Refreshed Nov 12, 2026

The hooks, angles and offers behind GreenPan’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn GreenPan’s Meta page
87
Median runHow long its ads stay up
7 days
Against Home / GardenNiche median 17 days
0.4×

The messages GreenPan keeps paying for

Same idea, new creatives

  • “DE OMNICOOKER VAN GreenPan”

    2 ads
    GreenPan ad: “DE OMNICOOKER VAN GreenPan”GreenPan ad: “DE OMNICOOKER VAN GreenPan”

    Running since Oct 2026.

  • “TOT 50% KORTING”

    2 ads

    Running since Nov 2026.

How GreenPan builds them

40 ads

What GreenPan's ads are made of, row by row.

Free with an account.

Longest running

All 40

The GreenPan ads that ran longest.

Free with an account.

The video opens with a woman in a kitchen, looking into her refrigerator. Text overlays describe the common struggle of having little time to cook during the midday rush but still wanting a good meal. It then transitions to showcasing the GreenPan slow cooker, highlighting its features and ease of use, and ends with the woman putting the slow cooker away in a drawer, emphasizing its convenience.
Active · 63 daysVideo
The video shows two bowls of food, then a woman interacting with a slow cooker. Text overlays explain how to make a healthy meal quickly using the slow cooker. The woman demonstrates adding ingredients, closing the lid, and then shows the inside of the slow cooker, highlighting its non-stick coating. Finally, she puts the slow cooker away in a drawer, emphasizing its ease of use and storage.
Active · 29 daysVideo
A woman is in a modern kitchen. She shows a large box for a GreenPan slow cooker, then the slow cooker itself. She demonstrates how to prepare food in it and then shows the finished dish. The video highlights the ease of use and cleaning, and suggests various dishes that can be made.
Active · 29 daysVideo
A woman in a kitchen is shown pulling pots and pans from a cabinet. Text overlays highlight her long-term use and love for GreenPan products, specifically the Reserve collection. The video showcases the cookware's design, including matte gold handles, and emphasizes its non-stick, PFAS-free ceramic coating, and even heat distribution. It concludes by showing a meal cooked in the pan and presenting the 10-piece set as a stylish and functional kitchen essential.
Active · 29 daysVideo
The video opens with a slow cooker filled with food, and text overlayed on the left side. The text asks "THUIS NA EEN LANGE DAG? HET ETEN IS KLAAR!". The scene then shows the slow cooker with different meals being prepared, and the text changes to "GEWOON VULLEN, INSTELEN... EN LATEN DOEN.". Finally, the text changes to "KOOP DE SLOWCOOKER" and a bowl of food is shown in the foreground.
Active · 29 daysVideo
A woman in a white outfit stands in a modern kitchen, holding a white frying pan with a gold handle. Text overlays appear throughout the video, highlighting the product's features and aesthetic. The video shows the cookware being used for cooking, emphasizing its functionality and design. The scene transitions to showcase the full set of cookware.
Active · 28 daysVideo
A studio shot of a white and gold cookware set arranged on a wooden surface. A small inset image shows a baked pie in one of the pans. The text is overlaid in the center, and a circular button-like graphic appears on the right side.
Active · 28 days
The video opens with a shot of the GreenPan Omnicooker with text overlaying the product name. It then shows quick cuts of food preparation: chopping vegetables, raw chicken on a plate, and meat being placed in a pan. The text "ÉÉN POT" (one pot) is repeated multiple times as ingredients are added to a pot. The video continues with shots of cooked pasta and a meal in the Omnicooker, followed by images of children smiling and giving a thumbs up. The text "VEILIG & GEZOND" (safe & healthy) and "PFAS VRIJ" (Pfas free) appears. The final scenes show the Omnicooker with text promoting it as a fast and easy way to cook, with a "SWIPE UP" call to action and a website address.
Active · 24 days
A woman in a kitchen shows her old, scratched frying pan, then opens a drawer to reveal a new set of pans. She demonstrates cooking an egg in one of the new pans, showing how easily it slides out and how easy it is to clean. The video highlights the features of the new pans and shows them stored in a drawer.
Active · 24 daysVideo
