AdSwipeFile

Refreshed Nov 1, 2026

Estrid ads

The hooks, angles and offers behind Estrid’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
64 days
Against Beauty / Personal CareNiche median 20 days
3.2×

The messages Estrid keeps paying for

Same idea, new creatives

  • “FREE TRAVEL CASE*”

    3 ads

    On 3 ads.

  • “razor starter kit”

    2 ads
    Estrid ad: “razor starter kit”Estrid ad: “razor starter kit”

    Running since Jun 2026.

  • “Five Diamond- coated Blades”

    2 ads

    On 2 ads.

How Estrid builds them

46 ads

What Estrid's ads are made of, row by row.

Free with an account.

Longest running

All 46

The Estrid ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

46 ads

Ask your agent about these ads
A grid of seven product images of razors in different colors (pink, blue, silver, gold, purple, cream, and green) arranged around a central text block. The text block features the headline "SUBSCRIBE AND GET 33% OFF STARTER KIT" in large, bold font, followed by the brand name "ESTRID" in even larger letters. The overall presentation is clean and highlights the product's variety and a promotional offer.
Paused · 113 days
Estrid
The creative features a minimalist product shot of Estrid's refillable deodorant and razor against a neutral grey background. Text overlays highlight key features: 'premium razor with solid steel handle,' 'refillable deo with premium scents,' and 'travel case to match your razor.' At the bottom, a call to action reads 'build your beauty routine at estrid.com.' The overall aesthetic is clean and sophisticated, emphasizing the product's design and functionality.
Paused · 111 days
Estrid
The creative is designed to look like a receipt from the brand Estrid. The top of the receipt displays the brand name and the product name, 'the body razor starter kit'. Below this, the receipt lists the components of the starter kit: a solid steel handle priced at £7.95, a wall holder and 5 blades razor head, both listed as free. The subtotal, shipping, and total are all listed as £7.95, indicating free shipping. A pink razor is shown next to the handle description, a pink circular object next to the wall holder, and a razor head next to the blades description.
Paused · 107 days
Estrid
The creative displays a checkout screen for a razor starter kit from Estrid. The screen shows the items included: a solid steel handle, a wall holder, and 5 blade razor heads, with their prices listed. The subtotal, shipping, and total are all displayed, with the total being £7.95. A prominent button at the bottom reads 'get yours now' with a cursor icon indicating an interactive element.
Paused · 78 days
Estrid
A close-up shot shows a person shaving their inner thigh with a pink razor and shaving cream. The image has text overlaid on it that reads "hot girl shaving secrets (you need to know)". The focus is on the act of shaving and the text suggests there are important tips to be revealed. The overall aesthetic is intimate and personal, hinting at beauty or grooming advice.
Paused · 72 daysVideo
Estrid
A pink shopping bag with a question mark on it is held by a gloved hand. To the right, the text "ESTRID free mystery gift" is displayed above a dark red button with "code: MYSTERY" on it. Below this, there are images of a pink razor handle with "95 SEK" below it, a pink wall holder with "free" below it, and a pink razor blade with "free" below it. To the right of the razor blade, there is an image of a gift box with a question mark on it, with "218 SEK" struck through and "free" below it.
Paused · 72 days
Estrid
The creative displays a checkout screen for a razor starter kit from Estrid. The screen shows a solid steel handle for 95 SEK, a free wall holder, and free 5-blade razor heads. The subtotal, shipping, and total are all listed as 95 SEK. A button at the bottom reads "get yours now" with a cursor icon pointing to it.
Paused · 72 days
Estrid
The creative displays a pink shopping bag with a question mark on it, held by a gloved hand. Text overlays announce "gratis Mystery Bag" and "abonnniere & erhalte ein Geschenk" (subscribe & receive a gift). Below, there are images of a razor handle priced at €9.95, a wall holder with "gratis" (free), razor blades with "gratis", and a "Mystery Bag" for €15 with "gratis". A prominent pink button displays "Code: MYSTERY".
Paused · 64 days
Estrid
The creative is designed to look like a receipt from the brand Estrid. The top of the receipt features the brand name and the headline "The bestselling Estrid Kit." Below this, it lists the items included in the kit: a stainless steel handle with a lifetime guarantee, a magnetic holder, and a razor head. Images of the pink razor handle, magnetic holder, and razor head are displayed next to their descriptions. The prices are listed as £7.95 for the handle and "FREE" for the holder and razor head. The subtotal, shipping, and total are all £7.95, with shipping listed as free. A barcode is displayed at the bottom of the receipt.
Paused · 57 days
Estrid
