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Refreshed Nov 12, 2026

Equinox ads

The hooks, angles and offers behind Equinox’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Equinox’s Meta page
577
Median runHow long its ads stay up
10 days
Against Fitness / WellnessNiche median 30 days
0.3×

The messages Equinox keeps paying for

Same idea, new creatives

  • “COMING SOON”

    4 ads
    Equinox ad: “COMING SOON”Equinox ad: “COMING SOON”Equinox ad: “COMING SOON”

    Running since Oct 2026.

  • “SHOWROOM NOW OPEN”

    3 ads
    Equinox ad: “SHOWROOM NOW OPEN”Equinox ad: “SHOWROOM NOW OPEN”Equinox ad: “SHOWROOM NOW OPEN”

    Running since Oct 2026.

  • “$200 EQUINOX CREDIT”

    2 ads

    Running since Nov 2026.

How Equinox builds them

32 ads

What Equinox's ads are made of, row by row.

Free with an account.

Longest running

All 32

The Equinox ads that ran longest.

Free with an account.

Niche
Format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

Ask your agent about these ads
A high-end, dimly lit studio space features several Pilates reformers lined up in front of arched mirrors. The room has a warm, sophisticated aesthetic with wood flooring and textured walls. Text is overlaid in the upper portion of the image, announcing the opening of a new location and inviting viewers to join as founding members.
Active · 28 days
Equinox
A high-end, dimly lit studio space features several Pilates reformers lined up in front of arched mirrors. The room has a warm, sophisticated aesthetic with wood flooring and textured walls. Text is overlaid in the upper portion of the image, announcing the opening of a new location and inviting viewers to join as founding members.
Active · 28 days
Equinox
A wide-angle, dimly lit photograph of a yoga studio interior with rows of black mats and cork blocks arranged neatly on a dark wooden floor. The scene is framed by large windows on the left and storage shelves on the right. White text is overlaid on the upper left portion of the image, announcing the opening of a new location.
Active · 28 days
Equinox
A high-quality, wide-angle interior shot of a fitness studio featuring several Pilates reformers lined up in a row. The space has exposed brick walls, wooden ceiling beams, and large windows. Text is overlaid in white, bold, sans-serif font, announcing the upcoming opening of a new location and inviting viewers to reserve a spot.
Active · 28 days
Equinox
A wide-angle, dimly lit photograph of an empty yoga studio with rows of black mats and cork blocks arranged on a light wood floor. The room features a ballet barre along the back wall and large windows. White text is overlaid on the upper portion of the image, announcing the opening of a new location and inviting viewers to join as founding members.
Active · 28 days
Equinox
A high-quality, wide-angle photograph of a modern, industrial-style gym interior with exposed brick walls and wooden beams. The space is filled with professional-grade exercise equipment, including a central cable machine. Text is overlaid in white, sans-serif font, announcing a new location and inviting the viewer to reserve a spot.
Active · 28 days
Equinox
A dark, moody photograph of an empty yoga studio with rows of mats and cork blocks lined up on a wooden floor. Large windows line one side of the room, looking out onto a bright outdoor area. Text is overlaid in white, bold sans-serif font, announcing the opening of a new location and inviting the viewer to join.
Active · 28 days
Equinox
A high-quality interior shot of a fitness studio featuring several Pilates reformers lined up in front of large, arched mirrors. The lighting is soft and ambient, creating a premium, calm atmosphere. Text is overlaid in the center, announcing the opening of a new location and inviting viewers to join as founding members.
Active · 22 days
Equinox
A high-quality, wide-angle photograph of a luxury spa area featuring two tiled hot tubs with metal handrails and a wooden sauna in the background. The lighting is warm and ambient, emphasizing a premium, relaxing atmosphere. Text is overlaid in the upper portion of the image, announcing the opening of a new showroom and inviting viewers to join as founding members.
Active · 22 days
Equinox
A dark, moody studio shot features two models in athletic wear performing a workout movement. Large, bold white text is overlaid at the top of the image, announcing a new location and inviting viewers to secure a membership. The overall aesthetic is premium and fitness-focused.
