AdSwipeFile vs Foreplay
Foreplay is the fuller workflow: a much bigger ad database, a Chrome extension, competitor tracking, analytics and briefs, for teams, from $49 a month billed annually. AdSwipeFile is a smaller curated library your AI assistant searches for you, free to start and $29 a month for every ad and its copy. Foreplay lists MCP from its Workflow plan ($149 a month billed annually); AdSwipeFile includes it on Free.
At a glance
Scroll sideways to see every column.
| Compared on | AdSwipeFile | Foreplay |
|---|---|---|
| Price | Free; Starter $29/mo ($290/yr); Growth $69/mo ($690/yr); plus tax | Basic $59/mo ($49/mo billed annually), Workflow $175/mo ($149), Agency $459/mo ($389), Enterprise custom |
| Free plan or trial | Free plan, no card: 10 MCP/API calls a day and the first 100 ads of every list. 7-day trial on paid plans (card required); 14-day money-back | No free plan. 7-day free trial with a card, then billed; 14-day money-back after the first charge |
| Platforms | Meta (Facebook, Instagram), TikTok, LinkedIn and more | Saves from the Meta, TikTok and LinkedIn ad libraries; its MCP page lists Facebook, Instagram, TikTok, YouTube, LinkedIn and more |
| Library | 22,543+ real ads, curated and filed by brand, niche and format | Its own figures differ: 200M+ ads (MCP page), 100M+ (Discovery), and a site counter that read 54,683,980 ads |
| MCP server (AI assistants) | Yes, on every plan, Free included: 7 read-only tools, OAuth sign-in | Yes, hosted, sign in with a Foreplay account. Listed on Workflow and Agency, not on Basic |
| API | JSON API on every plan, sharing the MCP allowance | Yes, credit-based (1 ad = 1 credit), listed on Workflow and Agency; extra packs from $99/mo |
| Brand tracking | Follow 5 brands on Starter, 20 on Growth: their new ads in the library, in one feed | Spyder, from Workflow (unlimited brands on annual plans) |
| Analytics on your own ads | No: the library holds no spend or performance data | Lens: Meta creative analytics and white-label reports |
| Seats | No team seats: one account each | 1 on Basic, 5 on Workflow, 10 on Agency; extra users $20 each |
| Chrome extension | No | Yes |
Foreplay's column is from its own site, checked on 22 October 2026 (sources below).
Where Foreplay is stronger
Foreplay is a creative workflow suite for ad teams: a swipe file you fill from ad libraries with its Chrome extension, a searchable ad database (Discovery), competitor tracking (Spyder), Meta creative analytics (Lens) and briefs.
- A far larger ad database, by its own counts, plus the ads your team saves.
- A Chrome extension that saves ads straight from the Meta, TikTok and LinkedIn ad libraries, with transcripts.
- Competitor tracking (Spyder), creative analytics for your own Meta ads (Lens) and a brief builder.
- Team seats, from 5 on Workflow.
Where AdSwipeFile is stronger
- AdSwipeFile's Free plan includes the MCP server (10 MCP/API calls a day), with no card. Foreplay has no free plan and lists MCP from Workflow.
- Starter is $29 a month for every ad, its copy and 3,000 MCP/API calls a month. Foreplay's Basic is $49 to $59 a month.
- The library comes filled and filed by niche and format, so there is nothing to collect before you search it.
- Setup is one pasted prompt in Claude, ChatGPT, Cursor or Codex, with OAuth sign-in and no API key.
Who should pick which
- Pick Foreplay: Creative teams and agencies that save ads all day, track competitors and write briefs in one tool, with a budget from $49 to $459 a month.
- Pick AdSwipeFile: Solo founders, marketers and small agencies who want ad ideas from their AI assistant without paying for a team suite, and who don't need competitor tracking yet.
Try AdSwipeFile with your assistant
Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 10 MCP/API calls a day and the first 100 ads of every list, no card.
FAQ
Is AdSwipeFile a Foreplay alternative?
For finding ad ideas, yes, and at a lower price. It does not replace Foreplay's Chrome extension, Spyder tracking, Lens analytics or briefs, so a team that uses those daily should stay on Foreplay.
Does Foreplay have an MCP server?
Yes. Foreplay runs a hosted MCP server that you sign in to with your Foreplay account, listed on its Workflow and Agency plans. AdSwipeFile's Free plan includes the MCP server (10 MCP/API calls a day), with no card.
Can I use both?
Yes. You can keep Foreplay for saving and tracking, and connect AdSwipeFile to your assistant for quick searches by niche and format. The Free plan costs nothing to try.
Sources
Checked on 22 October 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.