A close-up shot of a woman's body in a black bikini, with water droplets on her skin. She is holding a razor and appears to be shaving her leg in a shower. The background is a grey, textured surface, possibly a shower wall. On-screen text overlays the image, highlighting the offer for a starter kit at a specific price.
Paused · 53 daysVideo
Estrid
A close-up shot of a bright pink textured surface, possibly a box or envelope, with embossed text that reads "ESTRID" at the bottom. The question "Warum ist das Testkit gratis?" (Why is the test kit free?) is overlaid in white text in the center of the image. A person's arm and shoulder, wearing a white fuzzy sleeve, are visible in the upper right corner, suggesting the product is being held or presented. The background is a blurred green surface.
Paused · 52 days
Estrid
The creative is a plain, light-colored background with the words "Subscribe now" in a dark red, serif font. The text is centered on the screen. There are no other visual elements or people present in the creative. The hook is the text "Subscribe now" which directly prompts the viewer to take action.
Paused · 43 days
Estrid
Two hands are shown holding a translucent, pearlescent champagne flute that has small silver glitter flecks embedded in it. The text "New Limited Edition Colour" is overlaid on the flute in a handwritten-style font. The overall aesthetic is elegant and suggests a new, exclusive product release. The creative highlights the limited availability of this new color.
Paused · 27 daysVideo
Estrid
A top-down shot of multiple Estrid razors in various pastel and muted colors, arranged in a diagonal line on a white, crinkled fabric surface. The razors are neatly placed in their protective cases, with the blades visible. White text overlays the image, with the headline "Different colours. Same close shave." followed by bullet points detailing "Sensitive-skin lubrication strip. 5 sharp blades. Steel handle. Built to last." The overall aesthetic is clean, modern, and emphasizes the product's design and features.
Paused · 27 days
Estrid
A product shot of Estrid shave gel and a razor against a dark red, slightly blurred background. Cherries are artfully placed to the left of the shave gel. The text "ESTRID" is prominently displayed at the top, followed by star ratings and a number in parentheses. The shave gel bottle has text indicating it is "The Ultimate Shave Gel" with a limited edition Ruby Haze scent. On-screen text highlights the product's popularity with phrases like "Loved by thousands" and "Backed by a serious fan club," along with an offer for a starter kit at £7.95.
Paused · 26 days
Estrid
An ad featuring a person's hands holding a pink tube of body moisturizer. The tube is slightly tilted, and the background shows a marble-like texture, possibly a shower or bathroom setting. The text overlay includes information on a free moisturizer with a purchase of a Razor Starter Kit.
Estrid
An advertisement compares a pink razor with a light purple razor. The pink razor has the brand name "ESTRID" underneath and is shown next to a list of benefits: "Made for sensitive skin", "Lifetime guaranteed steel handle", and "Affordable convenient subscription". The purple razor, labeled "Other razors", lists disadvantages: "Prone to nicks and cuts", "Cheap, plastic handle", and "Overpriced and in-store only". The layout is clean, and uses colored boxes to highlight key points.
Estrid
The image shows a close-up shot of a green razor travel case, with a razor inside and another razor in the background. The case is open, revealing the razor within. The razor has a white and green design. The background is a wooden surface, creating a rustic look. The text "Use the code FALLTC for a FREE travel case when you buy any Razor Starter Kit" is overlaid on the image.
Estrid
An advertisement showcasing a razor and its case held in a hand, with the legs of a person visible in the background. The razor is nestled within the dark gray case, the razor having a white blade head and a dark green handle. The text reads, 'Use the code FALLTC for a FREE travel case when you buy any Razor Starter Kit.' The Estid logo is visible.
Estrid
An advertisement showcasing a blue razor, a shaving brush, and a sponge, arranged on a glass shelf, and set against a background of white-tiled walls. Text in the ad includes promotional phrases and the kit price.
Estrid

How Estrid makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Estrid's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Estrid advertises on Facebook and Instagram

The library holds 46 ads from Estrid in Beauty / Personal Care. Its most common visual formats are Product Image (26 ads), Text Overlay (16) and Feature Benefit Pointout (11). Its ads most often open on Offer only (12 ads), Social proof (5) and Statistic (4) hooks. Its ads stay up a median 64 days, 3.2× the Beauty / Personal Care median of 20 days.

Brands like Estrid

Estrid by format

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