The ad showcases a stack of three fluffy white comforters. Text overlays describe the features of the 'Cloud Comforter': 'Proprietary "Soft Loft" construction', 'Vegan & cruelty-free', 'Machine washable', and '150 ultra-fine layers of recycled filling'. The text 'Why it's called the Cloud Comforter' is at the top, and 'Float off to sleep with' is at the bottom centered. The background is a soft tan color.