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Refreshed Nov 7, 2026

PureGym ads

The hooks, angles and offers behind PureGym’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
62 days
Against Fitness / WellnessNiche median 59 days
1.1×

How PureGym builds them

20 ads

What PureGym's ads are made of, row by row.

Free with an account.

Longest running

All 20

The PureGym ads that ran longest.

Free with an account.

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20 ads

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A person in a large, fluffy, neon-colored costume walks out of a gym and through a city street. The person then changes into workout clothes and is seen running outdoors. Text overlays appear throughout the video to emphasize a positive feeling.
Ended · 181 days
PureGym
A person wearing a large, glowing, multi-coloured fluffy costume walks through a public square and past a gym. The person interacts with people sitting at outdoor tables and walks past a large silver ball. Text is overlaid on the video throughout, describing the feeling of a post-workout glow.
Ended · 176 daysVideo
PureGym
A person wearing a large, bright, multi-coloured, fluffy costume walks down a sidewalk while a photographer follows them. The person in the costume moves energetically, and the scene is captured from a first-person perspective. The text "POV: When your confidence enters the chat" is overlaid on the video throughout.
Live · 87 days
PureGym
A person wearing a large, fluffy, neon-colored costume walks down a sidewalk in front of a storefront. The video is shot from a first-person perspective, showing the person moving through the street. Text is overlaid on the screen describing the feeling after a workout.
Live · 87 days
PureGym
A vertical graphic with a soft, blurred gradient background transitioning from orange to teal. The PureGym logo is in the top left corner. Large white text in the center addresses students and presents a discount offer with no joining fee.
Ended · 86 days
PureGym
A woman in a gym demonstrates an alternative to the leg press machine. She is shown performing a leg press, then switches to a squat machine to show a different exercise. Text overlays appear on the screen to guide the viewer through the comparison.
Ended · 86 days
PureGym
A digital graphic with a teal gradient background. The PureGym logo is in the top left corner. Large white text in the center displays the starting membership price and the additional joining fee.
Ended · 86 days
PureGym
A smiling woman in a light-colored tank top holds a gym weight plate in front of a solid turquoise background. Large white text overlays the image, detailing the membership pricing and joining fee. The brand logo is positioned in the upper left corner.
Ended · 78 days
PureGym
A person wearing a large, fluffy, multi-colored costume walks down a city street. The costume is covered in pink and blue smoke effects. Text is overlaid on the center of the screen throughout the video.
Ended · 66 days
PureGym
A woman documents her lunch hour routine, showing how she fits a quick workout into her busy workday. The video features her at her office desk, walking to the gym, using various gym equipment, and returning to work feeling refreshed. Text overlays highlight the time and her activities throughout the day.
Live · 62 days
PureGym
A creator shows a weekly screen time notification on their phone, expressing frustration. They then demonstrate how they could use that extra time for chores, exercise, reading, and hobbies. The video ends with the creator realizing the time and reacting to the notification again.
Live · 62 days
PureGym
A woman in a gym performs a squat while another woman watches and smiles. The background shows gym equipment like medicine balls and racks. Large yellow text displays the weekly price, and a teal banner at the bottom states that there is no contract.
Ended · 59 days
PureGym
A video shot from the perspective of a squat rack in a gym. A man approaches the rack, uses it for pull-ups, and then performs bench presses while a woman waits nearby. The video ends with the man and woman high-fiving.
Ended · 47 days
PureGym
The creative is a simple, clean brand graphic featuring the PureGym logo. The logo consists of a solid teal circle on the left, followed by the word PUREGYM in bold, black, sans-serif capital letters. The background is entirely white, with no other text, people, or products present.
Ended · 38 days
PureGym
A woman stands outdoors on a sidewalk, applying makeup to a large, fluffy, glowing light-up sculpture. The sculpture is covered in long, thin, light-up fibers that change colors. Text is overlaid on the screen throughout the video.
Live · 25 days
PureGym
A man in a gym performs an overhead barbell press. Text overlays appear on the screen to guide the viewer to a workout channel. The video is shot in a gym setting with a neon sign in the background.
Live · 25 days
PureGym
A creator shares her three non-negotiable activities for a day off to feel good. The video features her at home and at the gym, with text overlays detailing each step of her routine. It ends with her asking viewers to share their own non-negotiables.
Live · 20 days
PureGym
A montage of different women sitting in a gym, each holding a small microphone and sharing their positive experiences with the women's workout space. Text overlays appear on the screen to highlight their comments about community, empowerment, and the gym's equipment. The video features a series of short, candid clips of various members.
Live · 3 days
PureGym
A woman is shown in a gym setting, pushing a weighted sled across green turf. An orange text box in the top left corner displays the words 'Opening offer' and 'Be quick!'. At the bottom of the image, the text 'We're here!' is written in large white letters, with smaller text indicating terms and conditions and a starting joining fee.
Live · 2 days
PureGym
A series of different women in a gym setting are asked to finish the sentence about the best thing they have done for themselves. Each woman provides a short, personal answer about their fitness journey. The video uses text overlays to present the question and the responses.
Live · 2 daysVideo
PureGym

How PureGym makes its ads

What its ads are built from, by type, counted over the ads we have read.

What PureGym's ads are built from: who is in frame, the words, the structure, the top format and hook.

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