AdSwipeFile

Refreshed Oct 31, 2026

hims ads

The hooks, angles and offers behind hims’ Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
85 days
Against HealthcareNiche median 21 days
4.0×

The messages hims keeps paying for

Same idea, new creatives

  • “Regrow hair in 3-6 months”

    10 ads
    hims ad: “Regrow hair in 3-6 months”

    On 10 ads.

  • “Before After”

    8 ads

    On 8 ads.

  • “HAVE LONGER SEX”

    6 ads

    On 6 ads.

How hims builds them

238 ads

What hims's ads are made of, row by row.

Free with an account.

Longest running

All 238

The hims ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

238 ads

Ask your agent about these ads
A hand is shown holding a white spray bottle and a white jar, both with the brand name "hims" printed on them. Text overlays on the image read "YOUR HAIR ROUTINE NEEDS CONSISTENCY". The background is blurred and appears to be a vertical striped curtain. The overall impression is a clean, product-focused visual with a direct message about hair care.
Paused · 100 days
hims
The creative is split into two halves. The left side shows a hand holding a pint of beer with foam, with the text "£5 pint" overlaid. The right side shows a hand spraying a bottle of "hims" hair regrowth product, with the text "Starting at less than £1/day to regrow hair" overlaid. A yellow banner at the top reads "Pick one", indicating a choice between the two options presented.
Paused · 98 days
hims
A split image shows a man's head from above. The left side, labeled "Thinning," displays sparse hair. The right side, labeled "Thicker," shows significantly fuller hair. Below the images, the Hims logo is visible, along with text stating "See thicker hair in as little as 3 months." The creative highlights a transformation from hair thinning to thicker hair.
Paused · 94 days
hims
A man with dark, wavy hair and a beard is shown from the chest up, looking slightly off-camera. He is wearing a cream-colored sweater under a dark jacket. White text overlaid on the image reads "hims" at the top and "84% OF MEN USING HIMS WISH THEY'D STARTED SOONER" at the bottom. The background is blurred greenery, suggesting an outdoor setting.
Active · 89 days
hims
The creative is a split-screen image showing a before and after comparison of hair growth. The top panel shows a man's scalp with thinning hair, and a circular badge overlay reads "REAL hims CUSTOMER". The bottom panel shows the same man's scalp with significantly fuller hair. White text overlaid on the image reads "THIS is what Hims can do in 3 months", highlighting the dramatic improvement achieved in a short period.
Paused · 87 daysVideo
hims
A close-up shot of a Hims branded sachet with a blue pill on top, placed on a textured fabric background. The text "STAY HARD, ALL NIGHT" is displayed prominently at the top of the image in bold, black capital letters. Below this, a white oval contains the text "Stay harder longer with Hims". The Hims logo is also visible in white on the bottom left of the image. Small print at the bottom right provides product information and disclaimers.
Paused · 83 days
hims
This is a collage-style ad creative for Hims, a hair loss treatment brand. The top left features a close-up of a man's face, showing thinning hair. The top right displays the brand logo and the headline "Fuller Hair with Consistent Care." The bottom left shows a product shot of a small, white cube with the Hims logo and the text "Long-Term Results Start Here." The bottom right shows another close-up of a man's face, also with thinning hair. The overall design uses warm, gradient tones and emphasizes the brand's promise of hair regrowth.
Paused · 59 days
hims
The top half of the creative shows a split screen comparing a person's head with thinning hair on the left ('Before') and the same person's head with fuller hair on the right ('After Hims (6 months)'). A bottle of Hims hair product is visible in the center. The bottom half features a man in medical scrubs, identified as Dr. Emeka Okorocha, Medical Doctor, speaking directly to the camera while looking at a tablet. The text "Before" is overlaid on the left side of the split screen, and "After Hims (6 months)" is overlaid on the right side.
Active · 37 days
hims
A product shot of a Hims hair regrowth bottle filled with small white and orange pills. The background is a solid rust color. Large white text at the top reads "THICKER HAIR in 3-6 months*". Below this, two yellow tags with "FINASTERIDE" and "MINOXIDIL" are shown, with "Stops hair loss" and "Regrows hair" written below them respectively. A "NEW LOW PRICE" tag is placed on the bottle. The Hims logo is at the bottom left.
Active · 37 days
hims
A top-down view of a wooden table with a beige Hims bottle and a small white pill with an 'h' logo. The text "New year. New hairline." is overlaid in large, bold, golden-yellow and white font. At the bottom, a white button with rounded edges reads "Start growing thicker, fuller hair today" with an arrow pointing to the right. A disclaimer about a free online consultation is in the bottom left corner.
Paused · 14 days
hims
The ad features a predominantly white background with a prominent quote in the center. The text 'hims' is placed at the top left. Below the brand name is an emoji of a flame, followed by the quote 'I feel prepared to go at any time.' The text is in a bold, clean font. Below the quote are five gold stars, indicating a 5/5 rating, followed by the words "5/5 RATING". Below the rating, the ad highlights two benefits: "Better sex. Boosted confidence." Additional fine print at the bottom mentions the product is part of a range of treatments. The layout is simple and direct, with a focus on the benefits.
