a woman in a gym expressing a common fitness concern: wanting to start working out but feeling lost. This transitions to showing the Fitbod app interface on a phone, demonstrating how it guides users through workouts. The ad then shows the woman performing various exercises like Romanian deadlifts, squats, and glute bridges, with the app's guidance visible in an inset. The overall message is that Fitbod provides the necessary structure and direction for effective gym training.
Active · 160 days
Fitbod
The video shows a man working out his chest in a gym, performing bench presses and cable flyes. It then transitions to a screen recording of the Fitbod app, where the user selects muscle groups to work out and the app generates a plan. The ad highlights the app's ability to create personalized workout sessions.
Active · 147 daysVideo
Fitbod

How Fitbod makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Fitbod's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Fitbod advertises on Facebook and Instagram

The library holds 34 ads from Fitbod in Fitness / Wellness, and 1,627 running on its Meta pages now. Its most common visual formats are Text Overlay (21 ads), App Mockup (13) and Lifestyle Image (10). Its ads most often open on Relatability (13 ads), Explainer (9) and Question (6) hooks. Its ads stay up a median 160 days, 5.3× the Fitness / Wellness median of 30 days.

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