AdSwipeFile

Supergoop ads

The hooks, angles and offers behind Supergoop’s Facebook and Instagram ads, filed by format and niche.

17 of the 17 ads we track still run on Meta. The oldest live one started in October 2026.

Live on Meta now
29

on Supergoop’s Meta page

Launched, last 30 days
29

on Supergoop’s Meta page

Still running
17 of 17
Median run
25 days
Against Beauty / Personal Care
0.6×

niche median 41 days

The messages Supergoop keeps paying for

Same idea, new creatives

  • “BEAUTY HACK: SKIN TINT + SPF”

    2 ads
    Supergoop ad: “BEAUTY HACK: SKIN TINT + SPF”

    On 2 ads.

  • “GLOWSCREEN SPF 40”

    2 ads

    On 2 ads.

  • “The iconic 100% invisible SPF”

    2 ads

    On 2 ads.

How Supergoop builds them

44 ads

  • Evergreen, no season98%
  • No offer on the ad95%
  • Product image with text89%
  • Direct address hook23%
  • Explainer hook23%

Product image with text in 89% of its ads. 95% make no offer on the ad. 2 of 44 run a promo.

Longest running

All 44 ↗
  • Supergoop ad that ran 25 days25 days
  • Supergoop ad that ran 25 days25 days
  • Supergoop ad that ran 25 days25 days
  • Supergoop ad that ran 25 days25 days
Brands like Supergoop
Niche
Format
Hook
Scroll for every hook
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

