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5,498 Lifestyle Image Ad Examples

Lifestyle image ads show the product in use, in a real room or a real moment. Look at the examples below, then read how brands choose a scene that lets the buyer picture their own life.

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5,498 ads

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A profile shot of Dr. Barbara Sturm, a blonde woman with fair skin, looking to the left with a slight smile. She is wearing a bright red zip-up top. The background is a blurred natural scene with water and hills. Overlayed text reads "DR. BARBARA STURM" and below that, in larger white font, "THE DOCTOR THAT SLOWS SKIN AGING."
Dr. Barbara Sturm
A close-up, overhead shot shows a person lying on a white sheet, wearing a delicate, pale pink satin slip dress adorned with lace trim and feathers. The dress features a subtle floral pattern. The brand logo "DÔEN" is visible in an oval frame near the bottom center of the image, with three small crosses below it. The text "Romantic silhouettes to wear now and for years to come." is overlaid on the image.
Doen
A hand holds two E.l.f. Skin products: a white stick with a yellow cap and a white spray bottle with a yellow cap. The background shows a person sitting on a chair, wearing brown pants and purple shoes. Text overlays the image, starting with a greeting in Italian and mentioning a desire for a "glowy base" to accompany a busy day. The text also lists the products being used for a luminous, fresh, and protected complexion, including easy-to-carry items for on-the-go touch-ups.
E.l.f. Cosmetics
A close-up shot of a woman wearing a blue and white plaid ruffled blouse and denim jeans. The text "DOEN The Hardy Top" is overlaid in the center of the image. The woman has long blonde hair that is partially obscuring her face and shoulder. The background is softly blurred with green foliage and sunlight, suggesting an outdoor setting. The overall impression is a stylish and timeless look.
Doen
A young Black woman stands on a stone staircase in front of a large wooden door. She is wearing a light pink t-shirt, light pink wide-leg pants, and bright pink flip-flops. She has on dark sunglasses and is holding a small brown handbag. The word "hot" is overlaid in large white text across the image. The overall aesthetic suggests a casual, trendy, and confident look.
E.l.f. Cosmetics
The creative showcases the Dr. Barbara Sturm 'Everything Collection' with several products arranged on a desk. The background features blurred images of women, possibly in a studio or office setting, with text overlays. The main text highlights 'THE EVERYTHING COLLECTION' and 'TRANSFORMIERENDE HAUTPFLEGEINNOVATIONEN, DIE EINEN SCHRITT WEITER GEHEN'. The copy introduces innovative multi-talents with immediate effects, specifically mentioning the new Everything Hydrogel Mask.
Dr. Barbara Sturm
The top half of the creative shows a woman with blonde hair wearing a white robe, holding up an orange bottle of E.l.f. SKIN Vitamin C + E Ferulic Serum. The bottom half shows the same bottle of serum lying on a white textured surface, with the German text "Ich war gerade bei dir" (I was just with you) overlaid in white cursive font. The woman is looking towards the camera with a slight smile.
E.l.f. Cosmetics
The creative showcases Dr. Barbara Sturm skincare products, including eye patches, bronzing drops, and a hydrogel mask, arranged on a surface with papers. The background features blurred images of women, possibly in a studio or office setting, with text overlays. The main text highlights "THE EVERYTHING COLLECTION" and "THE MULTI-TASKING INNOVATIONS THAT INSTANTLY TRANSFORM," emphasizing the transformative qualities of the products.
Dr. Barbara Sturm
A woman with blonde hair and sunglasses walks down a cobblestone street in Paris, wearing a white eyelet top and dark wash jeans. She carries a woven tote bag in her left hand. Text overlay reads "DÔEN The Traveler Top" with decorative symbols below. The scene captures a sense of effortless, chic style in an urban setting.
Doen
A close-up shot of a woman wearing a floral print dress. The dress has a ruffled neckline and smocked bodice. Text overlaid on the image reads "DOEN The Ischia Dress" with decorative symbols. The woman is wearing a delicate necklace and a watch on her left wrist. The overall aesthetic is romantic and feminine, suggesting the dress is suitable for various styling options throughout the year.
Doen
A smiling young woman with auburn hair styled in two buns holds up a large metal poster featuring a vibrant, fantastical illustration of a snowy landscape with a complex, tree-like structure at its center. She is wearing a dark t-shirt with a banana print and black leather pants. The Displate logo is visible in the top right corner of the image. The text "Soulful treats from VaatiVidya!" is overlaid on the image.
Displate
A woman with long, dark hair and sunglasses is leaning her head on her hand, looking towards the camera. She is wearing a blue and white plaid button-down shirt with ruffled cuffs and collar, and light-wash jeans. The text "DÔEN The Hardy Top" is overlaid on the lower half of the image. The background shows greenery and a wooden structure, suggesting an outdoor setting.
Doen
A woman with blonde hair pulled back is holding a small bottle of serum with a dropper. She is wearing a colorful striped sweater and denim jeans. Text overlays on the bottom half of the screen read "DISCOVER THE HYALURONIC SERUM". The background appears to be a home interior with shelves and decor.
Dr. Barbara Sturm
A person wearing a beanie and a green jacket is putting laundry into a washing machine. The scene is set in a laundromat with blue walls and fluorescent lighting. On-screen text at the bottom reads "-now with less plastic."
Dr. Bronner's
A woman is shown from the side, wearing a floral print dress and a dark green sweater draped over her shoulders. She is standing on a sidewalk in front of a stone wall. The text "DÔEN The Rhodia Dress" is overlaid on the dress. The overall aesthetic is chic and sophisticated, suggesting a fashionable and everyday wear appeal.
Doen
A woman stands in a grassy outdoor setting, leaning against a tree. She is wearing a black cardigan and a long, flowing black skirt. The text "DÔEN The Sebastiane Skirt" is overlaid on the image. The copy explains that the skirt is inspired by an Edwardian-era trousseau and made of organic cotton poplin.
Doen
The exterior of a boutique clothing store called DÔEN is shown. The store has a white facade with large windows displaying clothing racks. Text overlayed on the image reads "Shop Our Fall Collection" and "MARIN COUNTRY MART". The overall aesthetic is clean and inviting, suggesting a focus on fashion and a pleasant shopping experience.
Doen
A close-up shot of actress Natalie Portman holding a bottle of Miss Dior perfume. The perfume bottle is pink and has a black bow. The text "Miss Dior" is written in elegant script across the lower half of the image, with "LA NOUVELLE ESSENCE" written below it. Another bottle of the perfume is visible at the bottom of the frame. The background is a soft, out-of-focus pink.
Dior
A blonde woman with wavy hair is sitting on the floor, leaning back against a cream-colored wall. She is wearing a light orange, button-up cardigan and loose white pants with lace trim. The text "New pieces for the season ahead." is overlaid on the image in a simple, white font. The overall aesthetic is soft and aspirational, suggesting new fashion arrivals.
Doen
A woman is reflected in a vanity mirror with lights. She is holding a makeup brush and appears to be talking. The text on the screen reads "I don't know anything." In the foreground, a pair of glasses rests on the counter. The overall scene suggests a moment of self-reflection or perhaps a humorous admission about not knowing something, possibly related to makeup or a personal transformation.
Different Dog

