Refreshed Nov 12, 2026

The hooks, angles and offers behind Life Time’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Life Time’s Meta page
888
Median runHow long its ads stay up
30 days
Against Fitness / WellnessNiche median 30 days
1.0×

The messages Life Time keeps paying for

Same idea, new creatives

  • “5 Stretches to Complement Your Fall Workout Routine”

    2 ads
    Life Time ad: “5 Stretches to Complement Your Fall Workout Routine”Life Time ad: “5 Stretches to Complement Your Fall Workout Routine”

    Running since Sep 2026.

How Life Time builds them

40 ads

What Life Time's ads are made of, row by row.

Free with an account.

Longest running

All 40

The Life Time ads that ran longest.

Free with an account.

A warm, sun-drenched photograph shows two young girls laughing and hugging each other outdoors in an autumn setting. Centered above them is a headline in white serif font, and below them is a small secondary line of text followed by the brand logo at the bottom. The overall tone is joyful and focused on seasonal family activities.
Active · 73 days
A woman in brown athletic wear assists a man in beige athletic wear with a leg stretch while he lies on a wooden pilates reformer. The scene is shot in a clean, neutral-toned studio setting. Text is overlaid in the bottom right corner, and the brand logo is visible on the side of the equipment.
Active · 44 days
This video showcases various amenities and services offered at a fitness club, including personal training, Pilates, pickleball, swimming lessons, spa treatments, and cafe offerings. The footage features different staff members demonstrating these services in a modern, well-equipped facility. Text overlays appear throughout the video to highlight each specific perk available to new members.
Active · 37 days
A high-angle shot shows a personal trainer in a black polo shirt holding a tablet while consulting with a female client in athletic wear. The scene is warm-toned and professional, focusing on their interaction. Text is centered in the middle and bottom of the frame, identifying the service and the brand.
Active · 37 days
A woman in athletic wear is captured in a yoga pose against a neutral studio backdrop. Centered over her is a brand logo and a headline offering a guide for new members. At the bottom, a dark bar contains a secondary brand identifier.
Active · 37 days
A montage of various high-end gym and wellness facilities, including a sauna, pilates studio, pool, weight room, massage room, and cycling studio. The video features a recurring text overlay in the center of the screen throughout the entire duration. The footage is polished and cinematic, showcasing the different amenities available at the location.
Active · 37 days
A man in a blue athletic tank top and shorts performs a lunge exercise in a studio setting, with a trainer visible in the background. The image features a clean, blue-toned background and includes text encouraging immediate action. The brand name appears in the top left corner, and a call-to-action button is located in the bottom right.
Active · 32 days
A studio-lit image shows a woman in athletic wear assisting a man lying on a massage table with a leg stretch. The background is a neutral, muted tone. To the right, text is printed in a clean, serif font.
Active · 31 days
The video features a series of high-quality, polished clips showcasing people working out in a modern, upscale gym environment. The footage includes individuals running on treadmills and performing Pilates exercises, followed by a brief, blurry shot of people socializing in a lounge area. Text overlays appear throughout, highlighting the benefits of the gym and inviting the viewer to join.
Active · 30 days
The video features a series of clips showcasing people engaging in fitness activities and social interactions within a high-end gym environment. It opens with a group of people exercising in a studio, followed by a man using recovery equipment, and concludes with a group of friends playing cards in a lounge area. Text overlays appear throughout the video, emphasizing wellness, community, and the club's amenities.
Active · 30 days
The video features a series of clips showing people exercising in a fitness club, relaxing in a lounge area, and playing cards together. Text overlays appear throughout, highlighting the benefits of the club's programs and community. The video concludes with a final screen inviting viewers to join the club.
Active · 30 days
The video features a montage of people working out in a gym, including treadmill running and pilates. Text overlays appear throughout, highlighting the benefits of the fitness club. The ad concludes with a call to action to join the club, set against a blurred evening social scene.
Active · 30 days
The video features a montage of people working out in a gym, including treadmill running and pilates-style exercises. Text overlays appear throughout, highlighting the benefits of the fitness club and encouraging viewers to join. The final scene shows a blurred, warm-toned shot of people at a social event, reinforcing the community aspect of the brand.
Active · 30 days
This video showcases a high-end fitness club through a series of polished clips. It begins with a man running on a treadmill, followed by a woman relaxing in a recovery lounge, and ends with a woman in a sauna. Text overlays highlight the club's features, including expert programming and recovery tools, before ending with a call to join the club.
Active · 30 days
The video features a montage of people engaging in various fitness and wellness activities within a modern, upscale gym environment. It shows a group class, an individual using recovery equipment, and a group of friends socializing in a lounge area. Text overlays appear throughout the video to highlight the club's offerings and benefits, ending with a welcoming invitation.
Active · 30 days
The video features a montage of people using a gym facility, including a woman lifting weights and children playing in a supervised area. Text overlays highlight the benefits of a gym membership, such as childcare and luxury amenities. The video concludes with a shot of a father and daughter walking together, accompanied by a call to action.
Active · 30 days
This video showcases a high-end fitness club, featuring shots of people exercising on treadmills and relaxing in recovery lounge chairs. The text on screen highlights the club's premium equipment, expert programming, and recovery tools. The video concludes with a call to action to join the club.
Active · 30 days
This video showcases a high-end gym facility through a series of polished, cinematic shots. It features individuals exercising on treadmills, relaxing in recovery chairs, and using sauna facilities. Text overlays highlight the premium nature of the equipment, expert programming, and recovery tools, concluding with a call to join the club.
Active · 30 days
The video features a series of clips showcasing a high-end gym environment. It begins with a man running on a treadmill, followed by a woman relaxing in a recovery lounge, and ends with a woman in a sauna. Text overlays appear throughout, highlighting the club's amenities and encouraging viewers to join.
Active · 30 days
The video features a series of high-quality, cinematic clips showcasing people working out in a modern gym, including treadmill running and Pilates-style exercises. Text overlays appear throughout, highlighting the benefits of the fitness club, such as class variety and luxury amenities. The ad concludes with a call to action to join the club, set against a blurred, social evening scene.
Active · 30 days

How Life Time makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Life Time's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Life Time advertises on Facebook and Instagram

The library holds 40 ads from Life Time in Fitness / Wellness, and 888 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (25 ads), Text Overlay (18) and Headline (12). Its ads most often open on Aspirational (12 ads), Direct address (7) and Bold claim (5) hooks. Its ads stay up a median 30 days, 1.0× the Fitness / Wellness median of 30 days.