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63 Cinematic B-Roll Ad Examples

Polished, filmic footage with no one talking to camera.

63 ads

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The video opens with a wide shot of a lush green cornfield under a hazy sky, with tall radio towers visible in the distance. The camera slowly pans across the field, focusing on the rows of growing corn. The text overlay introduces Derek and Larissa, highlighting their journey of transforming their small business into an entertainment giant with the help of ChatGPT. The visual emphasizes a sense of growth and potential, mirroring the narrative of business expansion.

A wide shot of a river with mist rising from the surface, bordered by trees with autumn foliage. A large metal bridge spans the river in the background under a cloudy sky. The water reflects the sky and the bridge, creating a serene and slightly moody atmosphere. The copy invites viewers to plan a getaway to Kentucky, highlighting its bourbon trails, horse culture, and natural beauty.

A wide shot of a natural hot spring in a snowy landscape. Steam rises from the water, catching the bright sunlight that reflects off the surface. In the background, snow-covered mountains rise against a clear blue sky. The text "Earth is maxxing in Mammoth Lakes, CA" is overlaid on the image.

A scenic view of a lake with mountains in the background, framed by trees with bright yellow autumn leaves. The sun is shining, casting reflections on the water. The text overlay reads "Mammoth Lakes, CA is in its gold era ✨⏳", evoking a sense of seasonal beauty and travel.

The creative shows a blurred, cinematic view of a beach town with buildings in the background and a bright sky. The text overlay reads, "Your Virginia Beach escape is calling!" The ad copy encourages viewers to book vacation deals and explore activities like boardwalk strolling, kayaking, nature trails, and fishing in Virginia Beach.

A sweeping, cinematic view of vast sand dunes under a clear blue sky. The golden sand is shaped by the wind into smooth, undulating waves, with distant hazy mountains on the horizon. Text overlaid on the image reads "Discover SLO CAL your way." The scene evokes a sense of open space, natural beauty, and the freedom to explore.

The creative features a low-angle shot looking up at the textured brick facade of a building, possibly a church or historic structure. Sunlight streams in from the upper left, creating a lens flare effect. The copy overlays the image, describing a mood of vitality, peace, and wildness evoked by mountains, ocean, and a Mexican town.

The creative shows a close-up, blurred shot of a person's legs and hands dribbling a basketball on a wooden court. The person is wearing athletic shoes and socks. The text overlay reads, "When every season asks more of you, trust becomes part of the routine. See why Napheesa Collier chooses Thorne – with purposeful formulations, meaningful doses, transparent labels, four rounds of testing, and NSF Certified for Sport®. Because confidence starts long before game day. #ThornePartner".

A close-up, grainy, cinematic shot focuses on the right side of a man's face, with his eye, nose, and mouth visible. He has a beard and appears to be looking off to the side with a serious expression. The lighting is dramatic, with blue and yellow tones casting shadows and highlights on his skin. The background is dark and out of focus, with a blurred shape of another person visible on the left. The text "When the pace picks up, hydration has to keep up." is overlaid on the image in a white, sans-serif font.

An aerial shot captures a small white airplane in mid-flight, soaring over a suburban landscape dotted with houses and trees. The plane's registration number, E-HGBC, and the text "Green Aerolease" are visible on its side. The sky above is overcast with soft, diffused light. The ad's text, "Hey an alle Fans des Oatly-Strawberry-Matcha-Eingießens-während-man-gleichzeitig-ein-Elektroflugzeug-fliegt, dieser Nischen-Content ist für euch 6.", humorously targets a very specific audience.

This is a collage-style ad creative featuring multiple scenes. The top section shows a person's eyes and hair, followed by a blurred image of people inside a vehicle. Below that, a close-up shot focuses on a person wearing glasses, with reflections of a room in the lenses. The bottom portion displays a golden retriever playing tug-of-war on a beach with a red toy, and a brief glimpse of a person's hands on a steering wheel. Text overlays the various scenes, with the main hook stating: "At F45 Training, the strength you build goes far beyond the workout."

A close-up, soft-focus shot of a person's back and shoulder, with sheer fabric draped over them. Sunlight streams in from the side, creating a warm, hazy glow. The text overlay reads "Introducing Cruise 27, The Clash. Designed for escape." followed by "Weightless silk, breezy silhouettes and craftsmanship that reveals itself in movement."

The video shows a close-up of hands adjusting a strap on a light-colored backpack. The hands are carefully manipulating a woven strap and a buckle mechanism. The background is dark and out of focus, drawing attention to the action with the backpack. The text overlay reads: "A backpack that adapts — from a quick weekend getaway to the journey of a lifetime" and "With modular capacity, smart compartments, and weather-ready materials, Shelter makes packing and traveling effortless — whatever your destination."

A sweeping, cinematic view of Hallstatt, Austria at dusk. The town is nestled between a dark mountain and a calm lake, with lights twinkling from buildings and streetlamps. The text "HALLSTATT" and "Austria" is overlaid in a classic serif font. The scene evokes a sense of peaceful beauty and wanderlust, suggesting an idyllic travel destination. The hook aims to inspire viewers by presenting Hallstatt as a picturesque, dreamlike location.

The creative is split into two halves. The left side shows a person from above, walking down a spiral staircase. They are wearing a red and white striped shirt and white pants with red stripes. The right side shows a close-up of several young people looking down at the camera, their faces filling the frame. The text "Our vision to create fashion that wastes nothing and welcomes all." is overlaid on the image.

An aerial drone shot shows a white luxury yacht with two jet skis attached to the back, floating on calm, deep blue water. The yacht has a white canopy over the seating area, where two people are visible sitting at a table. The sun reflects off the water, creating a serene and upscale atmosphere. The on-screen text, "IT'S ALMOST HERE. Are You In?", creates a sense of urgency and anticipation for an upcoming event.

A close-up shot shows a gloved hand using a squeegee to spread a thick, grey liquid in a curved motion across a textured surface. The liquid appears to be a coating or sealant, possibly for a floor. Sunlight reflects brightly off the wet surface, creating a glossy sheen. The text "Ready to upgrade your garage?" is overlaid on the image, posing a question to the viewer.

The creative opens with a vibrant, sequined stage where a woman in a silver, sparkling dress is performing a dance routine with backup dancers. The scene then transitions to a more intimate setting where two people are seated on a plush blue couch, dressed in elegant attire. The woman on the left wears a dazzling, sheer white dress adorned with crystals and pearls, while the man beside her is in a cream-colored suit. The overall aesthetic evokes a glamorous, festive, and celebratory mood, suggesting a special occasion or holiday event.

Emily Blunt, with red hair and wearing a black lace dress and ornate necklace, is captured in a dramatic, cinematic shot. She is looking forward with a surprised expression as a large piece of white fabric is swept in front of her. The background shows other people in formal attire, suggesting a formal event or production. On-screen text reads: "Florals for Spring? Groundbreaking."