Top hook tactics in Lifestyle Image ads

Top brands running Lifestyle Image ads

What are Lifestyle Image ads?

A lifestyle image ad is a photograph of people using the product in everyday life: breakfast with the coffee maker, a walk in the new trainers, a desk with the lamp switched on. The scene does the explaining. Instead of listing features, the picture lets the viewer imagine the product in their own routine, and the copy only has to confirm what they already see.

When to use Lifestyle Image ads

  • Your product is bought for how it fits into a life or a routine, as with home goods, apparel, food, wellness and travel gear.
  • You want to move beyond the packshot and give a cold audience a feeling before a feature list.
  • You have a brand look to protect and want a creative that carries the mood without relying on a model close-up.
  • You need a supply of images for several angles, each shown in a different setting, such as morning, work, travel and weekend.
  • You look through competitor ads and want to see which scenes and moods a niche keeps returning to.

Lifestyle Image ad best practices

  1. Pick a scene your buyer recognises

    A kitchen, a commute or a gym should look like the buyer's own. A glossy scene nobody lives in feels like a stock photo, and the product stops looking like something they would use.

  2. Keep the product visible and in use

    Someone should be holding, wearing or using it, and it should be clear in a thumbnail. If the product vanishes into the room, the scene is pleasant and sells nothing.

  3. Choose one moment, not a montage

    A single clear moment reads in a second. Pick the one moment that best fits the angle, such as the first sip or the first step, and save the others for other creatives.

  4. Let natural light and real people lead

    Soft daylight and unposed expressions feel closer to a friend's photo than to an advert. That closeness is the reason to choose a lifestyle image over a studio one.

  5. Write the caption to the scene

    Use the headline to name the benefit the picture implies. If the photo shows a calm morning, the line can say what makes it calm, with the product as the reason.

Brands running Lifestyle Image ads

Niches with the most Lifestyle Image ads

Related formats

Related niches

Lifestyle Image ads: frequently asked questions

What is a lifestyle image ad?

A lifestyle image ad is a static creative made from a photograph of people using the product in an everyday setting. The scene communicates how the product fits into a life, and the text adds the benefit or the offer.

How is a lifestyle image different from a model shot?

A lifestyle image is about the scene and the use, with people doing something ordinary. A model shot is about the person posed with or wearing the product. The two blend in fashion, but a lifestyle image puts the moment first.

Do lifestyle image ads need a professional shoot?

Not always. Many brands use customer photos or phone shots with good light. What matters is that the scene looks real and the product is easy to see, which a careful amateur can achieve.

Which products suit lifestyle image ads?

Products bought for how they change a day: furniture, kitchenware, clothing, supplements, bags, pet goods. If the buyer already knows what the product does, a packshot may be enough.

Where can I find lifestyle image ad examples?

The gallery above shows lifestyle image ads from real brands, newest first. Sign in for free to open the first 100 ads of every list, or ask your AI agent to compare the scenes brands in one niche use.