Refreshed Oct 31, 2026

The hooks, angles and offers behind Jones Road Beauty’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
110 days
Against Beauty / Personal CareNiche median 40 days
2.8×

The messages Jones Road Beauty keeps paying for

Same idea, new creatives

  • “LIMITED EDITION”

    7 ads

    On 7 ads.

  • “THE BEST “FOUNDATION” FOR WOMEN OVER 40”

    3 ads
    Jones Road Beauty ad: “THE BEST “FOUNDATION” FOR WOMEN OVER 40”

    Running since Jul 2025.

  • “25,000 5 STAR REVIEWS”

    3 ads

    On 3 ads.

How Jones Road Beauty builds them

111 ads

What Jones Road Beauty's ads are made of, row by row.

Free with an account.

Longest running

All 111

The Jones Road Beauty ads that ran longest.

Free with an account.

The creative features a close-up of a woman applying foundation to her face with a brush. Above her, bold white text reads "LINES? WHAT LINES?" followed by smaller text that says "OUR FOUNDATION KEEPS THEM OUT OF SIGHT". A circular graphic overlays the top portion of the image, showing a jar of foundation with the brand "JONES ROAD" on its lid. The overall impression is a demonstration of the foundation's ability to conceal imperfections.
Ended · 191 days
The ad features a map of Europe with several circular images of makeup products placed on different countries. The brand name "JONES ROAD" is displayed at the top, followed by the headline "HELLO, EUROPE" and the sub-headline "Miracle Balm is finally here." Each makeup product image is labeled with a country name such as SWEDEN, DENMARK, POLAND, CZECH REPUBLIC, ROMANIA, MONACO, HUNGARY, and BULGARIA. The overall visual suggests the product's availability across Europe.
Ended · 191 days
A close-up shot shows a finger with red nail polish dipping into a tub of pink cream. Text overlays on the image read "hello!", "jojoba", and "castor oil". The product appears to be a balm or cream, and the finger is scooping a small amount out of the container. The background is blurred, with hints of dark bottles visible.
Ended · 190 days
A hand holds a makeup pencil with the Jones Road logo on it, above a brown paper bag. Text on the bag reads: "All of these award-winning products would normally cost over $100*". Below that, the Jones Road logo is printed on the bag. At the bottom, smaller text reads: "*Discount based on fully priced items".
Ended · 190 days
A close-up shot shows a finger dipping into a pot of reddish-brown cream. The cream appears to be a balm or a cream blush. White text on a black background is overlaid on the image, reading "Just break the seal and tap it on - it's too easy". The visual focuses on the texture and application of the product.
Ended · 190 days
A woman with her hair pulled back is applying a shimmering product to her cheekbones with her fingers. She is wearing a grey long-sleeved shirt and is in the driver's seat of a car. Text overlay reads: "and I tapped it into the high points of my face". The ad copy, not visible in the image, provides context that the product is Miracle Balm and is useful for people who are always on the go, offering an effortless, dewy glow.
Ended · 190 days
The ad features a split image showing a person's eyes before and after using a Jones Road Beauty product. The left side, labeled "BEFORE," shows dark circles under the eye. The right side, labeled "AFTER," shows the under-eye area brightened and evened out. A white tube of "THE FACE PENCIL" by Jones Road is positioned vertically between the two images. The headline text at the top reads "JONES ROAD" in bold, followed by "This Dark Circle Eraser is like getting 5 extra hours of sleep." Below this, smaller text states, "Brightens without looking heavy or dry."
Ended · 190 days
A grid of 16 open jars of foundation in various shades, each with a label indicating the shade name. The top banner reads "JONES ROAD BEAUTY IS NOW AVAILABLE IN EUROPE". Below the foundation jars, a text overlay states "THE BEST "FOUNDATION" FOR WOMEN OVER 40" followed by "Now Available in Europe" in pink text. The image showcases the range of foundation shades offered by the brand.
Ended · 190 days
A close-up shot of a woman applying a pink cream product to her cheek with her fingers. She is holding a small, round container of the product in her other hand. On-screen text reads "that is like a 2-in-1 situation." The woman has bright blue eyes and is looking directly at the camera with her mouth slightly open. The overall impression is of a casual, personal endorsement of a beauty product.
Ended · 190 days
