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Four Sigmatic ads

The hooks, angles and offers behind Four Sigmatic’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: November 2026
Main niche: Fitness / Wellness 11
Top formats: Benefit-Driven11
Limited-Time Offer9
Question5
Updated: Nov 1, 2026

Longest run: 236 days
Visual formats: Product Image17
Text Overlay2
Illustration1
Hook tactics: Question7
Offer only5
Social proof2

Niche

Format

Hook

SortLongest running

20 ads

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The creative is split into two halves. The left side shows a close-up of an iced coffee with cream and cinnamon, with text overlays indicating "Dark Roast," "Rich," and "Zero Mushroom Flavor." The right side features a bag of Four Sigmatic Original Mushroom Coffee, with text overlays highlighting "Immune Support," "Energy," and "Focus." Below the bag, there's a pile of coffee grounds and a piece of lion's mane mushroom. At the bottom, a large orange banner proclaims "Get 1st Bag FREE + 10 FREE Travel Packs."

Ran 236 days

A hand holds a glass filled with a creamy, marbled beverage and a copper straw. Text overlays on a light background read "PROTEIN COFFEE FRAPPE". The creative showcases a protein coffee frappe recipe, with text detailing the ingredients and preparation steps. The visual aims to highlight the deliciousness and ease of making the drink.

Ran 119 days

The creative is a screenshot of a tweet from Tero Isokauppila, the founder of Four Sigmatic. The tweet begins by stating that many people believe mushroom coffee is a recent TikTok trend. It then clarifies that the category was launched in 2015 and has served over 200 million cups. The founder humorously shares that the most common feedback received is that the coffee tastes good, which was the intended outcome.

Ran 58 days

A collection of Four Sigmatic coffee products, including various "Focus" organic coffee blends and "Gut Health" organic coffee, are arranged around a canvas tote bag. Text overlaying the image reads "30 Days Of Better Coffee For $2/Day" and "Save 61%". The tote bag has "Coffee Lovers Bundle" printed on it. The overall presentation suggests a promotional offer for a coffee bundle.

Ran 33 days

A bundle of Four Sigmatic products is displayed against a light beige background, surrounded by swirling green matcha and white liquid splashes. The products include pouches of "Protein Matcha" and a container of "Calm organic chai latte." A green circle graphic in the upper right corner announces "Save 57% $140.00 $60.00." The text "FOUR SIGMATIC Protein Matcha Bundle" is prominently displayed at the top of the image.

Ran 20 days

A Halloween-themed bucket filled with Four Sigmatic coffee products sits on a wooden surface. The bucket is shaped like a jack-o'-lantern and has a white Four Sigmatic branded tin next to it. The background features glowing string lights and two carved pumpkins. Overlay text reads "NO TRICKS. JUST BUNDLE & SAVE." and a green circle highlights "Save 61%."

Ran 19 days

Three bags of Four Sigmatic coffee are displayed against a light yellow background with floral accents. The bags are for "Calm organic decaf coffee," "Original Mushroom Coffee," and "Focus organic high caf coffee." Large green text reads "BLACK FRIDAY" across the top of the image, with an orange banner above it stating "BIGGEST SALE OF THE YEAR." At the bottom, a large orange banner announces "UP TO 50% OFF EVERYTHING." A green starburst on the right highlights "100,000+ Five Star Ratings."

Ran 14 days

A collage of Four Sigmatic coffee bags is displayed against colorful backgrounds. A white speech bubble in the top right corner highlights "Save 61%". Below the coffee bags, the text reads "FOUR SIGMATIC® Ground Coffee Bundle Six Bestsellers For $65". The original price of $165 is crossed out, with the new price of $65 displayed prominently.

Ran 13 days

A festive arrangement of Four Sigmatic products is displayed against a warm, peachy background. Orange balloons float above and to the sides of the products, which include various mushroom coffees and plant-based proteins. Gift boxes are placed at the base of the display. The prominent text on the image reads "Birthday Sale Up To 50% Off Another Year Wiser." Below the products, a banner indicates "Free Shipping on Orders Over $49" and "Free Gift on Orders Over $79."

