AdSwipeFile

Refreshed Nov 1, 2026

Crumble ads

The hooks, angles and offers behind Crumble’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
17 days
Against Home / GardenNiche median 26 days
0.7×

The messages Crumble keeps paying for

Same idea, new creatives

  • “NEW ARRIVAL”

    2 ads

    On 2 ads.

How Crumble builds them

22 ads

What Crumble's ads are made of, row by row.

Free with an account.

Longest running

All 22

The Crumble ads that ran longest.

Free with an account.

Niche
Format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

22 ads

Ask your agent about these ads
A yellow Crumble air fryer is shown on a table covered with a checkered tablecloth. To the left of the air fryer, a glass vase holds a bouquet of light orange carnations. White text overlaid on the image reads "Obsessed with this addition to my kitchen." The overall aesthetic is bright and homey, suggesting a positive user experience with the product.
Live · 46 daysVideo
Crumble
A light green Crumble air fryer is shown on a countertop next to a clear glass vase filled with orange tulips tied with an orange ribbon. The air fryer has silver knobs and a silver and chrome handle. The text "CRUMBLE" is embossed on the top of the appliance. The copy overlays the image, stating "Whole chickens on Sunday, croissant revivals on Monday… The new @crumble Air Fryer is the Swiss army knife of kitchen tools and I love it. Link in bio and use “FOODMOOD” for an extra discount. [AD]"
Live · 41 daysVideo
Crumble
The creative shows a close-up of a green Crumble air fryer. White text overlaid on the image reads, "I haven't turned my oven on in months." The air fryer has a retro design with chrome accents and two control dials on top. The overall impression is of a modern kitchen appliance that has replaced a traditional oven for everyday cooking needs.
Live · 41 daysVideo
Crumble
The image shows a modern kitchen scene with cookware. In the background, a group of friends are cheering while watching TV, suggesting a casual, everyday setting. The foreground displays a collection of stylish green pots and pans, with a call to action button that reads "FIND YOUR COLOUR". The text overlay highlights the cookware's aesthetic appeal and durability, implying it's both attractive enough to be displayed and robust enough for daily use.
Live · 31 days
Crumble
A stack of light green ceramic pots and pans is shown in a kitchen setting. A hand is reaching in to pick up a green spatula from the stack. Overlay text reads "OR MELT HALFWAY". The image focuses on the cookware with a bright, clean aesthetic.
Live · 22 daysVideo
Crumble
A clean, well-lit shot of light blue cookware, including pots and pans, arranged on a countertop. The text "Discover Award-Winning Cookware for Aussie Kitchens" is overlaid in a serif font. The brand name "CRUMBLE" is displayed prominently at the bottom of the image.
Live · 22 days
Crumble
A collection of ceramic cookware, including pots, pans, and utensils, is displayed on an orange surface against a dark orange background with a shadowy monster hand graphic. The text "CRUMBLE" is at the top. Overlay text reads "Up to 40% off ceramic sets." followed by a "SHOP NOW" button. Below the cookware, text indicates "Ultimate Non-Stick Set (13-Piece)" with a price of "$510" and a crossed-out original price of "was $850." The shadowy hand and the sale price suggest a Halloween theme.
Live · 20 days
Crumble
A light green Crumble air fryer is shown in the foreground against an orange background. The text "CRUMBLE" is at the top, followed by "Air Fryer $229. Save $200. Halloween Sale." in large white font. Below the text is a yellow "SHOP NOW" button. Shadowy hands are visible in the background, adding a Halloween theme.
Live · 20 days
Crumble
A collection of light blue non-stick cookware is displayed on an orange background. The text "CRUMBLE" is at the top. Below it, the headline "13 pieces. One box. $340 off." is prominent. A "SHOP NOW" button is visible. To the right, the text "Ultimate Non-Stick Set (13-Piece)" is followed by "$510 was $850." The cookware includes pots, pans, and lids.
Live · 20 days
Crumble
A studio shot of Crumble cookware, including a pot and a frying pan, is arranged on a white tablecloth. The cookware is presented with decorative elements like candles, a block of butter, and cupcakes, creating an elegant and aspirational setting. The text overlay highlights the brand name 'CRUMBLE' and promotes their 'CAST-IRON Stainless Steel & Ceramic ALL IN ONE' cookware, emphasizing its non-toxic and durable, buttery-smooth non-stick qualities.
Live · 17 days
Crumble
