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Refreshed Nov 7, 2026

smol ads

The hooks, angles and offers behind smol’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn smol’s Meta page
650
Median runHow long its ads stay up
140 days
Against Home / GardenNiche median 48 days
2.9×

How smol builds them

20 ads

What smol's ads are made of, row by row.

Free with an account.

Longest running

All 20

The smol ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

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A side-by-side comparison of two laundry capsule brands on a wooden table. Graphics overlay the products, showing the cost per wash for each brand. The video highlights the price difference between the two options.
Live · 1,236 daysVideo
smol
The image shows a side-by-side comparison of two laundry product packages placed on a stone surface against a brick wall. On the left is a large, bulky green box labeled '57 washes' with three Ariel laundry pod containers stacked inside. On the right is a tall, thin stack of brown smol laundry capsule boxes labeled '288 smol ones'. A banner at the top reads '57 washes vs 288 smol ones' and a caption at the bottom states 'smol things make a big difference.'
Live · 1,236 days
smol
A top-down flatlay shot of a box of dishwasher tablets on a white surface, accompanied by a white spoon and a coffee cup. The image features several text callouts pointing to product features like plastic-free packaging and sparkling results, alongside a star rating badge and a prominent pink circle with an offer. The overall composition is clean, bright, and organized to highlight the product's benefits and social proof.
Ended · 206 days
smol
A man in a kitchen talks to the camera about his dishwasher tabs. He explains that they are his way of protecting the world and that he feels proud, even if others roll their eyes. The video ends with the brand logo on screen.
Ended · 169 daysVideo
smol
A woman sits on her bed in a bedroom, folding laundry and talking to the camera. She shares her personal experience of switching to a more sustainable cleaning product and encouraging her family to do the same. Text overlays appear throughout the video to emphasize her points about starting small and making better choices.
Ended · 169 daysVideo
smol
A creative director at a company is filmed in an office setting while holding a cleaning brush. He answers a question about what is included in a product bundle, listing the items while holding a box. The video uses text overlays to introduce the person and the items.
Ended · 162 daysVideo
smol
A studio shot of a blue, translucent foaming hand wash bottle with a pump dispenser. Next to the bottle sits a small, white, sealed refill sachet. The background is a clean, neutral, out-of-focus surface with soft lighting.
Live · 147 days
smol
A man in a living room hangs laundry on a drying rack while speaking to the camera. Text overlays appear throughout the video, emphasizing the idea of starting small with daily changes. The video concludes with a call to action to join the revolution.
Ended · 142 daysVideo
smol
A series of vignettes shows different people in their homes struggling with daily chores and the desire to be more eco-friendly. The video features a man hanging laundry, a woman doing washing, and a man cleaning a kitchen, all while text overlays express the internal conflict of wanting to help the planet despite a busy life. The ad concludes with the message that small, simple changes are a meaningful way to protect the world.
Ended · 142 daysVideo
smol
A woman sits on her bed in a bedroom, folding laundry and speaking directly to the camera. She talks about how she has introduced her family to the product. Text overlays appear on screen throughout the video to emphasize her message.
Ended · 142 daysVideo
smol
A person opens a cardboard delivery box to reveal several small, colorful product packages inside. The video then transitions to a flatlay view showing the various cleaning products, including spray bottles and small cleaning pods, arranged on a dark surface. No text is printed on the video.
Ended · 138 daysVideo
smol
A creator demonstrates using dishwasher tablets by placing them into a machine one by one while a counter on screen tracks the number. The video then shows the clean results on glassware and the brand's packaging. The ad concludes with a call to action to get a free trial.
Ended · 117 daysVideo
smol
A video featuring three different people in their homes, each struggling with household chores and the feeling of not doing enough for the planet. The video uses text overlays to express their internal thoughts about being busy and messy, before concluding that small, simple changes are enough. The brand logo is consistently present on screen throughout the video.
Ended · 107 daysVideo
smol
A person in a kitchen shows dirty pots, pans, and glasses taken out of a dishwasher. They then demonstrate using a small tablet to wash the dishes, which results in clean items. The video ends with the person putting the clean dishes away in a drawer.
Ended · 91 daysVideo
smol
A flatlay composition on a solid teal background displays various cleaning products, including spray bottles, laundry capsules, and cleaning cloths. Large white text in the center announces a bundle price, while smaller text to the right indicates the original value of the items. The arrangement is clean and organized, showcasing the brand's range of refillable home essentials.
Live · 4 days
smol
A bright, clean kitchen counter displays a wide variety of refillable cleaning products and colorful cloths. A large white text box at the top contains a customer testimonial with a five-star rating. A blue circular badge in the bottom right corner displays a special bundle price and its total value.
Live · 4 days
smol
A flatlay composition on a solid teal background features various cleaning product containers, tablets, and brushes arranged around the center. Large white text dominates the upper left area, stating the primary hook and a secondary offer. The brand logo is placed in the bottom left corner.
Live · 4 days
smol
A bright, clean kitchen counter displays a collection of colorful, refillable cleaning products and laundry supplies. A large text box at the top features a positive customer review with a five-star rating. Below the products, a secondary text box highlights a bundle offer, and a circular badge emphasizes the discount.
Live · 4 days
smol
A bright, clean kitchen counter displays a collection of refillable cleaning products, including bottles, capsules, and sponges. The image features a large white text box at the top with the price offer and a smaller text box at the bottom describing the product's purpose. A Trustpilot rating badge is positioned in the bottom right corner next to the brand logo.
Live · 4 days
smol
A woman in a rust-colored dress cleans a kitchen counter with a white spray bottle and a cloth. The image features text overlays explaining the product's benefits, including its cleaning capabilities, recycled bottle, and fragrance. A circular pink graphic on the left side contains a call to action.
Live · 4 days
smol

How smol makes its ads

What its ads are built from, by type, counted over the ads we have read.

What smol's ads are built from: who is in frame, the words, the structure, the top format and hook.

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