Refreshed Nov 9, 2026

The hooks, angles and offers behind Lyka Pet Food’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Lyka Pet Food’s Meta page
79
LaunchedLast 30 days, on its Meta page
66
Median runHow long its ads stay up
10 days
Against PetsNiche median 27 days
0.4×

The messages Lyka Pet Food keeps paying for

Same idea, new creatives

  • “BEFORE AFTER”

    6 ads
    Lyka Pet Food ad: “BEFORE AFTER”

    Running since Oct 2026.

  • “Kibble vs Lyka”

    4 ads

    On 4 ads.

  • “Carrots”

    3 ads
    Lyka Pet Food ad: “Carrots”Lyka Pet Food ad: “Carrots”Lyka Pet Food ad: “Carrots”

    Running since Oct 2026.

How Lyka Pet Food builds them

91 ads

What Lyka Pet Food's ads are made of, row by row.

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Longest running

All 91

The Lyka Pet Food ads that ran longest.

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A woman in a black turtleneck sweater holds a small dog while standing at a kitchen counter. She is looking down at a bowl of dog food and stirring it with a spoon. A package of Lyka dog food is visible on the counter. Text overlay reads "POV YOU FIND OUT WHY YOUR FRIEND EATS THEIR DOG'S FOOD 😳".
Active · 22 daysVideo
The creative is split into two columns, comparing two types of dog food. The left column, labeled "Lyka's Free-Range Chicken Bowl," shows a green bowl filled with dog food and lists "Chicken Breast," "Butternut Squash," "Chicken Heart," "Carrots," and "Chicken Liver" as the top 5 ingredients, with a daily cost of $5.14. The right column, labeled "Premium chicken and rice kibble," shows a brown bowl of kibble and lists "Chicken Meal," "Rice," "Oats," "Field Peas," and "Chicken Fat" as the top 5 ingredients, with a daily cost of $3.79. A large green banner at the top states, "Upgrade their diet for just +$1.35 per day."
Active · 20 days
A sliced carrot is artfully arranged on a marble-patterned surface, with its leafy green top extending into the upper left corner. To the right of the carrot, a package of Lyka Grass-fed Beef Bowl dog food is displayed. The package features a graphic of a cow and a dog, along with text detailing the product's benefits. The word "Carrots" is prominently displayed in a bold orange rectangle in the upper right quadrant of the image, serving as the main text overlay.
Active · 20 days
A young woman with a dachshund is holding a package of Lyka dog food. The woman has an excited expression and is looking at the camera. The dog is licking the package. A text overlay on a coral-colored background reads: "I always thought switching to fresh dog food would be difficult..." The ad copy mentions a 30% discount on the first two deliveries.
Active · 20 days
A small, fluffy brown dog stands in a modern kitchen, looking towards a bowl of rice, chicken, and carrots. Text overlays on the image state "This is NOT a complete meal for your dog", with "Veg", "Chicken", and "Rice" labeling the ingredients in the bowl. The creative aims to educate viewers that a home-cooked meal of these ingredients is not nutritionally complete for their dog.
Active · 20 days
A close-up shot shows a person's hand reaching out to grasp a modern, brushed-gold cabinet handle. The background is a clean, white surface, possibly a cabinet door. Overlaid on the image is a dark gray text box containing the white text: "I didn't want to look back and wish I'd changed." The visual focuses on the act of opening or interacting with a cabinet, implying a decision or a change being made.
Active · 20 days
A split image shows a before and after of a dachshund. The 'before' image shows the dog at 8KG, looking slightly overweight. The 'after' image shows the same dog at 6.5KG, appearing leaner and healthier. A green bowl filled with dog food is positioned between the two images, with the brand name 'lyka' visible. Text overlays state the weight change and include a customer testimonial: "Lyka has made such a difference for our Mini Dachshund." - MILO'S MUM.
Active · 20 days
Two side-by-side images show a white poodle before and after a diet change. The "before" image shows the dog with red staining on its paws and a slightly unkempt coat. The "after" image shows the same dog with a cleaner coat and no visible paw staining. Text overlays indicate "BEFORE" on the left and "AFTER Lyka" on the right. Below the images, a quote from "LEVI'S HUMAN, POLLY" praises the "unbelievable" difference after three months of Lyka food, noting the absence of redness, earaches, and paw licking. A bowl of Lyka dog food is shown at the bottom.
Active · 20 days
A woman is in a modern kitchen, holding a dog bowl over the head of a small, fluffy dog sitting on the floor. Text overlays on the image read "I finally decided to raise the standard of what I feed Billy." The scene captures a moment of a pet owner making a decision about their pet's nutrition, with the dog looking up expectantly.
Active · 20 days
