20 UGC Overlay Ad Examples

A creator's video with text or graphics layered on.

A young woman in pajamas shares her experience with a new mattress. She shows herself lying on the bed, standing next to the boxed product, and sitting on the mattress. Text overlays appear throughout the video to emphasize her story about overcoming neck and back pain.
Live · 159 daysVideo
A creator stands in a bedroom holding a heavy blanket, then lies down under it on a bed. Text overlays appear on screen to explain the blanket's features and benefits, such as its weight and the feeling of being hugged. The video ends with a list of the brand's guarantees.
Live · 218 daysVideo
A creator unboxes a new hybrid mattress that arrives in a compact box. She demonstrates how easily it can be moved into the bedroom and set up on the bed frame. The video highlights the mattress features and includes text overlays about the trial period and warranty.
Live · 378 daysVideo
A creator walks through her home carrying a laundry basket, then proceeds to sort and wash clothes in her laundry room. She talks about her laundry routine and how she uses the product to clean her clothes. The video ends with her folding clothes at a dining table.
Live · 179 daysVideo
A creator demonstrates the updated version of toe separators, comparing them to the previous model. The video uses a split-screen view to show the product in use on her feet while she explains the design improvements. Text overlays highlight the specific changes, and the video concludes with a discount code for the product.
Live · 15 daysVideo
A video featuring various people wearing knee sleeves in different settings like a gym, outdoors, and at home. The video includes text overlays about a buy-one-get-one-free offer and a 30-day guarantee. It ends with a screen recording of the product page on a mobile device.
Live · 49 daysVideo
This video features a mix of UGC-style clips of people putting on a compression sleeve and static graphic overlays with text. The ad highlights the product's benefits for foot pain and includes a time-sensitive offer. It uses a combination of customer testimonials and informational graphics to explain how the sleeve works.
Live · 145 daysVideo
A creator talks to the camera while walking outdoors, then moves to a home gym to show herself putting insoles into her running shoes. She then shows clips of herself participating in a triathlon race. Text overlays appear throughout the video to emphasize her points about injury prevention.
Live · 19 daysVideo
A female triathlete shares her experience with recovery slides. She shows clips of herself running and competing, then demonstrates how she uses the slides to help her legs recover. Text overlays explain the benefits of the product, including impact absorption and arch support.
Live · 19 daysVideo
A close-up shot of a person's hands holding a black and green shoe insole. The person is partially visible in the background. The word 'BOYS' is printed in white text in the center of the image.
Ended · 27 daysVideo
A nurse creator films herself in a bathroom, holding up two pairs of shoes. She talks about her long shifts and how she uses the shoes for recovery. The video shows her getting ready, walking in a parking garage, and moving through her day.
Live · 4 daysVideo
A man sits at an outdoor table with a meal in front of him, including a bottle of TRUFF hot sauce and two burritos. He is gesturing with his hands as he speaks directly to the camera. White text overlays the bottom of the image, reading "It's because of the truffle, obviously." The background shows a building with windows and palm trees reflected in them.
Ended · 2 days
A woman in a kitchen is presenting a set of stainless steel cookware. She is wearing a dark gray off-the-shoulder sweater. On the counter in front of her are a large pot and two frying pans. Text overlay on the image reads "First off, the stainless clad frying pan." The woman is gesturing towards the frying pan in the foreground.
Ended · 291 days
A first-person view of a cyclist wearing a helmet and sunglasses, riding on a road with mountains in the background. On-screen text reads "let's see if this helps" and "Thirteen". The cyclist appears to be speaking, with their mouth open and sweat on their brow, suggesting exertion during a ride. The creative captures a moment of effort and potential discovery related to performance.
Ended · 198 days
A woman in a car holds up a partially eaten food item and a drink cup. She is wearing a black and white striped shirt and has red nail polish. Yellow sunglasses are perched on her head, and a pair of colorful sunglasses are hanging from the car's ceiling. Text on the screen reads "Cannot stop ordering this."
Live · 118 days
A woman with blonde hair, wearing a pink cardigan, holds up a small piece of cake with sprinkles. She is looking at the camera with a surprised expression. In her other hand, she holds an open box of similar small cakes. Text on the image reads, "trust me I had no idea you could send a cake this good". The background appears to be a home interior with bookshelves and framed pictures.
Ended · 43 days
A woman with dark hair smiles at the camera, holding a bottle of Hum Nutrition's Flatter Me supplement. Text on the screen reads, "How I debloat up to 2 inches after lunch* 🥑🥬🍚🍅" and "This bloating is so bad right now, you guys." Below, smaller text provides a disclaimer about a clinical study on the product's effectiveness. The woman is wearing a white tank top and appears to be in a well-lit indoor setting.
Live · 44 days
A woman in a red turtleneck sweater smiles and holds open a large red advent calendar with gold numbering and floral accents. The calendar is open to reveal doors with numbers such as 1, 4, 7, 11, 12 on the left side and 2, 3, 5, 6, 8, 10 on the right side. Text overlay on the bottom of the image reads "So Fabfitfun is". The copy mentions a holiday advent calendar and a special offer for new members.
Live · 10 days
A person with curly hair and a denim jacket is looking at the camera, holding their hand up close to the lens. Text overlays read "Why we made anti-bloat" and "electrolyte digestion drops". A small orange bubble in the lower right corner says "Hey,". The overall impression is a personal message from the founder about the product's origin.
Live · 18 days
A woman with long, dark, wavy hair is looking directly at the camera with her mouth slightly open. She is wearing a brown, zipped-up athletic top and has her hands clasped in her lap. Text overlays on the screen read: "Turn your content into a full-time job! 🎥✨" and "GymBeam is looking for new creators. Reach at least Silver tier to get shortlisted for an official influencer contract 🤝. And even if you aren’t selected, you still get guaranteed voucher rewards for every qualifying video!" The ad details how to join and the voucher rewards for different view/engagement metrics.
Ended · 34 daysVideo

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