The Ordinary Winning Ads

Browse and discover successful ads from The Ordinary

A product shot of a skincare product tube on a white surface. The tube is a muted tone with a white label. Top left, is text that reads, For Softer Skin, Squalane Cleanser. A white liquid smear is on the front of the tube.
The ad features two skincare product bottles against a white background. Text at the top reads 'Barrier Protection and Radiance. Niacinamide 10% + Zinc 1%'. One bottle has a dropper and a drop of liquid is visible. The bottles are positioned on a white geometric shape. The image is clean and minimalist.
A vertically oriented product advertisement against a white background. The primary focus is on two bottles of serum, one mostly in front of the other, with droppers inserted. The foreground bottle is angled slightly toward the left. The bottle in the background has a dropper with a visible drip. Above the products, in a large, bold, black font it reads, "Barrier Protection and Radiance." Below this, in a smaller font, is "Niacinamide 10% + Zinc 1%". The bottles are on a stepped, geometric platform.
The ad features a close-up shot of a skincare product bottle against a bright white background. The bottle, filled with a yellow liquid, is the main focus and is angled slightly to the right. Text is placed in top and left side. The layout has a clean, minimalist aesthetic, emphasizing the product and its benefits.
An ad featuring multiple bottles of serum inside what appears to be a refrigerated storage unit or display. The bottles are arranged neatly and have white labels indicating the product is from The Ordinary. The text in the ad states "Skin science requires consideration." and focuses on the "Soothing & Barrier Support Serum" with a promotional offer of "23% off."
The ad showcases two white bottles with black text against a white background. The bottle on the left is a pump bottle with the text "Niacinamide 5% Face and Body Emulsion", with text in English and French, indicating a multi-functional emulsion for the face and body. The bottle on the right is a bottle with a nozzle, labeled "Salicylic Acid 0.5% Serum Corps a l'Acide Salicylique 0.5%", an exfoliating solution for blemish-prone skin. The text "Same Skin Science" is at the top, and "Now for Body" is at the bottom. The overall composition is clean and minimalist, emphasizing the product and its new application.
The ad features two identical clear glass bottles with white droppers, likely containing a serum. The bottles are positioned on a white surface against a clean, white backdrop. The top of the ad says "All-Day Hydration." below this, there is text that reads, "Hyaluronic Acid 2% + B5." The ad overall has a minimalist aesthetic, emphasizing the product's benefits and clean composition.
The ad features two clear serum bottles against a gray gradient background. The bottles are transparent, allowing a glimpse of the liquid inside, and have white labels with product information. A dropper extends from the top of one bottle, with a droplet forming at the end. The text overlayed on the image says "Worth The Weight" and "Purchase 60 mL for the price of 30 mL." indicating a promotional offer. The overall composition emphasizes the product and the value proposition.
The ad features a close-up of a skincare product bottle against a white, abstract background. The bottle is filled with a light yellow liquid and has a white applicator tip. The ad copy is in a large, bold font and says, "For a More Even Skin Tone." Below this is information about the product: "Glycolic Acid 7% Exfoliating Toner."
The ad is a promotional image with a minimalist design, featuring a clean, white background. The text is in a bold, modern font and includes, "Skincare requires consideration. 23% off. All products." The image also shows multiple packages, in a vertical row, of a skincare product, one of the packages is partly torn open, revealing the product inside. The product package is white with black text. Below, the call to action reads "Choose wisely."
The ad showcases two small, brown glass bottles of a liquid product, set against a white background. The bottles are labeled with the product's name and brand. One bottle has a white dropper inserted, and the other has the dropper on top. The overall impression is clean and professional, highlighting the product's simplicity and effectiveness.
The ad shows a close-up shot of a skincare product bottle against a white background. The bottle is transparent with a label that displays additional product information below. Large bold text is displayed on the left which reads "For a More Even Skin Tone." Below that text is the the text "Glycolic Acid 7% Exfoliating Toner."
The ad presents a minimalistic and clean aesthetic. The image features three partially visible bottles of serum against a white background. The bottles are clear glass with white droppers. The main text, "Barrier Protection and Radiance" is displayed prominently in a bold, sans-serif font at the top left, and directly below it, the ad mentions the product's active ingredients ("Niacinamide 10% + Zinc 1%"). Detailed product information is visible on the labels of the serums.
An eye-level shot with a white background. The ad features three product boxes with the brand name 'The Ordinary'. The product boxes are white with black text labels. A portion of one box is partially torn revealing the product within. The product displayed is Hyaluronic Acid 2% + B5. The ad copy is at the top stating 'Skincare requires consideration'. Underneath the text is '23% off. All products.' At the bottom is 'Choose wisely.'
The image is a product ad showcasing the Glycolic Acid 7% Exfoliating Toner from The Ordinary. The ad's composition features three instances of the product packaging, with one slightly torn to reveal the product. The torn packaging element draws attention and suggests a focus on the main product component. The packaging is minimalist in design, featuring a white background and clear product information. The background is primarily white, enhancing the focus on the product. Below the product display, large, bold text reads "Skin science requires consideration." promoting the toner explicitly, followed by a call for considering the featured product with a discount, this creates an overall persuasive aesthetic.
The advertisement features three white bottles of skincare products arranged vertically. The bottles have minimalist labels with black text and a blue horizontal stripe.
A product shot against a clean, white background. The image features a clear, cylindrical bottle with a white, tapered applicator top. The bottle is filled with a yellow liquid. Text is overlaid, reading 'Smooth Skin's Texture.' followed by 'Glycolic Acid 7% Exfoliating Toner.' The brand name is displayed on the container label.
The ad features two bottles of skincare product with clear serum inside, each with a dropper. One dropper is dispensing the serum. The headline in bold black text says "For Radiant Skin.", under it is details "Niacinamide 10% + Zinc 1%" in black text. The ad background is white.
An ad featuring three bottles of eye serum against a white backdrop. Two bottles are upright, and a pipette with serum is positioned near them. The text reads 'Brighter, Smoother Eyes.' and 'Multi-Peptide Eye Serum.' The composition is clean and emphasizes the products with a focus on their benefits. White background to highlight the product.
An advertisement featuring a skincare product display inside what seems to be a storage unit. The ad prominently features a bottle of body lotion from the brand, The Ordinary. The lotion bottle is white and has a pump dispenser. The ad text encourages consumers to consider natural moisturizing factors and inulin, with an offer of 23% off. The overall layout is clean, with the product bottle in the center and text on the left side. The background contains multiple bottles on shelves, with label references such as C3, C4, D3, and D4. The lighting suggests a professional or clinical setting, in contrast to the product being displayed.
The ad features a product shot of a tube of Squalane Cleanser. The tube is displayed on a white, minimalist cube-shaped platform. The top portion of the tube is silver, and the bottom is white. The front of the tube has a white label with black text. A sample of the cleanser, designed as a white swirl, is displayed on the upper portion of the tube. Text at the top, written in a bold, sans-serif font, says, "All-In-One Cleanser." The text "Squalane Cleanser" is displayed below this. The bottom of the tube has a clear cap. The color palette is neutral, with white and grey hues dominating the background.

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