The video shows a slow-motion montage of various dishes being prepared and served in a GreenPan slow cooker. The dishes include a curry with green beans and chickpeas, a creamy dish with spices, poached pears with berries, a meat dish in tomato sauce, and a dessert with fruit and powdered sugar. Text overlays display positive customer testimonials and a final call to action. The overall presentation is clean and appetizing, highlighting the versatility of the slow cooker.
Active · 24 days
A woman is in her kitchen, showing a slow cooker. She demonstrates how to prepare ingredients and place them in the slow cooker, then shows the finished dish. The video highlights the ease of use and cleaning of the product, and suggests it's ideal for busy days. The woman is shown interacting with the product and its features.
Active · 24 daysVideo
The video opens with a shot of a kitchen counter and the text "DE OMNICOOKER VAN GreenPan". It then shows a person chopping vegetables, followed by raw chicken on a plate and in a pan. The text "EEN POT" repeats multiple times as ingredients are added to a pot. Later scenes show finished meals and happy children, with text highlighting "VEILIG & GEZOND" and "PFAS VRIJ". The ad concludes with "KOOK SNEL & MAKKELIJK MET JOUW omnicooker" and a website address.
Active · 23 daysVideo
The video opens with a single frying pan on a wooden floor. More pans are added, followed by various vegetables like sweet potatoes, beets, potatoes, and squash. The text "Sund madlavning starter med det, du laver mad på." appears on screen. The video showcases different GreenPan frying pans and a variety of fresh vegetables, suggesting healthy cooking.
Active · 17 daysVideo
The ad displays a collection of GreenPan Valencia Pro cookware in various colors against a neutral background. Text overlays announce the product and encourage shopping. The cookware set is shown in different arrangements and colors throughout the video, highlighting its aesthetic appeal and variety. The overall presentation is clean and focused on the product.
Active · 17 daysVideo
A studio shot of a stack of stainless steel GreenPan cookware on a kitchen counter. The image features bold text at the top announcing readiness for the new season, followed by three icons with labels describing the product's technical features like ceramic coating and a cube pattern.
Active · 17 days
A top-down flatlay shot of various GreenPan cookware pieces, including pans and lids, arranged on a marble surface with a pomegranate and a small pumpkin. The top half of the image features a beige background with the brand logo, a text headline, a sub-headline, and two offer banners for free shipping and payment options.
Active · 17 days
A clean, studio-lit advertisement for GreenPan bakeware. The top section features the brand logo and the headline in bold, dark green text. Below this, three icons represent customer ratings, free shipping, and payment options. The middle section shows a high-quality photo of baked sweet potatoes in a white pan, and the bottom section displays a collection of various bakeware pieces on a kitchen surface.
Active · 17 days
A studio shot of a stack of stainless steel and gold-handled GreenPan cookware on a kitchen counter. The image features a large headline at the top, a sub-headline, and three icons with labels describing the product's features. The overall aesthetic is clean, bright, and professional.
Active · 17 days
A studio-shot image of a large stack of stainless steel and gold-handled pans on a kitchen counter. The text at the top reads 'KLAAR VOOR HET NIEUWE SEIZOEN' followed by a sub-headline. Below, three icons with labels highlight product features: PFAS-free ceramic coating, an innovative cube pattern, and an extra non-stick layer.
Active · 17 days
A woman in a teal shirt is in a kitchen, holding a pan of shakshuka. She smiles and talks about the dish. The video shows close-ups of ingredients being chopped and added to the pan, and the dish cooking. Text overlays explain the recipe and highlight the product. The woman tastes the dish at the end and gives a thumbs up.
Active · 7 daysVideo

How GreenPan makes its ads

What its ads are built from, by type, counted over the ads we have read.

What GreenPan's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How GreenPan advertises on Facebook and Instagram

The library holds 40 ads from GreenPan in Home / Garden, and 87 running on its Meta pages now. Its most common visual formats are Text Overlay (20 ads), Product Image (13) and Lifestyle Image (11). Its ads most often open on Relatability (9 ads), Explainer (7) and Offer only (6) hooks. Its ads stay up a median 7 days, 0.4× the Home / Garden median of 17 days.