A clean, minimalist product shot features a row of eight Jones Road Eyeshadow Sticks arranged in a gentle curve against a light grey background. The text "JONES ROAD" is prominently displayed at the top, followed by the headline "Your new everyday essential" in a mix of serif and script fonts. Below the eyeshadow sticks, the text "The Eyeshadow Stick" is presented on a soft pink rectangular background. The overall aesthetic is sophisticated and emphasizes the product's simplicity and versatility.
Live · 110 days
Three Jones Road Eyeshadow Sticks are displayed against a white background with swatches of eyeshadow in shades of beige, brown, and taupe. The text "Swipe, smudge, and go." is prominently displayed at the top of the image, followed by "THE EYESHADOW STICK" and the brand name "JONES ROAD". The product packaging also features the brand name and product details.
Live · 110 days
The image features a cup of coffee and two Jones Road Beauty products: a cream foundation and a concealer pencil. Text overlays read "MOM STARTER PACK", "Brings life to my skin", and "Hides the late nights". The scene depicts hands interacting with the products, suggesting a busy mom's routine. The overall aesthetic is clean and minimalist, with a warm, neutral color palette.
Live · 110 days
The creative features two open jars of cosmetic product, each with a dollop of product swatched on top. The top jar contains a lighter, peachy-toned product, while the bottom jar holds a deeper, rosy-toned product. Above the jars, a text box displays the question: "TIRED OF GUESSING WHAT SHADE IS RIGHT FOR YOUR SKIN?". Below the jars, a black banner with white text reads: "TAKE THE QUIZ".
Live · 110 days
The image displays the Jones Road logo at the top, followed by a bold headline stating "THEY SOLD OUT THREE TIMES. NOW THEY'RE HERE TO STAY." Below this, a smaller line reads "Mini Miracle Balm — officially permanent." The main visual consists of a grid of 12 open jars of cream-colored makeup products, each in a different shade ranging from deep reds and browns to lighter pinks and beiges. The products are arranged in four rows and three columns against a white background.
Live · 110 days
A clean white background displays a collection of Jones Road Beauty products, including a small jar of cream, a black mascara tube, a brown eyeliner pencil, and two small pots of cream blush or eyeshadow. These items are arranged next to a crumpled brown paper bag with the Jones Road logo printed in white. Above the products, the text reads "THE HERO KIT" in a pink rectangle, followed by "Your new everyday essential" in large, elegant font, and then "5 AWARD-WINNING PRODUCTS IN 1 POUCH" in smaller text. The overall presentation highlights the convenience and quality of the kit for daily use.
Live · 110 days
A woman with dark hair and glasses smiles broadly, holding a brown paper bag with pink lettering that reads "JONES ROAD HAPPY 5 YEARS XX, Bobbi". A black text overlay at the bottom of the screen reads "It's easy, it's effortless,". The woman appears to be the founder of the brand.
Ended · 64 daysVideo
A close-up, slightly blurred shot of a pot of shimmering rose-gold cream makeup is shown against a white background. Above the product, large serif text reads "The no-makeup makeup for chronically late people." Below this, smaller text says, "Get a natural, put-together look on-the-go every time." At the bottom of the image, a black bar displays five white stars and the text "29,931 5 STAR REVIEWS."
Live · 45 days
A hand holds a tube of lip product with a pink applicator tip. Next to it, a lip pencil in a brown shade is shown. Text overlays identify the products as "lip recharge" in color petal and "the lip pencil" in color cognac. The main text on the creative reads, "a new lip combo hates to see me coming!!!" Several other lipsticks are visible in the background.
Ended · 36 days
A woman with glasses and a navy sweater is sitting on a couch, holding a brown makeup bag. She is looking at the camera with her mouth open. White text overlays the bottom of the image and reads, "I made this kit for women that want to try the makeup." The background shows a home interior with shelves of glasses and a kitchen counter.
Ended · 22 days
A close-up, textured swipe of deep red lipstick is shown against a neutral background. A blurred hand holding a makeup spatula is seen in motion, spreading the lipstick. White text overlaid on the image reads "Decades in the making." The visual emphasizes the rich texture and color of the product, suggesting a long history of development and expertise behind it.
Ended · 19 daysVideo

How Jones Road Beauty makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Jones Road Beauty's ads are built from: who is in frame, the words, the structure, the top format and hook.

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