hims
The ad features a vertical layout with a soft, warm beige background. Prominently displayed is a bottle of the compounded medication with label visible. The primary text at the top reads 'Weight loss treatment plan delivered to your door' in a clean, sans-serif font. Below is text that begins with 'Starting at $199/mo', the label says 'Compounded Semaglutide' with dosage details; and 'Same active ingredient as Ozempic and Wegovy'. At the bottom, 'weight loss by hims' appears in a similar font. The overall design is minimalistic, focusing on clarity and ease of understanding.
hims
The ad showcases a light-colored container slightly ajar, revealing small, white tablets inside. A separate tablet with an orange patterned 'h' is placed in front. The text declares 'Hair regrowth has a new (lower) price'. The price is displayed as $35 /month, with a crossed-out $39 above it. The layout is clean and minimalist against a plain background.
hims
The ad features a tan background with dark brown borders. In the top portion, it contains text on a tan banner that says, “NEW COMPOUNDED GLP-1 INJECTIONS.” Below, it reads, “Same active ingredient as Ozempic® and Wegovy®.” In the centered, next section, a vial and syringe are placed in front of the same background style, and the product says “Compounded Semaglutide.” The right-hand side of the ad provides text that reads, “Starting at $199/mo with a 12-month subscription. “ The bottom section has text: "weight loss by hims.”
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The ad features a hair loss spray product in a hand on a reddish-brown background. The top states 'SAVINGS UNLOCKED' with a flame graphic. Below, it announces '#1 best selling hair loss spray'. The pricing is displayed as a crossed-out '$39' with '$35 /month' below it. The product is held in a man's hand, shown from the wrist, and is a light-colored bottle with a spray nozzle, presumably the hair-loss spray. At the bottom, a disclaimer appears with small text.
hims
The ad features a partial image of a couple kissing, positioned above a solid color gradient. Text overlayed on the couple's faces reads 'HAVE SPONTANEOUS MORNING SEX' in bold white font with a flame emoji beside it. Below, the brand name is prominently displayed in white, alongside an illustration resembling a pill with green dots. Smaller text at the bottom details a free consultation, health details, and safety information. The overall color scheme is a gradient of purple.
hims
An advertisement featuring a vertical composition with a gradient background transitioning from a light peach to a darker red-brown color. The top contains the headline "Regrow hair" in a large font size, followed by "in 3-6 months" in a smaller font, all enclosed in a curved rectangle. Below, four product containers of a skincare and haircare brand are neatly arranged: a cream-colored pill bottle, a dropper bottle, a spray bottle, and a pill box with the brand's name on each. Underneath, the call to action "Choose the right treatment for you" is displayed with an arrow pointing right. At the bottom, the brand name is presented in a large and bold font size. Fine print at the bottom mentions a free consultation.
hims
The ad features a close-up shot of a person's hand placing a small, white rectangular item into a pocket. The item has the brand name 'hims' subtly embossed on it. The background is the dark fabric of the pants, providing high contrast. The bottom of the ad has text in white that reads 'Take control of your performance' followed by the brand name along with emojis and the text 'Get Started'. Beneath this, the ad includes fine print about the range of treatments available.
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The advertisement features a close and intimate embrace between two people, emphasizing a romantic and sensual mood. The focus is on their lips, positioned close together as if about to kiss, suggesting intimacy and connection. The ad text emphasizes the idea of 'Great sex - no performance pressure.', implying a solution to address sexual health concerns. The brand logo and a call-to-action 'Get started' are also present; the medical component is suggested by the 'Part of a range of treatments' text at the bottom.
hims
The image features a close-up of a couple's faces gently touching, with their foreheads almost touching. The background has a gradient red color. The text overlayed on the image says "Live in the moment" and "Bring back spontaneous sex with daily treatments." and a small print at the bottom with the required information, the brand name is "hims".
hims

How hims makes its ads

What its ads are built from, by type, counted over the ads we have read.

What hims's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How hims advertises on Facebook and Instagram

The library holds 238 ads from hims in Healthcare. Its most common visual formats are Text Overlay (163 ads), Product Image (96) and Lifestyle Image (84). Its ads most often open on Bold claim (92 ads), Contrast (31) and Aspirational (17) hooks. Its ads stay up a median 85 days, 4.0× the Healthcare median of 21 days.

Brands like hims

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