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PetcoPets

Petco ads: 30 winning Facebook and Instagram ads

Every Petco ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 34 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,816
Median run
15 days
Against Pets’ 25-day median
0.6×
In the library: 23 statics, 7 videos
30 ads
Ask Claude about Petco (opens Claude in a new tab)Meta Ad Library page of Petco (opens in a new tab)

Longest run

Longest run: 34 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Petco ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

30 ads

This is a product shot of a bag of cat food. The bag is magenta with a picture of a cat on the left and a bowl of kibble on the bottom right. Text on the bag highlights features like high protein, real salmon, and the ability to serve wet or dry.
Live34 days
Petco
A split-screen image shows a cat looking at a bowl of dry food on the left, while the right side displays the product bag and a bowl of rehydrated food. Large white text at the top reads 'JUST ADD WATER.' A blue circular badge in the bottom left corner says 'WET OR DRY'.
Live33 days
Petco
A man is woken up in the middle of the night by his cat, who has just vomited. The video then shows the cat food product and lists various digestive issues it helps support, such as vomiting, straining, gas, and accidents. The ad concludes with the man and his cat cuddling on the couch, with a call to action to shop at Petco.
Live25 days
Petco
A woman returns home to find her dog has had digestive accidents throughout the house. The video uses humorous text overlays to show the dog's perspective on the mess. It then transitions to showing the product line and its benefits for digestive health, ending with a call to action to shop at a specific retailer.
Live25 days
Petco
A studio-shot image of a green bag of dog calming sticks. The packaging features the brand name, product name, and a list of benefits including composure, relaxation, and periodontal health. A silhouette of a dog is visible at the bottom left.
Live24 days
Petco
A vertical product shot of a bag of dog food centered against a rural farm background. The bag features a large bowl of kibble and jerky, with text highlighting the ingredients and a red banner emphasizing the fresh beef content. A small badge in the corner indicates it is made in the USA.
Live24 days
Petco
A studio-shot image displays a vacuum-sealed package of dog food next to a metal bowl filled with the prepared food. The packaging features a prominent brand logo, the product name, and labels highlighting human-grade ingredients and a beef, pork, and lamb recipe. The bowl shows a textured, meat-based meal with visible vegetable pieces.
Live19 days
Petco
A bright, clean advertisement shows a dog and a cat sitting on a blue sofa in a living room. In the foreground, two spray bottles of the product are displayed prominently. Text at the top highlights the product's dual-action benefits, accompanied by three circular icons representing pet dander, pollen, and dust mite matter.
Live15 days
Petco
The creative is a product image of a box of dog medication, featuring a happy golden retriever standing next to it. The box displays the product name, its active ingredients, and a series of icons representing the parasites it protects against, such as fleas, ticks, and various worms. A single chewable tablet is placed in front of the box.
Live15 days
Petco
The creative displays three bags of breed-specific dog food arranged in a row against a white background. Below the products, a red graphic banner features bold white text emphasizing the unique nutritional needs of different dog breeds. The brand logo is positioned at the top and near the bottom right corner.
Live15 days
Petco
A studio-lit product shot of a cat food can positioned next to a small white plate containing the food. The can features a blue label with a cartoon cat illustration and the product name in bold white text. The background is plain white.
Live15 days
Petco
The creative is a studio-shot of a bag of puppy food, centered against a white background. The bag features a small puppy illustration on the lower left, with lines pointing to its body to indicate growth stages. Text on the bag specifies the puppy's age range and weight, along with icons highlighting nutritional benefits.
Live15 days
Petco
This static image displays a bag of kitten food against a plain white background. The bag features two kittens standing side-by-side, with text highlighting the brand, the bag size, and the number of shelter pets fed. A small graphic on the lower right corner illustrates the chicken recipe and the five essential building blocks for digestion.
Live15 days
Petco
A studio-shot image of a bag of kitten food featuring three kittens wearing red collars. The packaging displays the product name, a weight label, a claim about shelter pets, and a graphic highlighting five essential building blocks for digestion.
Live15 days
Petco
The creative shows three bags of breed-specific dog food arranged on a white pedestal against a plain background. Below the products, a large red area contains text highlighting the brand's focus on breed-specific nutrition and a discount offer for first-time orders. The brand logo is prominently displayed at the top and bottom of the image.
Live15 days
Petco
This is a product-focused static image of a bag of dog food. The packaging features a white background with green accents, displaying a small dog, the age range, and key nutritional benefits. The text on the bag highlights the specific life stage and size of the dog it is intended for.
Live15 days
Petco
A dog stands on its hind legs in a grassy backyard, looking towards the left. To the right, a bag of dog food is displayed alongside images of salmon, blueberries, and grains. The background is a solid pink color with white text highlighting the product's benefits and availability.
Live14 days
Petco
A bright living room scene features a dog and a cat sitting on a blue sofa. In the foreground, two spray bottles of the product are displayed prominently. Graphic icons representing pet dander, pollen, and dust mite matter are highlighted with glowing blue rings, and a 'NEW' badge is placed in the top right corner.
Live13 days
Petco
A dark blue background features a pink rounded rectangle containing the brand logo at the top. Below, large white text announces a financing offer, followed by a sentence explaining the offer. A circular pink frame in the center displays a white dog and a tabby cat sitting side-by-side. Small, fine-print legal text is positioned at the bottom of the image.
Live12 days
Petco
The creative is a product shot of a bag of cockatiel bird food. The bag features a photograph of a cockatiel against a tropical background, with icons highlighting health benefits and a veterinarian-recommended badge. The brand name and product type are clearly displayed on the front of the packaging.
Live7 days
Petco

Product Image, on 13 of its 30 ads

Counted over its 30 filed ads

Visual formats

Hooks it opens on

How Petco makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Petco's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Petco advertises on Facebook and Instagram

The library holds 30 ads from Petco in Pets, and 1,816 running on its Meta pages now. Its most common visual formats are Product Image (13 ads), Headline (11) and Cinematic B-Roll (7). Its ads most often open on Belief (6 ads), Relatability (4) and Bold claim (3) hooks. Its ads stay up a median 15 days, 0.6× the Pets median of 25 days.

Brands like Petco

Other Pets brands filed in the library.

All Pets ads

Ask Claude about Petco

Claude or ChatGPT searches its 30 ads here, reads them and answers with real creatives, each with how long it ran.

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See pricing

Nothing charged before day 8