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ClassPass ads

The hooks, angles and offers behind ClassPass’ Facebook and Instagram ads, filed by format and niche.

Ads
128
Newest ad
November 2026
Main niche
Fitness / Wellness 119
Top formats
Updated
Nov 1, 2026
Longest run
235 days
Visual formats
Hook tactics
Niche
Format
Scroll for every format
Hook
Scroll for every hook
SortLongest running

128 ads

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The ad features a light blue background with the ClassPass logo at the top left. Below the logo, large black text reads "Partner with ClassPass for free to attract new clients." The rest of the image is filled with a grid of smaller images showcasing various wellness services like manicures, facials, massages, and cryotherapy, each with a star rating and number of reviews. The overall impression is a visually appealing collage of services offered through the platform.
Ran 235 days
ClassPass
The image shows a group of women in a fitness studio, performing exercises on Pilates reformers. The women are wearing athletic wear and appear focused on their workout. Overlaid on the image is text that reads "Girls be like 'I needed this' and it's literally just 2 weeks free of ClassPass." The scene captures a relatable moment of seeking self-care or a fitness boost, humorously linked to a free trial offer.
Ran 162 days
ClassPass
A group of women are shown in a Pilates class, performing exercises on reformers. The room is bright and modern, with mirrors on the walls and wooden floors. White text overlaid on the image reads "si no quieres 2 semanas gratis de ClassPass, sigue bajando" which translates to "if you don't want 2 free weeks of ClassPass, keep scrolling." The creative implies that the viewer might not want a free trial of ClassPass, encouraging them to continue scrolling if they are not interested.
Ran 140 days
ClassPass
A group of four women are smiling and posing for a selfie in what appears to be a fitness studio. The woman in the foreground is holding the camera. Text overlays on the image read: "You look happier" followed by "Thanks! I... had a matcha 🍵 caught up with my bestie 🫂 booked Pilates on ClassPass 💪". The overall impression is a positive and relatable moment shared between friends.
Ran 84 days
ClassPass
A young woman is taking a selfie in a gym mirror. The image is overlaid with Japanese text listing various fitness activities: Pilates, Gym, Running, Boxing, Indoor Cycle. Below this list, the text asks, "How can I do it all?" The overall tone suggests a desire to balance multiple fitness pursuits. The background shows gym equipment and other people working out, with blue lighting.
Ran 57 days
ClassPass
A simple, hand-drawn illustration depicts a stick figure performing a yoga pose on a piece of exercise equipment. Above the figure, the ClassPass logo is displayed, followed by the text "here's how to join ClassPass". The background is a light blue with white cloud-like shapes. The overall style is minimalistic and cartoonish, conveying a straightforward instructional message about joining the ClassPass service.
Ran 57 days
ClassPass
A woman in athletic wear is shown performing a lunge on a fitness machine in a gym with neon lighting. The words "get 2 weeks free" are repeated multiple times in large white font, layered over the image. The text is partially obscured by the woman and the equipment, creating a dynamic visual effect.
Ran 50 days
ClassPass
A group of women are shown participating in a Pilates class, each on their own reformer machine. The camera is positioned behind the participants, looking towards the front of the studio. Overlaid on the image is text that reads "if you don’t want 2 weeks free of ClassPass...keep scrolling". The scene is bright and appears to be in a modern fitness studio.
Ran 43 days
ClassPass
A group of women are shown in a brightly lit studio, performing a Pilates class on specialized equipment. Large white text overlays the image, stating "get 2 weeks free of Pilates" with a yoga emoji in between. The scene captures the energetic and communal atmosphere of a fitness class.
Ran 36 days
ClassPass
The image shows a woman in a gym setting, holding her phone to take a selfie in a mirror. Text is overlaid on the image, asking a rhetorical question about how one can embody multiple fitness identities simultaneously. The background is dark and features gym equipment, with another person blurred in the background.
Ran 35 days
ClassPass
The creative shows a first-person perspective of someone doing a Pilates exercise on a reformer machine. The person is wearing black leggings and grey socks. White text overlays the image, reading "book pilates 🧘 Pilates on ClassPass". The text is large and bold, with a yoga emoji placed between "pilates" and "Pilates". The background is a white, ribbed ceiling and a blurred studio environment with mirrors and Pilates equipment. The overall impression is a dynamic and active scene, promoting the booking of Pilates classes through ClassPass.
Ran 34 days
ClassPass
The image shows a fitness studio with rows of reformer Pilates machines, bathed in purple light. Overlayed text displays statistics related to a two-week free trial on ClassPass: 'Pilates classes: 2', 'Gym sessions: 1', 'Studios discovered: 2', and 'Money spent: 0'. A gold medal graphic is also present. The hook asks, 'Your 2 weeks free on ClassPass:'
Ran 28 days
ClassPass
A group of women in athletic wear stand on yoga mats in a studio with pink lighting and a disco ball. Text overlays the image, stating "Access thousands of studios, gyms, salons, spas, and more." The scene appears to be a fitness class or workout session.
Ran 27 days
ClassPass
The image shows a fitness studio with rows of exercise machines. White neon text is displayed prominently over the image, reading "Rare aesthetic: you got 1 month free of ClassPass". The studio appears modern and clean, with soft lighting and a circular neon sign overhead.
Ran 21 days
ClassPass
A group of diverse individuals are shown in a fitness class, performing a Pilates exercise on specialized equipment. The scene is lit with purple and blue lights, creating a vibrant atmosphere. Large white text is overlaid on the image, stating "get 1 month free of Pilates". The focus is on the offer and the visual of people engaged in a fitness activity.
Ran 20 days
ClassPass
The creative shows a woman lying on a Pilates reformer machine in a studio with pink and purple lighting. Large, light-colored text overlays the image, reading "Consigue 2 semanas gratis de pilates" which translates to "Get 2 weeks of Pilates free." The scene depicts a fitness class in progress, with other reformers and participants visible in the background.
Ran 18 days
ClassPass
Two women are in a bright studio with white curtains in the background, both wearing athletic wear. The woman in the foreground is on a Pilates reformer, kneeling and looking to the side. The woman behind her is standing and giving a thumbs-up gesture. Text overlayed on the image reads "find your flow with ClassPass." The scene suggests a fitness class or personal training session.
Ran 18 days
ClassPass
A dimly lit Pilates studio with purple and pink neon lighting. Several people are lying on Pilates reformers, performing exercises. The main focus is on a woman in the foreground, with her legs extended upwards, held by a resistance band. White text is overlaid on the image, reading "book Pilates on ClassPass".
Ran 18 days
ClassPass
The image shows a group of people on Pilates reformers in a studio with pink and purple lighting. Large, light-yellow text is overlaid on the image, reading "book Pilates on ClassPass". The scene focuses on a woman lying on a reformer, performing an exercise. The overall visual suggests a fitness class experience.
Ran 17 days
ClassPass
The creative is a text-only ad with a white background. At the top, in large black sans-serif font, it reads "us offering you". Below this, a cartoonish yellow emoji with large blue eyes and rosy cheeks holds a red rose. To the right of the emoji, in large black sans-serif font, it reads "1 month free of ClassPass".
Ran 14 days
ClassPass

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