AdSwipeFile

Refreshed Nov 1, 2026

WHOOP ads

The hooks, angles and offers behind WHOOP’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
80 days
Against Fitness / WellnessNiche median 31 days
2.6×

The messages WHOOP keeps paying for

Same idea, new creatives

  • “POWER YOUR OBSESSION TO UNLOCK YOUR POTENTIAL”

    5 ads

    On 5 ads.

  • “One month FREE trial”

    4 ads
    WHOOP ad: “One month FREE trial”

    Running since Mar 2026.

  • “OUR BEST OFFER EVER”

    4 ads

    On 4 ads.

How WHOOP builds them

112 ads

What WHOOP's ads are made of, row by row.

Free with an account.

Longest running

All 112

The WHOOP ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

112 ads

Ask your agent about these ads
The WHOOP logo is displayed in the top left corner. The main visual features a WHOOP strap and device, with close-ups of the strap. Overlayed text displays "Daily insights, long-term impact" and "T&Cs apply". Above the main text, there are three rounded rectangles showing "SLEEP 8:18", "STEPS 10,950", and "RECOVERY 73%" with corresponding icons. The hook "Small habits create big change." is presented as text overlay.
Paused · 216 days
WHOOP
The creative displays a close-up, detailed view of a black WHOOP strap and device, with the internal components partially exposed, revealing yellow and circuit board elements. The device is angled to showcase its sleek design and the intricate technology within. Text overlayed on the image reads: "Lebe länger gesünder mit personalisierten Einblicken von WHOOP."
Paused · 153 days
WHOOP
The WHOOP logo is displayed in the top left corner of the image. Two light green WHOOP bands are shown against a gradient background that transitions from light green at the top to a muted blue-grey at the bottom. The text "Das Wearable für dauerhafte Fortschritte" is overlaid in white sans-serif font at the bottom of the image.
Paused · 145 days
WHOOP
The WHOOP logo is visible in the top left corner. The main visual features two segments of a light green fabric wristband, likely for a wearable device, against a gradient background of muted green and blue. The text "Das Wearable für dauerhafte Fortschritte" is overlaid in large, white, sans-serif font at the bottom of the image. The overall aesthetic is clean and modern, focusing on the product and its implied benefits for continuous improvement.
Paused · 141 days
WHOOP
The WHOOP logo is displayed in the top left corner. The main visual features a WHOOP strap and device, with close-ups of its texture and design. Overlayed text reads "Get started with one month free" and "T&Cs apply". Below the WHOOP logo, there are three rounded grey buttons displaying "SLEEP 8:18", "STEPS 10,950", and "RECOVERY 73%".
Paused · 138 days
WHOOP
A WHOOP wearable device is shown against a tan background. Text overlays highlight key metrics such as "STEPS 12,459", "RESTING HEART RATE 49", "SLEEP EFFICIENCY 94%", and "STRENGTH ACTIVITY TIME 0:35". The main headline reads "ONE MONTH FREE TRIAL", and a tagline at the bottom says "See which habits help improve your health". T&Cs apply are visible in the bottom left corner.
Paused · 125 days
WHOOP
The ad displays two close-ups of a light green WHOOP strap against a muted teal background. The WHOOP logo is visible in white in the upper left corner. The text "The wearable for progress that lasts" is overlaid in large, white, sans-serif font across the bottom of the image. The creative focuses on the product's design and its promise of continuous improvement.
Paused · 114 days
WHOOP
A WHOOP 5.0 wearable device with a beige band is shown against a gradient blue background. Text overlays highlight key features: "14+ day battery life," "Healthspan with Pace of Aging," "Real-time Stress Monitor," and "Sleep, Strain, & Recovery insights." The main headline reads "Try the all-new WHOOP for free," and the brand logo "WHOOP" is visible at the top left. "T&Cs apply" is noted in the top right corner.
Paused · 109 days
WHOOP
A young man with dark hair smiles as he plays an electric guitar on a stage in front of a blurred audience. White text overlays the image, showing heart rate data from different points in time: "SHOW-BEGINN 150 bpm", "VOR DER SHOW 112 bpm", "BACKSTAGE 140 bpm", and ",,FEUERWERK" 178 bpm. The creative highlights the performer's heart rate fluctuations during different stages of a show.
Active · 81 days
WHOOP
A woman sits on a bed, writing in a notebook. She is wearing a black t-shirt and black pants. The room is decorated with shelves holding books, plants, and photos. The text "See patterns in your sleep, strain, and recovery with WHOOP" is overlaid on the image. The overall scene suggests a focus on personal wellness and data tracking.
Active · 78 days
WHOOP
A close-up shot shows a man rock climbing, with his hand gripping the rock face. Text overlayed on the image reads "Measure every effort". Below that, "STRAIN" is displayed next to a circular graphic and the number "12.4". At the bottom of the image, the WHOOP logo and "Listen to your Body" are visible. The image focuses on the physical exertion and data tracking associated with the activity.
