AdSwipeFile is the ad creative swipe file: a library of 22,543+ winning ads from top brands on Facebook, Instagram, TikTok, LinkedIn and more. Each ad is filed by brand, by niche (the industry it sells into) and by format (UGC, before/after, testimonial and the like), so you can study what already works in your market before you write or brief your own.
Marketers, media buyers, copywriters, designers and founders who need proven creative to learn from: hooks, offers, angles and layouts that brands kept spending on.
Browsing is free. Signed out, every list (the homepage, a niche, a format, a brand) shows its newest 12 ads, and each ad has its own page. A free account (email link or code, or Google; no credit card) unlocks the rest of the library, saving ads to favorites, and the MCP server for AI assistants.
The library is readable by software as well as people: every page answers Accept: text/markdown, a small public JSON API is described at https://adswipefile.com/openapi.json, and a read-only MCP server lets Claude, ChatGPT, Cursor and other assistants search it on your behalf. Start at the developer docs or https://adswipefile.com/llms.txt.
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