AdSwipeFile vs Motion
They answer different questions. Motion tells you which of your own ads work, from $999 a month for up to $50,000 of monthly ad spend. AdSwipeFile shows you what other brands run, filed by niche and format, for $0 to $69 a month. Motion needs your ad spend to analyse; a swipe file works before you spend.
At a glance
Scroll sideways to see every column.
| Compared on | AdSwipeFile | Motion |
|---|---|---|
| Price | Free; Starter $29/mo ($290/yr); Growth $69/mo ($690/yr); plus tax | Starter $999/mo for up to $50k monthly ad spend; Pro and Growth (over $50k and $125k) priced on a call |
| Free plan or trial | Free plan, no card: 10 MCP/API calls a day and the first 100 ads of every list. 7-day trial on paid plans (card required); 14-day money-back | Free trial, no credit card required; the length is not on its pricing page |
| Platforms | Meta (Facebook, Instagram), TikTok, LinkedIn and more | Reports for Meta, TikTok, YouTube and LinkedIn |
| Library | 22,543+ real ads, curated and filed by brand, niche and format | Inspo in the app, plus a public Creative Strategy Library of brand, format and persona pages |
| MCP server (AI assistants) | Yes, on every plan, Free included: 7 read-only tools, OAuth sign-in | Yes, read-only, Meta only for now (its help center) |
| API | JSON API on every plan, sharing the MCP allowance | “Full data & MCP access” on every plan |
| Brand tracking | Follow 5 brands on Starter, 20 on Growth: their new ads in the library, in one feed | Not listed on its site |
| Analytics on your own ads | No: the library holds no spend or performance data | Yes: the core product |
| Seats | No team seats: one account each | Unlimited |
| Chrome extension | No | Not listed on its site |
Motion's column is from its own site, checked on 22 October 2026 (sources below).
Where Motion is stronger
Motion is creative analytics: it reads your own ad accounts and shows which creatives work, with leaderboards, AI tagging and reports. Inspiration (Inspo) is one part of it.
- It analyses your own ad performance: which of your creatives work, with leaderboards and AI tagging.
- Attribution integrations (Northbeam, Google Analytics, from Pro) and daily or weekly reports.
- Unlimited seats and ad accounts.
Where AdSwipeFile is stronger
- Price: free to start, $29 a month for the whole library.
- No ad account or spend needed: it is for ideas before and between launches.
- Its MCP server covers Meta, TikTok and LinkedIn ads; Motion's MCP is Meta only for now.
Who should pick which
- Pick Motion: Brands spending tens of thousands a month on ads that need to know which of their own creatives work. A swipe file answers a different question.
- Pick AdSwipeFile: Anyone looking for ad ideas from other brands, including teams that are not yet spending enough for creative analytics to pay off.
Try AdSwipeFile with your assistant
Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 10 MCP/API calls a day and the first 100 ads of every list, no card.
FAQ
Is Motion an ad swipe file?
Not mainly. Motion is creative analytics for your own ad accounts. Its Inspo feature and public Creative Strategy Library cover inspiration, but the product is built around your performance data.
Does Motion have an MCP server?
Yes, read-only, and Meta only for now, per its help center.
Does AdSwipeFile show ad performance?
No. AdSwipeFile holds no spend or performance data, so it never calls an ad a winner. Use your own ad account, or a tool like Motion, for that.
Sources
Checked on 22 October 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.