Active · 68 days
WHOOP
A sleek, metallic WHOOP wearable is suspended by a thin string against a dark, softly lit background. The WHOOP logo is visible at the top, followed by the headline "THE WEARABLE THAT WEARS WELL" in large, white, sans-serif font. Below the product, the text "LEARN MORE" is displayed, suggesting a call to action. The overall aesthetic is minimalist and sophisticated, focusing on the product's design and implied durability.
Active · 63 days
WHOOP
The creative features a close-up, studio-shot image of a gold WHOOP wearable device, suspended by thin wires against a dark, softly lit background. The WHOOP logo is visible at the top center, and the headline "THE WEARABLE THAT WEARS WELL" is displayed prominently in white text. Below the device, the text "LEARN MORE" is presented as a call to action. The overall aesthetic is sleek and premium, highlighting the product's design and implied quality.
Active · 63 days
WHOOP
A close-up, studio-style shot of a sleek, metallic WHOOP wearable device is suspended by a thin string against a dark, textured background. The text "WHOOP" is displayed prominently at the top, followed by the French phrase "UNE ÉLÉGANCE INTEMPORELLE" (Timeless Elegance). Below this, a call to action reads "EN SAVOIR PLUS" (Learn More). The creative focuses on the product's aesthetic and hints at its functionality, with the copy explaining how WHOOP helps users understand and balance their energy levels.
Active · 49 days
WHOOP
The creative features a WHOOP wearable device and several straps floating against a gradient orange background. The top portion of the image has a beige rectangle with text that reads "THIS DIWALI, SEE WHAT'S POSSIBLE" in bold, dark red font. Below this text, the WHOOP logo is displayed prominently. The overall impression is aspirational, linking the product to achieving potential during the Diwali season.
Active · 24 days
WHOOP
The ad features a WHOOP wearable device and several interchangeable bands floating against a warm, gradient orange background. The top portion of the creative has a light beige rectangular overlay with the text "THIS DIWALI, SEE WHAT'S POSSIBLE" in dark brown capital letters. Below this text, the WHOOP logo is prominently displayed. The overall aesthetic suggests a focus on health and performance, tied to the Diwali festive season.
Active · 24 daysVideo
WHOOP
A WHOOP wearable device with a brown leather strap is shown against a gradient background. The screen displays the WHOOP logo and the text "Por tempo limitado" (For a limited time) with a crossed-out price of 264€. Next to it, the current price is prominently displayed as 219€ with a euro symbol. Below this, the text "A melhor oferta do ano" (The best offer of the year) is visible, followed by "Aplicam-se os T&C" (T&Cs apply).
Paused · 16 days
WHOOP
The WHOOP logo is at the top of the screen. Below it, the text "Limited time" is displayed, with a crossed-out price of "£229" in a rounded rectangle. To the right, the current price "£189" is prominently displayed in large gold font, with "PEAK" written above it. The bottom half of the screen features a close-up of a tan WHOOP strap and device against a warm, gradient background. The text "Our best offer of the year" is overlaid on the left side, with "T&Cs apply" below it.
Paused · 16 days
WHOOP
The ad features close-up shot with a person's arm lying on a pillow while wearing a wristband. The wristband is positioned with a prominent rectangle face, suggesting it is a sleep tracking device. The background is a soft focus of a bedroom in cool, blue tones. The text overlay reads: 'PERFORM SLEEP AND FEEL BETTER' below the image and the brand name is 'WHOOP' appears at the bottom left.
WHOOP
The ad features a photo of a woman with dark hair, wearing a light-colored sports bra and a WHOOP band on her wrist. She has her eyes closed and is touching the back of her neck with her hand, suggesting a sense of relaxation or introspection. The background is a solid, soft pink. Text overlay states: "WHOOP has been critical to a healthier lifestyle. It's given me a sense of my body." SM - WHOOP Member. The WHOOP logo is at the bottom.
WHOOP

How WHOOP makes its ads

What its ads are built from, by type, counted over the ads we have read.

What WHOOP's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How WHOOP advertises on Facebook and Instagram

The library holds 112 ads from WHOOP in Fitness / Wellness. Its most common visual formats are Text Overlay (74 ads), Lifestyle Image (66) and Product Image (44). Its ads most often open on Aspirational (21 ads), Statistic (12) and Risk reversal (8) hooks. Its ads stay up a median 80 days, 2.6× the Fitness / Wellness median of 31 days.

Brands like WHOOP

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