YOUTH TO THE PEOPLE Winning Ads

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An image of a yellow-tinted glass bottle with a white dropper. The bottle is labeled with text detailing product information: "SUPERBERRY HYDRATE + GLOW DREAM OIL" with ingredients "MAQUI + ACAI PRICKLY PEAR GOJI". The brand logo and product volume "30 ML 1 FL OZ" are also included. A green circular logo with the word "CLEAN" and the text "AT SEPHORA" with a check mark indicates the product is certified clean and available at Sephora.
A jar of cream is presented against a white background. The jar has a white lid and a clear glass base, with a light beige cream visible inside. Bold black text on the label reads "ADAPTOGEN DEEP MOISTURE CREAM," below which are the words "ASHWAGANDHA + REISHI PENTAPEPTIDE." The brand name "YOUTH TO THE PEOPLE" is printed at the base, along with the product size. A green circular graphic in the lower-right corner with the word "CLEAN" and a checkmark inside, and "AT SEPHORA" below it.
The image displays a green pouch-style bottle of facial cleanser. The package design emphasizes natural ingredients like kale, green tea, spinach, vitamins, and promotes its use as a superfood cleanser refill. Text highlights sustainable packaging with 96% less material. Additional elements include a 'clean' green circle badge with a check mark indicating its presence at Sephora retail stores.
The ad features a product shot against a white background. The central element is a bottle of cleanser from Youth to the People, with a clear liquid and a white pump top. The bottle is surrounded by kale leaves, spinach leaves, and some capsules. The background has the text "COSMOPOLITAN" at the top and the headline: “These are the 10 cleansers that actually help acne prone skin”. Beneath this is the text “Tried and tested, so you don't have to BY CLARE STEPHENSON | JANURARY 25, 2024”. This is an editorial-style layout.