44 ads

Ask your agent about these ads
A bottle of Supergoop! Protec(Tint) Daily SPF Tint is shown with a dollop of the product oozing from the top. Text overlays highlight key features: "Effortless, lightweight skin tint," "Powerful SPF protection," "Buildable coverage," and "14 flexible shades." The product is a broad-spectrum tinted sunscreen with SPF 50 PA++++.
Ran 25 days
Supergoop
A Supergoop! Glow Gloss SPF 40 in Caramel Glaze is shown next to a coffee cup with a lipstick kiss mark on it. The text overlay reads "THE COZIEST TREAT FOR YOUR LIPS THIS FALL" and "GLOW GLOSS SPF 40". The product tube also has text indicating "GLOW GLOSS CARAMEL GLAZE SPF 40" and "Broad Spectrum Sunscreen SPF 40 PA+++ 0.50 fl. oz./15 mL". The scene is set outdoors on a wooden surface with grass in the background, evoking a cozy autumn atmosphere.
Ran 25 days
Supergoop
A woman holds a Supergoop! SPF Bestsellers kit in front of her chest. The kit contains four travel-sized sunscreen tubes. Text overlay on the image reads "SUPERGOOPIES KIT". The kit itself has text that says "Supergoop! SPF BESTSELLERS" and lists the names of the included sunscreens: Unseen Sunscreen, Glow Screen, Matte Screen, and Play Everyday Lotion. The woman is looking at the camera with a slight smile.
Ran 25 days
Supergoop
The ad features a Supergoop! product display with four different sunscreen bottles arranged in a box. Text overlays highlight "Supergoop!" at the top and "FIND YOUR NEW FAVORITE SUNSCREEN" below it. A blue circle prominently displays "$38 $66 VALUE", anchoring the price. Lines point to individual bottles labeled "Glowy", "Active", "Invisible", and "Matte", indicating different product types. The overall presentation showcases a variety of Supergoop! sunscreens, emphasizing value and choice.
Ran 25 days
Supergoop
Three bottles of Supergoop! Mineral Glowscreen Soft-Radiance Drops SPF 40 are shown against a white background. The bottles are covered in a thick, creamy substance that is dripping down the sides. The text on the bottles indicates different shades: Golden Hour, Sunrise, and Sunset. Above the bottles, the Supergoop! logo is displayed in blue script, followed by the product name and a description of its benefits: "Soft glow drops that enhance natural radiance for visibly brighter, smoother, even skin."
Ran 25 days
Supergoop
A Supergoop! Glow Gloss in Caramel Glaze SPF 40 is shown against a plain, light yellow background. The product is a peach-colored tube with gold lettering. Text overlays read "Supergoop! Supergoop!" at the top, and "CARAMEL GLAZE GLOW GLOSS" in larger white font across the middle of the tube. The product's SPF 40 is also highlighted in a circular graphic. The expiration date "EXP 01/2028" is visible at the very top of the tube.
Ran 25 days
Supergoop
The creative features a plain, light grey background. In the top right corner, a blue circle contains white text that reads "$38" with "$66 VALUE" below it. Centered on the screen in large white sans-serif text are the words "SUPERGOOP" and below that "SPF BESTSELLERS KIT". The overall impression is a product announcement with a discounted price.
Ran 25 days
Supergoop
A Supergoop! branded graphic with four sunscreen bottles displayed on a shimmering, iridescent background. Text overlays indicate different sunscreen types: 'Glowy', 'Active', 'Invisible', and 'Matte'. A blue circle highlights a price of '$38' with '$66 VALUE' below it. The main headline reads 'Supergoop! FIND YOUR NEW FAVORITE SUNSCREEN'. The creative showcases different sunscreen options to help viewers find their preferred product.
Ran 25 days
Supergoop
The creative features a Supergoop! SPF Bestsellers Kit with four travel-sized sunscreen bottles. The background is a soft blue gradient. Prominent text reads "Supergoop!" at the top, followed by "MEET YOUR SPF MATCH" and "The Supergoopies SPF Bestsellers Kit". A yellow circle highlights "$38.00" with "$66 VALUE" below it. Each bottle is labeled with its product name and SPF level, with small captions like "The glowy one" and "The sporty one" pointing to them.
Ran 25 days
Supergoop
A woman holds up a Supergoop! SPF Bestsellers kit, which contains four travel-sized sunscreen tubes. The kit is light blue with iridescent accents and features the Supergoop! logo. Text overlaying the image reads "SUPERGOOPIES KIT." The woman is looking at the camera with a slight smile. The kit itself has text indicating it's a "SUPERGOOPIES SPF BESTSELLERS" kit and shows a value of "$38 VALUE." The individual sunscreen tubes are visible, each with its own label and SPF rating.
Ran 25 days
Supergoop
The ad displays eight bottles of Supergoop! PROTEC(TINT) Daily SPF Tint arranged in two rows of four. The bottles have yellow caps and feature the brand's logo and product name. The background is a solid light blue color. White text at the top of the ad reads "THE SKIN TINT WITH RANGE" and below that, "Flexible tints + SPF 50 with light, buildable coverage."
Ran 24 days
Supergoop
Three tubes of Supergoop! SPF primer are displayed against a blue textured background. The tubes are labeled Dew Screen SPF 50, Glow Screen SPF 40, and Mineral Matte Screen SPF 40. Text overlays below each product indicate their recommended skin types: "dewscreen spf 50 best for: normal or dry skin", "glowscreen spf 40 best for: normal, dry, or combination skin", and "mattescreen spf 40 best for: oily, combination, or sensitive skin". A pink banner at the top reads "CHOOSE YOUR SPF PRIMER".
Ran 24 days
Supergoop
A close-up shot of a Supergoop! Superscreen SPF 40 hydrating daily cream jar. The lid is off, revealing the white cream inside. Text overlays highlight key benefits: 'RICHLY HYDRATES', 'VISIBLY RESTORES DRY SKIN', and 'ECTOIN AND CERAMIDES'. The overall aesthetic is clean and bright, focusing on the product's moisturizing and skin-restoring properties.
Ran 24 days
Supergoop
The creative is a graphic with a light blue background and a large black title at the top that reads "YOUR FALL SPF ROUTINE". Below the title, the graphic is divided into four sections, each detailing a step in an SPF routine. Each section includes a product image and a brief description of its function. The steps are: 1) DEWSCREEN - Hydrate and Prime, 2) PROTECTINT - SPF + Sheer coverage, 3) RESETTING POWDER - Shine Control, and 4) GLOW GLOSS - SPF + Glossy Lips. The overall visual is clean and informative, showcasing the Supergoop! product line for a daily SPF routine.
Ran 24 days
Supergoop
Three Supergoop! sun care products are displayed in front of a backdrop of autumn leaves and branches. The products are Supergoop! Glow Gloss, Supergoop! Mineral Glow Screen, and Supergoop! Glow Stick. Large yellow text at the top of the image reads "GLOW HAS NO OFF-SEASON" followed by smaller text that says "3 ways to glow + protect with SPF, all year long."
Ran 14 days
Supergoop
The creative displays a close-up, abstract view of crumpled silver foil. The texture is highly reflective, with deep shadows and bright highlights creating a sense of depth and dimension. The foil is wrinkled and folded in various ways, forming intricate patterns of light and dark across the surface. There is no text or discernible product visible, only the metallic material itself.
Ran 6 days
Supergoop
Four tubes of Supergoop! Glow Gloss SPF 40 are displayed against a sparkling blue background. Text overlaying the image reads "Supergoop! FAVORITES, ALL WRAPPED UP" and "A gift-ready set of SPF favorites, perfect for stockings + everyone on your list." A blue circle in the lower left corner highlights the price as "$79.20" with "$88 VALUE" below it. A silver gift bow is placed over the top right tube.
Ran 6 days
Supergoop
An open container of skincare product is placed against a glossy, off-white background. The product is in a yellow, circular container. The lid is partially open, revealing a white, creamy substance inside. Several lines with arrows point toward the product. Text on the advertisement emphasizes the benefits of the product, including hydrating skin, supporting the moisture barrier, and protecting with SPF 40.
Supergoop
The image features a close-up of a woman's face with a product container in the background. The woman is applying a white cream to her cheek. Text in the image highlights that 100% of users agreed their skin felt more hydrated. The layout uses the product and a model to emphasize its benefit.
Supergoop
An advertisement featuring a bottle of tinted sunscreen on a yellow circle against a background of different shades of brown. A swatch of the product is shown next to the bottle. The headline "Beauty Hack: Skin Tint + SPF" is displayed at the top in white.
Supergoop

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