AdSwipeFile

Dirty Labs ads

The hooks, angles and offers behind Dirty Labs’ Facebook and Instagram ads, filed by format and niche.

All 15 ads still running on Meta. The oldest started in April 2026.

Live on Meta now
30

on Dirty Labs’s Meta page

Launched, last 30 days
5

on Dirty Labs’s Meta page

Still running
15 of 15
Median run
130 days
Against Consumer Goods
3.0×

niche median 44 days

The messages Dirty Labs keeps paying for

Same idea, new creatives, all still live

  • “"...COMPLETELY, I MEAN COMPLETELY REMOVED THE SMELL."”

    2 ads
    Dirty Labs ad: “"...COMPLETELY, I MEAN COMPLETELY REMOVED THE SMELL."”Dirty Labs ad: “"...COMPLETELY, I MEAN COMPLETELY REMOVED THE SMELL."”

    Running since Sep 2026, all 2 still live.

How Dirty Labs builds them

15 ads

  • Evergreen, no season100%
  • Product image with text67%
  • No offer on the ad53%
  • Promo on the ad47%
  • Relatability hook40%

Product image with text in 67% of its ads. 53% make no offer on the ad. 7 of 15 run a promo.

Longest running

All 15 ↗
  • Dirty Labs ad that ran 198 days198 days
  • Dirty Labs ad that ran 192 days192 days
  • Dirty Labs ad that ran 188 days188 days
  • Dirty Labs ad that ran 175 days175 days
Brands like Dirty Labs
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Winning means kept running: brands rarely keep paying for ads that lose.

