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Refreshed Nov 8, 2026

HexClad ads

The hooks, angles and offers behind HexClad’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn HexClad’s Meta page
1,265
Median runHow long its ads stay up
24 days
Against Home / GardenNiche median 17 days
1.4×

The messages HexClad keeps paying for

Same idea, new creatives

  • “In my opinion?”

    2 ads
    HexClad ad: “In my opinion?”HexClad ad: “In my opinion?”

    Running since Mar 2026.

  • “GET THE 12-PIECE SET”

    2 ads
    HexClad ad: “GET THE 12-PIECE SET”

    Running since Jun 2026.

  • “HEXCLAD'S BESTSELLING 13-PIECE SET”

    2 ads

    Running since Oct 2025.

How HexClad builds them

77 ads

What HexClad's ads are made of, row by row.

Free with an account.

Longest running

All 77

The HexClad ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

77 ads

Ask your agent about these ads
A dark, textured background features three pans and their corresponding lids arranged in a vertical list. Each item is clearly labeled with its size, and a yellow button at the bottom prompts the viewer to shop. The overall aesthetic is clean, professional, and focused on the product features.
Active · 227 days
HexClad
The video opens with a question about Gordon Ramsay's pan set. It then shows the pans being used in various cooking scenarios, highlighting their features and benefits, and comparing the cost of buying pieces individually versus as a set. The ad features a quote from Gordon Ramsay and ends with a shot of the cookware set.
Active · 227 days
HexClad
A studio shot of a stainless steel cookware set arranged on a black stovetop against a dark, textured background. The image features a large headline announcing the set, followed by a price comparison showing a discount, and a button-style graphic highlighting the total savings. A small note at the bottom clarifies that the set value is based on the combined individual prices of the included items.
Active · 227 days
HexClad
The video begins with a shot of eggs cooking in a pan inside an oven, with text overlay asking why the creator will never buy Gordon Ramsay's 12PC set again. It then transitions to show the cookware being used for various cooking tasks, highlighting its features like a non-stick surface, durability, and dishwasher-safe design. The ad concludes with a quote from Gordon Ramsay endorsing the product and a call to action to shop now.
Active · 227 days
HexClad
A person's hands are shown opening a large black box containing HexClad cookware. The box has gold lettering that says "WELCOME TO THE HYBRID REVOLUTION". Text overlays the bottom of the screen with the question "In my opinion?" The creative focuses on the unboxing experience and the premium packaging of the product.
Active · 227 days
HexClad
A studio-shot image of a stack of three black non-stick pans with lids, positioned on the left side against a dark red background. To the right, a white rectangular box contains text explaining the brand's value proposition. A red banner at the bottom of the white box highlights the lifetime warranty, followed by a list of the set's contents.
Active · 227 days
HexClad
The video opens with a shot of several pots and pans, with the text "STOP REPLACING YOUR PANS" overlaid. It then transitions to show Gordon Ramsay and various cooking scenes, highlighting four reasons why HexClad cookware is the last cookware you'll ever buy. The reasons include being free from forever chemicals, incredible searing power, being metal utensil-safe, and fast and even heat distribution. The video concludes with a shot of the HexClad cookware set and the text "COOK LIKE A PRO WITH HEXCLAD'S 12PC SET".
Active · 172 days
HexClad
A collection of shiny, stainless steel pots and pans with glass lids are arranged on a wooden countertop. The text overlay asks, "$1,000 for pots and pans?" The image focuses on the high-quality appearance of the cookware, implying a significant investment. The scene is a kitchen setting with shelves and appliances visible in the background.
Active · 150 daysVideo
HexClad
A studio-lit product shot of a six-piece cookware set arranged on a wooden kitchen counter. The set includes three pans of varying sizes and three glass lids. Large yellow text at the top announces a savings amount, followed by white text specifying the set. At the bottom, a comparison shows a higher original value crossed out next to a lower set price.
Active · 150 days
HexClad
