MVMT ads

The hooks, angles and offers behind MVMT’s Facebook and Instagram ads, filed by format and niche.

Live on Meta now
1

on MVMT’s Meta page

Launched, last 30 days
0

on MVMT’s Meta page

Still running
0 of 14
Median run
34 days
Against Beauty / Personal Care
0.8×

niche median 41 days

The messages MVMT keeps paying for

Same idea, new creatives

  • “SALE”

    2 ads
    MVMT ad: “SALE”MVMT ad: “SALE”

    On 2 ads.

How MVMT builds them

23 ads

  • Evergreen, no season68%
  • Offer only hook65%
  • Product image with text61%
  • Promo on the ad57%
  • No offer on the ad43%

Product image with text in 61% of its ads. 13 of 23 run a promo. 68% are evergreen.

Longest running

All 23 ↗
  • MVMT ad that ran 252 days252 days
  • MVMT ad that ran 244 days244 days
  • MVMT ad that ran 85 days85 days
  • MVMT ad that ran 81 days81 days
Brands like MVMT
A close-up shot focuses on a man's wrist wearing a sleek, silver MVMT watch with a dark green face. The watch features a chronograph design with three subdials and a date display showing '29', '28', and '27'. The background is blurred, showing a hint of white sneakers and dark pants, suggesting an outdoor setting. The text 'A clean watch rises above trends.' is overlaid on the image.
Ran 252 days
A close-up shot of a gold MVMT watch on a person's wrist. The watch face is minimalist with thin gold hour markers and hands. The mesh band is also gold. The background is dark and out of focus. Overlayed text at the top of the image reads "Buy one get one 50% off." and below that, "Use Code: BOGO_50. Excludes Last Chance Items".
Ran 244 days
A close-up shot of a man's wrist wearing a MVMT chronograph watch with a dark teal dial and rose gold accents. The watch has a tachymeter bezel and a stainless steel jubilee bracelet. The background is blurred, showing a greyish-concrete floor and white sneakers. Text overlaying the image reads: "A revival of the 70's Golden Age of chronographs. Meet the Mulholland Collection by MVMT."
Ran 85 days
A close-up shot of a man's wrist wearing a black MVMT watch with a white face. The watch has a metallic sheen and the hands are visible. Text overlays the image, highlighting the watch's mirror finish, scratch-resistant ceramic, and stealth aesthetic. The background is blurred, focusing attention on the product.
Ran 81 days
A close-up shot focuses on a person's wrist, showcasing a stylish MVMT watch with a blue dial and a two-tone metal band. The person is wearing brown pants and white sneakers are visible in the background. The text overlay on the image reads, "We just reloaded our top-selling lineup. Scroll through to see if the piece you’ve been waiting for is finally ready to ship." This suggests that popular items are back in stock and encourages viewers to browse.
Ran 44 days
A close-up shot shows a person's wrist adorned with a silver watch and several bracelets. The watch has a rectangular face with a white dial and rose gold hands. The bracelets include a thick, smooth silver bangle and a chunky silver chain with a toggle clasp. The person is wearing a white, flowing garment. The overall aesthetic is minimalist and elegant, focusing on the accessories.
Ran 40 days
A close-up shot of a person's wrist wearing a silver MVMT watch with a white face. The watch has three subdials and a date window. The background is a textured grey fabric, likely a sweater. Text overlays the image, announcing "Biggest sale ever! Up to 60% off* sitewide is on for MVMT Black Friday Season Sale." The overall aesthetic is clean and focuses on the product and the sale offer.
Ran 39 days
A close-up shot of a person's wrist wearing a dark-faced MVMNT watch with a metal band. Text overlays on the image read "MVMNT", "Black Friday Season Sale", and "Up to 60% Off* Sitewide". The background is blurred, showing a hint of a person's legs and white sneakers. The creative highlights a Black Friday sale with a significant discount.
Ran 29 days
A close-up shot of a silver watch with a light blue face is worn on a person's wrist. The watch has a metal band and a minimalist design. Text overlays on the image read "MVMNTX", "New Year Celebration Sale", and "Up to 60% Off* Sitewide". The background is a blurred outdoor setting. The overall impression is a promotional image for a New Year's sale on watches.
Ran 28 days
A close-up shot focuses on a person's wrist adorned with a silver watch and bracelets. The watch has a rectangular white face with rose gold hands and a small date window. The background is a soft, draped white fabric. Text overlaying the image announces "MVMT's New Year Sale is on! Enjoy up to 60% off sitewide*".
Ran 17 days
A close-up shot of a white MVMT watch on a person's wrist. The watch face is white with black hands and a small date window. The background is a light-colored, textured surface. Text overlaying the image announces MVMT's biggest sale of the season, offering up to 60% off for their 13 Year Anniversary Sale.
Ran 16 days
A black MVMT box is held by two pairs of hands against a light-colored countertop. White text overlays the image, reading "MVMT Valentine's Day Sale 30% Off* Sitewide Code: VDAY30". The box has the MVMT logo embossed on it. The creative is promoting a Valentine's Day sale with a discount code.
Ran 13 days
A close-up shot focuses on a person's wrist adorned with a silver watch and two bracelets. The watch has a rectangular white face with rose gold hands and a small date window. The bracelets include a thick, smooth silver cuff and a delicate silver chain with a toggle clasp. The person is wearing a white, flowing garment, creating a clean and elegant aesthetic. The text overlay highlights the brand's offerings for finding a gift that suits 'his style'.
Ran 10 days
A close-up shot focuses on a person's wrist adorned with multiple accessories, including a black MVMT watch and several bracelets. One bracelet features a barbed wire design, another is a simple silver cuff, and a third is a black chain with a heart-shaped charm. The image is set against a soft, marble-like background with a hint of white fabric on the left. The text overlay reads: "From our best-selling watches and polarized sunglasses, to our personalized jewelry charms, find the gift that matches her grace."
Ran 7 days