AdSwipeFile

Refreshed Oct 31, 2026

Nanit ads

The hooks, angles and offers behind Nanit’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
66 days
Against Kids / BabyNiche median 72 days
0.9×

How Nanit builds them

20 ads

What Nanit's ads are made of, row by row.

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Longest running

All 20

The Nanit ads that ran longest.

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20 ads

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A baby lies on their back in a crib, looking up. The crib sheet is light blue with black floral designs in the corners. A white baby monitor is visible above the baby's head. The text overlay reads: 'We’re moms, dads and sleep fans ourselves. We get that sleep is so much more than what you do at night. It’s the fuel that keeps your family going.'
Live · 550 days
Nanit
A woman kneels on the floor in a nursery, assembling a white stand. She is wearing a green t-shirt and blue jeans. Text overlay reads "Not only do me AND my baby". The scene includes a crib in the background and parts of the stand scattered on the floor. The overall impression is of a parent setting up baby equipment.
Ended · 148 daysVideo
Nanit
A Nanit baby monitor is shown next to two phone screens displaying the Nanit app. The app screens show sleep data, including a "Sleep Score" of 98 and details about when the baby went to bed and woke up. On-screen text explains that the Nanit Sleep Score simplifies complex sleep data into clear morning insights.
Live · 135 days
Nanit
The ad features a Nanit baby monitor display showing a sleeping baby. The background is a soft peach color. Text on the screen reads "nanit" at the top, followed by "Meet the Nanit Home 8" Display" and "A new way to stay connected to your baby." The bottom of the display shows the Nanit logo. The overall impression is of a sleek, modern product designed for parental peace of mind.
Live · 123 days
Nanit
The Nanit Pro smart baby monitor is displayed prominently, with a smartphone screen showing the live feed of a baby sleeping in a crib. The phone screen also displays the baby's name, "Alex," and vital sleep data such as "LIVE," temperature, and breathing motion. Text overlays on the image highlight the product's name, "Nanit Pro smart baby monitor," and its features, including "baby sleep tracking + analytics." The overall visual emphasizes the product's ability to provide parents with real-time monitoring and insights into their baby's sleep.
Ended · 120 days
Nanit
A woman is sleeping peacefully in bed next to her baby, who is also asleep in a bassinet. The scene is dimly lit, suggesting nighttime. Overlay text reads "POV: the sleep you know you'll be getting in 2026 because you have the smartest baby monitor." The Nanit logo is visible at the bottom right of the image.
Ended · 105 days
Nanit
A baby lies on its back in a crib on a tan sheet. The Nanit logo is in the upper right corner. A notification bubble is overlaid on the baby's chest, showing "Nanit Motion detected in Alex's crib Now". Below the baby, white text reads "A BABY MONITOR MAKES YOU WATCH. Nanit alerts you when it actually matters." The creative highlights Nanit's advanced features compared to other baby monitors.
Live · 90 days
Nanit
The Nanit logo is displayed prominently on the left side of the screen, followed by a five-star rating. Below the stars is a quote from a customer review that praises the app's comprehensive tracking features. To the right, a Nanit baby monitor is shown next to a smartphone displaying a live feed of a baby in a crib. The overall aesthetic is clean and modern, with a light blue background.
Live · 73 days
Nanit
A close-up shot shows a person holding a smartphone displaying a baby monitor feed of a sleeping infant. A speech bubble graphic overlay on the phone screen reads "Hey Mom, I fell asleep 38 minutes ago." Below this, larger text on the image states "A BABY MONITOR MAKES YOU KEEP NOTES. Nanit keeps them for you." The scene is set on a wooden table with a notebook and a cup of coffee visible.
Live · 70 days
Nanit
The creative is split into two columns. The left column shows a Nanit Pro Baby Monitor and two phone screens displaying the Nanit app, with the text "What I ordered:" above. The right column displays four phone screens showcasing different Nanit app features: "Sleep insights", "Cough Detection", "Activity Tracking", and "Nap time prediction", with the text "What I got:" above. The overall layout highlights the product and its app functionalities.