The creative shows a hand placing a package of Lyka dog food into a refrigerator. Inside the refrigerator, other packages of the same dog food are stacked, along with some vegetables. The text overlay reads: "This dog food has been a game changer for my busy lifestyle."
Active · 20 days
A person's hands are shown pouring dog food from a bag into a metal bowl. The bag has a green and white design with illustrations of animals. Text overlaid on the image in a coral-colored box reads "I wanted to feed my dog fresh food,". The background shows a kitchen counter with a blender and a basket with a pumpkin. The creative highlights the desire to feed a dog fresh food while implying a potential mess or inconvenience.
Active · 20 days
A close-up photograph of a dog's eye and fur serves as the background. Text on the left side addresses the viewer with a solution to a common pet problem, while a list of three ingredients is displayed on the right. At the bottom, a bowl of dog food is shown with the brand name, and a question is posed to the viewer.
Active · 19 days
The video opens with a shot of dog food pouches in a refrigerator. A woman then appears, holding a pouch and talking about how the dog food has changed her life as a busy pet parent. She explains that she switched to a flexible meal plan four years ago and has never run out of food since. The video shows her opening a box of dog food, feeding her dog, and highlighting the convenience and nutritional benefits. The ad concludes with a call to action to build a flexible meal plan on demand.
Active · 19 daysVideo
A split-screen image shows a dachshund before and after a weight change. On the left, the dog is heavier, and on the right, the dog appears slimmer. In the center, a bowl of dog food is displayed with the brand name. Below the images, text highlights the fresh food and includes a customer testimonial about the difference it made for their pet.
Active · 19 days
The video shows ingredients for dog food, starting with carrots, then raspberries, then broccoli. A package of Lyka dog food is shown with the text "Unlike many other dog foods" and "Lyka is made of real human grade". A bowl of dog food is shown with the text "That means you could eat it too". A dog is shown eating from a bowl. A woman speaks to the camera about feeding quality protein. A dog is shown playing outdoors. The video shows a person adding Lyka food to a bowl and a dog eating it. The final scene shows a Lyka delivery box at a door with the text "So try Lyka and see the difference".
Active · 19 daysVideo
A woman is shown in her kitchen, preparing food for her dog, Billy. Text overlays explain her decision to switch to a higher-quality food and the benefits she's observed. The video shows Billy eating the food and then enjoying a walk, ending with a shot of the product packaging.
Active · 18 daysVideo
This infographic compares a premium fresh dog food bowl with a standard kibble bowl. The left side lists fresh ingredients like chicken breast and butternut squash, while the right side lists kibble ingredients like chicken meal and oats. The ad highlights the daily cost difference between the two options.
Active · 18 days
A woman is preparing dog food in a kitchen, then shows the dog eating. She then shows the Lyka boxes and explains the benefits of the fresh food. The video features a dog, a woman, and text overlays detailing the product's features and benefits. The overall tone is informative and personal, highlighting the convenience and health aspects of Lyka dog food.
Active · 17 daysVideo
The video opens with a close-up of carrots arranged around a package of Lyka dog food, with the word "Carrots" displayed in a graphic overlay. This is followed by similar shots of raspberries and broccoli, each with their names overlaid. The video then shows the Lyka dog food package and a bowl of the food, with text indicating it's made of human-grade ingredients. A dog is shown eating the food, and a woman is seen pouring the food into a bowl. The final scene shows a Lyka delivery box at a doorstep. The overall visual style is clean and focuses on the ingredients and product.
Active · 16 daysVideo
A video shows a small dog walking on a sidewalk. Text overlays list benefits of a premium dog food, contrasting it with cheaper options. The video ends with a call to action for a discount on the first two deliveries. A bowl of dog food with the brand name 'lyka' appears briefly.
Active · 15 days

How Lyka Pet Food makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lyka Pet Food's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Lyka Pet Food advertises on Facebook and Instagram

The library holds 91 ads from Lyka Pet Food in Pets, and 79 running on its Meta pages now. Its most common visual formats are Text Overlay (49 ads), Lifestyle Image (23) and Infographic (21). Its ads most often open on Contrast (29 ads), Relatability (17) and Question (6) hooks. Its ads stay up a median 10 days, 0.4× the Pets median of 27 days.