Refreshed Nov 1, 2026

The hooks, angles and offers behind Vessi’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
57 days
Against FootwearNiche median 29 days
2.0×

The messages Vessi keeps paying for

Same idea, new creatives

  • “All Black All Waterproof”

    8 ads

    On 8 ads.

  • “Back in Stock”

    7 ads
    Vessi ad: “Back in Stock”

    On 7 ads.

  • “Labour Day Sale”

    6 ads

    On 6 ads.

How Vessi builds them

145 ads

What Vessi's ads are made of, row by row.

Free with an account.

Longest running

All 145

The Vessi ads that ran longest.

Free with an account.

A young woman with blonde hair, wearing a white tank top, denim shorts, and a light blue open button-up shirt, poses on a rocky beach with her arms outstretched. The ocean is behind her, with a lush green hillside in the distance under a clear blue sky. Text overlays the image, stating: "Over 10,000 steps, zero aching feet. This waterproof sneaker does it all—airport to sightseeing to dinner. Your new travel essential."
Active · 124 days
A pair of white Vessi sneakers is shown in the foreground, with a cobblestone street and buildings in the background, suggesting a European setting. Rain is depicted falling. Overlaid text highlights key features: 'Float over cobblestones', 'KEEPS FEET DRY', 'NO BREAK-IN NEEDED', and 'PACKS FLAT'. Two blue buttons with white text, 'Actually' and 'Waterproof', are also visible near the bottom right.
Active · 124 days
A woman with curly dark hair, wearing a teal sweatshirt, holds up a tan Vessi shoe to the camera. She is looking directly at the viewer and speaking. Text overlays the video, asking "The real verdict on Vessis? Tested and reviewed! 👀✅". The background shows a staircase and a wall. The creative appears to be a personal review or endorsement of the product.
Active · 124 days
A collage of iconic city backdrops, including Venice, Berlin, and Rome, is overlaid with four pairs of Vessi shoes in various neutral and pastel colors. The text "Limited edition travel collection" is prominently displayed at the top, followed by "OUR MOST-LOVED WATERPROOF SHOE IN COLOURS INSPIRED BY OUR MOST-LOVED DESTINATIONS." Two blue buttons appear at the bottom, one reading "Actually" and the other "Waterproof." The Vessi logo is visible on the left side of the image.
Active · 95 days
A white Vessi shoe is shown in the foreground, with a picturesque European city scene featuring canals, bridges, and historic architecture in the background. The text overlay reads "All of Europe, one pair." followed by "WATERPROOF COMFORT FOR LONG WALKS IN EVERY CITY." The overall impression is aspirational, suggesting the shoes are suitable for travel and exploration in any European city, regardless of weather conditions.
Active · 68 days
A close-up, eye-level shot of a Vessi brand sneaker is shown partially submerged in water, creating ripples. The shoe is olive green with a camouflage knit pattern and has water droplets on its surface. Text overlays on the left read "DRY SOCKS IN ANY WEATHER" and on the right "NEW LIMITED EDITION COLOURWAY". A small bubble graphic near the shoe says "ACTUALLY WATERPROOF".
Active · 45 days
A side profile of a single grey Vessi sneaker is shown against a white background. The shoe is made of a knitted material with white laces and a white sole. The copy "Puddle season is back. Vessi kids' shoes are 100% waterproof, so recess, the walk home and every puddle in between end with dry socks." is overlaid on the image.
Active · 27 days
A bright pink Vessi shoe is shown in profile against a white background. The shoe is a slip-on style with a white sole and a textured knit upper. White text overlays the image, highlighting the brand's risk-reversal policies: "Wet socks in the first 365 days? We send a new pair. Wrong size? Exchanges are free for 30 days." Below this, smaller text reads, "Free shipping on $150+."
Active · 27 days
The Vessi logo is displayed at the top of the dark background. Below it, the text "Ready before the first snow" is shown in large white font. Three oval-shaped callouts appear below the text: "100% WATERPROOF", "COZY INNER LINING", and "SLIP-RESISTANT". The main visual is a pair of grey Vessi boots, with water splashing around them, suggesting they are being tested in wet conditions.
Active · 24 days
A pair of grey Vessi boots are shown in a studio setting with water splashing around them. The boots have a fuzzy lining visible at the top. Text overlays highlight features: "100% WATERPROOF", "COZY INNER LINING", and "SLIP-RESISTANT". The headline reads "Ready before the first snow" with the Vessi logo at the top.
Active · 24 days

How Vessi makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Vessi's ads are built from: who is in frame, the words, the structure, the top format and hook.

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