Ended · 62 days
Nanit
A mock AirDrop notification appears on a phone screen, overlaying a nursery scene. The notification displays the Nanit logo and the text "AirDrop A Better Night's Sleep." Below this, two images are shown: a baby sleeping in a crib on the left, and a woman sleeping in a bed on the right. At the bottom of the notification, there are two buttons: "Decline" and "Accept."
Ended · 62 days
Nanit
A clean, white crib is shown in a room with pale pink walls. A white baby monitor arm extends over the crib, with the camera at the top. A white, textured blanket is draped over the side of the crib. The text overlay begins by describing the experience of a designer decorating a nursery for her baby girl, highlighting it as a sweet project. It then mentions that the Nanit baby monitor was a must-have for the nursery.
Live · 26 daysVideo
Nanit
A woman with pink hair is looking directly at the camera. Text overlay at the top reads "THE BABY MONITOR THAT DOES IT ALL". Below her chin, more text reads "with our first i was dead set on using one of those non wifi monitors". The background is a dark wooden cabinet.
Live · 23 days
Nanit
A yellow circle with "20% OFF with code SOCIAL20" is placed in the top right corner of the ad. The main visual is a Nanit Pro Baby Monitor on the left side, with two phone screens displaying the Nanit app interface on the right. The text "What starts with a camera..." is positioned above the baby monitor. The right side of the ad is a blue panel with the heading "Unlocks even more" and features multiple screenshots of the Nanit app, highlighting features like sleep insights, cough detection, activity tracking, and nap time prediction. The product name "nanit Pro Baby Monitor" is displayed prominently below the monitor.
Ended · 17 days
Nanit
A Nanit baby monitor is shown with a blue ribbon tied around it, suggesting a gift. A smartphone displays the Nanit app, showing a baby. A yellow circle with "20% off" is overlaid on the image. The text "Unwrap the most-loved smart baby monitor" is also present.
Ended · 9 days
Nanit
A woman sleeps peacefully in bed next to a baby in a crib. A Nanit baby monitor is positioned between them, with its screen displaying a live feed of the baby. Text overlay reads "nanit" at the top and "Sweet deals, sweeter dreams" in large font. Below that, smaller text says "The #1 smart baby monitor." A circular graphic on the right shows "30% off." The bottom of the image has the Nanit logo and name.
Ended · 9 days
Nanit
The ad features a split image. The left side has a blue background with white text that reads "nanit lab x OXFORD BROOKES UNIVERSITY" at the top. Below this, the main text reads "Participate in sleep research with Nanit!". A yellow rounded rectangle contains bullet points: "Join the study if you:" followed by "Have a child between 12-24 months old" and "Own & use a Nanit Smart Baby Monitor". The right side of the ad has two photos: the top photo shows a baby lying on its back, and the bottom photo shows a family (a man, woman, and baby) smiling and looking at the baby.
Ended · 8 days
Nanit
The creative features Nanit baby monitors and accessories against a solid blue background. Prominently displayed is a large "30% off" graphic. A smartphone screen shows a baby on the Nanit app, and a Nanit camera is visible in the lower right corner. Text overlays read "Nanit" and "MOM'S FAVOURITE MONITOR", followed by "The Nanit Pro Camera with Wall Mount or Flex Stand".
Ended · 6 days
Nanit
The ad features a vertical composition. The brand name is at the top. Below this, the text "WELCOME TO SUPERPARENT HQ" is displayed, followed by "Nanit Pro smart baby monitor" in a larger font size. Underneath is the phrase "Featuring baby sleep tracking + analytics". The lower portion of the ad displays a smartphone screen, showcasing a user interface with the heading "Alex's monthly nighttime stats," depicting data visualizations, including sleep duration. The background blends a beige-brown wall with the top of a wooden crib shown on the bottom.
Nanit
A screenshot from the notes app on a phone. The note lists baby-related items. The items listed includes car seat, stroller, travel crib, humidifier, and baby monitor. The baby monitor item is checked. A keyboard is visible towards the bottom of the image. The background is black.
Nanit

How Nanit makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Nanit's ads are built from: who is in frame, the words, the structure, the top format and hook.

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