15 ads

Ask your agent about these ads
A woman pours liquid laundry detergent from a silver bottle labeled "Dirty Labs" into a grey dispenser. The text "Healthier Home Loading..." is overlaid on the image. The woman is wearing a grey sweatshirt with "Unapologetically Anti-Social Book Club" printed on it. The ad copy mentions the product is a low-tox swap, tackles stains, removes odors, is gentle on skin, reduces plastic, and has a pleasant scent. A discount code is offered for the creator's community.
Ran 198 days
Dirty Labs
The creative features a person holding a Dirty Labs Bio Enzyme Laundry Booster in front of a washing machine. Text overlayed on the image reads "POV: She always hugs you twice" followed by a winking emoji. The hook, "First hug is hello. Second hug… that’s when she catches the scent and stays!", suggests a pleasant, lingering scent from the laundry product. The ad promotes a discount code for 15% off.
Ran 192 days
Dirty Labs
The image displays two bags of Dirty Labs Bio Enzyme Laundry Booster Refill. To the left is a white ceramic canister with a bamboo lid, also branded with Dirty Labs. Text overlays on the left side of the image read "The science of odor removal." and "Stock up and save 23% per load + get a free canister." A blue cloud graphic on the right side contains the text "Plus Free Gift." The bags of laundry booster are shown in the foreground, with the canister to their left.
Ran 188 days
Dirty Labs
A person wearing a grey sweatshirt is pouring liquid laundry detergent from a silver bottle labeled "Dirty Labs" into a grey dispenser. Text overlay on the image reads "Healthier Home Loading...". The person is shown from the chest up, and the background is blurred. The overall scene suggests a personal demonstration of a product for home use.
Ran 175 days
Dirty Labs
A black mesh bag with a zipper is shown against a plain white background. The bag has a small black tag on the left side with white text that reads "Dirty Labs". The text "Dirty Labs" is also overlaid in white on the bag itself. The creative is a simple product shot with minimal branding.
Ran 170 days
Dirty Labs
A cylindrical container of Dirty Labs 2-in-1 Bio Enzyme Dishwasher Detergent + Booster is shown against a speckled countertop. White text overlaid on the top of the container reads "On a mission to reduce plastic waste." The product packaging is primarily white with black text detailing its features, such as "Hyper-concentrated powder" and "Free & Clear with Phytolase Fragrance Free." The overall visual emphasizes the brand's commitment to reducing plastic waste and offering an environmentally friendly cleaning solution.
Ran 164 days
Dirty Labs
The creative shows a bathtub filled with murky, yellowish water, with a beige-colored textile submerged in it. Bubbles are visible on the surface of the water. White text overlaid on the image reads "I show them this". The scene appears to be a demonstration of cleaning a vintage textile, likely a quilt, in a bathtub with a cleaning product.
Ran 149 days
Dirty Labs
The image displays three Dirty Labs laundry products arranged on a dark, reflective surface, likely a washing machine lid. A tall purple bottle of bio laundry detergent, a white pump bottle, and a blue cylindrical container of bio enzyme laundry booster are visible. The background includes a windowsill with a view of greenery outside and a patterned tile backsplash. The text overlay, which is the hook, describes the user's positive experience switching to Dirty Labs laundry detergent, highlighting its effectiveness, scent, and aesthetic appeal.
Ran 130 days
Dirty Labs
The creative features a product shot of Dirty Labs laundry booster refill bags and a ceramic canister. Text overlays on the left side of the image read "The science of odor removal." Below this, it says "Stock up and save 23% per load + get a free canister." A blue cloud graphic in the upper right corner says "Plus Free Gift." The product bags are shown in detail, highlighting their branding and product information.
Ran 88 days
Dirty Labs
A close-up shot shows a person holding two bottles of Dirty Labs laundry detergent. The bottles are silver with minimalist labels in purple and green. A white overlay box is placed over the image, featuring the "WHO WHAT WEAR" logo at the top and a search icon. Below the logo, the headline reads: "We Tried 8 Laundry Detergents, and Holy Sh*t, These Smell Like Expensive Perfume." The copy below the headline is a quote from Who What Wear praising the detergent's stain-fighting abilities and its luxurious scent.
Ran 43 days
Dirty Labs
A product shot of Dirty Labs 2-in-1 Bio Enzyme Dishwasher Detergent + Booster is shown on the right side of the frame. A wooden spoon filled with the white powder detergent rests in front of the container. The background is a gradient of blue and purple. The text "Looking for safe dishwasher detergent that cleans your dishes?" is overlaid on the left side of the image. The hook "Your old eco detergent could never." is presented above the product image.
Ran 43 days
Dirty Labs
The creative features a "Save 50%" headline and "The Sustainable Laundry Starter Set" subtitle. The product image displays Dirty Labs Bio Enzyme Laundry Detergent, Bio Enzyme Laundry Booster, and a free reusable glass dispenser pump with wool dryer balls. Text overlays highlight "Bio Enzyme Laundry Detergent," "Free 100% New Zealand Wool Dryer Balls," and "Free Reusable Glass Dispenser + Pump." A "Get offer" button is visible at the bottom.
Ran 43 days
Dirty Labs
The creative features a product bottle of Dirty Labs Bio Enzyme Laundry Booster. Large, bold orange text on the left side of the image reads: "COMPLETELY, I MEAN COMPLETELY REMOVED THE SMELL." Below this, three bullet points highlight product benefits: "Enzyme-powered odor elimination," "Smells gone, not just covered," and "Makes musty towels a myth." The product bottle itself has text detailing its features and benefits, including "4-in-1 Advanced Stain & Odor Remover" and "Designed to remove the toughest stains."
Ran 43 days
Dirty Labs
The creative features a product shot of Dirty Labs Bio Enzyme Laundry Booster against a soft, peachy background with a subtle rainbow light flare. Large, bold orange text overlays the image, stating a quote about completely removing smells. Bullet points on the left highlight key benefits: "Enzyme-powered odor elimination," "Smells gone, not just covered," and "Makes musty towels a myth." The product packaging is clearly visible on the right, detailing its features and benefits.
Ran 42 days
Dirty Labs
The creative shows two laundry detergent containers side-by-side against a plain white background. On the left is a large, opaque white bottle labeled "64 loads." To its right is a smaller, metallic silver bottle labeled "80 loads." Above the bottles, the text "When less is more." is displayed. The smaller bottle is a refillable container for Dirty Labs Bio Laundry Detergent, highlighting its concentrated formula.
Ran 27 days
Dirty Labs

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Dirty Labs by format

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