A close-up shot shows a pan being tilted to pour a golden liquid over a bowl of pasta. The pasta is topped with ground meat, chopped tomatoes, and fresh parsley. In the background, a small bunch of cherry tomatoes on the vine is visible. The on-screen text highlights that home chefs are obsessed with this cookware and lists several benefits, including non-stick properties, even heat distribution, and a lifetime warranty.
Paused · 146 daysVideo
HexClad
The video displays a HexClad 12-piece cookware set arranged on a wooden surface against a grey, smoky background. Text overlays highlight the original price of $999 and a sale price of $699, with a circular graphic announcing "SAVE $300". The cookware is shown in detail, with lids and various pots and pans. The video emphasizes the discount and the value of the set.
Active · 145 days
HexClad
A person's hands are shown opening a large black box containing HexClad cookware. The inside of the box lid has text that says "WELCOME TO THE HYBRID REVOLUTION". Text overlayed on the bottom of the video reads "In my opinion?". The creative focuses on the unboxing experience of the product.
Active · 145 days
HexClad
A close-up shot shows a thick, seared steak being cooked in a pan with butter, garlic, and herbs. A spoon is used to baste the steak with the melted butter. White text overlays the bottom of the image, reading "to give you that perfect sear." The visual focuses on the cooking process and the desirable outcome of a perfectly seared steak.
Paused · 145 days
HexClad
The video shows a person's hand wearing a red oven mitt, holding a frying pan with cloud eggs inside, and placing it into an open oven. The text overlay at the top of the screen reads "Why I'll NEVER buy Gordon Ramsay's non-toxic pan". The scene is focused on the action of putting the pan into the oven, with the text providing a provocative statement about the product.
Paused · 145 days
HexClad
A studio-shot product image against a solid black background. The image displays a complete 12-piece set of stainless steel cookware, including various pots, pans, lids, and a set of kitchen knives arranged neatly in the foreground. There is no text or branding visible on the image itself.
Active · 144 days
HexClad
The video starts with a shot of a set of cookware and the text "Why Gordon Ramsay's cookware costs $1,000...". It then shows food being cooked in different pans, comparing the cost and durability of nonstick pans versus cast iron and stainless steel. The video highlights HexClad cookware as a durable, long-lasting option with various features like being oven-safe and dishwasher-safe. It concludes by showcasing the HexClad 12-piece set and emphasizing its professional-grade quality.
Active · 144 days
HexClad
A sleek, modern kitchen scene is depicted with a HexClad cookware set prominently displayed on a marble countertop. The cookware includes various pots and pans with their lids. Overlay text highlights the brand logo, the main headline "EVERYTHING YOU NEED IN ONE SET", and supporting text "BESTSELLING 12-PIECE SET" along with key features like "Nonstick + Searing Power", "No Forever Chemicals", and "Lifetime Warranty". A "UPGRADE YOUR KITCHEN" call-to-action button is visible at the bottom.
Active · 140 days
HexClad
A studio-shot image featuring a stainless steel saucepan and a matching lid with a glass center. The cookware is set against a solid dark grey background, highlighting the metallic finish and the textured interior surface of the pan. There is no text or branding visible on the image itself.
Active · 139 days
HexClad
A studio shot of two pieces of stainless steel cookware against a dark, gradient background. One is a deep pot with a glass lid, and the other is a wide, shallow pan with a glass lid. The lighting is dramatic, highlighting the metallic finish of the cookware.
Active · 139 days
HexClad
A close-up shot shows eggs being scrambled in a HexClad pan. White text overlaid on the image reads "THE LAST SET OF PANS". The pan has a honeycomb pattern on its surface, and a metal spatula is used to stir the eggs. The scene is focused on the cooking process within the pan.
Active · 137 days
HexClad

How HexClad makes its ads

What its ads are built from, by type, counted over the ads we have read.

What HexClad's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How HexClad advertises on Facebook and Instagram

The library holds 77 ads from HexClad in Home / Garden, and 1,265 running on its Meta pages now. Its most common visual formats are Text Overlay (51 ads), Product Image (45) and Lifestyle Image (12). Its ads most often open on Bold claim (11 ads), Question (8) and Relatability (6) hooks. Its ads stay up a median 24 days, 1.4× the Home / Garden median of 17 days.

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