AdSwipeFile

Refreshed Nov 1, 2026

Coterie Baby ads

The hooks, angles and offers behind Coterie Baby’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
132 days
Against Kids / BabyNiche median 72 days
1.8×

The messages Coterie Baby keeps paying for

Same idea, new creatives

  • “Meet The Newborn Starter Kit”

    2 ads
    Coterie Baby ad: “Meet The Newborn Starter Kit”Coterie Baby ad: “Meet The Newborn Starter Kit”

    Running since Jul 2026.

  • “94% of parents reported no diaper rash with Coterie*”

    2 ads

    On 2 ads.

  • “ARE YOU A NEW PARENT LOOKING FOR MORE SLEEP?”

    2 ads

    On 2 ads.

How Coterie Baby builds them

42 ads

What Coterie Baby's ads are made of, row by row.

Free with an account.

Longest running

All 42

The Coterie Baby ads that ran longest.

Free with an account.

Niche
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Hook
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Winning means kept running: brands rarely keep paying for ads that lose.

42 ads

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Four stacks of Coterie "The Pant" diapers are arranged in a staggered formation against a light blue background. The front of each diaper package features the brand name "Coterie The Pant" along with a large, stylized number: a yellow "5" on the top left, a red "6" on the top right, a pink "3" on the bottom left, and a magenta "4" on the bottom right. Each package also lists diaper size, weight range, and key features such as "Superior Performance," "Ultra-Soft Feel," and "Safest Ingredients."
Live · 213 days
Coterie Baby
A hand pulls a white wipe from a blue package of Coterie diapers. Text overlays on the image read "sensitive" and "Co Th e nt". The hook states that Glamour magazine called the product the "best diapers on the market." Below this, bullet points highlight a customer testimonial about 10+ hours of leak-free sleep, the product's ability to wick away liquid, and thousands of 5-star reviews.
Live · 185 days
Coterie Baby
Two packages of Coterie brand baby wipes are stacked on a marble countertop. The top package is open, with a white wipe pulled out. Text overlays highlight key features: "Supremely soft," "Largest baby wipe*," and "Certified safe from 1,000+ potentially harmful chemicals*." The headline asks, "Have you met The Soft Wipe?"
Live · 185 days
Coterie Baby
A close-up shot focuses on a toddler wearing Coterie brand training underwear. The text "INTRODUCING The 360°" is overlaid on the image, with "Super-absorbent training underwear" positioned below it. The underwear features the Coterie logo. The toddler is wearing blue and white striped pajamas.
Live · 152 days
Coterie Baby
A collection of Coterie brand baby products, including diapers, wipes, and skincare, is arranged in a pleasing composition. The text "Meet The Newborn Starter Kit" is prominently displayed at the top of the image, with a smaller line below reading "DIAPERS, WIPES, AND SKINCARE FOR THOSE FIRST FEW WEEKS." A blue circle with "NEW!" in white text is positioned in the upper right corner. The overall presentation is clean and highlights the product range for newborns.
Live · 111 days
Coterie Baby
A close-up shot of a hand holding a clear jar of pale yellow baby balm. Blue text overlays the top of the image, reading "Every mom needs THIS clean baby balm" with a small speaker icon next to the word "needs". White text appears at the bottom of the jar, reading "I used to think".
Live · 97 daysVideo
Coterie Baby
A stack of white baby diapers with the brand name "Coterie" visible on the top diaper. The diapers are placed on a wooden surface. White text overlaid on the image reads "TCF or ECF? Does it matter?". Below the text, a blue button with white text says "LEARN MORE" and an arrow pointing to the right.
Live · 55 days
Coterie Baby
A collection of Coterie brand baby products, including diapers, wipes, and skincare items, is artfully arranged against a neutral background. The text "Meet The Newborn Starter Kit" is prominently displayed at the top in large blue lettering, followed by smaller text that reads "DIAPERS, WIPES, AND SKINCARE FOR THOSE FIRST FEW WEEKS." A blue circle with "NEW!" in white text is positioned in the upper right corner. The products are neatly stacked and organized, with a small teddy bear resting on top of some of the packaging.
Live · 42 daysVideo
Coterie Baby
The ad is split vertically with a gradient background with the left side appearing gray and the right side appearing off-white. The left side has text "The Past" and a diaper with text underneath which reads "2am changes", "Leaks, blowouts and rashes, oh my!", and "Ingredients: ???". The right side has text "The Future" and another diaper with text underneath which reads "Zzzzzz", "Practically no leaks", and "Clean ingredients & TCF pulp". The diaper on the right has the brand name.
