Dermalogica Winning Ads

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AllActandAcreAlya Skin AustraliaAngela Caglia SkincareARMRAAthena ClubBali BodyBambu EarthBare AnatomyBeardbrandBeauty PieBeekeeper's NaturalsBiteBokaBondiBoostBRAVO SIERRACanopyCarpeCoco & EveCocoflosscocokindCocunatCopenhagen GroomingCurologyDermalogicaDewtyDoe LashesDollar Shave ClubDRMTLGYDrunk Elephant Skin CareEstridEvery Man JackFacetheoryFirst Aid BeautyFrank BodyGeologieGleaminGlossierGlow RecipeGoFlausGoliHanacureHarry'sHerbivore BotanicalsHero CosmeticshimsHismileHoraceILIA BeautyJolieJones Road BeautyKinfieldKitschKORA OrganicsKosasL'angeLeaf ShaveLuminMad Rabbit TattooManta SleepMaudemoodylensesMoon JuiceMoshMoxieLashMVMTMy Subscription AddictionNativeNoodOars + AlpsOlaplexOUAIParavelParticleProsequipQure SkincareRose Skin CoSALT & STONESand & SkyScotch PorterShe's BirdieSolawaveSupergoopTherabodyTooletriesTropeakaTrue BotanicalsUklashUltra VioletteusehuronVanity PlanetVegamourYouthforiaYOUTH TO THE PEOPLEZitSticka
The ad features a pink spray bottle against a teal background. The bottle is labeled "clarifying bacne spray". Text overlays highlight the product's features, including salicylic acid to prevent breakouts, witch hazel & tea tree oil that soothes, revives, and cools skin, and moroccan argan oil to balance excess oil and redness. A green circle with the word "new" in it appears above the bottle.
The ad features a predominantly pink background with a top-down close-up shot of skincare product tubes. The ad's central message is emphasized in white, bold, uppercase sans-serif text: 'absolute magic potion'. Below, the product's promise is quoted: "Clears any sign of a breakout in no time at all. Reduces redness almost immediately." The image has five yellow stars followed by the text "700+ 5-star reviews". Several skincare product tubes are included, most prominently labeled as "breakout clearing booster".
An advertisement for a skincare set featuring two cosmetic product bottles on a burgundy colored background. The text at the top reads 'TRANSFORM YOUR SKIN' and 'dynamic defense duo'. The set is displayed with a 'NEW' tag indicating a discount. Further text provides information regarding the product, suggesting it contains essential items, and highlights a free additional product. The overall design is clean and professional, with a focus on the product.
A vertical ad featuring a white skincare product bottle against a gradient pink and gray background. The product bottle is the primary focus, with text labels describing key ingredients like peptides, squalane, and white tea, along with their benefits (firms, moisturizes, minimizes appearance of aging, respectively). An SPF 50 label appears prominently. The overall layout is clean and emphasizes the product's features and benefits.
An eye-level shot features a pink spray bottle against a background resembling water. The bottle, labeled 'clarifying bacne spray,' which has a white top, is positioned toward the image's bottom-left, with a splash of pink water around it. The phrase 'free shipping' is in a yellow flower-shaped graphic in the upper-right. Text overlays read 'get it before it sells out again' at the top, and 'so good we sold out four times but we're back!' in a colorful, eye-catching font just above the spray bottle.
The ad features a white tube of skincare product against a gray and white abstract background of floating orbs. The tube is angled toward the viewer, prominently displaying the product name. To the left, large text announces 'NEW POWERBRIGHT DARK SPOT PEEL'. The ad text 'visibly lifts dark spots in 5 uses*' is also prominently displayed. A radial design element emphasizes the phrase '15 MIN TREATMENT'. Below the design, the product information and the clinical study results are shown.
The ad is a product image for a skincare item. The product is a white pump bottle with a purple band. Text on the product label indicates it's a 'stabilizing repair cream' and 'barrier-repairing moisturizer'. Surrounding the product are stylized images and text bubbles describing the key ingredients and benefits like 'ceramide-building complex', 'cica' and 'boerhavia diffusa root'. Overall, the ad has a clean, informative layout on a purple background.
An advertisement featuring a close-up of a person's hand holding a white skincare product container, dispensing cream onto their fingertips. The ad includes the text 'ESSENTIAL SUMMER SKIN CARE' and 'stabilizing repair cream.' The National Eczema Association's seal is prominently displayed. The background has a soft blue tone providing a clean and focused aesthetic.
A promotional image of a skincare kit on a gradient blue background. The kit is displayed with four white product tubes and containers, each labeled with a specific skincare step: make-up remover, cleanser, exfoliant, and moisturizer. Text above reads "HEALTHY SKIN MADE EASY" and "1 kit, 4 best sellers", with a price tag of $39.50, a $56 value. The products appear to be suspended, with labels and the product containers clearly visible, aiming for a clean, organized aesthetic.
