Who it's forUpdated 4 min read
The ad library for agencies that make Meta ads
Agencies research ads for more brands than anyone: a pitch on Monday, an onboarding audit on Wednesday, a brainstorm on Friday. AdSwipeFile keeps 63,244+ winning Facebook and Instagram ads filed by brand, niche, format and hook, so each of those starts from real ads, and your AI agent can pull them for you.
Free, no card: the first 50 ads of every list, saves and 50 MCP/API calls for the life of the account for your AI agent.
The four jobs agencies bring to an ad library
- The pitch. Show a prospect what they run, what their rivals keep running and where the gap is (client pitch research).
- The onboarding audit. When a client signs, map their category: the formats and hooks that brands in the niche keep paying for.
- The brainstorm. Before the creative session, pull a dozen ads in the format you are about to make, so the team argues about real examples.
- The brief. Hand the designer or the creator a board of references with a note on each, instead of a folder of screenshots.
The free route for all four is the Meta Ad Library, one advertiser at a time, with ads that leave when they stop. That is fine for a quick look and slow for a team doing it every week.
Kept running the longest, in the library now
63,244+ ads from 1,209 brands in 26 niches. Days are how long each brand kept the ad running on Meta: a reason to study it, not a result.
Stop screenshotting ads that disappear
63,244+ winning ads, filed by brand, niche and format, and kept after Meta takes them down. Search them, or ask Claude or ChatGPT to pull them for you.
What AdSwipeFile gives an agency team
- Ads that stay. Each library ad keeps its creative after Meta takes it down, so the reference in last month's deck still opens.
- Filed the way you brief. By niche (health and fitness, footwear, beauty), by visual format (UGC selfie, before and after) and by hook (curiosity), with the longest running first.
- The whole team on one account. There is no seat limit: strategists, designers and media buyers join by the team's invite link.
- Notes the team sees. A note on a saved ad shows for everyone on the team and on a board's share link.
- Brands you follow. Pro follows 10 brands and Agency 50; their new ads arrive in one feed.
Boards for each client
Boards are where research turns into something a client sees. Put the ads for one brief on a board, add a note to each, and share it read-only by link.
On Agency, boards file under a client, so the account lead sees one client's boards at a time, and every board you share carries your agency's logo, with a "Made with AdSwipeFile" line. A client is a label on boards, not a login: your clients never need an account to see what you send.
Your AI agent as a research assistant
Some agencies run their prospecting and competitor research from Claude rather than the site. Connect the MCP server once, free on every plan, and anyone on the team can ask: "longest running static ads for a sleep supplement, grouped by hook". Your AI agent searches the library, reads the copy and returns the ads with links; on a paid plan it can also save them to a board for the client.
Pro includes 10,000 MCP/API calls a month, enough for a team that asks every day. The Claude and ChatGPT guide shows the setup.
What it is not
It is not an analytics tool for your clients' accounts: it holds no spend, reach or sales figures, so it cannot tell you which ad made money. It is not a live copy of Meta's Ad Library, and it is not affiliated with or endorsed by Meta. For the research before the brief, the Facebook ads research tool page sets out what it does and does not cover.
Plans for agencies
Start with a free account, no card: the first 50 ads of every list, saved ads and the MCP server. Pro ($39 a month) opens every ad and adds boards and followed brands. Agency ($99 a month) adds boards by client, your logo on shared boards and a larger allowance for your AI agent. Both have a 7 day free trial and no seat limit; see pricing.
Try AdSwipeFile with your assistant
Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 50 MCP/API calls for the life of the account and the first 50 ads of every list, no card.
FAQ
What is the best ad library for agencies?
One that keeps ads after Meta drops them, files them by niche, format and hook, lets the whole team in and lets you share boards with clients. AdSwipeFile does all four, with no seat limit, and your AI agent can search it.
Does AdSwipeFile charge per seat?
No. Every plan has no seat limit: teammates join by the team's invite link. Plans differ by what they open and by the MCP and API allowance.
Can I share ads with clients without giving them an account?
Yes. A board shared by link opens read-only for anyone with the link. On Agency, it carries your agency's logo.
Can I keep each client's research apart?
On Agency, boards file under a client and the board row narrows to one client at a time. A client is a label on boards, not a separate account.
Can our team use it from Claude or ChatGPT?
Yes. Connect AdSwipeFile's MCP server once, free on every plan, and your AI agent searches the library, reads the copy and, on a paid plan, saves ads to boards.
Does it show our clients' ad performance?
No. It holds no spend or sales data. Use your clients' ad accounts or an analytics tool for results, and AdSwipeFile for the research before the brief.
Sources
Checked on 6 November 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.