Ran 9 days

Two orange pouches of Four Sigmatic Focus organic mushroom blend are shown against a light beige background. The pouch on the left is in focus and displays text including "FOUR SIGMATIC Focus", "organic mushroom blend", "WITH LION'S MANE, CORDYCEPS & B12", "Mental Clarity Energy", and "30 SERVINGS | NET WT. 2.12 OZ. (60 G) DIETARY SUPPLEMENT". The pouch on the right is slightly out of focus and shows similar branding. The text "100,000+ five-star ratings." is overlaid on the image.

Ran 9 days

A product shot of a bag of Four Sigmatic Original Mushroom Coffee. The bag is orange with white and dark green text. The text highlights "Original Mushroom Coffee" with "Lion's Mane Mushroom & Yacon" below it. There are also callouts for "Dark Roast," "Notes of Dark Chocolate," and "Caffeine Level" with "REG CAF" selected. The net weight is listed as 283g. The hook text "This isn’t ‘coffee with stuff in it.’ It’s coffee — smarter." is overlaid on the image.

Ran 5 days

An overhead shot on an orange background. At the top is the text "AS SEEN IN", followed by the logos of various media outlets. In the bottom half, there's a cup of coffee and a coffee bag in the center, accompanied by an earthy mushroom and a white object, resembling a mushroom. Coffee beans are scattered around the items. The overall composition is aesthetically clean and focuses on the products and ingredients.

An advertisement featuring several packages of coffee products, arranged vertically against a light beige background. The packages are various colors, with the central package prominently displaying the product name and a tagline related to supporting mental focus and energy. Below the coffee, bold text displays a promotional offer of a discount for the first order. Further down, a call to action is given. The overall composition is clean and visually appealing.

An eye-level shot features an orange bag of ground organic coffee positioned on the left side. The coffee is being poured into an overhead view of a yellow coffee mug filled with coffee. Various mushroom-shaped objects are scattered around the coffee cup, and a white mass is in the foreground to the bottom. Text in the upper center reads "Mystery Mushroom Giveaway" with the call-to-action below, "Join our newsletter to enter to win a free coffee."

An ad for mushroom coffee on a beige background, featuring a product shot and a headline. The top half of the image has the question "Is Mushroom Coffee Legit?" and some text describing the benefits of mushroom coffee. The bottom half contains the product, a bag of "Think organic coffee" resting on green leaves and mushrooms, near a cup of coffee. A button that says "READ THE ARTICLE" finishes off the ad.

An advertisement featuring a bag of mushroom coffee. The bag is in the center, surrounded by mushrooms, moss, and a ceramic cup filled with coffee. The text at the top asks 'Is Mushroom Coffee Legit?'. Below this, there's text describing the benefits of mushroom coffee. A button at the bottom encourages viewers to 'Read the article'. The overall composition is warm and inviting.

An advertisement for an article about Cordyceps. The ad features a stylized illustration depicting a partially buried Cordyceps fungus, with the fruiting body extending above the soil and the host caterpillar visible below and on the side an inset image of the mushroom . The text includes a headline, a brief description of the topic, and a call to action button that says "READ THE ARTICLE". The color scheme is warm earth tones, with a focus on brown, green, and orange to highlight the topic.

The ad features an article promoting mushroom coffee. The layout includes a headline "Is Mushroom Coffee Legit?" followed by a question asking about mushroom coffee and where to get it. Below, are key concepts from an expert's point of view. The ad features a bag of organic coffee "FOUR SIGMATIC Think organic coffee" on top of a wood table and dried fungi and other natural elements used to fill the bottom of the ad. A call to action button at the bottom- "Read the article".

An advertisement featuring a cup of coffee with a mushroom design on the foam and a 50% off promotion for mushroom coffee. The background is a gradient of tan and brown. The top half of the image contains text regarding why mushroom coffee is legit. The cup of coffee is showcased prominently in the lower half, the coffee has a mushroom design on its foam.