An advertisement for a skincare serum. The ad features a white bottle with a dropper, positioned slightly off-center against an orange gradient background. The dropper is partially out of the bottle, with the serum visible. Text overlays state the benefits: solving spots & sun damage, and delivering 3x more vitamin C compared to competitors. Additional text provides information about a clinical study. The overall layout has a clean and professional aesthetic.
An advertisement for a skincare set. The layout is clean and modern, featuring the product lineup, including a cleanser with a pump bottle, product bottles, and cleansing bands. The text highlights the product name "the cleanse + glow set", and the price is shown, along with a savings offer. The background transitions from a lighter hue at the top to a darker shade below, creating a gradient effect. The products are arranged to suggest a range of skincare items for a daily routine. The overall effect is clean, with well-lit products, aimed to draw the viewer.
The image displays skincare products arranged within a purple gift box. The box is angled to showcase two skincare items: a cylindrical cream jar and a bottle. The cream jar is labeled with the product name and has a purple band. The bottle also has the product name and a gray cap. The box also has text advertising the products' benefits and contains a free smaller item. The overall layout is clean and professional, with high-quality product shots.
An advertisement featuring white skincare product bottles with gray caps on a light background. Text at the top promotes a free mini daily microfoliant with a purchase of $20 or more after email sign-up. The product bottles are in focus, with the brand and product information printed on them.
The image showcases a young woman with dark curly hair, fair skin, and a white strapless top. She is holding a pink spray bottle. The background is a vibrant red. Text overlays state that the product smooths rough and bumpy skin associated with KP. A yellow sticker with a green text says 'free shipping'.
A vibrant ad showcasing a pink spray bottle held by a woman with fair skin. Text is overlayed in a playful, graphic style. The bottle is held up towards the model's face, and she smiles, suggesting product use. The background is a solid pink.
An advertisement featuring a white skincare product bottle on a reflective surface. The bottle is in front, with a soft, red-pink gradient in the background. Text overlays indicate that the product is a best-selling moisturizer with SPF, and it is "now in jumbo size." A circular badge in the top right indicates a a 20% discount with the jumbo version. the product is labeled, and additional text describes it as "high protection" and spf 50.
A close-up shot features a white and purple beauty product bottle against a gradient purple background. The bottle is labeled with the product name ‘booster’. The top of the bottle is a solid purple, while the lower portion is white with the product name and additional text. The background is a light purple. White text appears at the top, in quote marks, which says, “this product is a little bottle of acne witchcraft!” Clinically-proven information is set beneath and tells that the product is for killing breakout-causing bacteria in 15 minutes.
The ad features a bottle of skincare product with a dropper, positioned against an orange and brown gradient background. A droplet is depicted falling from the dropper, suggesting serum texture. Text highlights the product's attributes and benefits. The bottom of an orange slice adds a fresh visual element.
The ad features a close-up shot of a woman's face, lit with bright, diffused lighting, suggesting a focus on skincare. The woman's skin appears smooth and radiant. To the right, text in white is overlayed on a vibrant orange background. The text highlights 'NEW', 'BIOLUMIN-C NIGHT RESTORE', and claims the product helps restore skin's radiance, hydration, and tone overnight. Further down some smaller text mentions overnight results, clinical testing and a sample size. The overall impression is clean, modern, and focused on skin health, with an emphasis on the product's effectiveness.
The ad features a close-up shot of a white skincare product tube. The tube is predominantly white with grey and black accents. The product is positioned just to the right of the frame. Text on the tube includes the product name 'active moist', with accompanying text describing its features like 'powered by skin-balancing prebiotics'. Additional text on the left side of the frame highlights 'BALANCE OILY SKIN', 'sheer, blendable formula'. On the right, 'weightless feel' over a line. The overall composition is clean and minimalist, with a focus on the product.
The image shows a close-up of a white skincare product bottle, angled slightly to the left, with a pump dispenser. A small amount of yellow product is dispensed from the pump. Above the bottle, white stars are arranged in a row. Text overlaid on a gray background features a customer testimonial about the product, highlighting benefits like even skin tone, tighter skin, and a youthful look. The brand name is prominently displayed in the bottom right corner.
The ad showcases a vertical layout on a gradient purple and pink background. It features several product gift sets angled slightly from top left to bottom right. Text overlays read 'give, get, radiate' and 'shop limited edition holiday gift sets'. Additional boxes include different beauty product collections with savings up to 34%.
The ad features a close-up shot of a hand holding a white skincare product bottle. The top half of the image displays a headline with the text “Middle-Aged Shoppers Say This Non-Irritating Retinol Serum Makes Wrinkles ‘Not Noticeable’”. Below the headline, there is a sentence “It’s the only retinol I’ll use”. The brand names are at the top and on the product.
The ad features the "expertise kit", a product bundle. The background is a gradient of deep blues and white. The main focus is on a stylized image of the kit box with various skincare products arranged to showcase their range and type, including bottles and tools. Text details about the kit (number of tools and products included, pricing) are displayed above the product image. The color scheme is clean and modern.

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