Four ceramic frying pans in pastel colors (mint green, light blue, lavender, and pale yellow) are arranged on a countertop. The pans have light gray interiors and silver handles. The brand name "CRUMBLE" is displayed at the top, followed by the text "Made without PFAS" and "Beautiful cookware for brighter kitchens." A button at the bottom reads "Shop the Ceramic Range."
Live · 17 days
Crumble
A light green Crumble air fryer is shown on a wooden countertop. A hand is reaching out to open the air fryer door. The top of the air fryer has icons and text indicating different cooking functions and settings. Text overlays on the image highlight "HOT Restock & NEW Colours" as the hook, and list benefits such as "Healthy cooking by using 95% less oil," "Steel body = No plastic smells," and "Variety of textures - Fry AND Steam!"
Live · 17 daysVideo
Crumble
A kitchen counter with cabinets above. On the counter are a vase of flowers, salt and pepper shakers, and a bowl of fruit. A sticker is placed on the counter with text that reads "Halloween Air Fryer Sale" and a price of $229. The text "Is it worth the bench space? Watch this." is overlaid on the cabinets.
Live · 16 daysVideo
Crumble
The creative features a dark green background with the "CRUMBLE" logo at the top. Below it, "Halloween Sale" is written in large, bold yellow text, followed by "Up to 40% off sitewide. Ends 3 November." in white. The image is divided into four sections, each showcasing a kitchen product with its name and price. These include "The Witching Hour" bundle with a pumpkin-shaped dish, an "Ultimate Set" of pots and pans, a green "Air Fryer," and a purple "Classic Dutch Oven." A yellow "SHOP THE SALE" button is at the bottom.
Live · 11 days
Crumble
A close-up, eye-level shot of a green Crumble air fryer sits on a white countertop. Sunlight streams in from the left, casting long shadows across the wall behind the appliance. The air fryer has a sleek, retro design with two silver knobs on top and a ribbed silver and dark green handle on the front door. To the right of the air fryer, a small, patterned gourd is visible. The text "Let’s unbox the viral air fryer everyone is talking about ✨" is overlaid in white on the upper portion of the image.
Live · 11 daysVideo
Crumble
A dark green coffee machine is shown against a cream background. The text "This is a coffee machine. Not a pod machine." is displayed prominently above the machine. Below the machine, text reads "Grinds fresh beans straight into a café-format 58mm basket." The bottom of the creative has a dark green background with the text "Try it at home for 30 days" on the left and "CRUMBLE" on the right.
Live · 11 days
Crumble
The image displays a collection of Crumble cookware, including a black cast iron skillet and several enameled cast iron pots in olive green and a soft yellow. The pots have lids with silver knobs, and the brand name 'CRUMBLE' is embossed on the handles and lids. The cookware is neatly organized in a drawer. The on-screen text reads 'The foundation of my meal service 🥘✨🫶🏽' and includes hashtags related to meal services and Tasmania.
Live · 11 daysVideo
Crumble
Four product images are displayed in a grid on a light beige background. The top left shows a stack of pink pots and pans. The top right shows a yellow air fryer. The bottom left shows a light blue and pink toaster and kettle. The bottom right shows a light green Dutch oven. Text overlays on each image describe the product and its sale price or discount. A red button at the bottom reads "SHOP THE SALE".
Live · 11 days
Crumble
The image displays two cast iron pans filled with food. The top pan contains a golden-brown focaccia bread topped with pesto and grated cheese. The bottom pan is filled with blistered, roasted cherry tomatoes, garlic cloves, and sprigs of fresh herbs. The pans are placed on a wooden cutting board, with a green linen napkin draped to the right. The text overlay is not visible in the provided image, but the copy mentions the pans are from @crumble and are used for making Pesto & Parmesan Focaccia with Blistered Jammy Tomatoes.
Live · 11 daysVideo
Crumble
A top-down view of a rose-colored cast iron Dutch oven with its lid on. The lid has two handles and a round, cream-colored knob in the center. The brand name "CRUMBLE" is embossed in large letters on the lid, and "CRUMBLE" is also visible on the side handles. The text "Still thinking about the Shallow Casserole Dutch Oven 30cm? 👀 It's on sale now in our Halloween Sale, but only until 3 Nov. Every order comes with our 30-day home trial." is overlaid on the image.
Live · 9 days
Crumble

How Crumble makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Crumble's ads are built from: who is in frame, the words, the structure, the top format and hook.

On Starter, free for 7 days if you haven't tried it yet.

Brands like Crumble

Crumble by format

Crumble by hook

Niche