Coterie Baby
The ad features a stack of blue wipe packages against a white background. The wipes are branded with the text 'Replenish Coterie The Soft Wipe' in white lettering, with each package oriented differently to create visual interest. Additional text overlays highlight key features of the wipes: 'The new soft wipe', 'Infused with moisturizers', and 'Enhanced with cotton'. The overall layout is clean and emphasizes the product.
Coterie Baby
The ad showcases two packs of diapers in a cardboard box. The top pack, labeled 'Trial Pack,' displays the brand name and the word 'Diaper' in purple and blue. Below it is a larger pack of diapers. Multiple stickers are present, including 'Best of Babylist', 'Best of the BUMP Awards 2023 Winners', and 'Parents Best for Baby Awards 2022'. The overall composition emphasizes the diaper brand's credibility with awards displayed prominently.
Coterie Baby
An overhead shot showcases two stacks of baby diapers, with one slightly in front of the other. The diapers are neatly folded with a clean, white appearance. The packaging is simple and the text "3" is prominently displayed in pink. The bottom of the image includes multiple award badges related to the products, enhancing their appeal and trustworthiness
Coterie Baby
An ad featuring two packages of diapers stacked on a colorful blanket. The top package is labeled, and a speech bubble contains text describing the diapers' performance and benefits.
Coterie Baby
The ad is split diagonally into four sections. The top left features a customer review with five stars rating, mentioning a 7-month-old baby. It also includes the customer’s name and “VERIFIED CUSTOMER”. The top right shows an open box of diapers, with multiple packages visible. The bottom left displays more diaper packages. The bottom right, placed diagonally from the review, has the text 'The Award-Winning Diaper' followed by a blue button that says 'Upgrade now'.
Coterie Baby
The ad is visually divided into sections. The top left features a quote with a five-star rating, in blue. The right side showcases a mother lifting a baby in the air. Bottom left displays diaper packs and wipes. The right bottom contains a headline 'The Award-Winning Diaper' and a call to action button 'Upgrade now'. The color palette is pastel, with the backdrop a neutral tone and accents of blue and green.
Coterie Baby
A product shot of several blue packages of baby wipes stacked on top of each other against a white background. The packages have a blue oval in the center with brand name and product name, with the brand name repeated on the package. Above the wipes are the words, 'You wanted a wipe to do more than cleanse. So, we added moisturizers.' To the left is a yellow circle tag that says 'The Soft Wipe' with 'NEW!' in the center
Coterie Baby
The image showcases a drawer filled with diaper packs. The drawer is red with white diapers inside. There are also smaller packages of wipes visible. A pink speech bubble with text overlays the image.
Coterie Baby
The ad is formatted as a comparison chart, placed on a light beige background. On the top left is the text "vs. your average diaper" with a diaper image on the right. The comparison shows the benefits of Coterie diapers in comparison with average diapers. Benefits include the absorption capacity and the diaper concierge service. Check marks denote Coterie's strengths and x marks the average diapers, and a question mark refers to not having that information.
Coterie Baby
An ad for baby diapers features a close-up of a baby's lower body wearing a diaper. The diaper has white material with ribbed texture. Text overlay at the top reads "INTRODUCING Overlapping tabs". A white rectangle with text says "You asked for a more customized fit". A blue circle with the word "NEW!"and the phrase "Overlapping Tabs" is on the lower right. The ad is set against a light blue background.
Coterie Baby
An advertisement promoting diapers. The ad features a light blue background with the text "You asked, we made it happen" in a bold, dark blue font. The main visual element is a collection of neatly arranged diaper packs. The packs are white, each labeled with "The Diaper" and a size indication, such as "N" for newborn or numbers 1 through 7, displayed in various colors. A blue circle with "NEW! Diaper Size 1" written in white text is prominently displayed. The overall composition is clean and informative, highlighting the availability of different diaper sizes.
Coterie Baby

How Coterie Baby makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Coterie Baby's ads are built from: who is in frame, the words, the structure, the top format and hook.

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