Active · 16 days
Equinox
A digital rendering of a high-end gym studio space with rows of yoga mats and cork blocks arranged on a light wood floor. The lighting is warm and ambient, creating a serene atmosphere. Text is overlaid in white, announcing the opening of a showroom and inviting viewers to join as founding members.
Active · 16 days
Equinox
A high-quality studio shot shows a woman in athletic wear using battle ropes, viewed from behind the shoulder of a person in the foreground. The text 'COMING SOON' appears at the top, followed by the location name 'EQUINOX EDGEWATER' in large, bold letters. Below this, a call to action encourages viewers to reserve a spot to become a founding member and secure preferred rates.
Active · 16 days
Equinox
A high-quality, wide-angle photograph of a modern, industrial-style gym interior with exposed brick walls and wooden beams. The space is filled with professional-grade white weight machines and equipment on a dark rubber floor. Large text is overlaid in the center of the image, announcing a new location and inviting viewers to reserve a spot.
Active · 11 days
Equinox
A dark, studio-lit image shows two people in athletic wear facing each other, holding onto a horizontal bar between them. The text 'JOIN US' is printed in large white letters at the top. At the bottom, the brand name and the tagline 'IT'S NOT FITNESS. IT'S LIFE.' are displayed in white text against a grey background.
Active · 10 days
Equinox
The video opens with a shot of the CN Tower from below, with a finger pointing towards it. It then cuts to an interior shot of a room with large windows overlooking a city skyline, where several people are doing pilates on mats. The text "pilates at 1,800 feet" is overlaid on the screen throughout the video. The scene shows people in various pilates poses, with the city view in the background.
Active · 10 daysVideo
Equinox
The video opens with a woman walking outside an Equinox gym at night. She then proceeds through the gym's interior, locker room, and into a yoga studio where she performs a yoga pose and meditates. The video also shows her on a treadmill and using battle ropes, before ending with her in a steam room and then in front of a mirror. The overall impression is a day in the life at a high-end gym.
Active · 10 daysVideo
Equinox
A high-quality 3D render of a modern, upscale gym interior featuring multiple Pilates reformers arranged in a row. The room has exposed brick walls, wooden beams, and large arched mirrors reflecting the space. Large white text is overlaid on the image, announcing a new location and inviting viewers to sign up for membership.
Active · 9 days
Equinox
A high-contrast, red-toned studio shot features two athletic women in black workout gear. One woman is in a lunge position on the floor, while the other is captured mid-air jumping onto a black plyometric box. Large, bold white text is overlaid at the top of the image, detailing a referral program offer.
Active · 8 days
Equinox
A dark, textured background resembling black stone or slate fills the frame. Centered in the middle is white, clean sans-serif text announcing early access to a Black Friday sale. Below the headline, the specific offer of a credit and waived initiation fee is presented in larger, bold white text.
Active · 4 days
Equinox
The video displays text overlays on various dark, atmospheric shots of an Equinox gym. The text announces 'Equinox Early Black Friday' and a special offer: 'Join today for a $200 credit + $0 initiation.' The visuals transition through different areas of the gym, including the exterior, lobby, lounge area, treadmills, weight room, and pool, all presented in a dark, moody aesthetic. The offer is the primary focus, presented consistently across all scenes.
Active · 4 daysVideo
Equinox

How Equinox makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Equinox's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Equinox advertises on Facebook and Instagram

The library holds 32 ads from Equinox in Fitness / Wellness, and 577 running on its Meta pages now. Its most common visual formats are Text Overlay (28 ads), Lifestyle Image (20) and Branded Asset (4). Its ads most often open on Exclusivity (17 ads), Offer only (8) and Aspirational (3) hooks. Its ads stay up a median 10 days, 0.3× the Fitness / Wellness median of 30 days.

Brands like Equinox

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