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Refreshed Nov 1, 2026

Prose ads

The hooks, angles and offers behind Prose’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up: 7 days
Against Beauty / Personal CareNiche median 26 days: 0.3×

The messages Prose keeps paying for

Same idea, new creatives

“Claim your complimentary custom skincare”
4 ads
On 4 ads.
“Best. Friday. Ever”
3 ads
On 3 ads.
“The Autumn Reset”
3 ads
On 3 ads.

How Prose builds them

125 ads

What Prose's ads are made of, row by row.

Free with an account.

Longest running

The Prose ads that ran longest.

Free with an account.

SortLongest running

125 ads

Ask your agent about these ads

A close-up shot of a person's scalp with dark hair, showing visible flakes or residue. An orange banner overlays the top of the image with white text that reads "Stop using your shampoo if you see this...". The image focuses on a common hair or scalp issue, implying a need for a different product.

Live · 77 daysVideo

A woman with long, dark, curly hair is shown from behind, tossing her hair. Text overlays the image stating, "I'm done letting my age [48] determine how I wear my hair." The background shows a room with a table and chairs, and a mirror on the wall. The woman is wearing a green tank top and a patterned skirt.

Live · 34 daysVideo

Three Prose hair products, a custom hair mask, a custom shampoo, and a custom conditioner, are arranged on a marble surface. Green vines with small white flowers gently curve around the bottles. The background is a soft, neutral gradient. Text overlaying the image reads "prose®", "LIMITED TIME ONLY", and "60% off personalized formulas that adapt to the seasons". A smaller line of text states "*When you subscribe to haircare."

Live · 18 days

Live · 13 days

The ad features a repeating pattern of Prose haircare bottles on a light background. A large, off-white rectangle is centered on the screen, containing the main text. The text reads "prose®", "From just $13.00 ($32)", and "Custom haircare, with love". Below this, in smaller text, it says "*When you subscribe to haircare." The hook highlights a discounted price, anchoring the $13.00 price against the original $32 price.

Live · 10 days

The creative displays a collection of Prose haircare products, including custom shampoo, conditioner, and hair mask, alongside hair accessories like scrunchies and a comb. The central text overlay announces a "Free $54 Welcome Kit*" and "60% OFF CUSTOM HAIRCARE". Below the products, it details that the "FREE Welcome Kit" is valued at $177 but offered for $50, with a footnote specifying it's a first-order exclusive for subscribers of 3+ haircare products.

Live · 10 days

The creative features a close-up of a person's face and upper body, with text overlaid at the top. The text reads, "I finally found the secret to perfect curls...". The person is wearing a patterned halter top and their hand is raised in the foreground, partially obscuring their face. The overall impression is a teaser for a hair care solution.

Ended · 10 daysVideo

A person is bent over with their long, dark, wavy hair falling forward. They are wearing a white t-shirt. Text overlay on the image reads "STOP treating your wavy hair like it's curly!". The background shows a bathroom with a towel rack and a shower curtain with a bamboo pattern.

Live · 7 daysVideo

The image displays a collection of Prose haircare products, including custom shampoo, conditioner, and hair mask, alongside hair accessories like scrunchies and a comb. Prominently featured is the offer "Free $54 Welcome Kit*" with "60% OFF CUSTOM HAIRCARE". The bottom of the creative details the value of the free welcome kit, equating it to $177 but offered at $50, with a footnote specifying it's a first-order exclusive for subscribers.

Live · 7 daysVideo

The creative displays a question about natural hair texture, followed by four images labeled 'Type 1', 'Type 2', 'Type 3', and 'Type 4'. Each image shows a different hair texture, ranging from straight to tightly curled. The overall aesthetic is clean and informative, designed to help viewers identify their hair type.

Live · 7 daysVideo

A woman with wet hair, likely in a shower, holds up a bottle of Prose custom shampoo. The bottle has a peach-colored label with the text "Custom Shampoo" and "FOR Alex" printed on it. White text overlays the image, stating "Prose gives you custom haircare for Your curls Your scalp." The woman is smiling and looking towards the camera.

Live · 7 days

The creative shows a close-up of dark hair with visible oily roots and dry ends. White text overlaid on the image reads "When your roots are oily but your ends are dry...". Below the hair, a disclaimer states "Those appearing in this video were compensated for their time, testimonial and use of their image." The visual highlights a common hair problem that the product aims to solve.

Live · 7 days

A woman with wavy hair stands in a bathroom, looking at the camera with an exaggerated expression. Text overlays read "STOP treating your wavy hair like it's curly!" and "Oh... I'm dizzy." The creative appears to be a humorous take on hair care advice, suggesting a common mistake people make with wavy hair. The woman is holding a hair dryer, implying she is in the process of styling her hair.

Live · 7 days

The creative shows a close-up of dark hair with visible roots and lighter streaks. Text overlayed on the image reads "When your roots are oily but your ends are dry...". Below the hair, a disclaimer states "Those appearing in this video were compensated for their time, testimonial and use of their image."

Live · 5 daysVideo

A hand holds up a card with the text "Because beauty is personal." The background shows an open Prose box with a bottle of hair product inside. On-screen text reads "I took the Prose quiz," and "prose" is visible on the card and the box. The creative implies a personalized beauty routine based on a quiz.

Live · 5 days

A close-up shot of a person with wet, dark hair in a shower. The person is using a comb to detangle their hair. White text is overlaid on the image, reading "Before picking your next shampoo, check for these 5 ingredients". The overall scene suggests a focus on hair care and product selection.

Live · 5 daysVideo

The ad features a vertical layout with a predominantly white background adorned with green aloe vera leaves. Centered is a dark brown bottle of dry shampoo, positioned on a light green circular gradient. The top text asks "Is your Dry Shampoo made with Aloe Vera?" and below states "Ours is.". Below is the bottle detail, followed by "SOOTHING COOLING". At the bottom is an offer stating, "GET 50% OFF CUSTOM DRY SHAMPOO."

An image shows a man admiring his curly hair in a mirror. He appears shirtless with visible tattoos on his arms and chest. In his left hand, he holds a bottle of haircare product and in his right hand another bottle of haircare is being held close to his hair. The man in the mirror is also looking at his own image. The background is simple, with a bathroom setting and a light above the mirror. Text overlays at the top says, "5 days after using custom haircare and I can't stop touching my curls".

A woman is seen holding two hair care product bottles in front of her wavy reddish-brown hair. She is looking at the camera with a slight smile. The products displayed are a spray bottle and a pump bottle. Text overlay reads: '3 signs your hair is actually wavy'. The background appears to be an indoor setting.

How Prose makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Prose's ads are built from: who is in frame, the words, the structure, the top format and hook.

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